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Using Hiring AI to Bridge the Gender Pay Gap

July 14, 2024 Melanie Hawken

by Sasha Knott

The gender pay gap is a persistent problem in South Africa, with women earning on average 23% less than men. This gap is even wider for women in certain industries, such as technology and engineering. There are several factors that contribute to the gender pay gap, including unconscious bias, occupational segregation, and lack of access to opportunities. AI recruitment can help to address some of these factors and improve the gender pay gap in South Africa.

How Bad Is the Gender Pay Gap?

  • According to a study by The International Labour Organisation, The global gender pay gap is 20%. This means that women earn, on average, 20% less than men for doing the same work.

  • In the tech industry, the gender pay gap is even wider. Women in tech earn, on average, 30% less than men. In the film industry, the gap is 18%. And in the sports industry, it's 27%.

  • Globally, female CEOs earn 13% less than male CEOs, meaning that for every $100 a male CEO earns, a female CEO earns $87.

  • Despite having almost equal screentime in the movie All The Money In The World, Michelle Williams was paid 8 times less than her co-star Mark Wahlberg, and 1500 times less for reshoots.

  • South Africa has one of the largest gendered pay gaps in the world. Women in South Africa earn, on average, 23% to 35% less than men for doing the same work. The gap is even wider for women of colour, who earn an average of 40% less than white men.

Addressing Unconscious Bias

Unconscious bias is a type of bias that occurs when people make decisions based on their implicit beliefs and attitudes. This type of bias can be very difficult to detect, but it can have a significant impact on hiring decisions.

AI recruitment can help to address unconscious bias by removing human judgment from the hiring process. AI algorithms can be trained to identify and eliminate bias from hiring decisions, making it more likely that women will be hired and paid fairly.

“As human beings we can only take in so much information at a time,” says Kelly Louw, COO of Job Crystal. “As much as we try to mitigate it, human beings are always going to have inherit biases. Recruitment AI can scan through a CV or application in a fraction of the time and pick up far more information than a person would be able to, and without the added filter of human judgement. This means that each application is treated equally and fairly.”

Addressing Occupational Segregation

Occupational segregation is the tendency for women and men to be concentrated in different occupations. This segregation is often the result of gender stereotypes and discrimination.

AI recruitment can help to address occupational segregation by matching women with jobs that are a good fit for their skills and interests. AI algorithms can also be used to identify and eliminate discriminatory hiring practices.

“We are seeing a trend towards fairer hiring, where workers are hired for their skills and experience and not based on additional factors like gender, age, and race,” says Sasha Knott, CEO of Job Crystal. “AI has been a helpful tool in this regard. By viewing each candidate based on just their skills and experience, everyone is given an even footing and we are noticing female employees getting hired at the same salary that would have been offered to a male counterpart.”

Increasing Access to Opportunities

Lack of access to opportunities is another factor that contributes to the gender pay gap. Women are often less likely to have access to high-paying jobs, training, and networking opportunities.

AI recruitment can help to increase access to opportunities for women by making it easier for them to find and apply for jobs. AI algorithms can also be used to identify and recommend women for high-paying jobs.

Knott comments, “We are finding that as more people gain access to online job seeking platforms, they are given more choice and freedom about where they can apply. AI hiring takes this a step further. By looking for candidates across multiple platforms, AI hiring finds candidates for roles they may not even have heard about, providing even more opportunities.”

In Summary

It is important to note that AI is not a perfect solution to the problem of hiring bias. However, it can be a valuable tool for reducing bias and creating a more inclusive hiring process. Overall, AI recruitment has the potential to be a powerful tool for closing the gender pay gap in South Africa. However, it is important to note that AI is not a silver bullet. It is still important to have policies and practices in place that promote gender equality in the workplace.

About Job Crystal™

Job Crystal™ is a leading innovator in the field of recruitment AI, dedicated to creating cutting-edge technologies that help make a dent in unemployment. With a strong focus on ethics, transparency, and human collaboration, we strive to develop AI systems that empower individuals and organisations while upholding the highest standards of responsibility.


Sasha Knott, the CEO of Job Crystal in South Africa, started her career in IT and moved quickly in her career finding her passion for entrepreneurship and combining this with technology that works for the customer and often disrupts industries. Sasha’s current plan is to make job seekers lives easier while helping SME’s find talent fast and effortlessly! With Job Crystal’s new system called Crystal which combines RecTech, AI, machine learning and UX functionality that makes it easy to find the needle in the haystack for SME’s looking for talent. The vision is to make a dent in unemployment.

About Job Crystal

Job Crystal is a leading innovator in the field of recruitment AI, dedicated to creating cutting-edge technologies that help make a dent in unemployment. With a strong focus on ethics, transparency, and human collaboration, we strive to develop AI systems that empower individuals and organisations while upholding the highest standards of responsibility.

More articles by Sasha

Featured
From 34% to 10%? Why the Real Unemployment Question Is About Visibility, Not Just Stats
July 25, 2025
From 34% to 10%? Why the Real Unemployment Question Is About Visibility, Not Just Stats
July 25, 2025

by Sasha Knott

South Africa is having something of a statistical identity crisis. Recently, Capitec CEO Gerrie Fourie questioned the country’s official unemployment rate of 32.9%, suggesting it might be closer to 10% if we included the informal sector – gig workers, informal traders, and side hustlers. Minister Parks Tau echoed the sentiment. Stats SA, however, held firm. While that debate sparks headlines, it may be missing the bigger picture. The real issue? We’re still not connecting the right people to the right jobs – fast enough or far enough. “Arguing whether unemployment is 34% or 10% misses the point,” says Sasha Knott, Global CEO of Job Crystal. “The real debate should be: how do we reduce unemployment? If 24% of our workforce is in the informal sector, why aren’t we building tools to help those businesses grow and hire more?”

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Don't Think a Degree Guarantees You Work
October 6, 2024
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October 6, 2024

by Sasha Knott

South Africa is facing an unemployment crisis, but there is much you can do to secure a job. South Africa is grappling with a significant challenge to economic growth: the shortage of critical skills, even basic ones such as crafting effective CVs. With a high unemployment rate and growing demand for specialised expertise, collaboration among students, educational institutions, and public-private partnerships is essential to bridging this skills gap.

Read more →
October 6, 2024
Using Hiring AI to Bridge the Gender Pay Gap
July 14, 2024
Using Hiring AI to Bridge the Gender Pay Gap
July 14, 2024

by Sasha Knott

The gender pay gap is a persistent problem in South Africa, with women earning on average 23% less than men. This gap is even wider for women in certain industries, such as technology and engineering. There are several factors that contribute to the gender pay gap, including unconscious bias, occupational segregation, and lack of access to opportunities. AI recruitment can help to address some of these factors and improve the gender pay gap in South Africa.

Read more →
July 14, 2024
In Guest Blog Tags Sasha Knott, Artificial Intelligence (AI), Women's Empowerment
← Anger: How to Know it, Use It and Diffuse ItCurrent You vs. Future You: A Journey Worth Embracing →
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Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

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