Ifeoma Uddoh, a Nigerian fintech entrepreneur positively changing lives

April 16, 2023 Melanie Hawken

Lioness Weekender Cover Story

Shecluded, a female-focused fintech dedicated to creating economic prosperity for women through access to financial services.

Ifeoma Uddoh is a social entrepreneur and the founder of Shecluded, a female-focused FINTECH dedicated to creating economic prosperity for women through access to financial services. Since inception, Shecluded has been recognized internationally and was selected as one of NASDAQs milestone makers for its contribution to reducing inequality. Ifeoma is a Halcyon Fellow and her career spans over a decade in Consulting, Analytics, and Seed Funding for notable companies including PwC, and IROKO Partners Limited. Thanks to her hands-on experience with gender-lens financing, Ifeoma has featured on several entrepreneurship panels and master-classes hosted by First Bank, JohnHopkins University, Tekedia Institute, etc. She started her business in 2019, and today it employs 15 people.

State of Despair - ‘THUMP!’ Part I. The current state of play

February 26, 2023 Melanie Hawken

by Lionesses of Africa Operations Department

This is a three-part look at the fund management industry as it pertains to our inspirational 1.7 million members of Lionesses of Africa. We start by looking at the current state of play. Then we will look at what everyone says is the obvious solution (such as more women in decision-making positions within the fund management industry) and then finally offer some of our suggestions as to what the solution might look like, or at the very least, what tools we need to move the dial forward. As usual, these are not academic articles, as we inject a more chatty approach to life. However, where necessary, we do direct to the source (many are academic and so peer reviewed) for your interest. We do not suggest that for one minute we have all the answers. However, if our views bring about #lesstalkmoreaction (our evening prayer), and actually start to close the funding gap, or increase the investment into the ‘missing middle’, we shall sleep a little easier. We would welcome your feedback, suggestions and even offers of assistance, because the current situation has been allowed to fester for too long, constricting too many inspirational businesses. Enjoy!

Self-employed & Retirement: A Stumbling Block for Many

February 19, 2023 Melanie Hawken

by Ronel Jooste

Are you self-employed and feeling stressed about not having sufficient retirement savings? Plenty of business owners are still seen to be actively working years after reaching retirement age. They really love what they do, or they don’t have somebody reliable to take over or they don’t want to let go of their ‘baby’ are the common reasons provided to explain this situation. Yes, these can be valid reasons or reasons contributing to the situation, but for many business owners the harsh reality is that they cannot afford to go on retirement.

Checklist for Healthy Finances in 2023

November 20, 2022 Melanie Hawken

by Ronel Jooste

Many people set New Year resolutions at the beginning of a new year. Some people aspire to lose weight, to exercise on a regular basis, to eat healthier, to spend more time with their loved ones or to start a new business. We all have more energy, new ideas and new goals at the beginning of a new year. It is also the perfect time to get your personal finances in order for the remainder of the year. Definitely a resolution that you want to turn into reality, because it will create financial security and stability for you and your family.

Get Paid!

April 17, 2022 Melanie Hawken

by Brigette Mashile

In 2021 I made a decision to go retail. I have been thinking about this for maybe a 100 years LOL! In line with my creative procrastination talent, I think and ponder and wonder and eventually go in scared. After this decision I had to decide how; I then approached my options and received 2 yesses. So now, we are mainly online with Shopify and Zando. This sound easy right, like just two more sales channels. Alas, my brain has been fried with set up on both platforms, it took 4 – 6 weeks to complete the set up. Even with help!

Am I the only one struggling to get business funding?

July 18, 2021 Melanie Hawken

by Linda Zuze (PhD)

Mbali had taken longer than planned to leave her corporate job and pursue a lifelong dream of running a catering business. There was always a reason to put it off. She was too young. She needed the financial security. She would be crazy to walk away from a steady salary when so many people depended on her. Finally, she took the leap. She never looked back. Mbali’s business was growing so quickly that she needed larger premises and additional staff. There was just one problem. She couldn’t pin down the funding that she desperately needed and she had used up all of her personal savings. She had tried everything – from traditional loans, to credit card applications and even equity financing. Nobody seemed as excited about her ideas as she was.

An account that grows with your business

May 16, 2021 Melanie Hawken

Impact Partner Content - Absa

In a move aimed at transforming the banking experience for businesses, Absa has launched a brand-new transactional account called Business Evolve Zero. Specifically designed for sole proprietors’ businesses, it comes with no monthly account fee.

Interest rate cut. Take advantage.

April 10, 2020 Melanie Hawken

by Ronel Jooste CA(SA), Financial Consultant, Speaker and Author of ‘Financially Fit and Wealthy’

The South African Reserve Bank (SARB) has announced an interest rate cut of 1% (100 basis points) effective from March 2020. The interest rate cut brings the repo rate down to 5,25% and the prime lending rate to 8,75%. This follows the previous cut of 0,25% that was announced three months ago in January 2020 bringing the repo rate to 6,25%. The cut in the interest rate is in response to a South African economy struggling for quite some time now.

Entrepreneur Advice from Bernie de Le Cuona: You can grow and fund your business through sales

February 26, 2020 Melanie Hawken

Bernie de Le Cuona, founder of de Le Cuona — **Bernie de Le Cuona**, founder of de Le Cuona

You can grow and fund your business through sales….

“(My business) was totally self-funded. I never even used an overdraft. It was literally selling something, investing the money from that in something else and selling that.”

Bernie de Le Cuona, founder of De Le Cuona

Can a Micro Loan Help My Small Business?

October 20, 2019 Melanie Hawken

Are your day-to-day financial needs making it difficult for you to maintain and grow your business operations? This is the problem that small businesses often face when they reach a certain point. There is nothing to be worried about, as there are many options you can choose to manage your financial needs. Micro-loans are considered to be an attractive option for businesses that are going through such kinds of issues.

Entrepreneur Advice from Divine Ndhlukula: Keep reinvesting in your business

September 5, 2018 Melanie Hawken

Divine Ndhlukula, founder of Securico, Zimbabwe — **Divine Ndhlukula**, founder of Securico, Zimbabwe

Keep reinvesting in your business…

"...I think that is the folly of many of our people. You make a bit of money and you think you've arrived. You start spending the money and the business does not grow."

Divine Ndhlukula, founder of Securico, Zimbabwe

Quote of the Day by Carrol Boyes

September 5, 2018 Melanie Hawken

“It’s always the finances. I constantly had to find the balance between having enough money to expand, and not sinking into so much debt that I would not be able to sleep at night.”

Carrol Boyes, founder of Carrol Boyes (Pty) Ltd (South Africa)

Winds of opportunity. Keeping a birds-eye view on your finances.

September 1, 2018 Melanie Hawken

by Eldari Visser, founder of PicketFence Life

Having a bird’s eye view brings to mind a very common concept. It shows you with one overall look at what you need to know about any situation. We use this in corporate situations and in our own lives. Most entrepreneurs have to take a couple of steps back from their work to take a good look at what they have created, what they are busy with, or their action plans towards reaching their goals. Access the progress and problems.

Entrepreneur Advice from Annie Muronda: Set processes around money

February 8, 2018 Melanie Hawken

Annie Muronda, founder of Rufaro Garments (South Africa) — **Annie Muronda**, founder of Rufaro Garments (South Africa)

Set processes around money…

“Measure your processes, you can't improve what you don't measure and you cant price your product or service appropriately without it. Set processes around money, i.e. how money is received and paid; the better you manage money, the more money you get to manage. Finally get professional help. You can't do it alone, there are areas where you are weak or simply don't have time to do. Get help so that you can focus on growing the business.”

- Annie Muronda is the founder of Rufaro Garments, a manufacturer and supplier of branded uniforms and marketing materials to schools and corporates in South Africa and the wider SADC region. Annie custom designs innovative uniform distribution strategies that deliver tailor made experiences for her clients.Read Annie’s startup story.

Evandra Cossa, a Mozambican entrepreneur addressing financial inclusion in her country

September 30, 2017 Melanie Hawken

Evandra Cossa, founder of Ezee Money (Mozambique) — **Evandra Cossa**, founder of Ezee Money (Mozambique)

Ezee Money Mozambique is a new business venture in the country that looks to further financial inclusion for its citizens by being largely telecom independent, enabling users to access pre-paid and money transfer services. Serial entrepreneur, Evandra Cossa, is leveraging existing technology based solutions originating from Malaysia to make a difference in Mozambique.

Quote of the Day by Kofo Akinkugbe

September 20, 2017 Melanie Hawken

Kofo Akinkugbe, founder & CEO of SecureID Nigeria Ltd (Nigeria) — Kofo Akinkugbe, founder & CEO of SecureID Nigeria Ltd (Nigeria)

"Once you have a good plan and a good concept and you work through it, the funds will always come."

- Kofo Akinkugbe is recognised globally for her entrepreneurial success story and strong business track record. She is founder & CEO of SecureID Nigeria Ltd a market leader in smart card technology and digital security in Africa. SecureID is a world-class manufacturing facility with the only smart card production plant in West Africa and one of only six on the continent. In January 2015 the company commissioned a new state-of-the-art EMV-certified smartcard manufacturing plant – the first of its kind in Sub-Saharan Africa. The company serves 16 countries across Africa and is fully certified by VISA, Verve and MasterCard. In 2012, Kofo won the Africa Awards for Entrepreneurship Mature Business Award.

Quote of the Day by Rapelang Rabana

August 2, 2017 Melanie Hawken

Rapelang Rabana, founder of ReKindle Learning (South Africa) — **Rapelang Rabana**, founder of ReKindle Learning (South Africa)

"Ultimately most businesses won’t ever get external funding and client revenue still remains the best form of funding that you will ever get."

- Rapelang Rabana is a South African technology entrepreneur who is making waves both on the African continent and around the world. She established her reputation in the tech sector as the co-founder of Yeigo Communications, a company that gained international recognition for its pioneering innovations in mobile VoIP and IP communications. Today, Rapelang is the innovative founder behind Rekindle Learning, a company looking to improve education in Africa by turning people’s compulsion to check their phones into an opportunity to learn. Featured on the cover of Forbes Africa magazine before the age of 30, selected as a Fast Company Maverick and named a Young Global Leader by the World Economic Forum and Entrepreneur for the World by the World Entrepreneurship Forum - Rapelang is an internationally lauded entrepreneur.

Lindiwe Mafavuneh, a Botswana based entrepreneur on a mission to help companies to manage their risk and maximize their investments

July 9, 2017 Melanie Hawken

Lindiwe Mafavuneh, founder of LCM Capital (Botswana) — **Lindiwe Mafavuneh**, founder of LCM Capital (Botswana)

Every company and organization needs to manage its risk profile whilst at the same time maximizing its ability to drive business success, but it’s a fine balancing act. For many, specilalist help and advice is needed to get that balance right, and that’s where LCM Capital has found its niche, thanks to founder Lindiwe Mafavuneh.

Entrepreneur Advice from Nkemdilim Begho: Here's how I got started with very little capital

April 25, 2016 Melanie Hawken

- Nkemdilim Begho, founder of Future Software Resources Limited (Nigeria) — - Nkemdilim Begho, founder of Future Software Resources Limited (Nigeria)

How to start up with limited capital....

"I started at the very basic and that is the module I have kept and practised over the years. We really never needed to raise capital. It’s been basically about re-investing in my business and not taking much money out…. we started very small and very basic and we only spent on things that were really necessary and not things we would like to have."

- Nkemdilim Begho is founder and Managing Director of Future Software Resources Limited, an IT solutions provider focused on online solutions, e-learning and IT security. As one of a few Nigerian women in the industry, her success is founded on a passion for driving innovative thinking, building a globally recognized technology brand and setting trends in the Nigerian Technology space.

PODCAST: LoA speaks to Dr Monique Nsanzabaganwa, Chairperson of New Faces, New Voices, Rwanda Chapter, about an exciting new Women's Fund launching in the country

March 11, 2016 Melanie Hawken

Rwanda First Lady Mrs Jeanette Kagame, and Mrs Graca Machel at the launch of New Faces New Voices in Kigali

Listen to Lionesses of Africa Founder and CEO, Melanie Hawken, in conversation with Dr Monique Nsanzabaganwa, Chairperson of New Faces, New Voices, Rwanda Chapter, recorded at the Global Women’s Summit which took place on 8th March 2016 in Kigali, Rwanda, to celebrate International Women’s Day.

Download your FREE copy of the latest Playbook: Financing Business Growth

25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link

Tech FoundHER AFRICA CHALLENGE

CELEBRATING 10 YEARS

LATEST PODCASTS

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY

Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f

Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma

Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured

Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

Featured

Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

“(My business) was totally self-funded. I never even used an overdraft. It was literally selling something, investing the money from that in something else and selling that.”

"...I think that is the folly of many of our people. You make a bit of money and you think you've arrived. You start spending the money and the business does not grow."

“It’s always the finances. I constantly had to find the balance between having enough money to expand, and not sinking into so much debt that I would not be able to sleep at night.”

"Once you have a good plan and a good concept and you work through it, the funds will always come."

"Ultimately most businesses won’t ever get external funding and client revenue still remains the best form of funding that you will ever get."

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