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How to Skyrocket Your Sales Through Robust Sales Strategy

July 20, 2024 Melanie Hawken

by Thembe Khumalo

Having a strategy in place is crucial for directing your sales efforts effectively. Many business owners feel like they are "talking into the abyss" because their efforts are scattered, inconsistent, and ultimately ineffective. A cohesive plan transforms random activities into a focused approach that drives results. It's akin to building a house—you need a blueprint to ensure everything comes together seamlessly.

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In Guest Blog Tags Thembe Khumalo, Sales, Strategy
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Be a good seller and improve your conversion rate

July 2, 2023 Melanie Hawken

by Josefa Masinga

Do you know how to be a good seller? There are those who believe that sales talent is something people are born with. It may be that some personalities really have an advantage when it comes to selling, but anyone with the right direction and a willingness to learn can figure out how to be a good salesperson. The art of selling is based on many techniques ranging from good communication to follow-up after the sale has been closed. At each stage of this process, you can learn more and develop to increase your results.

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In Guest Blog, Portuguese Content Tags Josefa Massinga, PT, Sales
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Seja um bom vendedor e melhorar a taxa de conversão

July 1, 2023 Melanie Hawken

por Josefa Masinga

Você sabe como ser um bom vendedor? Há quem acredite que o talento para vendas nasça com as pessoas. Pode ser que algumas personalidades realmente tenham vantagem na hora de vender, mas qualquer pessoa com o direcionamento correto e vontade de aprender pode descobrir como ser um bom vendedor. A arte de vender é baseada em muitas técnicas que vão desde a comunicação e a vestuário, até o acompanhamento depois que a venda já foi fechada. Em cada etapa desse processo, é possível aprender mais e se desenvolver para aumentar os seus resultados.

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In Guest Blog, Portuguese Content Tags Josefa Massinga, PT, Sales
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Master the Art of Making a Memorable First Sales Impression

May 28, 2023 Melanie Hawken

by Catia Mondlane

First impressions are essential in sales as they can make or break a potential deal. Customers often make judgments about a salesperson within the first few seconds of meeting them, based on their appearance, body language, and communication skills. To make a good first impression, it is important to do your research, have all the necessary materials, practice your pitch beforehand, dress professionally, arrive early, and learn how to read people. Additionally, it is important to be confident and personable, as first impressions are crucial in sales.

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In Guest Blog Tags Catia Mondlane, Sales, Communication Skills
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 Selling? Shift that Language! 

September 26, 2021 Melanie Hawken
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By Lionesses of Africa Operations Department

“…in theory there is no difference between theory and practice, while in practice there is…”, so wrote Benjamin Brewster in the June 1882 issue of The Yale Literary Magazine, and don’t we all just know it! That is why for all the articles we read from the global consultancy firms; for all the University papers written about our industries; for all the young consultants who approach us fresh from University clutching their newly printed MBAs; we know only too well that nothing beats the experience of working at the coal face and seeing the day to day problems, up close and personal.

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In Team Lioness Tags Sales
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Why compassionate sales is the new way of doing business 

April 10, 2020 Melanie Hawken
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by Karen van Zyl, Founder & CEO, VA Connect and SnappSales

If you Googled “always be closing” the first page will bring up results of Alec Baldwin’s monologue in a dated movie called Glengarry Glen Ross. There was a lot of hype back then regarding this ABC monologue. And if you ask around today they’ll tell you this mind-set dead.

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In Guest Blog Tags Karen van Zyl, BU Sales & Marketing, Sales
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Sales Un-usual: These sales techniques will help you in this unprecedented time 

March 27, 2020 Melanie Hawken
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by Karen van Zyl, Founder & CEO, VA Connect and SnappSales

The world is a-changing and at a rapid pace too! A few short months ago you were putting your New Year’s Resolutions in place and gearing for an exciting year. And then everything changed. It’s so surreal and those that I have spoken to say they feel like they are in a movie. The Corona Virus has hit and has hit us hard. Nothing could have prepared us for what is about to unfold.

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In Guest Blog, Business Unusual Tags Karen van Zyl, Sales, BU Sales & Marketing
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The first rule of sales. Listen.

March 22, 2020 Melanie Hawken
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by Clare Appleyard

Many entrepreneurs struggle with sales and often ask what is the secret to making that all important successful sale. Well, it all starts with the first rule of sales - listen!

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In Guest Blog Tags Clare Appleyard, Sales
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How to get a steady flow of clients all year round

September 7, 2019 Melanie Hawken
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by Ola Harris, Independent Sales Specialist

Do you ever wonder why some businesses and consultants are just never stressed about the flow of income? They seem to have everything figured out and hit their revenue goals and they just seem sort of superhuman.

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In Guest Blog Tags Ola Harris, Sales
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Top 3 Yes Blockers …  

July 31, 2019 Melanie Hawken
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by Laura Camacho

You probably were not aware of this when you started your business but now you know. Thriving businesses must sell. A lot. Ideas. Solutions. Products. Services. Add ons. Contracts. Upgrades. ROI…

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In Guest Blog Tags Laura Camacho, Sales
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Here are your 3 easy-to-apply sales tips for the week

February 22, 2019 Melanie Hawken
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by Karen Wessels, founder of SnappSales and VA Connect

Sales really does get such a negative reputation sometimes, and I get it - most of us have a bit of a skewed understanding when it comes to sales, so we would rather steer clear than truly harness our sales powers.

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In Guest Blog Tags Karen Wessels, Sales
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Finding the best sales tools for your business 

June 26, 2018 Melanie Hawken
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by Karen Wessels, co-founder of VA Connect and co-founder of SnappSales

Recently I had the privilege of speaking to a roomful of successful businesswomen about the importance of sales. These business owners required ideas on how to build sales confidence and also practical tools to implement in their business to assist with scaling and growing their enterprises.

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In Guest Blog Tags Karen Wessels, Sales
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CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



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LIONESS BOOK REVIEWS

Featured
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer

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