Startup Story
Fauzia Malik is the Managing Director of Cool Blue Pure Drinking Water, Tembo Tiles Limited, and the recently launched Pure Fitness Activewear. Despite having two companies to run, Fauzia has gone ahead and launched a new company selling active wear. She has successfully implemented policies, strategic plans and financial controls which allow her to work as a visionary leader for the businesses. Fauzia believes in learning and is constantly on the lookout for learning opportunities. In 2014, she joined Entrepreneurs Organization (EO) which has been a stepping stone to accessing a wealth of knowledge from the global community of entrepreneurs. Away from office, Fauzia is a mother of three children and a fitness enthusiast who strives to promote a workout culture among women for improved physical, and mental wellbeing.
LoA spoke to Fauzia Malik to find out more about this exciting brand that is launching to wellness and fitness enthusiasts.
What does your company do?
The company, Pure Fitness, sells high quality activewear. We launched with women’s wear in December 2020 and launched Men’s wear in July 2021.
“As our main business purpose was to encourage people to work out, we host monthly fitness bootcamps where we give the community a chance to work out with some of the best fitness trainers in Dar es Salaam.”
What inspired you to start your company?
In 2020 at the height of the Covid-19 epidemic and with limited social interaction, working out was the only thing that kept me sane. However, my passion for working out started a few years before that. Working out played a huge role when I was going through a divorce. While spending more time at home during the Covid-19 outbreak, I started sharing my workout videos on Instagram. I want to encourage more women to use workouts as a tool to improve their mental health. In the process, I discovered that in workouts, outfits play a huge role in getting people motivated. When I look good, I feel good. And many women echoed my sentiments as I came to find that many women in Tanzania had no easy access to high quality, stylish and affordable workout wear. That’s how I decided to launch Pure Fitness Activewear
Why should anyone use your service or product?
Our line of active wear has something for everyone. We produce high quality clothes considering all body types, style preferences, type of workout activities and more. Whether someone is going for yoga or a run by the beach, we have someone for all workout situations. We also put strong emphasis on accessibility and affordability. We offer doorstep delivery worldwide and people can place orders and pay online. Everything is at the touch of a button. As our main business purpose was to encourage people to work out, we host monthly fitness bootcamps where we give the community a chance to work out with some of the best fitness trainers in Dar es Salaam.
“Our line of active wear has something for everyone. We produce high quality clothes considering all body types, style preferences, type of workout activities and more.”
Tell us a little about your team
We have a small team of very vibrant individuals who come with a wealth of knowledge and enthusiasm. The most important part is that they believe in the cause, that is, using our outfits to inspire people to work out for their health benefits.
Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?
I come from an entrepreneurial family. My late father founded Cool Blue, and I have learnt a lot from him. But the business DNA did not start with my father, my grandmother was a woman with a powerful business mindset, and she continues to give me the courage to survive in male-dominated industries.
What are your future plans and aspirations for your company?
I want to grow Pure Fitness into a globally recognized African brand.
“The most fulfilling part about being an entrepreneur is when I am able to fill a need in the community especially in health and wellbeing and being able to make a positive impact.”
What gives you the most satisfaction being an entrepreneur?
The most fulfilling part about being an entrepreneur is when I am able to fill a need in the community especially in health and wellbeing and being able to make a positive impact.
What's the biggest piece of advice you can give to other women looking to start-up?
Just start, don’t overthink it. If you have an idea and your research shows there’s a need for your business idea, don’t waste time overthinking the finer details.
Contact or follow Pure Fitness
WEBSITE | FACEBOOK | INSTAGRAM | EMAIL fmalik31@gmail.com
Why LoA loves it….
It is well known that passion can drive profit in the world of entrepreneurship, and for Fauzia Malik, she is turning her passion for fitness into the inspiration for her latest business venture. She knows her market and her customers and what they might need to make their exercise and fitness regimes more enjoyable and life-enhancing, and she is using her existing knowledge of business to fill that gap in the market. This is definitely a brand to watch in the growing fitness and wellbeing space. — Melanie Hawken, founder & ceo, Lionesses of Africa