• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Fauzia Malik, a fitness enthusiast building a high quality activewear brand in Tanzania

August 29, 2021 Melanie Hawken
Fauzia Malik, founder, Pure Fitness Activewear (Tanzania)

Fauzia Malik, founder, Pure Fitness Activewear (Tanzania)

Startup Story

Fauzia Malik is the Managing Director of Cool Blue Pure Drinking Water, Tembo Tiles Limited, and the recently launched Pure Fitness Activewear. Despite having two companies to run, Fauzia has gone ahead and launched a new company selling active wear. She has successfully implemented policies, strategic plans and financial controls which allow her to work as a visionary leader for the businesses. Fauzia believes in learning and is constantly on the lookout for learning opportunities. In 2014, she joined Entrepreneurs Organization (EO) which has been a stepping stone to accessing a wealth of knowledge from the global community of entrepreneurs. Away from office, Fauzia is a mother of three children and a fitness enthusiast who strives to promote a workout culture among women for improved physical, and mental wellbeing.

LoA spoke to Fauzia Malik to find out more about this exciting brand that is launching to wellness and fitness enthusiasts. 

What does your company do?

The company, Pure Fitness, sells high quality activewear. We launched with women’s wear in December 2020 and launched Men’s wear in July 2021.

PF1.jpg

“As our main business purpose was to encourage people to work out, we host monthly fitness bootcamps where we give the community a chance to work out with some of the best fitness trainers in Dar es Salaam.”

What inspired you to start your company?

In 2020 at the height of the Covid-19 epidemic and with limited social interaction, working out was the only thing that kept me sane. However, my passion for working out started a few years before that. Working out played a huge role when I was going through a divorce. While spending more time at home during the Covid-19 outbreak, I started sharing my workout videos on Instagram. I want to encourage more women to use workouts as a tool to improve their mental health. In the process, I discovered that in workouts, outfits play a huge role in getting people motivated. When I look good, I feel good. And many women echoed my sentiments as I came to find that many women in Tanzania had no easy access to high quality, stylish and affordable workout wear. That’s how I decided to launch Pure Fitness Activewear

Why should anyone use your service or product?

Our line of active wear has something for everyone. We produce high quality clothes considering all body types, style preferences, type of workout activities and more. Whether someone is going for yoga or a run by the beach, we have someone for all workout situations. We also put strong emphasis on accessibility and affordability. We offer doorstep delivery worldwide and people can place orders and pay online. Everything is at the touch of a button. As our main business purpose was to encourage people to work out, we host monthly fitness bootcamps where we give the community a chance to work out with some of the best fitness trainers in Dar es Salaam.

PF3.jpg
PF4.jpg

“Our line of active wear has something for everyone. We produce high quality clothes considering all body types, style preferences, type of workout activities and more.”

Tell us a little about your team

We have a small team of very vibrant individuals who come with a wealth of knowledge and enthusiasm. The most important part is that they believe in the cause, that is, using our outfits to inspire people to work out for their health benefits.

Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?

I come from an entrepreneurial family. My late father founded Cool Blue, and I have learnt a lot from him. But the business DNA did not start with my father, my grandmother was a woman with a powerful business mindset, and she continues to give me the courage to survive in male-dominated industries.

What are your future plans and aspirations for your company?

I want to grow Pure Fitness into a globally recognized African brand.

PF7.jpg
PF8.jpg

“The most fulfilling part about being an entrepreneur is when I am able to fill a need in the community especially in health and wellbeing and being able to make a positive impact.”

What gives you the most satisfaction being an entrepreneur?

The most fulfilling part about being an entrepreneur is when I am able to fill a need in the community especially in health and wellbeing and being able to make a positive impact.

What's the biggest piece of advice you can give to other women looking to start-up?

Just start, don’t overthink it. If you have an idea and your research shows there’s a need for your business idea, don’t waste time overthinking the finer details.

Contact or follow Pure Fitness

WEBSITE | FACEBOOK | INSTAGRAM | EMAIL  fmalik31@gmail.com


Why LoA loves it….

It is well known that passion can drive profit in the world of entrepreneurship, and for Fauzia Malik, she is turning her passion for fitness into the inspiration for her latest business venture. She knows her market and her customers and what they might need to make their exercise and fitness regimes more enjoyable and life-enhancing, and she is using her existing knowledge of business to fill that gap in the market. This is definitely a brand to watch in the growing fitness and wellbeing space. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Startup Story Tags Tanzania, Business Services, Health & Wellbeing
← Carmen Stevens, a South African award-winning winemaking pioneer Kah Walla, a Cameroonian solution-driven entrepreneur and political leader →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.