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Lionesses of Africa

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(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

July 27, 2025 Melanie Hawken

Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.


Do you feel exhausted from chasing success that never feels like enough? Are you secretly battling burnout, impostor syndrome, or self-sabotage—even as your business grows? Do you wonder why the wins still leave you feeling disconnected, overwhelmed, or stuck? If you’re nodding yes, Women Entrepreneurs Rewired to Rise by Fiona Soutter will meet you exactly where you are—and guide you into the inner transformation you didn’t know you needed.

In this empowering book, entrepreneur and mentor Fiona Soutter shares the deeply personal journey that helped her build a 7-figure business—not by pushing harder, but by healing the hidden patterns that were holding her back. With neuroscience-backed insights, practical tools, and grounded daily habits, you’ll finally understand how to rise from within.

5 Common Myths That Keep Women Entrepreneurs Stuck:

  • “If I just work harder, I’ll finally feel successful.”

  • “Once I hit that next milestone, I’ll feel confident.”

  • “I have to choose between being heart-led and being profitable.”

  • “Everyone else has it figured out—what’s wrong with me?”

  • “If I slow down, I’ll fall behind.”

The truth? These myths keep even the most ambitious women stuck in cycles of burnout, doubt, and overdrive. But once you see them for what they are, you can finally start building success on your own terms.

Inside, You’ll Learn How to:

  • Break the cycle of burnout—and build a business that energizes you instead of draining you

  • Silence your inner critic and finally feel worthy of the success you’ve already earned

  • Spot the sneaky ways impostor syndrome hides in overachievement—and how to shut it down for good

  • Rewire limiting beliefs at the root, so you stop sabotaging the very things you say you want

  • Shift from hustle to harmony—without losing your ambition (or your income)

  • Design powerful habits that align your energy and mindset—so your business flows, not fights

  • Recognize trauma responses masquerading as “productivity”—and learn what to do instead

  • Set strong, unshakable boundaries—without guilt or second-guessing

  • Reconnect with your feminine power—and use it as a leadership strength

  • Lead with both power and softness—and build a business that feels like home, not a battlefield

Think this is just another mindset book? Think again. This is for high-achieving women who’ve already done the courses, listened to the podcasts, hit the milestones—and still feel stuck. Inside, you’ll find not just insight, but practical tools, emotional rewiring techniques, and exercises to shift your inner state and unlock the aligned success you’re meant for.

Author Quotes

It wasn’t long before I realized that while learning business strategies and tactics was straightforward…the success of my business was less about what I was doing and more about who I was being.

You don’t need more hustle. And you don’t need more tactics. You need to rewire the woman behind the business.

The real block isn’t what you are doing - it’s how you’re wired. This book doesn’t just give you tools, it transforms how you show up, think, feel, lead…and rise.

About the Author

Fiona Soutter's journey into the neuroscience of self-love and transformational leadership began unexpectedly after a life-altering car accident in 2014. While navigating chronic pain and recovery, Fiona realized that true healing required more than traditional methods-it demanded a profound understanding of the connection between mind, brain, energy, and lasting personal change.Her quest led her deep into the study of quantum physics and neuroscience. Through this work, she learned how to break free from self-sabotaging patterns, rewire limiting beliefs, and step into her highest potential.This transformation sparked not only personal breakthroughs but entrepreneurial success. In 2020, Fiona launched an e-commerce business that scaled to seven figures within 18 months-an achievement she attributes as much to inner work as to business strategy.Today, Fiona brings together 20 years of teaching, coaching, and mentoring experience, entrepreneurial insight, and her passion for personal growth to empower others. Her writing makes complex concepts from neuroscience, quantum biology, and ancient wisdom accessible and practical. Fiona is the author of Rewiring Self-Love and Women Entrepreneurs Ready to Rise. Through her books, mentorship, and speaking, Fiona helps individuals break free from subconscious patterns, reconnect with their true selves, and create extraordinary lives-both personally and professionally.Her mission is to bridge science and soul, offering tools and inspiration for those ready to rise beyond limitation and live their fullest potential.

www.linkedin.com/in/fiona-soutter


Why LoA loves it…

Sometimes as women entrepreneurs, we can become victims of our own self-sabotage, thinking we are not good enough, not qualified enough, not experienced enough, to make a success of our businesses. But it doesn’t have to be a constant battle with ourselves, our sense of imposter syndrome, and our lack of confidence. In her book,  Women Entrepreneurs Rewired To Rise, Fiona Soutter provides practical tools and insights that will help you to emotionally rewire your thinking, shift your inner state and unlock the aligned success you’re meant for. This is a really good book to read if you need to break those self-doubting habits and really work on achieving the success you are looking for. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
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Tech FoundHER AFRICA CHALLENGE

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CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

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LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc
Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho
Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

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Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country

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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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