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The rise of fake applicants - how AI is fueling identity and CV fraud

October 3, 2025 Melanie Hawken

by Jenny Reid

In today's competitive job market, employers are more eager than ever to find the right talent quickly and efficiently. However, advances in artificial intelligence (AI) and digital technology are also making it easier for dishonest applicants to falsify their identities, CVs, and qualifications, leading to a surge in fake applicants and fraud. 

Gone are the days when a simple online check was enough to verify a candidate’s credentials. Now, some applicants use AI-powered tools to craft convincing fake CVs, manipulate social media profiles, or even create entirely fictitious identities. This rise in sophisticated deception poses serious risks for organisations, including hiring unqualified staff, damaging company reputation, and facing compliance issues.  

How AI Is Fuelling the Problem?

  • Deepfake Technology: AI-generated videos or images can convincingly depict someone saying or doing things they never did, making it harder to authenticate a candidate's identity.

  • Synthetic Identities: Applicants can now combine real data with AI-generated information to create plausible fake profiles, making it challenging for traditional background checks to detect deception.

  • Automated CV Faking: AI tools can automatically generate professional-looking CVs tailored to specific job descriptions, thereby increasing the chances of deceiving employers during the screening process.

While these technological advancements help fraudsters, they also create a dilemma for recruiters. Many worry that implementing thorough screening processes will delay their hiring timelines, causing them to miss out on top candidates. In fast-paced markets like South Africa, where talent is highly competitive, these delays can be costly, potentially losing the organisation the perfect fit before they even get to the interview stage. 

Recruiters often find themselves in a tough spot: they want to protect their organisation from fraud but also need to fill roles quickly. Relying solely on traditional background checks and CV reviews can leave companies vulnerable to potential risks. Still, over-complicating screening processes risks slowing down hiring, which could mean missing out on high-calibre talent. 

At iFacts, we believe that ethical, AI-supported screening processes are crucial in combating these threats without compromising speed. Our advanced verification solutions include: 

  • Digital Footprint Analysis: We use AI tools to cross-reference social media profiles, online activity, and digital footprints to verify candidate identities.

  • Verified Credentials Checks: Our systems authenticate qualifications directly with South African institutions and global verification databases, detecting fake degrees or certifications.

  • Behavioural and Integrity Assessments: Our psychometric and integrity tests help assess the honesty, professionalism, and character of potential hires, providing an additional layer of security.

While AI can be exploited for fraud, it also offers valuable opportunities to strengthen your recruitment process, by making fraud detection faster, more accurate, and more responsible. The key is to do so ethically and in compliance with South African data protection laws, such as POPIA. 

The rise of AI-fuelled fake applicants presents a serious challenge for modern employers. Yet, with the right ethical screening tools and a balanced approach, South African organisations can protect themselves from costly and damaging fraud without delaying their hiring processes. 

At iFacts, we are committed to providing responsible AI-driven solutions tailored to your needs, helping you identify genuine talent swiftly and securely. 

Get in touch with us today to learn how we can support your organisation in navigating this complex landscape. Together, we'll ensure your recruitment processes are fair, accurate, and efficient, so you never miss out on the right candidate because of fear of delays.


Jenny Reid is a Human Risk Expert and Professional Speaker, and the owner of iFacts based in South Africa, a specialist employee screening and vetting service. She is constantly assessing new and innovative ways to remove the people risk in any organisation. Since 2009 when she took over iFacts completely, she has seen the company double in size and hopes to continue this growth. iFacts specializes in employee Screening, risk assessments, employee wellness, investigations, and truth verification. Jenny is a past President of the Security Association of South Africa. Contact Jenni via email jenny@ifacts.co.za

 

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In Guest Blog Tags Jenny Reid, People Management
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