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100 LIONESS PLAYBOOK: MONICA MUSONDA
MONICA MUSONDA
High-flying lawyer turned entrepreneur
Founder of Java Foods
Country: Zambia
Sector: Food Processing
Start small and keep learning!…
“It will be hard, not all pieces will be in place, but believe in yourself and your passion and START!.”
Monica Musonda, founder, Java Foods (Zambia)
Monica's best advice for other African women entrepreneurs....
“Have a vision and passion. Be courageous, focused and disciplined. Lastly, persist… it’s definitely not easy.”
Monica Musonda, founder of Java Foods (Zambia)
To survive over the long term, bigger is better…
“The reality is that to be a profitable, well-run business, it’s all about scale. I’ve never had an ambition to be a small business. I tell my staff they shouldn’t think like an SME. Don’t think you will always be a small business because then you will always be a small business.”
Monica Musonda, founder of Java Foods (Zambia)
Networking is vital....
“It can get you through all the right doors. You need to learn to make new connections all the time. They can help a new business in one way or the other. Be careful of people coming into your inner circle just trying to bring you down. Know who your friends are. Take advice from the right people too.”
Monica Musonda, founder and CEO of Java Foods (Zambia)
It's often best for entrepreneurs to learn by doing....
“I think you have got to learn by doing. You may not have all the answers, you may not know the size of the market, you may not know how much the competition is selling. But if you get into the business, do your initial groundwork as much as you can – but get in there and then start gathering your own data.”
Monica Musonda, founder of Java Foods (Zambia)
Love what you do....
“It is the only thing that will keep you going in your new business venture. If you don’t, you might give up at the very first failure encountered if things don’t go your way.”
Monica Musonda, founder of Java Foods (Zambia)
Monica's top advice....
“Have a vision and passion. Be courageous, focused and disciplined. Lastly, persist… it’s definitely not easy.”
- Monica Musonda founder and Chief Executive Officer of Java Foods, a food processing company based in Zambia. Monica's vision is to revolutionize the eating habits of the youth market by offering them affordable and nutritious food options made from local products. Monica is a dual-qualified English solicitor and Zambian advocate with over 15 years of experience in legal practice and corporate management, including being corporate counsel at the International Finance Corporation and for Aliko Dangote of Dangote Industries Limited. Read Monica's 100 Lionesses profile here.
Be innovative....
"There is no such thing as a free lunch, and there is no substitute for hard work. Be open to new ideas, especially with marketing tools. Choose the best way to sell your business effectively and efficiently. Take advantage of social media as well."
- Monica Musonda is founder and Chief Executive Officer of Java Foods, a food processing company based in Zambia. Monica's vision is to revolutionize the eating habits of the youth market by offering them affordable and nutritious food options made from local products. Monica is a dual-qualified English solicitor and Zambian advocate with over 15 years of experience in legal practice and corporate management, including being corporate counsel at the International Finance Corporation and for Aliko Dangote of Dangote Industries Limited.
Watch your pennies...
"Carefully that is. Learn to manage your finances properly. Account for EVERYTHING. It’s the only way to assess expenditure versus your profit. Plan your cash flows. Get money smart. Always."
- Monica Musonda is founder and Chief Executive Officer of Java Foods, a food processing company based in Zambia. Monica's vision is to revolutionize the eating habits of the youth market by offering them affordable and nutritious food options made from local products. Monica is a dual-qualified English solicitor and Zambian advocate with over 15 years of experience in legal practice and corporate management, including being corporate counsel at the International Finance Corporation and for Aliko Dangote of Dangote Industries Limited.
First focus on establishing your business in your home country....
“Let people know your product in your home market – it has to have a home, it has to be from somewhere – before you start spreading yourself too thin [by] exporting... There are all these nuances once you get your product outside of your country that you might not be able to control. I think build a strong successful brand, a strong successful distribution network, build supply chains which you understand in your country."
- Monica Musonda is founder and Chief Executive Officer of Java Foods, a food processing company based in Zambia. Monica's vision is to revolutionize the eating habits of the youth market by offering them affordable and nutritious food options made from local products. Monica is a dual-qualified English solicitor and Zambian advocate with over 15 years of experience in legal practice and corporate management, including being corporate counsel at the International Finance Corporation and for Aliko Dangote of Dangote Industries Limited.
Aspiring women entrepreneurs should take the plunge sooner rather than later....
“I would have loved to have been younger and have less commitments… At this stage to fail is a lot more painful than if I failed at 20 or 25 or 30, for instance. I think it is a lot harder when you’re older, you have more commitments… I think there is never a perfect scenario for you to start a business – but I think if you are going to take the leap, the earlier the better.”
- Monica Musonda is founder and Chief Executive Officer of Java Foods, a food processing company based in Zambia. Monica's vision is to revolutionize the eating habits of the youth market by offering them affordable and nutritious food options made from local products. Monica is a dual-qualified English solicitor and Zambian advocate with over 15 years of experience in legal practice and corporate management, including being corporate counsel at the International Finance Corporation and for Aliko Dangote of Dangote Industries Limited.
Plan, plan, plan....
“With any new business, we need to know what exactly we want to do, and how we want to do it, and where you want it to go. However, she said you should not overthink too much but you should be thorough and also watch the competition.”
- Monica Musonda is founder and Chief Executive Officer of Java Foods, a food processing company based in Zambia. Monica's vision is to revolutionize the eating habits of the youth market by offering them affordable and nutritious food options made from local products. Monica is a dual-qualified English solicitor and Zambian advocate with over 15 years of experience in legal practice and corporate management, including being corporate counsel at the International Finance Corporation and for Aliko Dangote of Dangote Industries Limited.
LIONESS CONTRIBUTOR ADVICE
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Africa is alive with audacious dreams, bustling tech hubs, and villages brimming with innovation. And guess who's increasingly at the forefront, turning those visions into reality and disrupting industries? African women entrepreneurs! But here’s the honest truth: even the most brilliant idea, the most meticulously crafted strategy, can feel like a marathon without the right gear and running buddy.
by Marilize Jacobs
For years, I was known as a “full-time mom.” It was my most important role. But when I stepped back into the “corporate world”, I didn't hide that chapter; I leveraged it. That journey, which I detailed on various platforms, wasn't just my story - it was my strategy. It proved that personal branding isn't a luxury; it's the core of modern business credibility. It transformed my identity into my most valuable professional equity.
by Shenea Graham
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by Dr Michélle Booysen
“Technology should do the heavy lifting, so people can focus on what matters most.” – Reid Hoffman
Whether you're an emerging enterprise or a well-established business entering new markets, integrated, process-led technology choices can reduce friction, improve efficiency, and unlock those opportunities.
by Jenny Reid
In today's competitive job market, employers are more eager than ever to find the right talent quickly and efficiently. However, advances in artificial intelligence (AI) and digital technology are also making it easier for dishonest applicants to falsify their identities, CVs, and qualifications, leading to a surge in fake applicants and fraud.
by Marilize Jacobs
If you’d told me fresh after varsity that my greatest professional qualifications in my mid-30s would be earned not in an office, but on the floor of a paediatric therapist’s room and in divorce court, I’d have cried. In 2017, I was deep in the “triathlon of overwhelm”: navigating my son’s autism diagnosis, a marriage ending, and a body screaming with adrenal fatigue. I was a shell, crying over spilt milk because the spilt milk felt like the final, cruel joke.
by Shenea Graham
I want to share something personal — a journey I’m still on. It’s about data privacy. Not the technical, legal kind you might scroll past, but the kind that sneaks up on you and suddenly matters more than you realised.
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"Scalability is about building systems that work at ten customers as well as ten thousand." — Reid Hoffman
As part of our series on how processes support growth, this week we focus on Designing Scalable Processes for Membership-Based Organizations. Growth is not just about acquiring more members—it's about delivering consistent value as that base expands. A scalable process ensures that operations remain efficient, personalized, and sustainable no matter the size of the community.
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by Seanice Lojede
What if I told you that your relationship with money was decided before you could even spell “budget"? This morning, I hosted a powerful training session. The women of Stanbic Bank Uganda's Ignite mentorship program gathered virtually for a session called "Money & Your Mindset" and something extraordinary happened. One woman messaged, "I would pay VERY GOOD money for this." Another said, "This is the first time I've understood why I do what I do with money.” From the first few minutes, you could feel the energy shift. Heads nodding. Eyes widening. Truths landing. They didn't just learn about money, honestly - they met themselves, truthfully, and maybe for the first time in this way. I FELT IT TOO! What we explored wasn’t how to budget or save (though that’s important). It was something deeper: the invisible beliefs and emotional habits that shape how we relate to money. And ultimately, how we lead our lives.
by Ntsoaki Sibiya
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by Dr. Memuna Williams, DBA
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Scaling isn’t just about selling more—it’s about delivering more with consistency, efficiency, and control. Without scalable processes, growth quickly leads to chaos, service breakdowns, and overwhelmed teams. Sustainable growth requires SMEs to invest in processes that can grow with them.
by Sasha Knott
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by Adeolu Adewumi-Zer, Founder & CEO, ZER Consulting Africa
"Our legacy is more than just our business. When we empower others, especially our fellow women, we create a ripple effect that extends far beyond our immediate sphere."
Africa is alive with audacious dreams, bustling tech hubs, and villages brimming with innovation. And guess who's increasingly at the forefront, turning those visions into reality and disrupting industries? African women entrepreneurs! But here’s the honest truth: even the most brilliant idea, the most meticulously crafted strategy, can feel like a marathon without the right gear and running buddy.
by Dr. Memuna Williams, DBA
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by Ntsoaki Sibiya
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by Jenny Reid
In today’s competitive and increasingly scrutinised hiring landscape, verifying a candidate’s qualifications isn’t just a formality, it’s a vital safeguard for organisations and the broader community. The recent case of Zholia Alemi serves as a stark reminder of the potential consequences that can occur when due diligence is overlooked.
TOP ADVICE FROM THE LIONESS COMMUNITY
Build a determined team!…
“Build a determined team and jump right in!”
Linda Dempah is the founder of Adeba Nature in Cote d’Ivoire
Believe in yourselves!…
“The time to start is now, the world is waiting for your innovations to liberate us from some of the most difficult challenges we are facing in Africa. You should believe in yourselves; it will make all the difference.”
Salma Abdulai, co-founder and ceo, AMAATI Company Ltd (Ghana)
Don’t overthink things!…
“Just start, don’t overthink it. If you have an idea and your research shows there’s a need for your business idea, don’t waste time overthinking the finer details.”
Fauzia Malik, founder, Pure Fitness Activewear (Tanzania)
Focus on your vision!…
“Focus on your vision, it will pull you through the emotional roller-coaster; it will pull you through the fear and doubt that will surely come. A strong vision will lead to the success of your business.”
Thokozile Mangwiro, founder, Nilotiqa (South Africa)
Don’t wait for the perfect time to start!…
“Don’t wait on money or making time to kick start your journey. Start now and fuel your goals on the way! Remember, hesitation is the mind killer!”
Nicole Magerman, founder, Girl Spectrum (Mozambique)
Look for a gap in the market!…
“Look out for a unique business idea that will help bridge the market gap of a missing business opportunity in the market place.”
Chita Mumba Zulu, founder, Eternal Jewellery Zambia (Zambia)
Start small and keep learning!…
“It will be hard, not all pieces will be in place, but believe in yourself and your passion and START!.”
Monica Musonda, founder, Java Foods (Zambia)
Be confident in yourself!…
“Do your research, network, get a mentor, be confident in yourself, and do not be afraid to speak up.”
Mary Nyaga, founder of LorMar Florium (Kenya)
Be passion driven!…
“Always do what you are passionate about. Being passionate about what you do will always force you to work hard and remain persistent when times get tough.”
Siwela Sweetness Masoga, founder of Siwela Wines (South Africa)
Surround yourself with the right people!…
“Start! Surround yourself with people who believe in your dreams and support you.”
Celine Uwineza, co-founder of RightSeat (Rwanda)
Stay focused on your dream!…
“My biggest advice to anyone starting up a business is to stay focused on your dream, your business goals and to never give up.”
Bupe Chipili Mulapesi, founder of Farm23 Strawberry (Zambia)
Get ready for the long haul!…
“Be ready to be in it for the long haul; they say building a company from scratch takes 3-5 years. It may take longer. Dig deep and breathe deeply.”
Chrissa Amuah, founder of AMWA Designs (UK/Ghana)
Put those building blocks in place!
“Just put the necessary building blocks in place and if you can, save some money to take care of you whilst you give your all to your business.”
Xoliswa Hlongwane, founder of XO Collection (South Africa)
Be consistent!…
“Be consistent: even when there seems to be no light at the end of the tunnel, be consistent. Consistency brings visibility, and visibility brings credibility.”
Emmanuella Aboa, founder of Transolution Services Africa Ltd (Kenya)
Be passionate about what you do!…
“It is true when they say it is not easy to be successful, but if you are passionate about what you do, that will carry you over the obstacles.”
Rumbi Serima-Fowler, founder of Mimi’s Organics (UK/Zimbabwe)
Don’t get dissuaded by slow growth!…
“Start with what you have. Every step counts, don’t get dissuaded by slow growth, it is when you are most likely to learn big lessons, at lower cost.”
Boikano Sikwane is the co-founder of Chuck Chilli Foods in South Africa
Just keep going!…
“I have learnt it takes a lot of work and patience to succeed as an entrepreneur. The key is to keep going even when things do not go your way.”
Bitania Amare, founder of Orbit Consulting PLC (Ethiopia)
Learn to conquer fear!…
“Fear is one of the major barriers for young women to start a business. My advice would be that, in business, failure will be their best friend. So, they should start getting used to that.”
Krystal Bella Shabani, founder of Krysbel Designs (Burundi)
Accept that mistakes are part of the journey!…
“My advice for all ladies starting up is to go for it and accept with grace and humility that failure and mistakes are just one part of a journey.”
Christelle Kwizera, founder, Water Access Rwanda (Rwanda)
Just start your entrepreneurial journey!…
“Nothing is born out of an idea without action. It’s better to start than not to start at all, because we all have the ability to do anything we set our minds on.”
Nicoline Bole, founder of Bolnique Ltd (United Kingdom/Cameroon)
Keep reaching for your dreams!…
“There will be times when it becomes really difficult and you're thinking this is hard, but keep reaching for your dreams and the rest will follow.”
Dr. Gladys Kalema-Zikusoka, founder, Gorilla Conservation Coffee (Uganda)
Have passion for what you do!…
"Starting a small business is simply based on filling a niche or void, but most important have a passion for what you do."
Angela Franklin, founder of Chez Alpha Books (Senegal)
Keep innovating!…
“Encourage staff to be innovative, do things innovatively.”
Kofo Akinkugbe, founder, Secure ID, (Nigeria)
Surround yourself with people that challenge you!…
“Make sure to surround yourself with people that challenge you physically, mentally, spiritually and that will be there for you when the going gets tough.”
Mariana Agness Francisco Eria, founder, The House of Agness (Mozambique)
Be willing to sacrifice!…
“Don't start a business without doing proper market research, having clear strategic plans and adequate capital. Also, have passion and dedication. Lastly, be willing to sacrifice by putting in extra time.”
Adele Dejak, founder, Adele Dejak (Kenya)
Share your passion!…
“Business is to make money, otherwise it would not be business. Above all, business should be the best way for someone to share with the world their passion and their gifts, otherwise it is a business empty and devoid of purpose.”
Nereyda Ah Hoy, writer, author & founder of Indika platform and digital magazine (Mozambique)
Listen to your intuition!…
"Listen to your inner soul, listen to your power, listen to your intuition, listen to who you are and who you aspire to be."
Filipa Carreira, founder of Wamina (Mozambique)
Expect to work hard!…
“Expect to work much harder than you think you will, for less reward and for a long period of time. People often glamourize the entrepreneurial and start up journey when in actual fact it’s really gritty, dirty and difficult.”
Meg Faure, founder, Play Sense (South Africa)

Build a determined team!…
“Build a determined team and jump right in!”
Linda Dempah is the founder of Adeba Nature in Cote d’Ivoire