the pride of Africa's women entrepreneurs
Podcast
The new podcast series, Business Funding Journeys, a co-hosted initiative by African Development Bank Group’s Affirmative Finance Action for Women in Africa (AFAWA) and Lionesses of Africa, shines a spotlight on how women entrepreneurs in Africa are approaching one of the most significant challenges - access to growth finance - and how they are successfully securing the funding they need to scale their businesses and drive economic growth.
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Couverture du guide numérique financé par AFAWA, présentant des entrepreneures africaines soutenues par le programme du Groupe de la Banque
Launch Press Release
Cover of the AFAWA-financed digital playbook featuring AFAWA-supported entrepreneurs sharing their business journey
Launch Press Release
Gladys Kgorane, founder, Caleb’s Farm Cabins (South Africa)
Lioness Launch
Caleb’s Farm Cabins, the farm-style retreat and events destination in Potchefstroom, South Africa, launched in 2024, has gained a reputation for offering tranquil accommodation and wellness experiences for individuals, families, and small groups. It has now expanded to include the launch of a dedicated events venue, Hebron View Hall, which is ideal for celebrating special occasions such as weddings, birthdays, and anniversaries, as well as conferences.
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Dorothy ‘Dolly’ Fatima Mofomme
Lioness Launch
South African serial entrepreneur, Dorothy Dolly Fatima Mofomme, founder of natural baby food producer, Pojupoju, has launched a brand new range of delicious and nutritious purees - with a twist. Each puree is packaged in a pouch, capped with minicap/anti-choke lids that can also be repurposed as children’s creative building blocks.
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Colleen Deetlefs, founder, IWDS (South Africa)
Lioness Launch
South African social entrepreneur, Colleen Deetlefs, is passionate about creating awareness of the state of our environment through the renewing of different waste materials and shifting the global economy through the rejuvenation of waste. Her latest initiative, IWDS, is a non-profit organization that is dedicated to fostering sustainability and economic empowerment. Through its work, it strives to offer more than just a solution for waste - it is helping to build a future where creativity, sustainability, and community-driven progress go hand in hand. IWDS is committed to transforming waste into opportunity by upskilling individuals, fostering creativity and promoting sustainability. In a world where waste is abundant and unemployment hovers at 35%, IWDS’s mission is to upskill individuals using repurposed waste materials. With winter now in full swing in South Africa, IWDS has identified a dire need for sleeping bags with a carry bag for the 16000 homeless people in Durban alone. Through upskilling, IWDS is on a mission to create sleeping bags from waste fabrics-turning waste into hope-to those who need it most.
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Maritha Broschk, founder, Lumelastin (South Africa)
Lioness Launch
Lumelastin, founded by Maritha Broschk, and based in South Africa, has developed a range of advanced ingestible skincare products rooted in science and designed to restore skin health from within. It’s flagship product, Lumelastin Skin Reverse, is an anti-ageing elastin powder supplement designed to help women reclaim skin elasticity, reduce wrinkles, and support joints, hair, and vascular health. This first-of-its-kind ingestible elastin supplement, is clinically proven to deliver significant anti-ageing effects such as smoother, firmer, and younger-looking skin. By adding one scoop a day of Lumelastin Skin Reverse to your coffee, smoothie, fruit juice or any other beverage of choice, hot or cold, you should start seeing results within a month.
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Michele Carelse, Founder, Feelgood Health and Clinical Psychologist (South Africa)
Lioness Launch
Feelgood Health is a natural remedies company that specialises in herbal and homeopathic remedies and essential oils for babies, children, adults, and even the family pet. The company’s mission is to make natural alternatives widely available to everyone and to promote the use of safe, natural holistic alternatives for better health outcomes. Feelgood Health products are available online as well as in health shops, pharmacies, vet shops and retail stores throughout South Africa.
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Lynda Aphing-Kouassi
Lioness Launch
Kaizene International was founded by Mrs. Lynda Aphing-Kouassi, a recognized leader committed to skills development and business transformation. Her experience and expertise have allowed her to build a strategic network of financial and institutional partners, significantly enhancing the impact of the programs deployed. Thanks to her vision and leadership, Kaizene International has become a key partner for businesses and institutions seeking growth and structured development.
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Mimi Whyte Femi, founder, Skin Therapy Beauty and Spa (Nigeria)
Lioness Launch
Skin Therapy Beauty and Spa, the Nigerian skincare brand launched by Mimi Whyte Femi in 2012, and known as a sanctuary for skin healing and beauty enhancement, announces three new revolutionary products in its range. Founded by someone who understands the personal battle with skin issues, the brand’s mission is to provide holistic, personalized skincare solutions. From inception, the brand has been dedicated to transforming skin health through organic, scientifically-backed treatments and products, offering everything from facials to advanced laser therapies, all tailored to individual skin types and concerns.
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Kim Williams
Lioness Launch
South Africa’s vibrant heritage deserves to be celebrated every day, and the newly launched Kim Williams RAKGADI African Toile Interior Range powerfully encapsulates this essence. First unveiled at Decorex Cape Town in 2024, the range was born from the dynamic collaboration between esteemed Cape Town based interior designer Kim Williams and acclaimed fashion designer Jessica Jane Molebatsi. The collection, inspired by the essence of togetherness and the powerful role of South African women in our lives, beautifully blends the rich symbolism of local culture with modern design, showcasing a commitment to community, heritage, and beauty. Part of the stunning selection of home décor items includes elegant placemats designed to instantly elevate any table setting, along with a beautifully crafted carpet collection in partnership with Airloom.
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Estelle Dogbo
Lioness Launch
The Yawoa Foundation, founded by Estelle Dogbo in Nigeria & Togo, has recently expanded into Francophone Africa and launched “Dreamy Memory”, a caritative project using the arts to positively impact women's lives. With the support of Ellipse Art Projects, the concept started the production and exhibition of a portfolio of exclusive photographs created by Togolese emerging artist Parmenas Awudza, who was selected for his original and immersive work, and his sensitivity towards female empowerment. The works will then be showcased in Lome, and sold for the benefit of female patients of a neonatal unit at the CHU in Lomé, in order to contribute to their healthcare needs.
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Sasha Knott
Lioness Launch
Job Crystal, a pioneering force in South Africa’s recruitment industry, proudly announces the official launch of Crystal AI in the United Kingdom. This strategic move marks a significant milestone for the company as it expands its innovative solutions to make recruiting faster, especially for the Small to Medium Enterprises (SMEs) in the UK and South Africa.
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Patricia Vasco
Lioness Launch
A new book for children and adults to read together as part of an enjoyable learning journey has been written and launched by successful Mozambican serial entrepreneur Patricia Vasco. The book entitled, “O Kaio e o cão Panda” was inspired by her young son, and reflects her love of storytelling for children.
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Olakunmi Oni, founder, 1964
Lioness Launch
1964, the renowned women's clothing brand founded by Olakunmi Oni, who is also its Creative Director, is dedicated to promoting wellness through fashion, and is thrilled to announce the launch of its latest collection, "Nostalgia." This collection marks the brand's official return to the market, blending timeless designs with modern flair and celebrating the beauty found in simplicity.
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Carla Mahumane
Lioness Launch
Mozambican environmental consultancy, Redes de Luxo e Servicos, founded by Carla Mahumane, aims to contribute to the protection of marine ecosystems through female and community empowerment. The business has launched a new product line of accessories and clothing using recycled fishing nets. The business is not only providing an environmental solution to the problem of discarded fishing nets, but is also upskilling local women and girls. Redes de Luxo e Servicos has also developed training programmes for women and girls in cutting and sewing techniques and weaving fishing nets to produce accessories such as bags, earrings, necklaces, wallets, and clothes from the reuse of discarded fishing nets.
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Mauricia Cox
Lioness Launch
Wellchemco is a South African wellness company created by entrepreneur Mauricia Cox and focused on mindful beauty and holistic wellness. It has just announced the launch of an innovative new Colour Me Calm adult colouring book designed to bring creativity and mindfulness into your life. Founder Mauricia encourages users to immerse themselves in the therapeutic art of colouring as they embark on a journey of self-expression and mindfulness. The new colouring book is aimed at helping users to experience gratitude, boost intelligence, reduce anxiety, and enhance holistic wellness in just a few minutes a day with the book’s innovative collation of mindful art, journaling, and positive quotes. Mauricia says it's the science-backed path to a happier you.
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Ana Maria Panait, founder, Rrraw (South Africa)
Lioness Launch
Fine chocolate lovers in South Africa already know that what makes Rrraw stand out in the world of chocolates is its unwavering commitment to quality. Founded by entrepreneur brand builder, Ana Maria Panait, Rrraw is winning a growing fan base for its combination of exciting flavours which celebrate Africa's food cultures and unique ingredients. This month sees the launch of two new taste sensations in the brand’s growing product range: Rrraw Red Tart Chocolate - in a Coconut White base and part of the African flavours range, this is an homage to West Africa and its sweet and sour bissap /hibiscus tea; and Rrraw Spekboom Chocolate - the only Spekboom chocolate in the world. Spekboom is an indigenous South-African plant with rare and unique qualities, favoured by black rhinos, elephants, and kudus. Its leaves are edible, have a zesty lemon-like taste and are also surprisingly high in Vitamin C.
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Absa / Lioness Launch
As an entrepreneur, you are always in search of ways to leave your mark in an impactful way. With Business She Thrives, Absa is here to support and empower you with the tools that enable you and your business to grow. Absa has a range of holistic, well-designed banking, finance and investment solutions, offered to enable you to achieve your business goals, wealth creation, protection and preservation objectives to build your business legacy. Over and above this, you have non-financial solutions as a value-add to give you access to markets, training and networking events.
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Didintle Moreki, founder, Organic Naturals Skincare (Botswana)
Lioness Launch
Organic Naturals Skincare, a leading manufacturer of premium skincare products in Botswana, founded by entrepreneur Didintle Moreki, is thrilled to announce its collaboration with Faithful to Nature, the South African pioneer in offering conscious consumers a wide range of ethically sourced and sustainable products. This exciting partnership showcases a shared commitment to quality, ethics, and sustainability in the world of skincare.
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