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South African natural baby food producer, Pojupoju, launches innovative new range

June 1, 2025 Melanie Hawken

Dorothy ‘Dolly’ Fatima Mofomme

South African serial entrepreneur, Dorothy Dolly Fatima Mofomme, founder of natural baby food producer, Pojupoju, has launched a brand new range of delicious and nutritious purees - with a twist. Each puree is packaged in a pouch, capped with minicap/anti-choke lids that can also be repurposed as children’s creative building blocks.

South African natural baby food producer, Pojupoju, has launched its new range of baby purees in a variety of flavours to excite the youngest of palettes and appetites. The new range includes both sweet and savoury purees, in convenient 125g pouches, all with minicaps. The range includes:

  • 125g of Apple Puree

  • 125g of Pear Puree

  • 125g of Blackberry & Guava Puree

  • 125g of Butternut & Sweet Potato Puree

  • 125g of Apple & Banana Puree

  • 125g of Pear & Banana Puree

What makes this new range of purees different is that Pojupoju’s baby food products are packaged in pouches which are capped with Minicaps / Anti-choke Lids. These Minicaps are dually used for the practical purpose of capping the pouches, and after use also as building creative blocks. These Minicaps inspire cognitive thinking, enhance creativity, and encourage the problem-solving skills of a child.

Speaking about her aspirations for this new range of Pojupoju products, founder Dorothy Mofomme says, “Our aim is to increase our sales footprint throughout South Africa and the SADC region.”

Pojupoju products can be purchased on variety of online platforms including Pojupoju e-Commerce, Proudly South African eCommerce, TakeAlot.com and Makro Online.

Providing a source of inspiration for other women entrepreneurs who are building FMCG brands, and who be facing key challenges on their entrepreneurial journeys,  Dorothy says, “The top of the mountain is the start of another mountain!”

To find out more about the Pojupoju range of natural baby food products, contact Dorothy Mofomme via email: dorothy@pojupoju.com or visit the company website: https://pojupoju.com/

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In Lioness Launch Tags South Africa, Food & Drink
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