From 34% to 10%? Why the Real Unemployment Question Is About Visibility, Not Just Stats

July 25, 2025 Melanie Hawken

by Sasha Knott

South Africa is having something of a statistical identity crisis. Recently, Capitec CEO Gerrie Fourie questioned the country’s official unemployment rate of 32.9%, suggesting it might be closer to 10% if we included the informal sector – gig workers, informal traders, and side hustlers. Minister Parks Tau echoed the sentiment. Stats SA, however, held firm. While that debate sparks headlines, it may be missing the bigger picture. The real issue? We’re still not connecting the right people to the right jobs – fast enough or far enough. “Arguing whether unemployment is 34% or 10% misses the point,” says Sasha Knott, Global CEO of Job Crystal. “The real debate should be: how do we reduce unemployment? If 24% of our workforce is in the informal sector, why aren’t we building tools to help those businesses grow and hire more?”

Don't Think a Degree Guarantees You Work

October 6, 2024 Melanie Hawken

by Sasha Knott

South Africa is facing an unemployment crisis, but there is much you can do to secure a job. South Africa is grappling with a significant challenge to economic growth: the shortage of critical skills, even basic ones such as crafting effective CVs. With a high unemployment rate and growing demand for specialised expertise, collaboration among students, educational institutions, and public-private partnerships is essential to bridging this skills gap.

Using Hiring AI to Bridge the Gender Pay Gap

July 14, 2024 Melanie Hawken

by Sasha Knott

The gender pay gap is a persistent problem in South Africa, with women earning on average 23% less than men. This gap is even wider for women in certain industries, such as technology and engineering. There are several factors that contribute to the gender pay gap, including unconscious bias, occupational segregation, and lack of access to opportunities. AI recruitment can help to address some of these factors and improve the gender pay gap in South Africa.

Using Hiring AI to Bridge the Pay Gap

August 11, 2023 Melanie Hawken

by Sasha Knott

Empowering the Future: The Crucial Role of Human Oversight in AI

July 9, 2023 Melanie Hawken

by Sasha Knott

In the rapidly evolving landscape of artificial intelligence (AI), one thing remains clear: humans are essential. AI is advancing, and for it to keep being an aid, human oversight is needed to ensure that it remains ethical, that biases are detected and addressed, and that AI decision-making remains transparent. As the world latches onto the idea of AI making our lives easier, we need to be harnessing its potential through human intervention, thereby mitigating risks and safeguarding societal values.

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