COVER STORIES. LEADING WOMEN ENTREPRENEURS.
Lioness Weekender Cover Story
Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.
Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.
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Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.
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Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship
Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.
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Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo
A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.
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Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building
Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.
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Sunshine Cinema, Africa’s first solar-powered mobile cinema network, bridging storytelling, activism and youth empowerment
Sydelle Willow Smith is a storyteller, impact producer, and co-founder of Sunshine Cinema—Africa’s first solar-powered mobile cinema network. A 2025 Veuve Clicquot Bold Woman Award finalist, Sydelle’s work bridges storytelling and activism, empowering youth in under-resourced communities to become media entrepreneurs and drive dialogue through film. With a background in African Studies and documentary filmmaking, she is passionate about reclaiming narrative spaces and amplifying voices from the margins.
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Babette's Bread Ltd, an artisanal bread baking specialist business founded in South Africa and now based in Canada
Babette Kourelos is the founder of Babette’s Bread Ltd. Today she lives in Saint-Lazare, Quebec with her husband, Vasili, their baby boy, John, and their two Smooth Fox Terriers, Tango and Cash. She was born in South Africa and is of Afrikaans, Greek, and Italian descent. She holds a BA and LLB degree from the University of the Witwatersrand in Johannesburg, South Africa. After graduating, Babette traveled to Vermont (USA), to apprentice under the late French Master Baker Gerard Rubaud. At the end of 2013, Babette founded and ran what became a well-loved artisan bread bakery and baking studio in Johannesburg (South Africa) for several years before relocating to Canada in 2020. Today, she offers online and in-person bread workshops. Babette has introduced hundreds of beginner bakers to the art of bread baking and has been featured in numerous media publications. She has been a guest speaker at several Women in Business events and was a judge at the World Bread Awards USA in Las Vegas in September 2022.
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SimWealth, a business on a mission to simplify the financial planning process and empower its clients in South Africa
Thandekile Moloko is a Financial Planner and the founder of Simwealth in South Africa, a business launched in 2019 and committed to helping individuals and businesses transform their financial future through clear, personalized, and practical financial planning. With a mission to make financial planning simple, accessible, and effective, Thandekile delivers tailored strategies that support long-term financial growth, security, and freedom. Whether you’re working towards personal financial milestones or navigating the financial complexities of running a business, her approach is grounded in creating actionable, sustainable plans that truly work. From managing day-to-day finances and preparing for life’s uncertainties to building generational wealth and achieving business scalability, Thandekile empowers her clients to make confident financial decisions. Her comprehensive planning process focuses on increasing net worth, protecting what matters most, and aligning financial strategies with your lifestyle and long-term goals.
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TL Seretlo Business Consulting t/a Seretlo Consulting, a professional business consulting firm supporting SMEs in South Africa
Teboho Seretlo is a business consultant and founder of TL Seretlo Business Consulting in South Africa, with over 25 years’ experience in enterprise development, business planning, monitoring & evaluation, and mentoring SMEs. She supports entrepreneurs applying for funding and serves as an NSFAS student accommodation accreditor. Her expertise spans B-BBEE, rural development, and gender-responsive enterprise support. Teboho holds a BSc (Hons) in Mathematics and executive education from GIBS and Rotterdam School of Management. Passionate about women’s empowerment, she also mentors female entrepreneurs across Africa.
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The UnLearners, a South African personal and professional development company that helps individuals and organizations thrive through change.
Zanele Njapha is the CEO of The UnLearners and a leading voice on transformation, unlearning, and future-fit leadership. Known as The UnLearning Lady, she helps individuals and organizations navigate change with courage and clarity. A former teacher turned global keynote speaker and coach, Zanele equips people to let go of limiting beliefs and step boldly into what’s next. Her work is a rallying call to learn, change and grow, fearlessly.
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Demii Design, an Ethiopian clothing design and manufacturing business creating beautiful, high quality cotton garments
Mekdes Mesfin's story begins in Addis Ababa, Ethiopia, where she was born and raised. Today, she stands as the founder and ceo of Demii Design, a clothing line that represents a significant chapter on her entrepreneurial journey, which also includes her involvement in two other ventures within the fashion sector. While her academic background is rooted in civil engineering and business management, disciplines she pursued at university, Ms. Mesfin's professional path diverged from the conventional corporate trajectory those degrees might suggest. She launched the business during the Covid pandemic in 2019.
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Hempac Holdings, a business group offering solutions and services needed by local communities, and creating jobs in Zimbabwe
Emilia Chisango, a trail blazing chartered accountant and multi-award winner is the visionary founder and Chairman of Hempac Group. With just over 3 decades of experience in both corporate and entrepreneurship worlds, Emilia has made a mark through the journey travelled. At 27, she broke barriers as the first black female partner at KPMG, also becoming the youngest ever partner at the firm. At the age of 36, she went on to make history as the first female president of the Institute of Chartered Accountants in Zimbabwe (ICAZ) in its 90 year old history then, and also became its youngest ever president. The Hempac Group comprises a fitness equipment retail outfit, a school (comprising ECD up to high school), clothing manufacturing unit, and the Agrobusiness unit. Having founded Hempac in 2009, Emilia only left the corporate world to concentrate on her businesses in 2021. Today, the business has created jobs for 100 people.
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Moli & Mela Group, a business providing innovative and sustainable waste management solutions in South Africa
Tshego Molefi is the co-founder and Managing Director of Moli & Mela Group, a specialist waste management business in South Africa, founded in 2017 and today employing 60 people. A former journalist turned business leader, she is now an award-winning entrepreneur, fostering change in the male dominated waste management industry. She is bold, resilient, and driven by faith. Her success goes beyond business—it’s about impact. Her humble beginnings have inspired her philanthropic work, particularly in the education sector, where she uses her resources to provide education for those that are less fortunate. She believes education is indeed the key to success.
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Food4Education, an award-winning social enterprise building a blueprint for school feeding programmes across Africa
Wawira Njiru is a Kenyan entrepreneur and visionary leader on African food systems, nutrition, philanthropy and social innovation. As Founder and CEO of Food4Education, an award-winning, locally rooted, and African-led solution to end classroom hunger, Wawira is the architect behind the blueprint to scale sustainable, nutritious, and affordable school feeding programs across Africa. Under her leadership, Food4Education has grown from a passion project that fed 25 children at its launch in 2012 to an established food industry engine that serves more than half a million children daily in Kenya, improving their nutrition and education outcomes while also creating jobs (4400 employees) and opportunities for whole communities. Featured in TIME, Bloomberg, CNN, The Guardian, BBC, Reuters and CNBC, Wawira has also received global recognition for her commitment to feed Africa’s future including the Skoll Award for Social Innovation and the Elevate Prize among others.
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Hybrid Designs PLC (RIDE), a revolutionary business redefining urban transportation in Ethiopia
Samrawit Fikru is the visionary co-founder and ceo of RIDE Transport Ethiopia, Ethiopia’s electronic-transport unicorn startup. With more than a decade of transformative leadership in the mobility sector, she pioneered RIDE 11 years ago to redefine urban transportation through safe, reliable, and tech-driven solutions. Under her stewardship, RIDE has grown into a workforce of 400+ professionals and serves as a catalyst for regional connectivity, bridging gaps across Africa’s evolving transport landscape. Recognized among BBC’s 100 Women and WeAreTech.Africa’s 100 Global Tech Changemakers, Samrawit, combines strategic innovation with a steadfast commitment to economic empowerment, creating scalable opportunities for drivers and communities alike. Her forward-thinking approach continues to position RIDE at the forefront of Africa’s digital transportation revolution.
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Farm to Feed, a Kenyan enterprise aggregating imperfect/surplus produce, creating market demand, and selling to customers via a digital platform
Farm to Feed is a game-changing Kenyan enterprise revolutionizing the way we approach food waste and surplus produce. Co-founded by Claire van Enk, this innovative business aggregates imperfect and surplus produce, creating a fresh market demand and delivering it directly to customers through a digital platform. By addressing food loss, boosting farmer incomes, and improving food affordability, Farm to Feed is making a tangible impact on both the environment and local communities—cutting greenhouse gas emissions along the way.
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WeFranchiz, a dynamic platform connecting franchise owners with aspiring entrepreneurs in Tunisia
Rym Bedoui Ayari, founder of WeFranchiz, a franchisor-franchisee networking platform in Tunisia. She has a career spanning more than 25 years in the management of a consulting firm specializing in partnership design and assistance, market development, and international marketing strategies for international and Tunisian companies, which has introduced international franchises in the region, including: Eric Kayser, KFC, Nike, etc. and also specializes in network development for Tunisian companies by introducing techniques based on successful franchise models; Gourmandise, California Gym, CUISINA, Tunisie Booking, etc.
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KidzRise, a business harnessing the power of AI combined with personalized learning to uncover and nurture each child’s unique talents
Wiem Ben-Mahmoud is the CEO and Founder of AI-powered Child Talent Detection platform, KidzRise, in Tunisia. She holds a Global MBA in Impact Entrepreneurship and a Master's Degree in Digital Management and Information Systems. Wiem began her career at Vermeg where she led international negotiations with Central Banks across Europe and Asia in the digital financial sector. Driven by her vision to impact children's lives, she left her stable career to launch KidzRise in 2023. Recognized as Most Promising Entrepreneur of 2024 by AfricArena, her EdTech startup has gained validation from MIT and MIT Solve in the USA , making a significant impact in Africa and beyond. The company has created jobs for 10 people to date.
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BIOSENE SARL, a business processing agri-food and cosmetic products that are proudly made in Senegal
Salamba Diene is the founder of BIOSENE SARL in Senegal, offering a range of “caring” products and food supplements in the form of powders, leaves, capsules or various solutions, but also cosmetic products in the form of creams, oils or butters, for a single leitmotif: health - beauty for a “better life” and a “well-being” for consumers. BIOSENE collaborates with groups of women producers of baobab fruit, Shea butter, or cultivating exotic fruits (Hibiscus, mango etc.) and establishes direct links with source producers throughout Africa. The business has 59 employees.
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Ideasgym, a multifaceted business dedicated to fostering innovation and STEM (Science, Technology, Engineering, and Mathematics) education in Egypt
Marwa Soudi is the co-founder of IdeasGym, leading initiatives to enhance STEM education across Egypt. She is a dedicated researcher and social entrepreneur with over 15 years of experience in the EdTech industry. Currently a doctoral student at Tallinn University, she specializes in Digital Transformation and Responsible AI, focusing on creating tools to help SMEs comply with international AI standards. Marwa is passionate about empowering women in technology and has received numerous awards for her contributions, including the InspiringFifty Africa, IEEE Entrepreneurship Impact Award, Women in Business Innovation Award, "ICT for Women" award and the Tony Elumelu grant for entrepreneurship in Africa. She actively engages in various professional organizations, promoting ethical AI practices and fostering innovation in education. Her business was launched in 2011.
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Wedgehut Foods Limited, a Kenyan business revolutionizing Africa's food security through a robust potato value chain
Wanjiru Mambo is a Kenyan entrepreneur focused on reshaping Africa's agrarian landscape one potato at a time. As founder and director of Wedgehut Foods Ltd, she combines entrepreneurial skill with a commitment to uplift farmers and enhance food security across the continent. She has forged key alliances with Equity Bank, Syngenta E.A, Seed Producers and the National Potatoes Council of Kenya, transforming the potato value chain and ensuring top-quality produce reaches every corner of the nation and beyond. Wanjiru’s hands-on approach extends from the boardroom to the fields, fostering sustainable growth with small-scale farmers. Honored with the Zuri Awards (Agriculture Impact) 2023, AGRA WAYA (Woman of the Year Agripreneur Award) 1st runners up. My leadership includes collaborations with KIEP 250+, the World Bank, and Partners in Food Solutions. My passion is revolutionizing Africa's food security through a robust potato value chain. Wedgehut Foods Ltd was started in 2021 and today has 35 employees.
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CLM Clothing & Textile, a South African social enterprise specializing in bulk cloth manufacturing and training development
Creseldah Cassandra Ndlovu is the founder and director of CLM Clothing and Textile in South Africa, a social enterprise that specializes in bulk cloth manufacturing and training development. The business was started in 2016 and legally registered in 2020, and today employs 21 people. In addition to the production site, the business also has a training and development site, where accredited sewing training development skills programs are delivered. Creseldah is a passionate Community builder, Philanthropist and Innovative Social Entrepreneur. She is a multi-award winner both locally and internationally and was recently recognised with an Empowerment Award of the Year by the African Women Innovation and Entrepreneur Forum.
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Simsciex Technologies, a leading provider of comprehensive broadband infrastructure solutions in South Africa
Nomso Kana, the founder of Simsciex Technologies in South Africa, is a distinguished nuclear scientist, entrepreneur, and thought leader in the field of technology and innovation. With a passion for harnessing technology to drive positive change, Nomso established Simsciex Technologies in 2014 to pioneer cutting-edge solutions in broadband infrastructure, driving economic growth and development. Today the company has created jobs for 15 people. In addition to her role as founder, Nomso is a renowned expert in nuclear science, energy, policies, and connectivity. Her extensive expertise led to her appointment as a Commissioner for the Fourth Industrial Revolution (4IR) within the Presidency in 2019.
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ESG In Action Africa Ltd, a consortium dedicated to empowering African organisations in their journey towards Environmental, Social, and Governance (ESG) excellence.
Nkemdilim Uwaje Begho, Ngozi Edozien & Bella Ikeme are the founders of ESG In Action Africa, a Nigeria based consortium of seasoned consultants and subject matter experts, committed to guiding African organisations on the transformative journey towards sustainability and environmental, social and governance (ESG) excellence. ESG In Action Africa’s mission is clear: To partner with African entities on their ESG journey to sustainability and business excellence, by democratising and localising access to ESG insights, resources, tools, training, and advisory services. Together, the ESG In Action Africa team will help to unlock the full potential of ESG by elevating strategy execution and good governance, thereby building institutions renowned for best practices who will push the envelope on ESG in Africa to the highest international standards and creating lasting value for all stakeholders as well as the communities they collectively serve.
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Pinnalead, a leadership development organization coaching the next generation of business leaders in Botswana
Lorato Mosetlhanyane is a renowned Professional Certified Coach and the founder of Pinnalead in Botswana. Prior to forming her business in 2013, she worked in the corporate world as a Chartered Accountant in different capacities for over 17 years. She left her formal employment at the position of Chief Finance Officer for a leading Life Insurance Company in Botswana, having contributed to its growth and success. The writings of John Maxwell awakened a passion in her that saw her embarking on a completely new journey and certifying as a John Maxwell Certified Coach, after five years of continuous mentoring by the internationally acclaimed leadership guru, John C Maxwell.
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Videeko Vanilla, a business growing and exporting the highest quality premium Vanilla in Madagascar and creating economic opportunities for local women
Zebeline Ertance is the founder and managing partner of Videeko Vanilla ZP in Madagascar. Videeko Vanilla is a licensed exporter in Madagascar that grows, cures, and exports premium vanilla beans from its farms, it’s family-owned farms, and its cooperative in the Mananara Madagascar. Videeko support the local community in Mananara by employing over 100 local families, specifically woman, with high paying wages. Zebeline founded Videeko in 2019 and now employs over 100 people, many of them women from local communities. She has 20 years of experience in the vanilla industry.
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Uncover Skincare, an African wellness brand developing skincare products that are specifically approved and tested by melanated women.
Sneha Mehta and Jade Oyateru are the co-founders of Uncover Skincare, an African wellness brand developing skincare products that are specifically approved and tested by melanated women. Jade, born and raised in Nigeria, brings 15 years of work experience across FMCG (Unilever & Nestle) and e-commerce/fem-tech (Jumia, Kasha). She has vast experience in building consumer brands on the African continent and has led marketing at some of Africa’s leading e-commerce businesses. Sneha has over a decade of experience in finance and consulting having worked at McKinsey, Helios, Bank of America Merrill Lynch, Grassroots Business Fund, and The World Bank. She has worked across 10 African markets scaling businesses and brings strategic, financial, and operational expertise.
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Green-Al Energy Biogas, a business providing fully off-grid biogas systems enabling customers to live more sustainable lives in Algeria.
Dr Kheira Benaissa is the founder of Green-AI Energy Biogas in Algeria. She is also author of the book "Production du méthane et du biofertiliseur: l'Energie verte des déchets" published on Amazon, PhD holder in waste management and pollution of ecosystems, scientific researcher, professor, businesswoman and a mother. She is working to provide practical solutions to socio-economic problems in Algeria's isolated desert regions. She has designed the first 15m3 biodigester in the town of Tamanrasset (southern Algeria) and created her environmental consultancy company " SYNERGY" to be more active in the field of environmental protection.
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Bright Idea Projects 2100 T/A Function Foods - Thembela Venue, a leading hospitality company and unique event venue in South Africa
At Thembela Venue in South Africa, the philosophy that true growth comes from stepping out of the comfort zone and into challenges which inspires greatness, and it is this philosophy that drove founder, Cecilia Birkenstock, to pursue her lifelong dream - of creating a unique venue on the North coast in KZN in South Africa. Recognizing a need for exceptional event spaces in the area, she set out to fill this gap with elegance and innovation. Cecilia is the founder and CEO of Functionfoods, and brings three decades of experience in hospitality to her business. With this wealth of experience, Cecilia embarked on her most exciting venture yet - establishing Thembela Venue. Thembela Venue is the culmination of Cecilia's dream. Through her dedication, innovation and clear vision, she has transformed her dream into a reality. Patrons place their trust in Cecilia and her team, confident in their ability to turn dream weddings into stunning realities. Cecilia's commitment to excellence ensures that every celebration reflects her client's vision, making Thembela Venue the ideal choice for unforgettable experiences where dreams truly come to life. The business, which was launched in 2008 has created jobs for 30 people.
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One Health Medical Centre, a modern, healthcare services provider on a mission to promote wellness, preventive care, and healthy living
Dr Michelle Muhanda is a medical doctor trained at the University of Nairobi in Kenya with 18 years’ experience in Healthcare, Business Administration, Occupational Health & Safety, Pharmaceuticals, Health Economics, Insurance, and Marketing working with the Ministry of Health, Private Sector, NGOs and other organizations. She has a Bachelor of Science in Medicine & Surgery, a Master’s in Business Administration from United States International University, a Masters of Philosophy in Palliative Care from University of Cape Town and a Diploma in Insurance from CII. She is also an Occupational Health and Safety Specialist with the Ministry of Labor. Her objective is to improve the health and quality of life of people by developing and implementing health and safety strategies geared to health promotion that will provide leadership in healthcare services. Michelle started the business in 2018 and today it has created jobs for 12 people.
START-UP NIGHT AFRICA. THE HAGUE, 17 SEPTEMBER 2025.
Connecting high-growth women entrepreneurs from Africa and the Netherlands to access new markets, partnerships, and funding opportunities. Read more.
WSME Investment Roundtable | The Hague
At a high-level roundtable convened in The Hague on 31 March 2026, Melanie Hawken, founder and CEO of Lionesses of Africa, delivered a compelling call to action for a shift in how capital is deployed to support women-led small and medium enterprises (WSMEs) across the African continent. Framing the discussion around the theme of smart inclusive investment, she challenged stakeholders to move beyond intent and towards practical, scalable solutions that can unlock sustainable economic growth.
WSME Investment Roundtable | The Hague
On 31 March 2026, Lionesses of Africa convened the Start-Up Night Africa WSME Investment Roundtable in The Hague, co-hosted by the Ministry of Foreign Affairs of the Kingdom of the Netherlands. The gathering set out to examine one of the most pressing questions in African enterprise development today: what will it take to unlock smarter, more inclusive investment for women-led small and medium enterprises?
Lioness Pitch Profile / Start-Up Night Africa, The Hague, 2025
Linda Klunder is the CEO of Kumasi Drinks BV, which produces 100% natural soft drinks made from the sap of the cocoa pod, normally discarded during cocoa production. The drink has a tropical flavour resembling a mix of lychee, mango, and white peach, and is available either sparkling or still.
Insights from the Fireside Chat at Start-Up Night Africa, The Hague — 17 September 2025, organised by Lionesses of Africa, with the support of the Ministry of Foreign Affairs, Kingdom of the Netherlands
At a moment when global growth strategies are being redefined, the conversation at Start-Up Night Africa in The Hague on 17 September 2025 cut through the noise with unusual clarity: supporting women entrepreneurs is no longer a side agenda—it is central to economic transformation. In a candid fireside chat, Anne le Guellec, Director of the International Enterprise Department, and Marchel Gerrmann, Ambassador for Business and Development, offered more than policy talking points. They articulated a shift in how governments, ecosystems, and investors must think about growth, partnership, and opportunity—particularly between Africa and Europe.
Lioness Pitch Profile / Start-Up Night Africa, The Hague, 2025
Rahel Boon-Dejene is the founder of R&D Group, a leading Ethiopian enterprise committed to advancing the global business services sector through innovative, technology-driven solutions. With over 15 years of experience, the company has established itself as a trusted partner in entrepreneurship support, outsourcing, and digital solutions.
Cover Feature / Jules Ngankam, Group CEO, African Guarantee Fund (AGF)
On a crisp evening in The Hague on 17 September 2025, the 3rd Start-Up Night Africa event in The Netherlands took place, hosted by Lionesses of Africa in partnership with the Ministry of Foreign Affairs. The event served as a rallying point for improving access to finance, supporting women entrepreneurs building high-growth businesses in Africa. Taking the stage, African Guarantee Fund (AGF) Group CEO Jules Ngankam delivered a message that resonated long after the applause: women are the backbone of Africa’s economies - and when their financial potential is unlocked, the continent’s growth story is rewritten.
Lioness Pitch Profile / Start-Up Night Africa, The Hague, 2025
Inez van Oord is the co-founder of Fiber Foods Group, a company that creates economic, social, and sustainable value for all stakeholders. Fiber Foods develops clean-label, whole-food ingredients in Africa that help food producers meet the growing consumer demand for healthier, more sustainable products. Fiber Foods is the inventor of PrimeJack® — a premium dehydrated jackfruit ingredient designed for large-scale food manufacturers.
Lioness Pitch Profile / Start-Up Night Africa, The Hague, 2025
Marthe Paauwe is the founder of Money Phone BV, a Dutch Fintech founded in 2018 that provides fast, affordable, and transparent loans to MSMEs, students, and smallholder farmers. Using AI credit scoring and mobile platforms, they empower the unbanked with inclusive access to credit; anytime, anywhere. Through MoneyPhone Africa, they aim to provide access to finance through their advanced technology, empowering rural communities in Rwanda and beyond while keeping costs minimal.
Podcast Interview
Following his powerful opening address at the 3rd Start-Up Night Africa event in The Hague, the Netherlands, on 17 September 2025, Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, was a guest on the Lioness Radio Podcast speaking about the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.
Feature
In Africa’s dynamic entrepreneurship landscape, the conversation around access to finance for women-led enterprises has never been more critical. At the Lionesses of Africa Start-Up Night Africa 2025 in The Hague, leading women entrepreneurs and investors came together to explore how capital, when thoughtfully structured, can unlock exponential growth. The event, supported by the Ministry of Foreign Affairs of the Kingdom of the Netherlands, showcased real-world success stories of African women founders scaling beyond borders and redefining the continent’s investment narrative.
Lioness Pitch Profile / Start-Up Night Africa, The Hague, 2025
Nkem Okocha is the founder of Mama Moni, a fintech company that provides inclusive digital financial services tailored for women in Nigeria. The company’s advanced female-only agent network helps to drive financial services to financially excluded women and the last mile.
Lioness Pitch Profile / Start-Up Night Africa, The Hague, 2025
Claudia Castellanos, co-founder and CEO of Black Mamba Foods in Eswatini, is passionate about The Black Mamba Manifesto: Building a Better World Through Good Food. Black Mamba is an African brand that makes bold, award-winning condiments with organically grown ingredients sourced from small-holder farmers. Exported to 12+ countries, the brand’s products deliver flavour with impact, uplifting 1,000+ people while proving food can be good for you, farmers, and the planet.
Lionesses of Africa Event
Welcome address by Peter-Derrek Hof, Ambassador Women’s Rights and Gender Equality, Director Social Development, Ministry of Foreign Affairs, at Start-Up Night Africa on Wednesday 17 September 2025.
Lionesses of Africa Event
Finding solutions to closing the continuing gender finance gap for high-growth women entrepreneurs in Africa and the Netherlands was the key focus of discussion at the 3rd Start-Up Night Africa event on 17 September 2025, in The Hague, The Netherlands. The event was once again hosted by Lionesses of Africa, a fast-growing social impact organisation with 1.8 million women entrepreneurs across the African continent, in partnership with the Ministry of Foreign Affairs in The Netherlands. Opening remarks were delivered by Lionesses of Africa founder & ceo, Melanie Hawken; Peter Derrek Hof, Ambassador Women’s Rights and Gender Equality, Director Social Development, Ministry of Foreign Affairs; and a special address was given by African Guarantee Fund Group CEO, Mr Jules Ngankam.
Lionesses of Africa Event
As a key driver of Lionesses of Africa’s ‘Access to Markets and Investment Programme,’ Start-Up Night Africa in The Hague aimed to connect Africa’s high-growth women entrepreneurs to European investment opportunities, and women entrepreneurs in The Netherlands looking to expand their current businesses in Africa. We showcased 10 inspirational women entrepreneurs in growth-mode at the event on 17 September 2025, all looking for new investment, markets, and collaboration opportunities. If you didn’t get to meet each of them on the evening, then take a look at their pitch videos, which have all been published on the Lionesses of Africa website, and make those all important connections now.
by Melanie Hawken, Founder & CEO, Lionesses of Africa
On 17 September 2025 in The Hague, we gathered for Start‑Up Night Africa — our third time hosting this event in the Netherlands, in partnership with the Ministry of Foreign Affairs in The Netherlands, and the seventh event of its kind around the globe. It remains clear why the Netherlands serves so well as our European HQ: it is a hub of innovation, a champion of gender equality, and a bridge for African women entrepreneurs seeking to access new markets and investment.
TECH FoundHER AFRICA CHALLENGE.
MEET THE 5 WINNERS. Five female founders win over $100,000 in TechFoundHER Africa Challenge. Learn more →
STARTUP STORIES. MEET INSPIRING WOMEN ENTREPRENEURS.
Startup Story
Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.
Startup Story
Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.
Startup Story
Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.
Startup Story
Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.
Startup Story
Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.
Startup Story
Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.
Startup Story
Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.
Startup Story
Yanara Tavares Viana is an engineer and project manager with over 15 years of experience in procurement, finance, and the development of sustainable solutions. Founder of Vila Viana, an ecological and agro-productive housing project in Catembe, she creates urban models that integrate solar energy, water harvesting and reuse, family farming, and micro-animal farming. Her vision is to combine accessible architecture with practical sustainability, inspiring communities to build in a greener, more resilient, and income-generating way. Yanara is dedicated to developing smart urban solutions for the future of Mozambique and the region.
Startup Story
Isabel Mandofa is the founder of Tropicalisa, Lda, a Mozambican agri-food industry business focused on the sustainable transformation of local fruits into high-value-added products. It operates an integrated chain that buys surplus from small producers, processes, freezes and distributes fruit pulps, natural juices, syrups, sauces and frozen fruits, guaranteeing standardized quality, traceability and food safety. Tropicalisa’s core business is to make the most of national fruit, reduce post-harvest losses and supply the market during the off-season, providing practical, healthy and competitive solutions for supermarkets, restaurants, confectioneries, ice cream parlors, hotels and end consumers.
Startup Story
Lerato Masuku is the visionary director of Bokamo Warona Construction, a 100% black female-owned company based in Daveyton, Benoni. Founded with a passion for quality and community development, the company specialises in general building, maintenance, plumbing, civil works, paving, and general supplies. Under Lerato's leadership, Bokamo Warona Construction has earned a reputation for delivering reliable and professional services, including recent successful projects such as slurry work on the R56 in the Eastern Cape. Lerato is committed to empowering women in the construction industry while growing a business that supports infrastructure and job creation across South Africa. The business was launched in 2016 and has created jobs for 10 people.
Startup Story
Olamide Alade is the founder and creative director of Amòké Regal, a luxury modest Nigerian fashion brand redefining African fashion by weaving cultural heritage into elegance, exclusivity, and decency. With a strong passion for fashion storytelling, she creates exclusive pieces that empower ambitious African women to step confidently into corporate spaces, boardrooms, and on global stages while embracing their cultural identity. Alongside her creative work, Olamide is a Chartered HR Professional and an Associate of Women in Management, Business and Public Service (WIMBIZ), bringing depth and leadership experience to her entrepreneurial journey.
Startup Story
With two decades of experience, Mirza Jamal is a recognized professional in the areas of strategic marketing, corporate communications, and public relations, with a career marked by innovation, leadership, and social impact. As founder and ceo of MJ Consulting in Mozambique, she works to develop creative and accessible solutions for strengthening brands, empowering entrepreneurs, and promoting purposeful events.
Startup Story
Lovable Dladla is the founder of Luvast Bakery, located in Newcastle, South Africa. She is a self-taught baker and started her business in 2020 with no external funds, building it organically over time. Even though she originally studied engineering, she really found her passion in business, and one of her key motivations as an entrepreneur is to build a thriving business that can help other families in the future by creating jobs.
Startup Stories
Gladys Kgorane is a visionary entrepreneur and woman of faith, driven by a deep desire to create spaces of healing, rest, and joyful connection. As the founder of Caleb’s Farm Cabins in Potchefstroom, South Africa, she has transformed a quiet piece of land into a peaceful farm destination offering accommodation, events, and wellness retreats. Rooted in purpose and inspired by the Biblical story of Caleb, Gladys is passionate about helping others find peace, celebrate life’s moments, and rediscover hope through nature and hospitality.
Startup Story
Drienie Botes is an experienced entrepreneur and community upliftment advocate in South Africa, with over 25 years of leadership in business development and social impact. She has founded multiple successful ventures, including a pearl import business and Meant to Bee (PTY) Ltd, a business focused on empowering rural women through sustainable beekeeping and market access. Skilled in strategic planning, international trade, and capacity building, Drienie is passionate about driving economic independence and transforming communities through innovative, purpose-driven enterprises. She launched Meant to Bee in 2021 and today it has created economic opportunities for 36 people.
Startup Story
Tumelo Tshwagong is a co-owner of Tshwagong Farm, a family-owned business focused on livestock and Indigenous vegetable farming, and located in Koster in the Northwest province of South Africa. Tumelo is a passionate female farmer devoted to cultivating change from the ground up. Tshwagong Farm was established in 2021 with Tumelo at the helm as a Managing Director, supported by a team of four. Her work goes beyond farming as she sees it as a form of preservation, a movement to reignite ancestral food sources and confront the growing crisis of food insecurity. She passionately believes that every seed she plants, every field she tends, carries the vision of a resilient, self-sustaining future.
Startup Story
Gloria Sellwane Phala is the founder and Chief Executive Officer of GangaYuj Yoga Studio in South Africa. Drawing on more than 20 years of corporate experience, she established the studio in 2023 after completing a sabbatical year in India, where she deepened her practice and understanding of yoga. This transformative period inspired her shift into entrepreneurship upon her return to the workforce. The business is committed to ensuring clients benefit from the profound, transformative impact of yoga. She is currently the sole employee who arranges contract-based outsourcing of yoga instructors.
Startup Story
Nondumiso Leshaba is a distinguished Chartered Bookkeeper and the visionary Managing Director of LemonSalt (Pty) Ltd and BlueDenim (Pty) Ltd in South Africa. In both her companies, Nondumiso has been instrumental in shaping their strategic direction. Her dynamic skill set, which ranges from policy writing to graphic design, has enabled her to lead with a unique perspective. Nondumiso's ability to craft comprehensive policies ensures that both LemonSalt and BlueDenim operate with efficiency and compliance, while her flair for graphic design brings a creative edge to the company's branding and marketing efforts. LemonSalt (Pty) Ltd was established in 2019 and registered in 2020. BlueDenim was registered in 2025. The businesses employs 7 people.
Startup Story
Anneline Lucinda Lopis is the sole owner and Chief Executive Officer of Smart House Afrika (SHA) South Africa Holdings started in 2016, based in Johannesburg and 60% shareholder and Chief Executive Officer of Smart House Afrika (SHA) Zambia Limited started in 2019 in Lusaka Zambia. A Mining and Minerals Consulting Firm. Her core business activities are mining and trading of various minerals, which drive her vision of growing small scale miners around Africa.
Startup Story
Gadifele Moeng is the founder and ceo of Future Leaders Academy in South Africa, a business launched in 2017 and focused on empowering young people to find their voice and gain confidence through public speaking and storytelling. She is passionate about developing the next generation of leaders and inspiring others to overcome their fears and shine.
Startup Story
Tabono Consult Ltd was established in 2020 in Tanzania to assist companies manage the disruptions from the COVID-19 Pandemic where staff had to be repurposed and other adjustments made in order for those businesses to stay afloat. It is a company driven by women founders Elizabeth Karamagi, Linda Chawe, and Sophia Mrimi, supported by a workforce of 18 people, and today is thriving.
Startup Story
Kelly Jean Ouchim Valigy is a dynamic marketing and creative professional with a strong background in strategic planning and communications. As the Founder & General Director of Jean Consulting & Services in Mozambique, she leads a forward-thinking team that delivers creative marketing solutions tailored to help brands stand out in competitive markets. With extensive experience in marketing and copy editing, Kelly has successfully navigated roles in account management, community engagement, and content creation. Her expertise spans various industries, where she has spearheaded branding initiatives, digital marketing strategies, and impactful campaigns.
Startup Story
Zettuu, a marketplace providing business support services for Africa’s crafters and fashion brands that have unique products but do not have the operational capacity to grow their brands. Zettuu was co-founded in 2020 by Portia Nondo and Mbali Ndandani, two South African entrepreneurs whose vision is to create a thriving ecosystem of support for African unique crafts, bringing them from the continent to the world’s customers. Portia is a seasoned entrepreneur and franchisee at McDonald's, and Mbali has worked in marketing, digital, technology and artificial intelligence at Unilever and Lelapa AI.
Startup Story
Jacqueléne Coetzer is the founder and CEO of Jacqueléne Global Consulting (JGC) — a pan-African business advisory and trade firm founded in 2022, specializing in strategic consulting, commodities, medical diagnostics, and cross-border market access. A former diplomat with 14 years’ experience, she now leads high-level negotiations and sourcing across Africa in sectors including medical diagnostics, metals, fuel, and mining. Through exclusive distribution mandates and deal structuring, she is helping shape Africa’s economic future. Fiercely resilient and values-driven, Jacqueléne empowers African women entrepreneurs to rise, scale, and lead — because she believes Africa’s wealth should be built by Africans, for Africans.
Startup Story
Schneidine Phidelmond is the founder and Creative Explorer of MUSA Moz MEDIA, a holistic digital agency founded in 2022 and based in Mozambique. With over a decade of experience in media, including skills in sound engineering, audiovisual production, graphic design, and branding, she launched MUSA to support women entrepreneurs and small businesses in Southern Africa and the Afro-Caribbean diaspora. Multilingual and self-taught, Schneidine offers a sensitive and multidisciplinary approach to digital visibility and content creation. MUSA embodies her belief that creativity, culture, and sisterhood can fuel sustainable growth and inspiration. MUSA stands for: Mission, Ubuntu, Sorority, and Authenticity.
Startup Story
Suné Theisinger is the ceo of BST Global in South Africa, a dynamic player in the rapidly evolving aesthetic industry. As the ceo of BST Global, Suné is responsible for overseeing and managing all aspects of the business. Dr Juanri Jonck is a qualified medical doctor with a degree from the University of Pretoria and is the Medical Director of BST Global. Dr Jonck leads with a deep commitment to hormone optimisation, evidence-based aesthetic medicine, and holistic wellness.
Startup Strory
Tania Kabeya is the founder of Chef La Tania, the South African culinary brand known for its rich African flavour and elegant presentation and founded in 2019. She is a passionate chef and entrepreneur and has built a reputation for delivery a range of catering services, including celebration cakes, private dinners, frozen meals, and food delivery. Tania finds purpose in creating meaningful experiences, honouring her heritage, and growing a brand built on passion, excellence, and purpose-driven living. She shares a deep bond with her siblings and draws strength from her faith and role as a mother.
Startup Story
Aasiyah Adams is the founder of Abaguquli4IR in South Africa, a business focused on empowering individuals and organisations to thrive in the digital economy by equipping them with cutting-edge technology skills and practical digital tools. The business’s mission is to unlock economic opportunities for those traditionally left behind—closing the gap by providing future-ready skills, access, and support. Launched in 2020, the business has created jobs for 6 people.
Startup Story
Komeshni Patrick is the founder and director of ZellaTech Law, a tech legal consultancy in South Africa founded in 2022 and focused on empowering tech businesses across Africa. An admitted attorney with over 20 years of experience, she’s worked with multinational corporates, public sector and international tech clients across Africa and the Middle East. Passionate about innovation, championing women in tech and advising on regulatory compliance, emerging innovation, digital policy, privacy and data protection. She participates on several boards and fora driving inclusive digital development. Komeshni mentors tech entrepreneurs, contributes to local and international incubation programs and women in tech initiatives, internet governance and digital transformation. Her business has created jobs for 5 people to date.
Startup Story
Lebo Biko is the co-founder of Oya Foods, part of Oya Group, which champions women-led innovation in the agri-food value chain. Founded in 2020, Oya Foods produces African-inspired, shelf-stable dried foods using ingredients primarily sourced from women farmers and suppliers. The company’s mission is to reduce food waste and modernize indigenous food systems. With over 25 years of experience in strategy, marketing, and governance, Lebo is passionate about sustainability, inclusive growth, and driving meaningful change. Through Oya Group, she is helping build a future where women thrive, African food culture is celebrated, and innovation transforms food systems.
SPOTLIGHT. MEET TRAILBLAZING WOMEN ENTREPRENEURS LEADING THEIR SECTORS.
Lioness Spotlight
Africa needs great educators, committed people who are passionate about helping children and young people to learn and fulfill their potential, equipping them to make a positive difference in the world. At Lionesses of Africa, we are celebrating women entrepreneurs who are creating leading-edge technologies and new approaches to education to make a real difference to the lives of new generations of children and young people across the African continent.
Lioness Spotlight
In the latest in our series of Spotlight features on individual African countries where women entrepreneurs are making their mark with their businesses and brands, we shine a spotlight on Tanzania. From high-impact agribusinesses that are creating much-needed jobs, to tech businesses that are innovating and educating, to serial entrepreneurs building multi-faceted business empires across diverse sectors, Tanzania is a country with a wide variety of growth-focused women-owned businesses that are well worth a visit. Meet 16 women entrepreneurs in our Lionesses of Africa community who are building growth businesses and brands that are putting Tanzania on the entrepreneur map.
Lioness Spotlight
In the latest in our series of Spotlight features on individual African countries where women entrepreneurs are making their mark with their businesses and brands, we shine a spotlight on Senegal. From the finest luxury textiles, exciting cosmetics and skincare product ranges, nutritional baby food products, fashion and accessories, and a bookseller promoting African authors, Senegal is a country with a wide variety of growth-focused women-owned businesses that are well worth a visit. Meet 8 women entrepreneurs in our Lionesses of Africa community who are building growth businesses and brands that customers love, and who are putting Senegal on the entrepreneur map.
Lioness Spotlight
According to the IFC, Africa’s agriculture and agribusiness markets are expected to reach $1 trillion in value by 2030. As a result, there is now an increasing focus on extending agribusiness value chains, recognizing that 60 percent of Africans derive their livelihoods from agriculture. In the Lionesses of Africa community, there are a growing number of women entrepreneurs who are playing key roles in Africa’s growing agribusiness story, country by country, community by community. They are building successful growth businesses that harness the potential of the raw materials grown on the African continent by transforming them into high quality, nutritious food products that consumers both locally and globally want to buy. In our special focus on trailblazing women entrepreneurs in Africa’s agribusiness sector, we introduce some of those who are making their mark in this important industry sector across the continent.
Lioness Spotlight
For true coffee enthusiasts, Africa is much more than the birthplace of coffee—it’s the soul of the global coffee story. From Ethiopia’s ancient highlands, where coffee cultivation began, to the bustling farms and cooperatives that dot the continent today, Africa’s coffee heritage is as rich and nuanced as the flavors it produces.
Lioness Spotlight
2025 looks set to be an exciting year for Africa’s women-founded luxury handbag brands, with many confidently expanding across the continent and into key global markets with a bang. If your weakness is for stylish, finely crafted, sustainable handbags, then there is no better time to add a luxurious, hand-crafted African-made piece to your wardrobe.
LIONESS LAUNCH PLATFORM. SHOWCASING EXCITING NEW BUSINESSES, PRODUCTS & SERVICES.
Launch Press Release
Le guide Financer la croissance des entreprises, publié par l’initiative AFAWA (Banque africaine de développement) et Lionesses of Africa, présente les stratégies et les points de vue de 25 entrepreneures africaines, dont certaines soutenues par AFAWA.
Launch Press Release
Financing Business Growth, published by African Development Bank’s AFAWA and Lionesses of Africa, features strategies and insights from 25 African women business leaders - including entrepreneurs supported by AFAWA.
Lioness Launch
Caleb’s Farm Cabins, the farm-style retreat and events destination in Potchefstroom, South Africa, launched in 2024, has gained a reputation for offering tranquil accommodation and wellness experiences for individuals, families, and small groups. It has now expanded to include the launch of a dedicated events venue, Hebron View Hall, which is ideal for celebrating special occasions such as weddings, birthdays, and anniversaries, as well as conferences.
Lioness Launch
South African serial entrepreneur, Dorothy Dolly Fatima Mofomme, founder of natural baby food producer, Pojupoju, has launched a brand new range of delicious and nutritious purees - with a twist. Each puree is packaged in a pouch, capped with minicap/anti-choke lids that can also be repurposed as children’s creative building blocks.
Lioness Launch
South African social entrepreneur, Colleen Deetlefs, is passionate about creating awareness of the state of our environment through the renewing of different waste materials and shifting the global economy through the rejuvenation of waste. Her latest initiative, IWDS, is a non-profit organization that is dedicated to fostering sustainability and economic empowerment. Through its work, it strives to offer more than just a solution for waste - it is helping to build a future where creativity, sustainability, and community-driven progress go hand in hand. IWDS is committed to transforming waste into opportunity by upskilling individuals, fostering creativity and promoting sustainability. In a world where waste is abundant and unemployment hovers at 35%, IWDS’s mission is to upskill individuals using repurposed waste materials. With winter now in full swing in South Africa, IWDS has identified a dire need for sleeping bags with a carry bag for the 16000 homeless people in Durban alone. Through upskilling, IWDS is on a mission to create sleeping bags from waste fabrics-turning waste into hope-to those who need it most.
Lioness Launch
Lumelastin, founded by Maritha Broschk, and based in South Africa, has developed a range of advanced ingestible skincare products rooted in science and designed to restore skin health from within. It’s flagship product, Lumelastin Skin Reverse, is an anti-ageing elastin powder supplement designed to help women reclaim skin elasticity, reduce wrinkles, and support joints, hair, and vascular health. This first-of-its-kind ingestible elastin supplement, is clinically proven to deliver significant anti-ageing effects such as smoother, firmer, and younger-looking skin. By adding one scoop a day of Lumelastin Skin Reverse to your coffee, smoothie, fruit juice or any other beverage of choice, hot or cold, you should start seeing results within a month.
Lioness Launch
Feelgood Health is a natural remedies company that specialises in herbal and homeopathic remedies and essential oils for babies, children, adults, and even the family pet. The company’s mission is to make natural alternatives widely available to everyone and to promote the use of safe, natural holistic alternatives for better health outcomes. Feelgood Health products are available online as well as in health shops, pharmacies, vet shops and retail stores throughout South Africa.
Lioness Launch
Kaizene International was founded by Mrs. Lynda Aphing-Kouassi, a recognized leader committed to skills development and business transformation. Her experience and expertise have allowed her to build a strategic network of financial and institutional partners, significantly enhancing the impact of the programs deployed. Thanks to her vision and leadership, Kaizene International has become a key partner for businesses and institutions seeking growth and structured development.
Lioness Launch
Skin Therapy Beauty and Spa, the Nigerian skincare brand launched by Mimi Whyte Femi in 2012, and known as a sanctuary for skin healing and beauty enhancement, announces three new revolutionary products in its range. Founded by someone who understands the personal battle with skin issues, the brand’s mission is to provide holistic, personalized skincare solutions. From inception, the brand has been dedicated to transforming skin health through organic, scientifically-backed treatments and products, offering everything from facials to advanced laser therapies, all tailored to individual skin types and concerns.
Lioness Launch
South Africa’s vibrant heritage deserves to be celebrated every day, and the newly launched Kim Williams RAKGADI African Toile Interior Range powerfully encapsulates this essence. First unveiled at Decorex Cape Town in 2024, the range was born from the dynamic collaboration between esteemed Cape Town based interior designer Kim Williams and acclaimed fashion designer Jessica Jane Molebatsi. The collection, inspired by the essence of togetherness and the powerful role of South African women in our lives, beautifully blends the rich symbolism of local culture with modern design, showcasing a commitment to community, heritage, and beauty. Part of the stunning selection of home décor items includes elegant placemats designed to instantly elevate any table setting, along with a beautifully crafted carpet collection in partnership with Airloom.
Lioness Launch
The Yawoa Foundation, founded by Estelle Dogbo in Nigeria & Togo, has recently expanded into Francophone Africa and launched “Dreamy Memory”, a caritative project using the arts to positively impact women's lives. With the support of Ellipse Art Projects, the concept started the production and exhibition of a portfolio of exclusive photographs created by Togolese emerging artist Parmenas Awudza, who was selected for his original and immersive work, and his sensitivity towards female empowerment. The works will then be showcased in Lome, and sold for the benefit of female patients of a neonatal unit at the CHU in Lomé, in order to contribute to their healthcare needs.
Lioness Launch
Job Crystal, a pioneering force in South Africa’s recruitment industry, proudly announces the official launch of Crystal AI in the United Kingdom. This strategic move marks a significant milestone for the company as it expands its innovative solutions to make recruiting faster, especially for the Small to Medium Enterprises (SMEs) in the UK and South Africa.
KNOWLEDGE PORTAL. SHARED ENTREPRENEUR SMARTS.
by Marilize Jacobs
You are not scatter-brained. You are not burnt out. You are multi-dimensional!
I have been told to pick one thing approximately 4,000 times. By teachers. By "Claude" and “ChatGPT”. By that confident person at dinner who definitely peaked somewhere between 2002 and 2008 and now dispenses career advice as if focus is a personality. Even by mentors.
by Marilize Jacobs
For decades, the dominant narratives about Africa have been shaped by stereotypes. Poverty, conflict, corruption, and disease. While these challenges exist, they do not define the continent. Africa is also a land of innovation, economic growth, technological advancement, and cultural richness. Yet, mainstream storytelling often ignores central characters. Women, minorities, and young people – all who could help tell a more complete story.
by Memuna Williams, DBA
What happens when a doctoral practitioner who is also a beauty enthusiast and has dark skin walks into a research dinner? She gets her skin measured under bright lights before the salad even arrives. Unexpected? Yes. Memorable? Absolutely. Earlier this year, this was my experience after I received an exclusive invitation to join the Melanin Beauty Circle by a new beauty brand, facilitated by a research group. They are developing a custom foundation technology for melanin-rich skin, and my skin (quite literally), and that of others who accepted the invitation, was in the room where it happened.
by Jenny Reid
Every year on December 9, the world observes International Anti-Corruption Day, a day dedicated to raising awareness about corruption and its adverse effects on society, governance, and the economy. Corruption remains a pervasive problem that undermines democratic institutions, slows economic development, and contributes to governmental instability. In South Africa, the fight against corruption is particularly pertinent, especially in the wake of numerous high-profile scandals.
by Dr Michélle Booysen
“Growth is never by mere chance; it is the result of forces working together.” — James Cash Penney
As part of our series exploring the role of process in business growth, this week I’d like to focus on the systems and workflows needed to manage rapid growth efficiently. Whether you're a tech startup scaling across Europe, an e-commerce business expanding from Johannesburg to Nairobi, or a services company growing regionally across Kenya, having the right processes in place is the difference between sustainable success and operational chaos.
By Sandra B Zaca
I used to think influence was about being seen. That if I wasn’t in every room, posting every day, or building something loud enough, then I wasn’t doing enough. But life has taught me that true influence is not about noise, it's about presence. Not presence in the sense of popularity, but in the depth of your convictions, the clarity of your vision, and the courage to keep building quietly when no one is clapping.
by Shenea Graham
In my last post, I spoke about regulatory compliance — how the rules, laws, and frameworks guide the way we handle personal data. But what happens when, despite all the rules and good intentions, something still goes wrong? That’s how I found myself diving into the topic of data breaches — one of the most sobering parts of learning about data privacy.
by Adeolu Adewumi-Zer, Founder & CEO, ZER Consulting Africa
"Our legacy is more than just our business. When we empower others, especially our fellow women, we create a ripple effect that extends far beyond our immediate sphere."
Africa is alive with audacious dreams, bustling tech hubs, and villages brimming with innovation. And guess who's increasingly at the forefront, turning those visions into reality and disrupting industries? African women entrepreneurs! But here’s the honest truth: even the most brilliant idea, the most meticulously crafted strategy, can feel like a marathon without the right gear and running buddy.
by Marilize Jacobs
For years, I was known as a “full-time mom.” It was my most important role. But when I stepped back into the “corporate world”, I didn't hide that chapter; I leveraged it. That journey, which I detailed on various platforms, wasn't just my story - it was my strategy. It proved that personal branding isn't a luxury; it's the core of modern business credibility. It transformed my identity into my most valuable professional equity.
by Shenea Graham
In my last post, I shared how data privacy stopped being “someone else’s problem” and became part of my own story. This month, one theme kept resurfacing: regulatory compliance. Here’s the truth — privacy isn’t just about principles, it’s also about laws. And not just one law, but a whole patchwork of global, regional, and local regulations. GDPR in Europe. CCPA in California. HIPAA in the US. POPIA in South Africa. And those are just a few. Every country, every region, seems to be drawing its own map. And for businesses working across borders, it can feel like walking into a maze where the walls keep moving.
by Dr Michélle Booysen
“Technology should do the heavy lifting, so people can focus on what matters most.” – Reid Hoffman
Whether you're an emerging enterprise or a well-established business entering new markets, integrated, process-led technology choices can reduce friction, improve efficiency, and unlock those opportunities.
by Jenny Reid
In today's competitive job market, employers are more eager than ever to find the right talent quickly and efficiently. However, advances in artificial intelligence (AI) and digital technology are also making it easier for dishonest applicants to falsify their identities, CVs, and qualifications, leading to a surge in fake applicants and fraud.
by Marilize Jacobs
If you’d told me fresh after varsity that my greatest professional qualifications in my mid-30s would be earned not in an office, but on the floor of a paediatric therapist’s room and in divorce court, I’d have cried. In 2017, I was deep in the “triathlon of overwhelm”: navigating my son’s autism diagnosis, a marriage ending, and a body screaming with adrenal fatigue. I was a shell, crying over spilt milk because the spilt milk felt like the final, cruel joke.
by Shenea Graham
I want to share something personal — a journey I’m still on. It’s about data privacy. Not the technical, legal kind you might scroll past, but the kind that sneaks up on you and suddenly matters more than you realised.
by Dr Michélle Booysen
"Scalability is about building systems that work at ten customers as well as ten thousand." — Reid Hoffman
As part of our series on how processes support growth, this week we focus on Designing Scalable Processes for Membership-Based Organizations. Growth is not just about acquiring more members—it's about delivering consistent value as that base expands. A scalable process ensures that operations remain efficient, personalized, and sustainable no matter the size of the community.
by Jenny Reid
In the rapidly changing landscape of global business, Human Resources (HR) is no longer just an administrative function managing payroll, recruitment, and employee records. The trajectory of HR's evolution over recent decades shows a clear shift toward becoming a strategic driver within organisations, a vital partner in shaping corporate success and mitigating human-related risks.
by Dr. Memuna Williams, DBA
Arriving in Indianapolis for the Global Entrepreneurship Congress (GEC) felt like being welcomed home by a community of friends. GEC chose Indiana intentionally, recognizing the state’s strong startup ecosystem and culture of innovation. “The BOLD Change the World” was the event’s tagline, but also served as a call to action. From the moment we landed, GEC volunteers greeted each of the 5,000 attendees arriving from 150 countries, guiding us to buses, sharing local dining tips, and ensuring a seamless transition to the main conference hotel. Registration was swift, credentials were issued (Founder, Ecosystem Builder, Policymaker, Investor), and a sense of shared purpose was already in the air.
by Dr Michélle Booysen
“You can’t scale chaos. You can only scale clarity.” – Anonymous
Expanding into new markets is an exciting growth milestone—but it also brings complexity, risk, and the need for operational precision. Whether you're entering a new region, industry, or customer segment, success depends on more than ambition. It requires robust, repeatable processes that guide your team, protect your standards, and adapt to new conditions.
by Seanice Lojede
What if I told you that your relationship with money was decided before you could even spell “budget"? This morning, I hosted a powerful training session. The women of Stanbic Bank Uganda's Ignite mentorship program gathered virtually for a session called "Money & Your Mindset" and something extraordinary happened. One woman messaged, "I would pay VERY GOOD money for this." Another said, "This is the first time I've understood why I do what I do with money.” From the first few minutes, you could feel the energy shift. Heads nodding. Eyes widening. Truths landing. They didn't just learn about money, honestly - they met themselves, truthfully, and maybe for the first time in this way. I FELT IT TOO! What we explored wasn’t how to budget or save (though that’s important). It was something deeper: the invisible beliefs and emotional habits that shape how we relate to money. And ultimately, how we lead our lives.
by Ntsoaki Sibiya
There is a moment in every woman’s journey when she realizes that success alone is not enough. It is not enough to collect business cards, chase applause, or sit at every table just to be seen. I reached that moment years ago - in a boardroom full of people, yet profoundly alone in my mission. My business was growing, yes. My name was on event posters, my calendar was full. But behind the scenes, I was carrying the weight of leadership in isolation. Surrounded, yet unseen. Accomplished, yet unanchored. That’s when I began to understand something no networking event had ever taught me:
You don’t just need more contacts. You need a council. You need an advisory board. A strategy of proximity.
by Dr. Memuna Williams, DBA
Earlier this year, I made a deliberately planned stop in Oxford on my way to the Paris Marathon to spend a few days on the sidelines of the Skoll World Forum. I was curious to see how leaders, entrepreneurs, and changemakers are thinking about systems change today.
by Dr Michélle Booysen
“You don’t build a business – you build processes, and the processes build the business.” – Anonymous
Scaling isn’t just about selling more—it’s about delivering more with consistency, efficiency, and control. Without scalable processes, growth quickly leads to chaos, service breakdowns, and overwhelmed teams. Sustainable growth requires SMEs to invest in processes that can grow with them.
by Sasha Knott
South Africa is having something of a statistical identity crisis. Recently, Capitec CEO Gerrie Fourie questioned the country’s official unemployment rate of 32.9%, suggesting it might be closer to 10% if we included the informal sector – gig workers, informal traders, and side hustlers. Minister Parks Tau echoed the sentiment. Stats SA, however, held firm. While that debate sparks headlines, it may be missing the bigger picture. The real issue? We’re still not connecting the right people to the right jobs – fast enough or far enough. “Arguing whether unemployment is 34% or 10% misses the point,” says Sasha Knott, Global CEO of Job Crystal. “The real debate should be: how do we reduce unemployment? If 24% of our workforce is in the informal sector, why aren’t we building tools to help those businesses grow and hire more?”
by Adeolu Adewumi-Zer, Founder & CEO, ZER Consulting Africa
"Our legacy is more than just our business. When we empower others, especially our fellow women, we create a ripple effect that extends far beyond our immediate sphere."
Africa is alive with audacious dreams, bustling tech hubs, and villages brimming with innovation. And guess who's increasingly at the forefront, turning those visions into reality and disrupting industries? African women entrepreneurs! But here’s the honest truth: even the most brilliant idea, the most meticulously crafted strategy, can feel like a marathon without the right gear and running buddy.
by Dr. Memuna Williams, DBA
Why Investing in Your Leadership Matters — A few weeks ago, I had the privilege of speaking at the introduction of a Women in Leadership course at WITS Business School. It got me thinking about a question I often hear: “Is a leadership course really worth it?”
by Jenny Reid
Background — A leading recruiter in South Africa was tasked with filling a critical vacancy for a senior-level IT developer at a major fintech firm. The position had remained open for months due to a significant shortage of highly skilled IT professionals in the country. Pressure was mounting to secure a candidate with the right blend of expertise, leadership, and innovation.
by Ntsoaki Sibiya
There are seasons in life when growth feels like acceleration. There are others when it feels like pruning. But in every season, one thing remains constant: who walks with you matters just as much as where you are going.
by Dr Michélle Booysen
"In business, every decision is an investment. ROI is how we learn if that investment was smart." – Melinda Emerson
Process improvements aren’t just about making workflows smoother or reducing frustration—they are business decisions meant to deliver real value. To understand the effectiveness of those improvements, it is a good practice to measure their return on investment (ROI). Doing so helps justify the change, builds confidence, and informs future decisions.
by Margaret Hirsch
Leadership is not about titles, authority, or being in charge. It’s about taking ownership. At the heart of every successful team or business lies one powerful trait: accountability. When leaders lead by example and take full responsibility for their actions, their words carry weight and their teams thrive.
by Jenny Reid
In today’s competitive and increasingly scrutinised hiring landscape, verifying a candidate’s qualifications isn’t just a formality, it’s a vital safeguard for organisations and the broader community. The recent case of Zholia Alemi serves as a stark reminder of the potential consequences that can occur when due diligence is overlooked.
Feature
In Africa’s dynamic entrepreneurship landscape, the conversation around access to finance for women-led enterprises has never been more critical. At the Lionesses of Africa Start-Up Night Africa 2025 in The Hague, leading women entrepreneurs and investors came together to explore how capital, when thoughtfully structured, can unlock exponential growth. The event, supported by the Ministry of Foreign Affairs of the Kingdom of the Netherlands, showcased real-world success stories of African women founders scaling beyond borders and redefining the continent’s investment narrative.
by Lionesses of Africa Operations Department
Last weekend we highlighted that William Warshauer of Technoserve wrote (here): “Since 1960, the world has spent roughly $5.7 trillion on foreign aid…Of that enormous sum, how much has been effective in fighting poverty? The shocking truth is that we don’t really know.” “…we don’t really know.” - How is that possible?
by Lionesses of Africa Operations Department
This last week Melanie released our 10-year Impact Report (here).
To see published, what has been done quietly and with little fuss over the past 10 years brought home to us the incredible work by our founder and ceo along with a massive team of supporters, doers and Lionesses, day in day out, to bring business knowledge, training, mentorship and access to global supply chains and of course finance, to our fabulous community within which our inspirational membership can learn from each other, support one another, and collaborate and/or trade with one another.
by Lionesses of Africa Operations Department
Firstly, an apology. We had previously written that the amount of investment from the VC world that flows into all-women founded businesses each year was stuck firmly at 2%. There was nothing it seemed we or the world could do. No matter how large the amount of money that ticked the 2X Challenge boxes, no matter the amount of time spent on this iniquitous issue, and no matter the amount of times we highlighted this, 2% always seems to be the result. The other 98% consisted of a mixed founding teams (usually around 20% of total) or all male (making up the balance of 78-80%).
by Lionesses of Africa Operations Department
So 2025 has begun and as with all new years, we have our own resolutions. Although not technically a ‘resolution’ as by definition it is designed to only last one month, ‘Dry January’ does tend to outlast many of our well thought out self promises for the year, although as (occasional) wine drinkers, we of course don’t count as a failure the ‘White Wednesdays’ and ‘Thirsty Thursdays’ that tend to creep in towards the end of the month. We are after all, only human.
by Lionesses of Africa’s Operations Department
Lionesses of Africa is now ten years old. An incredible decade of serious work and deep-rooted support from so many inspirational leaders, not only across the continent, such as our 100 Lionesses and many, many others within our incredible community, but also the various Governments, banks, DFIs and corporates. All of them have tirelessly supported us and driven to the fore the need for African female founders to be taken seriously by all who profess to care about building our incredible continent from within, and with African businesswomen at the helm strengthening communities and delivering sustainable tax-paying businesses and of course, ‘good jobs’.
by Lionesses of Africa Operations Department
We have long thought it was true, but last month it was finally confirmed. Ajay Banga, the World Bank President, not only reads our articles but also uses them as a blueprint for the World Bank (‘WB’), and most importantly, we have proof just in time for bonus season at Lionesses of Africa [Dream on - on all counts! — Ed.]. In our report on the WB’s Spring Meeting earlier this year (here) we wrote: “Could there be a realisation that to assist Africa, to properly assist Africa, this has to come from the bottom up, to build SME businesses, to build employment, to build communities, to ensure a future at home, all of which we have been pushing and saying since the day Melanie founded the Lionesses of Africa ten years ago.”
by Lionesses of Africa Operations Department
The Lionesses of Africa is and always will be a-political, and rightly so. This means this article is not about the pros and cons of one candidate over another in the recent US Election (we are also not US voters, so it would be arrogant of us to suggest we know one way or the other what is the right, or the best or correct route - the country has not only spoken, it has spoken loudly and clearly not only with the majority of the popular vote going to now President Elect Trump, but with majorities in the Senate and most likely in Congress, with increased number of Latino, African American, Hispanic, “[e]ven in demographics she won…women, Black men and young voters—Harris conceded [large numbers of] votes to Trump and won by a narrower margin than Hillary Clinton did in 2016 or President Joe Biden did in 2020.” Forbes here. Latino men and women also had a huge drop off of support for Harris, having come out in large numbers for President Biden and Hillary Clinton previously. Her only increase in support from that previously given to Biden was with Black Women and a slight improvement on college educated white voters. Women still voted for VP Harris “but she won less of the vote than both Clinton and Biden…while Trump won white women by 8 points.”
The voters sent her and her party a clear message.
by Lionesses of Africa Operations Department
Our title this week comes from the highly respected Trove Research that is now part of MSCI Carbon Markets. A long term study of the carbon credit usage based on a sample of 4,156 companies over 5 years within which they found that “‘Heavier’ users of credits are found, on average, to be decarbonizing more quickly than ‘lighter’ users of credits [and] [U]sers of higher integrity / higher priced credits are, on average, reducing their emissions more quickly than users of lower integrity / priced credits.” (here)
by Lionesses of Africa Operations Department
Written on a Thursday when the weight of the week of putting out fires and being dragged into the weeds of a mass of issues, has built up on our shoulders (and neck, oh those tight neck muscles!), is not lessened by the realisation that the weekend that seems so close will just bring 48 hours of catch-up rather than deep and fulfilling sleep.
by Lionesses of Africa Operations Department
Our bedtime reading this week has been the UN’s school report on the SDGs 2024 (here). To call it a school report, of course, is a little generous, because the UN is reviewing its own efforts to galvanise the world behind the SDGs and deliver results, certainly not written by a stern third party.
by Lionesses of Africa Operations Department
PwC brought out a report on five ‘Megatrends that would impact the world, in 2013, and then updated it in 2022, and all that they wrote about 10 years ago is not only relevant today but even more of a concern. These ‘Megatrends’ are “… characterized as deep and profound trends, global in scope and long-term in effect, touching everyone on the planet and shaping our world for many years to come.” (here). They go on to say and certainly show that not only have these Megatrends transformed the world faster than they had thought, but the interaction has in their words “…turbocharged both the speed and pervasiveness of change.”
Mozambique Green Businesses In Focus
Regular attendees at Lionesses of Africa’s Green Lioness Lean In events in Mozambique will know that as an impact-driven organisation we are committed to showcasing women eco-preneurs who are creating sustainable businesses, and importantly, much needed green jobs too. Each one is making their mark in their sector and community. But what they share in common is a passion for the eco-focused businesses they are creating, the desire to innovate in order to find solutions to real environmental challenges, and the motivation to create opportunities and jobs for local people. These Lionesses of Africa are not just showcasing their own unique green products and services to the world, but they are also making a real difference to their communities and their country as a whole.
by Lionesses of Africa Operations Department
Imposter Syndrome. Yes that’s right, it’s time to pull back the duvet and look this thing straight in the face and call it out for what it is. In the HBR article ‘Stop Telling Women They Have Imposter Syndrome’ by Ruchika Tulshyan and Jodi-Ann Burey (here) they say: “Imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud. It disproportionately affects high-achieving people, who find it difficult to accept their accomplishments.” Note - ‘high-achieving people’, not high-achieving women, yet women seem to admit to it more or are allowed to own it more (‘allowed’ - you know what we’re talking about!). Yet over 70% of us have experienced this at one or more times, that’s both male and female.
by Lionesses of Africa Operations Department
…And so the Olympics closed for another four years. Checking for the last time the brilliant coverage from Rebecca Eliot and her tireless team at ProTouch™️ Africa here, shows as she says, “The Paris 2024 Olympics marked a historic moment for Africa, as athletes from across the continent delivered their best performance yet on the global stage. With a total of 39 medals, Africa’s talent and determination shone brightly, leaving a lasting legacy and filling the continent with immense pride. The time is now to start investing in the continent’s top talent ahead of #LA2028 and beyond!”
Lioness Playbook Launch
Maintaining a strong cash flow is key to business success - it’s the oxygen that keeps it alive. However, many entrepreneurs find it harder to achieve good cash flow management in practice. That’s why Lionesses of Africa, a social impact innovation business with a fast-growing community of 1.8 million women entrepreneurs across the African continent, has responded to the challenge with the launch of a new Managing Your Cashflow Playbook. The new Playbook, sponsored by Absa, is the latest in a series of digital publications produced by Lionesses of Africa, providing practical business advice and insights delivered directly by leading African women entrepreneurs selected from the Lionesses of Africa community.
by Lionesses of Africa Operations Department
As we write this the Olympics is moving into its second week, and African athletes are starting to lengthen their stride and impact more of the medal table. With such a fabulously varied and diversified continent, it is fascinating to note the way the medals flow from the south as we move from Swimming (Tatjana Smith setting the pool alight!) and 100 metres track (with both South Africa and Botswana in the final), up and into the Kenyan and Ethiopian dominance of middle and long distance running. Dominance it is too as Kenya took Gold and Silver in the 5000 metres (take a massive bow Beatrice Chebet - Gold, and Faith Kipyegon - Silver) and in the Men’s 10,000 track Uganda took an incredible Gold with a new World Record through the power that is Joshua Cheptegei, with Eithopia’s Berihu Aregawi just behind.
Impact Partner
An interview with Khanya Matshikwe, Head: Proposition Enablement - SME Relationship Banking – Strategy & Customer Value Management, Absa
In this week’s edition of Lioness Weekender, we are focusing on how women entrepreneurs can get access to better financial advice and support for their businesses, to help them to grow and thrive. So to learn more, who better to speak to than Khanya Matshikwe, Head: Proposition Enablement - SME Relationship Banking – Strategy & Customer Value Management at Absa. Khanya will be a familiar face and name if you have attended one of the popular Lioness Business Agility webinars over the past year, where she provides great insight and information on what Absa is practically doing to support women-led SMEs.
by Lionesses of Africa Operations Department
The self made billionaire J.D.Rockefeller, who some consider the richest man ever (we don’t, for us Mansa Musa, Mali’s ancient ruler covers that accolade and ticks our ‘Africa is best’ box - just saying!), was obsessed with rules and habits that drove his own demeanour (always punctual, always well dressed, even in the early days when he was starting out with nothing), that drove how he ran his huge company, and also drove his dealings with others.
Award Winner
Absa Bank has been recognised by the prestigious Euromoney Awards for Excellence 2024, and awarded the accolade of South Africa's Best Bank for SMEs. The Euromoney Awards are the definitive annual awards programme for the banking industry, celebrating the achievements of banks and bankers from across the globe. Over 600 banks from over 100 countries enter the Awards for Excellence every year, making it the most comprehensive awards programme in the industry.
Feature Interview
In Conversation with Jules Ngankam, Group Chief Executive Officer, African Guarantee Fund
The 2nd Start-Up Night Africa event on 11 June 2024, in The Hague, The Netherlands, provided the opportunity to highlight the critical role of investment and the power of partnerships to address the gender finance gap for high-growth women entrepreneurs in Africa. Continuing the conversations on this important subject, Lionesses of Africa spoke to Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, a real champion of empowering women entrepreneurs and fostering inclusive financial practices to drive sustainable economic growth across Africa.
Feature
Over the past eight years, Start-Up Night Africa events have aimed to stimulate real change by bringing together women entrepreneurs, with decision-makers and policy-makers, to discuss the challenges and real solutions needed to close the funding gap. At this year’s event on 11 June 2024, in The Hague, The Netherlands, a highlight of the programme was the panel discussion, where invited guest experts shared their insights and knowledge on the challenges women entrepreneurs face in getting access to finance and growth market opportunities. The focus was on discussing what progress has been made over the last twelve months, and also what new initiatives have been launched to practically shift the dial for women entrepreneurs in getting access to the growth funding they need. Chairing the panel discussion was Lionesses of Africa founder and ceo, Melanie Hawken, who was joined live on stage by Chiinga Musonda, co-founder of Savanna Premium Chocolate from Zambia. Joining via Zoom link were Patrick Lumumba, Group Director: Capacity Development at the African Guarantee Fund, and Vignesh Subramani, Head: Sales & Distribution, SME Business at Absa Bank, South Africa.
by Lionesses of Africa Operations Department
Having watched in awe the truly inspirational Lionesses pitching at our Start-Up Night Africa event in The Hague last month (see here the event page with all their brilliant pitches), we recognised that here was a group of businesswomen all seriously engaged, knowing how to take their companies to the next level. They were all in growth or high growth mode and were obviously loving the journey.
Melanie Hawken, founder & ceo, Lionesses of Africa
This year, Lionesses of Africa marks another important milestone on our journey as social impact innovators. It is 10 years since we launched on the first Women’s Entrepreneurship Day in 2014 with a mission to empower Africa’s women entrepreneurs to fulfill their potential and drive economic growth on the continent. So much has happened since that launch, and our mission and vision has grown, as has the size of our Lionesses of Africa community - now 1.8 million women entrepreneurs strong, and still growing! We have much to reflect on and celebrate as we plan the next exciting phase of our entrepreneurial journey.
Speech by Peter Derrek Hof, Ambassador Women’s Rights and Gender Equality, Director Social Development, Ministry of Foreign Affairs, at Start-Up Night Africa on Tuesday 11 June 2024
Excellencies, representatives from the African Development Bank, the African Guarantee Fund, the ABSA Bank, the private sector, civil society, government, dear and esteemed guests, Welcome!
Welcome, on behalf of the Ministry of Foreign Affairs, represented tonight by yours truly and by my colleague Wampie Libon, whom you will see later.
Launch Announcement
The 2nd Start-Up Night Africa event held on 11 June 2024 in The Hague, The Netherlands, was the launchpad for an important new research project announcement by Lionesses of Africa, in partnership with AFAWA (Affirmative Finance Action for Women in Africa), and with the technical support of Lionesses of Africa’s research partner, Erasmus Centre for Entrepreneurship. The research aims to address identified gendered gaps in data and insights that are barriers to achieving greater, more equitable, funding and support for women entrepreneurs in Africa. The project aims to deliver better insights into Africa’s women entrepreneurs who have launched high-growth ventures ambitiously going after double-digit growth and creating scalable business models to significantly impact the market, and their communities.
by Lionesses of Africa Operations Department
It has taken us almost two weeks to come down from the high and to make sense in our minds of what happened on June 11th 2024, but what we do know for sure is that before, during, and after our Start-Up Night Africa event where we showcased and celebrated ten truly inspirational Lionesses of (and into) Africa in our own particular way (more of that later!), lives were changed and people were impacted, links made and partnerships cemented on this memorable day.
Media Release
Highlighting the critical role of investment and the power of partnerships to address the gender finance gap for high-growth women entrepreneurs in Africa and the Netherlands, were the key focus of discussion at the 2nd Start-Up Night Africa event on 11 June 2024, in The Hague, The Netherlands. The event was once again hosted by Lionesses of Africa, a fast-growing social impact organization with 1.8 million women entrepreneurs across the African continent, in partnership with the Ministry of Foreign Affairs in The Netherlands, African Guarantee Fund, AFAWA, and Absa. Opening remarks were delivered by Lionesses of Africa founder & ceo, Melanie Hawken; Peter Derrek Hof, Ambassador Women’s Rights and Gender Equality, Director Social Development, Ministry of Foreign Affairs; and Nishdeep Sethi, Group Director, Structured Finance, African Guarantee Fund. Also providing a welcome address was Erik Parigger, Programme Coordinator Orange Corners.
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MOZAMBIQUE EDITION: WOMEN ENTREPRENEURS BUILDING GREEN BUSINESSES.
AI SERIES: NAVIGATING ARTIFICIAL INTELLIGENCE IN THE WORKPLACE.
THE BUSINESS OF FUNDING PODCAST SERIES
START-UP NIGHT AFRICA FEATURE INTERVIEWS
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ESSENTIAL READS
Book Review
Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.
Book Review
The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.
Book Review
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.
Book Review
In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.
Book Review
In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.
Book Review
In her groundbreaking book, Feminine Intelligence, author Elina Teboul reveals how feminine intelligence is the key to running some of the world's most successful companies — with greater joy, authenticity, purpose and profit. Drawing on exclusive interviews with philanthropists, business founders, and happiness pioneers, Feminine Intelligence uncovers the most powerful, often-overlooked traits that are driving the future of business. Through vivid storytelling and insightful research, Elina shows that the future of leadership lies in embracing feminine strengths.
Book Review
Celebrated executive, business leader, and author, Sheena Yap Chan’s book, Bridging the Confidence Gap: How Empowered Women Change the World, is a startlingly insightful and inspiring discussion of female leadership. Sheena delivers a transformative and fresh take on the challenges, pitfalls, and opportunities women face when they reach for the reins of leadership in business. She walks you through how to navigate those challenges and realize those opportunities with powerful observations drawn from a lifetime in business.
Book Review
For many women entrepreneurs, selling can feel like a necessary evil, but it doesn't have to be. In Authentic Selling, internationally recognized sales expert Kendrick Shope reveals the secrets to selling with integrity, compassion, and undeniable success. This isn’t just another sales book. It's a blueprint for entrepreneurs and business owners who want to make that all-important sales revenue without sacrificing who they are.
Book Review
For Babette Kourelos, founder of Babette’s Bread and the author of the beautiful new book of the same name, the happenstance baking of a humble cottage loaf completely changed the trajectory of her life. It led her away from a career in law to answer a different calling: bread. Seeking comprehensive training, she undertook an apprenticeship with renowned French master baker Gerard Rubaud in the woods of Vermont. In this visually appealing and practical new book, Babette takes readers on a culinary journey, bringing her incredible know-how into readers’ kitchens, and inspiring them to fall in love with the art of bread-making.
Book Review
SOS – A Navigation Guide for Women at Work, written by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma, is a transformative handbook that tackles the common challenges faced by women in the workplace. Combining a delightful blend of wit and wisdom, the book explores 18 themes such as health, bias, conflict, humor, language, guilt and leadership. This lighthearted yet practical guide is designed for women and their allies. Featuring extensive research and insights from four intergenerational authors, SOS reshapes the definition of success, challenges outdated norms, and advocates for workplaces where every voice is valued.
Book Review
In Unstoppable Entrepreneurs, Lori Rosenkopf, Vice Dean of Entrepreneurship at The Wharton School, shatters these limiting perceptions, revealing an array of entrepreneurial paths that are open to anyone with the drive to create value through innovation. Drawing from her thirty-year career and interactions with more than 20,000 students, Rosenkopf offers a compelling roadmap for entrepreneurial success.
Book review
Adeolu Adewumi-Zer’s new book, Afro-Optimism Unleashed, is just what the African continent’s women entrepreneurs need right now during these challenging and uncertain times. For all those women business builders who are passionate about driving their African businesses forward, but feel like they’re stuck in neutral, this is the book for you.
Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.
Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.