Vanessa Mhlom, a South African wellness brand builder

October 4, 2025 Melanie Hawken

Vanessa Mhlom, founder and CEO, Pleroma Patch (South Africa)

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga

July 19, 2025 Melanie Hawken

Gloria Sellwane Phala, founder and Chief Executive Officer, GangaYuj Yoga Studio (South Africa)

Startup Story

Gloria Sellwane Phala is the founder and Chief Executive Officer of GangaYuj Yoga Studio in South Africa. Drawing on more than 20 years of corporate experience, she established the studio in 2023 after completing a sabbatical year in India, where she deepened her practice and understanding of yoga. This transformative period inspired her shift into entrepreneurship upon her return to the workforce. The business is committed to ensuring clients benefit from the profound, transformative impact of yoga. She is currently the sole employee who arranges contract-based outsourcing of yoga instructors.

Lioness Launch / South African advanced ingestible skincare brand, Lumelastin, launches new anti-ageing elastin supplement to help women reclaim skin elasticity

May 11, 2025 Melanie Hawken

Maritha Broschk, founder, Lumelastin (South Africa)

Lioness Launch

Lumelastin, founded by Maritha Broschk, and based in South Africa, has developed a range of advanced ingestible skincare products rooted in science and designed to restore skin health from within. It’s flagship product, Lumelastin Skin Reverse, is an anti-ageing elastin powder supplement designed to help women reclaim skin elasticity, reduce wrinkles, and support joints, hair, and vascular health. This first-of-its-kind ingestible elastin supplement, is clinically proven to deliver significant anti-ageing effects such as smoother, firmer, and younger-looking skin. By adding one scoop a day of Lumelastin Skin Reverse to your coffee, smoothie, fruit juice or any other beverage of choice, hot or cold, you should start seeing results within a month.

Lioness Launch / Feelgood Health, South Africa’s leading natural remedies company, launches new website for the holistic treatment of ADHD in children

April 6, 2025 Melanie Hawken

Michele Carelse, Founder, Feelgood Health and Clinical Psychologist (South Africa)

Lioness Launch

Feelgood Health is a natural remedies company that specialises in herbal and homeopathic remedies and essential oils for babies, children, adults, and even the family pet. The company’s mission is to make natural alternatives widely available to everyone and to promote the use of safe, natural holistic alternatives for better health outcomes. Feelgood Health products are available online as well as in health shops, pharmacies, vet shops and retail stores throughout South Africa.

Onkgopotse Khumalo, a South African entrepreneur democratizing access to mental healthcare

June 25, 2023 Melanie Hawken

Onkgopotse Khumalo, founder, The Pocket Couch (South Africa)

Startup Story

Onkgopotse Khumalo is a South African entrepreneur and the founder of The Pocket Couch, a health tech startup that aims to democratize access to mental healthcare. Her early professional journey saw her navigating financial services in the investment and portfolio management space, later transitioning to a management consultant role at McKinsey and Company. She then ventured into entrepreneurship after identifying that what she had initially thought was a problem unique to her own circumstance, was in fact more widespread across the globe. It was her personal journey trying to find avenues to better their mental wellbeing, that catapulted her journey into entrepreneurship, ultimately founding the startup with which she has a strong personal nexus. She prides herself first and foremost, however, as a dedicated mother to her 3 year old son whom she affectionately calls "boy genius".

Nara Cardoso Nunes, a pioneer of healthy food bars in Angola

December 18, 2022 Melanie Hawken

Lioness Weekender Cover Story

Paradise Saudável, a business focused on providing healthy and flavoursome eating experiences in Angola

Nara Cardoso Nunes is the founder of Paradise Saudável, one of the first healthy food bars, located in the heart of the Angolan Capital in Luanda. Nara is a leading entrepreneur in Angola when it comes to offering fast, healthy, natural flavoursome juices, smoothies and a variety of healthy dishes to suit all consumer needs. Nara’s business is focused on using locally produced fruits and vegetables to create tasty and healthy 100% fruit juices, smoothies, detox drinks, salads, soups, burgers, dried fruits foods, all freshly produced in-house.

Michele Carelse, a passion-driven holistic health entrepreneur in South Africa

May 29, 2022 Melanie Hawken

Lioness Weekender Cover Story

Feelgood Health, a growing online health store on a mission to promote natural and organic products

Michele Carelse is the founder and ceo of Feelgood Health, an online health store in South Africa. She originally qualified as a Clinical Psychologist in 1992 and ran a private practice for many years. Here, she saw the need for natural alternatives to prescription drugs. Initially a small range, Feelgood Health, which was started in 1998, grew exponentially to an online health store with thousands of natural and organic holistic health, beauty and lifestyle products, all 100% natural, environmentally friendly and cruelty free! Today, the business employs 14 people. Michele has three adult children, three grandchildren and lives in Cape Town with her partner.

Lioness Launch / The pioneering telemedicine platform, Dr Moz, launches in Mozambique

May 28, 2022 Melanie Hawken

Lioness Launch

Dr.Moz, the pioneering telemedicine platform launched by Sabina Ali and Dr. Natacha Amin in Mozambique, is a digital platform that aims to assist any user and facilitate on services in the areas of health and well-being. One of the objectives is to reduce the distance the population has to travel to find a medical service in the country, but also to decongest some hospital services.

Dr Hajira Mashego, a South African business founder making fitness and exercise more accessible

April 17, 2022 Melanie Hawken

Dr Hajira Mashego, founder, Fitness Junction (South Africa)

Startup Story

Dr Hajira Mashego is the founder of Fitness Junction in South Africa. She is a qualified sport physiotherapist who studied further to complete a Master’s Degree in Public Health (with a focus on fitness) and a PHD in Human Movement Science (also focusing on fitness). She has vast experience in sport physiotherapy, exercise science and sport management and has served a combined 26 years in the health, wellness and sports sectors. Hajira resigned from a senior management government position, took her pension contributions and established Fitness Junction, a gym company in February 2018. The company has been bootstrapped and has grown organically, now employing 14 people. Fitness Junction is a provider of commercial, corporate and home gyms.

Fitness Tips for The Holidays

December 12, 2021 Melanie Hawken

by Emily Kandanga

The holidays are a festive time of year with seemingly endless opportunities to cheat on your diet and skip a workout. Weight gain is almost an assumed part of this season. But it doesn’t have to be that way. We have carefully crafted a few tips that you can use to stay on track with your fitness this holiday season!

Cheat Days

November 19, 2021 Melanie Hawken

by Emily Kandanga

Committing to a healthier lifestyle often requires giving up some of your favorite sweet or fried treats, that won’t help you with achieving your overall goals. Undoubtedly this is one of the biggest challenges you will face along your journey, because it requires you to give up on food that you actually love and enjoy eating.

Catherine Nakayemba, a Ugandan entrepreneur manufacturing menstrual kits for rural women and girls

October 30, 2021 Melanie Hawken

Catherine Nakayemba, co-founder, Safe Girl (Uganda)

Startup Story

Catherine Nakayemba is the co-founder and administrator of Safe Girl in Uganda, a business on a mission to lower the cost of menstruation by making safe and eco-friendly reusable menstrual kits. Each kits consists of two reusable sanitary pads, a knicker, storage bag and a piece of soap. This lasts for 12 months hence enabling a rural woman or girl to save from buying monthly pads. Since launching the business, it has produced over 1000 reusable menstrual kits and distributed them all around Uganda. The business employs 20 women working in both production and marketing of the pads.

Kathy Mann, a South African stress specialist creating positive change in people’s lives

October 24, 2021 Melanie Hawken

Startup Story

If the past 18 months has taught us anything, it’s the need to better cope with stress, and in South Africa, a real specialist in this field is Kathy Mann. Her consulting business offers help and advice to all those who are finding it difficult to cope with stress and looking for a better way of managing it.

Lioness Launch / South Africa’s Champions Uncovered, launches a new wellbeing personal coaching solution for women entrepreneurs

September 12, 2021 Melanie Hawken

Lioness Launch

Champions Uncovered Pty Ltd is a personal leadership development company founded by Carla Wasserfall in South Africa. The vision is to encourage and to inspire people into becoming their best selves. Be it inspirational podcasts, wellbeing coaching, the online learning academy (launching soon), wellness solutions for business to keep you moving! Champions Uncovered believe an inspired growth mindset leads to you move with intentional action, and so is launching a new wellbeing personal coaching service.

Surfing the Emotional Waves

September 3, 2021 Melanie Hawken

by Ashika Pillay

Have you ever surfed at the seaside or perhaps watched people surf? One minute an incredible high, and then diving down into a blinding low. The ups and the downs. The high highs and low lows. Living and working in the world right now, feels that way. Riding the waves of uncertainty where we see the glimmer of hope and then plunge back into not knowing and fear. How can we manage these waves? Is it even possible?

Fauzia Malik, a fitness enthusiast building a high quality activewear brand in Tanzania

August 29, 2021 Melanie Hawken

Fauzia Malik, founder, Pure Fitness Activewear (Tanzania)

Startup Story

Fauzia Malik is the Managing Director of Cool Blue Pure Drinking Water, Tembo Tiles Limited, and the recently launched Pure Fitness Activewear. Despite having two companies to run, Fauzia has gone ahead and launched a new company selling active wear. She has successfully implemented policies, strategic plans and financial controls which allow her to work as a visionary leader for the businesses. Fauzia believes in learning and is constantly on the lookout for learning opportunities. In 2014, she joined Entrepreneurs Organization (EO) which has been a stepping stone to accessing a wealth of knowledge from the global community of entrepreneurs. Away from office, Fauzia is a mother of three children and a fitness enthusiast who strives to promote a workout culture among women for improved physical, and mental wellbeing.

Are You a Workaholic?

July 30, 2021 Melanie Hawken

by Safiyyah Boolay-Jappie

If 2020 were a person, he would no doubt be in therapy, and not simply because it has become the butt-end of countless jokes and the face of endless memes. No, 2020 would be in therapy because it has had to shoulder the blame for upending ‘normality’ and wreaking havoc on legions of lives, households, careers and businesses across the globe.

To All My Fellow Strong Women – It is okay to show some vulnerability!

July 30, 2021 Melanie Hawken

by Edna Reis

Even though many of us associate vulnerability with weakness and being out there in the world fully exposed, Brené Brown tells us that “vulnerability is the core, the heart, the centre of meaningful experiences”. Now we are being presented with a different view of vulnerability, on how it can actually be a deep important part of the human experience and not a sign of weakness, and although it can be extremely uncomfortable, we now understand that being vulnerable can put us in a place of joy, creativity, authenticity and love.

Harnessing ADHD, OCD and Anxiety for Career Success

July 4, 2021 Melanie Hawken

by Lisa Malek

Being diagnosed with Adult ADHD in my 30s was both bewildering and enlightening. Suddenly there was an explanation for my constant vacillation between distractibility and hyper-focus. My brain is always flailing about, struggling to hold onto one thought for more than a few seconds – while simultaneously clinging to unresolved problems and manifesting new ones. It’s like listening to 13 blaring soundtracks from 13 genres at once. Further aggravating my overwrought mind is an urge to obsessively over multi-task, a side-effect of working from home since lockdown.

Download your FREE copy of the latest Playbook: Financing Business Growth

25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link

Tech FoundHER AFRICA CHALLENGE

CELEBRATING 10 YEARS

LATEST PODCASTS

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY

Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f

Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma

Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured

Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

Screen Shot 2020-01-27 at 6.01.32 PM.png

Screen Shot 2020-01-27 at 5.34.58 PM.png

LIONESS BOOK REVIEWS

Featured

Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.