Hon. Tiguidanké Traoré, a visionary entrepreneur harnessing the power of female leadership to create positive social change

May 2, 2025 Melanie Hawken

Hon. Tiguidanke Traore, founder, ToutesLeaders (Guinea)

Startup Story

Hon. Tiguidanke Traore is the change-making founder of ToutesLeaders in Guinea, a non-partisan citizen movement committed to reinvigorating democracy through the power of female leadership. Its shared values are: social justice and entrepreneurship.She is a graduate of the ISSIC School of Journalism in Dakar, Senegal, specializing in Corporate and Social Communication. After gaining extensive experience in administration as an administrative employee for the municipality of Chaudfontaine in Belgium, she embarked on a business venture in 2010 by creating her own label, "COCOSTYLE," which promotes community living through inclusive fashion inspired by Afro-European cultures. She launched her own e-commerce business and participated in the civic engagement of the African diaspora by leveraging the rich cultural diversity in the Liège region (BELGIUM). She also invested internationally by opening her first showroom in Casablanca, Morocco. She has created jobs for 120 people through her business and organisation.

The Gender Funding Gap in African Start-Ups

December 14, 2024 Melanie Hawken

by Daphney Klopper

“Africa: The Big Deal” serves as a vital resource for understanding the dynamics of start-up funding in Africa, providing stakeholders with the data and insights needed to make informed decisions and foster a more inclusive and vibrant entrepreneurial ecosystem. Compiled by Max Cuvellier Giacomelli and Maxime Bayen, the report covers various types of funding, including equity, debt, and grants, but excludes exits. Despite the influx of capital into African start-ups, the gender disparity in funding remains stark and troubling. In 2024, less than 5% of the funding has gone to start-ups with a female CEO, a decline from 5.6% between 2019 and 2023. This trend is even more pronounced when examining the gender composition of founding teams. Only 1% of the funding went to all-female founding teams, down from 2.1% in the previous years, and 9% to teams with at least one woman, a significant drop from 17%.

Women are uniquely situated to be agents of change, so should we not be asking more of those who control the money?

December 7, 2024 Melanie Hawken

by Lionesses of Africa’s Operations Department

Lionesses of Africa is now ten years old. An incredible decade of serious work and deep-rooted support from so many inspirational leaders, not only across the continent, such as our 100 Lionesses and many, many others within our incredible community, but also the various Governments, banks, DFIs and corporates. All of them have tirelessly supported us and driven to the fore the need for African female founders to be taken seriously by all who profess to care about building our incredible continent from within, and with African businesswomen at the helm strengthening communities and delivering sustainable tax-paying businesses and of course, ‘good jobs’.

The Myth of Risk Aversion: Women in Business

December 6, 2024 Melanie Hawken

by Daphney Klopper

In the world of business, the narrative that women are more risk-averse than men has persisted for decades. But is this perception rooted in reality, or is it a convenient stereotype that overlooks deeper, systemic issues?

Nonceba Ndukula, a South African social entrepreneur with a vision to break the cycle of poverty and gender based violence

November 17, 2024 Melanie Hawken

Nonceba Ndukula, founder, Nabai Foundation (South Africa)

Startup Story

Nonceba Ndukula is the founder of Nabai Foundation in South Africa, a social impact organization with a vision to break the cycle of poverty and empower underserved communities through education. The foundation's Afternoon Enrichment Program, mentorship initiatives, and community projects reflect Nonceba’ s dedication to making a positive impact. She is a GBV-F Survivor, Coach, Business Administrator, Philanthropist and Mentor and an inspiring individual whose life journey has transformed adversity into a beacon of hope. As the founder of Nabai Foundation, Nonceba is a passionate advocate for education, community empowerment, and survivor support. Her personal experiences have fuelled her commitment to addressing the root causes of GBV-F and providing support to survivors. She is a Nominee of Sociopreneur of the Year 2023, Finalist in Women of Stature Awards, and a Nominee of Leading Women of Africa Awards.

Don't Think a Degree Guarantees You Work

October 6, 2024 Melanie Hawken

by Sasha Knott

South Africa is facing an unemployment crisis, but there is much you can do to secure a job. South Africa is grappling with a significant challenge to economic growth: the shortage of critical skills, even basic ones such as crafting effective CVs. With a high unemployment rate and growing demand for specialised expertise, collaboration among students, educational institutions, and public-private partnerships is essential to bridging this skills gap.

The Invisible Backbone of Africa’s Economy: Women’s Unpaid Labour

September 29, 2024 Melanie Hawken

by Daphney Klopper

In Africa, women’s unpaid labour is a powerful yet often overlooked force driving the economy. This essential work includes caregiving, household chores, and community support. The ILO (International Labour Organisation) and one.org Africa estimates Women’s unpaid work to be at 10% -39% of a countries GDP. To put this into perspective, this contribution is more than three times that of the South African agricultural sector (2.83%) and rivals the industrial sector (24.68%) Stats SA 2023.

Using Hiring AI to Bridge the Gender Pay Gap

July 14, 2024 Melanie Hawken

by Sasha Knott

The gender pay gap is a persistent problem in South Africa, with women earning on average 23% less than men. This gap is even wider for women in certain industries, such as technology and engineering. There are several factors that contribute to the gender pay gap, including unconscious bias, occupational segregation, and lack of access to opportunities. AI recruitment can help to address some of these factors and improve the gender pay gap in South Africa.

Lioness Launch / Yawoa Foundation expands into Francophone Africa with the launch of its “Dreamy Memory” project using the arts to positively impact women's lives

May 26, 2024 Melanie Hawken

Lioness Launch

The Yawoa Foundation, founded by Estelle Dogbo in Nigeria & Togo, has recently expanded into Francophone Africa and launched “Dreamy Memory”, a caritative project using the arts to positively impact women's lives. With the support of Ellipse Art Projects, the concept started the production and exhibition of a portfolio of exclusive photographs created by Togolese emerging artist Parmenas Awudza, who was selected for his original and immersive work, and his sensitivity towards female empowerment. The works will then be showcased in Lome, and sold for the benefit of female patients of a neonatal unit at the CHU in Lomé, in order to contribute to their healthcare needs.

‘Deep-rooted gender imbalance’ leaving cash on the table…

February 11, 2024 Melanie Hawken

by Lionesses of Africa Operations Department

The VC numbers for Africa in 2023 were released a few weeks ago and, as usual, the dial for women just doesn’t seem to be moving. As the brilliant data crunchers at ‘Africa: The Big Deal’ show (here), male and all male funding teams in 2023 as with other years, continued to raise around 85% of the entire funding, that’s not only equity but also debt and grants. Women and all women founding teams raised a rounding error, 2.3% to be exact, with only 13% going to gender diverse ones. Their article is headed: “2023 Deep-rooted gender imbalance” and deep-rooted it is. We just can’t seem to shake off these 2% levels.

Creating an environment where women and youth entrepreneurs can thrive

October 28, 2023 Melanie Hawken

by Ronnie Mbatsane, Managing Executive for SME Business & Sanah Gumede, Managing Executive for Strategy and Customer Value Management at Absa Relationship Banking

The past few years have been difficult ones for South Africans. We have faced the COVID pandemic, intensified load shedding, civil unrest and natural disasters to name a few. Not only have these challenges interrupted our daily lives, but the environment has changed significantly as a result with profound social and financial implications for individuals as well as businesses. According to the Africa Report, a significant portion of South Africa’s young people are now unemployed, with women making up two-thirds of the job losses during the pandemic.

Elmarie Pereira, a social impact innovator combatting gender violence

September 24, 2023 Melanie Hawken

Lioness Weekender Cover Story

Memeza, a South African social innovation organization using ICT to protect vulnerable women and girls

Elmarie Pereira, co-founder of Memeza, has dedicated her life for the past 9 years to the impact Social Innovation can make in South Africa, specifically using innovative ICT to combat Gender Based Violence and protect the most vulnerable people. Elmarie joined her co-founder, Thuli Mthethwa, in 2015 after the loss of her sister due to gender based violence and her wish to help make a change. Through various pilots done with Memeza's crime fighting technology, Elmarie & Thuli, together with their team, have proven to reduce sexual offences by 67% and murder rate by 9%. Under Elmarie’ s leadership, the Memeza team was also able to develop the Social Partner Mobile Survey tool which to date has created over 2700 youth jobs through auditing over 15 000 liquor outlets Nationally for COVID compliance. Memeza has won over 10 industry awards for the impact made in fighting crime through this woman lead organization and has created 27 jobs.

Unlocking the economic power and social impact of Africa’s women entrepreneurs

August 27, 2023 Melanie Hawken

by Melanie Hawken, founder & ceo, Lionesses of Africa

Women entrepreneurs are an incredible force for economic and social change in Africa. And why do we believe this? It’s simple: women entrepreneurs are powerful change agents.

Olatowun Candide-Johnson, a Nigerian entrepreneur empowering women business leaders

June 11, 2023 Melanie Hawken

Lioness Weekender Cover Story

GAIA AFRICA, the premier private members Business Club dedicated to serving Africa’s top 5% of female decision-makers

Olatowun Candide-Johnson is the founder of GAIA AFRICA, Africa’s premier private members Business Club dedicated to serving the continent’s top 5% of female-decision makers through specially curated activities, learning, partnerships, collaborations, advisory services, peer-to-peer mentorship, and small group events. Olatowun is a lawyer with 30+ years’ experience in corporate and commercial law and in business development and governance of multinational corporations. During her time at the Total Group, she worked in different divisions including three years in the New Business Division in the Paris HQ. Before taking early retirement, she held the combined roles of General Counsel, Executive General Manager, Management Services Division and Chief Compliance Officer for the Total Upstream Companies in Nigeria. In 2016, she obtained a TRIUM Global Executive MBA. In 2018, she founded Gaia Africa which today has 50 employees.

The IMF and World Bank Spring meeting - should we care?

April 22, 2023 Melanie Hawken

by Lionesses of Africa Operations Department

Melinda French Gates writing in the FT recently and ahead of the IMF/World Bank spring meeting was quite clear (here): “There are two interlocking stories to be told right now about the forces shaping the economic outlook in the world’s poorest places. One is of billions of people on the cusp of crisis — reeling from climate change, pandemic fallout, skyrocketing food prices and crushingly heavy national debt burdens. The other is about the enormous unrealised economic potential of the women who live within these communities…”.

Ifeoma Uddoh, a Nigerian fintech entrepreneur positively changing lives

April 16, 2023 Melanie Hawken

Lioness Weekender Cover Story

Shecluded, a female-focused fintech dedicated to creating economic prosperity for women through access to financial services.

Ifeoma Uddoh is a social entrepreneur and the founder of Shecluded, a female-focused FINTECH dedicated to creating economic prosperity for women through access to financial services. Since inception, Shecluded has been recognized internationally and was selected as one of NASDAQs milestone makers for its contribution to reducing inequality. Ifeoma is a Halcyon Fellow and her career spans over a decade in Consulting, Analytics, and Seed Funding for notable companies including PwC, and IROKO Partners Limited. Thanks to her hands-on experience with gender-lens financing, Ifeoma has featured on several entrepreneurship panels and master-classes hosted by First Bank, JohnHopkins University, Tekedia Institute, etc. She started her business in 2019, and today it employs 15 people.

State of Despair - ‘THUMP!’ Part II. ‘Insanity is doing the same thing over and over and expecting different results.’ (attributed to Einstein).

March 5, 2023 Melanie Hawken

by Lionesses of Africa Operations Department

This is the second of a three-part look at the fund management industry as it pertains to our inspirational 1.7 million members of Lionesses. We left last weekend with the shocking discovery that male attractiveness made a large difference in choice for both male and also female investors.(here). This week we look at one of the hot topics, that of the lack of female ‘cheque writers’ (i.e. actual investment decision makers) within the VC/PE industry and suggest a way to solve this.

State of Despair - ‘THUMP!’ Part I. The current state of play

February 26, 2023 Melanie Hawken

by Lionesses of Africa Operations Department

This is a three-part look at the fund management industry as it pertains to our inspirational 1.7 million members of Lionesses of Africa. We start by looking at the current state of play. Then we will look at what everyone says is the obvious solution (such as more women in decision-making positions within the fund management industry) and then finally offer some of our suggestions as to what the solution might look like, or at the very least, what tools we need to move the dial forward. As usual, these are not academic articles, as we inject a more chatty approach to life. However, where necessary, we do direct to the source (many are academic and so peer reviewed) for your interest. We do not suggest that for one minute we have all the answers. However, if our views bring about #lesstalkmoreaction (our evening prayer), and actually start to close the funding gap, or increase the investment into the ‘missing middle’, we shall sleep a little easier. We would welcome your feedback, suggestions and even offers of assistance, because the current situation has been allowed to fester for too long, constricting too many inspirational businesses. Enjoy!

The odds sadly say No!

November 27, 2022 Melanie Hawken

by Lionesses of Africa Operations Department

Last weekend we looked at our latest South African Women Entrepreneurs Job Creators Survey launched by the Lioness Data Unit (sponsored by ABSA and once more working with New York University to dissect the information), announcing (amongst other things) that of the 1,340 women entrepreneurs surveyed in RSA, they employed a massive 8,503 people, mostly women, and because of this have an incredible impact across their local communities. A clear sign of the multiplier effect of Lionesses (here).

Victoria Haihambo, a Namibian entrepreneur connecting micro women vendors to markets

November 13, 2022 Melanie Hawken

Victoria Haihambo, founder, Agelvipa Online (Namibia)

Startup Story

Victoria Haihambo is a Founder of a startup called Agelvipa Online in Namibia. She is also a Startup Business Coach and an Author. Her business aims to support micro women vendors by linking them to the market and offering them business management training. She founded the business in 2019 and to date has offered support to over two hundred women through training, mentorship and helping them to create business linkages. Over the past two years, she has received several start-up entrepreneurship awards, both nationally and internationally, and was inducted into the Namibia Business Hall of Fame as an Emerging Entrepreneur in 2020. In addition to these achievements, Victoria is a published author and has published her first book, the highly sought after Women’s Persistence (2019). This was followed by her current book, published in September 2019, titled ‘’The Journey To and From Wealth’’ in which she combined fiction with an element of entrepreneurship and wealth, and the pros and cons that come with it.

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