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Lionesses of Africa

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(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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New Lioness Playbook launched to help women entrepreneurs manage their cash flow

August 15, 2024 Melanie Hawken

Lioness Playbook Launch

Maintaining a strong cash flow is key to business success - it’s the oxygen that keeps it alive. However, many entrepreneurs find it harder to achieve good cash flow management in practice. That’s why Lionesses of Africa, a social impact innovation business with a fast-growing community of 1.8 million women entrepreneurs across the African continent, has responded to the challenge with the launch of a new Managing Your Cashflow Playbook. The new Playbook, sponsored by Absa, is the latest in a series of digital publications produced by Lionesses of Africa, providing practical business advice and insights delivered directly by leading African women entrepreneurs selected from the Lionesses of Africa community.

Download your free copy of the Lioness Managing Your Cash Flow Playbook here.

Speaking at the launch of the Managing Your Cashflow Playbook, Lionesses of Africa founder and ceo, Melanie Hawken, said:

”The best advice I have received as an entrepreneur has almost always come from a fellow woman entrepreneur. So when we have challenges that need solutions, we turn to our 1.8 million Lionesses of Africa community members to tap into their considerable knowledge, insights, and experience. Our new Managing Your Cashflow Playbook is a great example of this collaboration, underpinned with the support of our impact partner, Absa.”

The Lioness Managing Your Cash Flow Playbook is a step-by-step, easy-to-understand guide for mastering business cash flow, covering three key areas: Understanding Your Cash Flow, Managing Your Cash Flow, and Improving Your Cash Flow. It provides a range of useful tips, techniques, and hacks, such as how to calculate your business cash flow, how to prepare a cash flow statement, how to do cash flow forecasting, how to create a monthly cash budget, how to do cash flow analysis, and so much more. Importantly, the Playbook also contains a 12-step guide to improving cash flow in a business.

Ronnie Mbatsane, Managing Executive for SME Business, Absa Relationship Banking, says:

“Our ongoing engagements with business owners reveal that managing cash flow can be particularly difficult, especially during the critical first two years of operation.  It is against this background that we collaborated with the Lionesses of Africa to develop this playbook. The learnings from the last few years have underscored that access to appropriate resources, training, mentorship and funding opportunities can enable positive outcomes for women entrepreneurs. This playbook is an effort to supplement the collection of resources already available.”

What makes the Lioness Managing Your Cash Flow Playbook unique is that it shares the personal Playbooks of 16 successful South African women business founders, all members of the Lionesses of Africa community. These experienced women entrepreneurs share their proven hacks, tactics, and strategies for successfully managing business cash flow. Their hard-won, tried, and tested business knowledge is presented in an easy-to-read format for their fellow women entrepreneurs to learn from and apply in their own businesses. This practical advice and these strategies are relevant, agenda-free, and sure to help drive business success and guide the personal growth journeys of other woman entrepreneurs.

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Sanah Gumede, Managing Executive for Strategy and Customer Value Management, Absa Relationship Banking, adds: “As the Bank of the Entrepreneur, we are proud to sponsor this Cash Flow Playbook, designed to provide practical insights, tools and strategies to navigate the complexities of cash flow management. This collaboration is a testament to our commitment to supporting small businesses, particularly those owned by women, which contribute to the growth and prosperity of our economy.”

To learn more about the Lioness Playbook Series and other free resources for women entrepreneurs, visit the Lionesses of Africa website www.lionessesofafrica.com

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In Lioness Playbook, Features Tags Cash Flow
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Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

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Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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