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The Bittersweet Symphony of AI and Humanity in Your Brands’ Colour Therapy

March 11, 2025 Melanie Hawken

by Marilize Jacobs

Colour therapy in branding is the strategic use of colours to evoke emotions, influence perceptions, and shape consumer behavior through your marketing and brand identity. It is rooted in colour psychology, which studies how different colour hues (shades) affect human emotions, decisions and associations.

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In Guest Blog Tags Marilize Jacobs, Brand
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Chroma-preneurship: The Secret Palette of Business Success

July 3, 2024 Melanie Hawken

by Marilize Jacobs

Imagine stepping into an office that instantly calms your nerves, or presenting your brand in a way that speaks volumes without saying a word. This is the subtle, yet powerful impact of color psychology or chroma-preneurship, a concept not widely recognised in traditional vocabulary, representing the ingenious application of colour psychology to entrepreneurial endeavours.

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In Guest Blog Tags Marilize Jacobs, Brand
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How smart are you?

February 18, 2024 Melanie Hawken

by Marilize Jacobs

This question is usually answered by referring to IQ, test scores and grades. Yet, in business (and life) I believe street smarts – i.e., social and emotional intelligence as well as resilience (also referred to as SQ, EQ and AQ)– are just as important (if not more) than book smarts.

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In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset
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Burnout In the Modern Workplace: Are you tired of feeling tired?

December 23, 2023 Melanie Hawken

by Marilize Jacobs

Do you constantly feel exhausted? Do you struggle with sleep? Do you feel that you are not coping at work? Do you generally feel unwell; perhaps even battling high blood pressure, frequent headaches and stomach issues such as cramps and diarrhoea? You might just suffer from burnout, a condition now officially recognised by The World Health Organisation (WHO).

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In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset
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I want to tell you two things: I like you! I know how you feel!

November 19, 2023 Melanie Hawken

by Marilize Jacobs

I want to tell you two things: I like you! I know how you feel! Those are words we ALL need to hear more often. I often wondered if there was a “science” to being more likable and develop rapport with people, thereby making them feel that you like and understand them and ensure the feeling is mutual. That is exactly where the Emotional Quotient (EQ), also known as Emotional Intelligence (EI), plays a crucial role.

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In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset
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Get To Know Your Adversity Quotient

November 4, 2023 Melanie Hawken

by Marilize Jacobs

Resilience is an intelligence that can help founders overcome hardship.

Exhaustion has overtaken me, and I’ve grown weary of the incessant buzz surrounding artificial intelligence, or AI, and the health risks of air fryers. Don’t get me wrong, AI is remarkable. But I long for conversation that delves into the less chartered human territory: How people think and behave.

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In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset
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Working to be happy and happy to be working

October 13, 2023 Melanie Hawken

by Marilize Jacobs

Being a single mom of twins is a full-time job. So is running my own business. This is what I do for a living and for the last couple of years I have been on a quest to feel truly at peace with my daily actions. I wanted to derive happiness from the fact that I was my own boss and had the freedom to live my life accordingly. In a nutshell: I wanted to be happy at work. Really happy.

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In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset
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CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



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LIONESS BOOK REVIEWS

Featured
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe

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