Lioness Weekender Cover Story

Reel Gardening, an innovative business promoting sustainability and contributing towards solving the social and food crisis in South Africa.

Claire Blanckenberg is a visionary and natural-born entrepreneur from South Africa, and the co-founder of Reel Gardening. Her knack for simplifying processes and improving products was evident from a young age. At just 16, she revolutionized vegetable gardening with her invention, now known as Reel Gardening, streamlining the planting process with a patented method. Recognizing the logistical challenges hindering South Africa's future workforce, Claire took action. She developed the Siyaphambili Pre-Paid Taxi App, directly addressing the pressing issue of logistical poverty in the country. An esteemed figure in the field of social entrepreneurship, Claire frequently shares her insights at prestigious institutions like the Wits Business School and the Gordon Institute of Business Science in South Africa.