Book Review
For many women entrepreneurs, selling can feel like a necessary evil, but it doesn't have to be. In Authentic Selling, internationally recognized sales expert Kendrick Shope reveals the secrets to selling with integrity, compassion, and undeniable success. This isn’t just another sales book. It's a blueprint for entrepreneurs and business owners who want to make that all-important sales revenue without sacrificing who they are.
Authentic Selling: Be Real to Seal the Deal, the new book by Kendrick Shope, is packed with practical strategies, engaging stories, and guides to help you to genuinely connect with clients and build relationships, close deals with confidence, and build a business that not only brings in sales but also leaves a lasting impact. This practical guide helps you to build an Authentic Selling Mindset, develop an Authentic Selling approach with more authentic customer conversations, learn how to close a sale authentically, and how to create authentic sales marketing copy to connect with customers.
Kendrick’s book is based on her Authentic Selling University courses which are used by over 80,000 people per year to close 80 to 90 percent of their sales calls, compared to an average of 30%. She says if you want to get ready to transform your sales approach from pushy to persuasive, sleazy to sincere, whether you’re a seasoned pro or just starting out, Authentic Selling will show you how to sell more while staying true to yourself.
Author Quotes
There are lots of things that make Authentic Selling unique, and one of them is that I created it from the ground up. I got to pour into it the things that I knew made me successful after selling for more than a decade as a top-performing sales rep.
You have to believe not just in yourself, but also in the life-changing difference that your product or service makes…. or it’s going to be incredibly hard to sell it.
Customers want to be your raving fans - you’ve just got to give them a reason to be!
About the author
Kendrick Shope is the founder of Authentic Selling University, which has produced more than $30,000,000 in sales over the past fourteen years. Kendrick was inspired to be an example for her then three year old daughter that you’re never too old to create the life you deserve, and created her own business after a successful career as a top sales rep at Fortune 500 companies including Eli Lilly and GlaxoSmithKline. Kendrick traded in her Manolo’s when she left the corporate scene to shake up the sales training industry. She created Authentic Selling®, the #1 online sales training program, which has helped thousands of clients, students, and corporations earn millions of dollars in revenue. Kendrick's insights have been featured on popular platforms like “And Just Like That”, The Steve Harvey Show, NBC, ABC, Reader’s Digest, Headline News, The Advocate, The Daily Times, and more. Authentic Selling® takes the icky, sleazy, slimly, old way of selling by focusing on authenticity, with the belief that selling is helping. Kendrick’s unique, integrity-based approach not only delivers impressive results but has also been embraced by companies to increase revenue, build strong partnerships, and motivate teams to achieve new levels of success. Authentic Selling® combines her sweet as pie but tough as nails no-nonsense attitude, teaching people how to smash their goals without sacrificing their values. The results speak for themselves: breaking through past performance barriers, doubling, and even tripling revenues. You are just as likely to find Kendrick and her daughter soaking up the talent on Broadway in NYC, volunteering for their favorite charity, Broadway Cares Equity Fights Aids, or with earphones blocking out the world listening to the newest book on Audible. Kendrick is a third-generation graduate of the University of Tennessee, Knoxville, and loves attending “Football time in Tennessee” with her incredible family.
Why LoA loves it…
One thing we hear a lot from the women entrepreneurs in the Lionesses of Africa community is how hard they find sales - it’s something they know they have to do, and do well to build a great business, but selling often doesn’t come naturally to many. That’s why the new book by Kendrick Shope, Authentic Selling: Be Real to Seal the Deal, is a breath of fresh air for all those who dread making that sales call or pitch to a customer. It is both practical and engaging, focusing on leveraging your authentic self, and the authenticity of your business, brand and products/services, to make selling something to be enjoyed not feared. Definitely a great read for all women entrepreneurs who want sales to become something they can love and be great at doing. — Melanie Hawken, founder & ceo, Lionesses of Africa