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Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

July 27, 2025 Melanie Hawken

Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.


Do you feel exhausted from chasing success that never feels like enough? Are you secretly battling burnout, impostor syndrome, or self-sabotage—even as your business grows? Do you wonder why the wins still leave you feeling disconnected, overwhelmed, or stuck? If you’re nodding yes, Women Entrepreneurs Rewired to Rise by Fiona Soutter will meet you exactly where you are—and guide you into the inner transformation you didn’t know you needed.

In this empowering book, entrepreneur and mentor Fiona Soutter shares the deeply personal journey that helped her build a 7-figure business—not by pushing harder, but by healing the hidden patterns that were holding her back. With neuroscience-backed insights, practical tools, and grounded daily habits, you’ll finally understand how to rise from within.

5 Common Myths That Keep Women Entrepreneurs Stuck:

  • “If I just work harder, I’ll finally feel successful.”

  • “Once I hit that next milestone, I’ll feel confident.”

  • “I have to choose between being heart-led and being profitable.”

  • “Everyone else has it figured out—what’s wrong with me?”

  • “If I slow down, I’ll fall behind.”

The truth? These myths keep even the most ambitious women stuck in cycles of burnout, doubt, and overdrive. But once you see them for what they are, you can finally start building success on your own terms.

Inside, You’ll Learn How to:

  • Break the cycle of burnout—and build a business that energizes you instead of draining you

  • Silence your inner critic and finally feel worthy of the success you’ve already earned

  • Spot the sneaky ways impostor syndrome hides in overachievement—and how to shut it down for good

  • Rewire limiting beliefs at the root, so you stop sabotaging the very things you say you want

  • Shift from hustle to harmony—without losing your ambition (or your income)

  • Design powerful habits that align your energy and mindset—so your business flows, not fights

  • Recognize trauma responses masquerading as “productivity”—and learn what to do instead

  • Set strong, unshakable boundaries—without guilt or second-guessing

  • Reconnect with your feminine power—and use it as a leadership strength

  • Lead with both power and softness—and build a business that feels like home, not a battlefield

Think this is just another mindset book? Think again. This is for high-achieving women who’ve already done the courses, listened to the podcasts, hit the milestones—and still feel stuck. Inside, you’ll find not just insight, but practical tools, emotional rewiring techniques, and exercises to shift your inner state and unlock the aligned success you’re meant for.

Author Quotes

It wasn’t long before I realized that while learning business strategies and tactics was straightforward…the success of my business was less about what I was doing and more about who I was being.

You don’t need more hustle. And you don’t need more tactics. You need to rewire the woman behind the business.

The real block isn’t what you are doing - it’s how you’re wired. This book doesn’t just give you tools, it transforms how you show up, think, feel, lead…and rise.

About the Author

Fiona Soutter's journey into the neuroscience of self-love and transformational leadership began unexpectedly after a life-altering car accident in 2014. While navigating chronic pain and recovery, Fiona realized that true healing required more than traditional methods-it demanded a profound understanding of the connection between mind, brain, energy, and lasting personal change.Her quest led her deep into the study of quantum physics and neuroscience. Through this work, she learned how to break free from self-sabotaging patterns, rewire limiting beliefs, and step into her highest potential.This transformation sparked not only personal breakthroughs but entrepreneurial success. In 2020, Fiona launched an e-commerce business that scaled to seven figures within 18 months-an achievement she attributes as much to inner work as to business strategy.Today, Fiona brings together 20 years of teaching, coaching, and mentoring experience, entrepreneurial insight, and her passion for personal growth to empower others. Her writing makes complex concepts from neuroscience, quantum biology, and ancient wisdom accessible and practical. Fiona is the author of Rewiring Self-Love and Women Entrepreneurs Ready to Rise. Through her books, mentorship, and speaking, Fiona helps individuals break free from subconscious patterns, reconnect with their true selves, and create extraordinary lives-both personally and professionally.Her mission is to bridge science and soul, offering tools and inspiration for those ready to rise beyond limitation and live their fullest potential.

www.linkedin.com/in/fiona-soutter


Why LoA loves it…

Sometimes as women entrepreneurs, we can become victims of our own self-sabotage, thinking we are not good enough, not qualified enough, not experienced enough, to make a success of our businesses. But it doesn’t have to be a constant battle with ourselves, our sense of imposter syndrome, and our lack of confidence. In her book,  Women Entrepreneurs Rewired To Rise, Fiona Soutter provides practical tools and insights that will help you to emotionally rewire your thinking, shift your inner state and unlock the aligned success you’re meant for. This is a really good book to read if you need to break those self-doubting habits and really work on achieving the success you are looking for. — Melanie Hawken, founder & ceo, Lionesses of Africa

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25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link


Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Read more →
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

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Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Read more →
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

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Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

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Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

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Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

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The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Read more →
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

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In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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