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Lioness Launch / South African advanced ingestible skincare brand, Lumelastin, launches new anti-ageing elastin supplement to help women reclaim skin elasticity

May 11, 2025 Melanie Hawken

Maritha Broschk, founder, Lumelastin (South Africa)

Lumelastin, founded by Maritha Broschk, and based in South Africa, has developed a range of advanced ingestible skincare products rooted in science and designed to restore skin health from within. It’s flagship product, Lumelastin Skin Reverse, is an anti-ageing elastin powder supplement designed to help women reclaim skin elasticity, reduce wrinkles, and support joints, hair, and vascular health. This first-of-its-kind ingestible elastin supplement, is clinically proven to deliver significant anti-ageing effects such as smoother, firmer, and younger-looking skin. By adding one scoop a day of Lumelastin Skin Reverse to your coffee, smoothie, fruit juice or any other beverage of choice, hot or cold, you should start seeing results within a month.

While the market is saturated with collagen-based products, Lumelastin Skin Reverse is the first to spotlight elastin, an essential protein responsible for the skin’s bounce, resilience, and firmness. Unlike collagen, elastin is far less abundant in the human body and mainly produced in the foetal stage. By introducing clinically studied marine elastin peptides, supported by ingredients that enhance absorption and effectiveness, we’re filling a crucial gap in the anti-ageing space. Our formulation is virtually tasteless, effective, and supported by science, offering women an alternative to more invasive treatments.

While there are no plans to host a physical launch event for Lumelastin Skin Reverse, the focus is on digital reach and personal engagement with the target audience through curated content and meaningful collaborations. To mark the brand’s second year, plans are to roll out a digital campaign offering 25% discount to customers for a limited time. Founder, Maritha Broschk, is also looking to partner with select influencers in the beauty and wellness space to share the Lumelastin experience with women who value both science and self-care.

Maritha comments on her aspirations for this exciting new product launch, “We envision Lumelastin Skin Reverse becoming a staple in the premium wellness routines of women across Africa and beyond. Our goal is to empower women with tools that help them feel confident and radiant at every age, while also building a global brand rooted in African innovation, entrepreneurship, and scientific excellence.”

Customers can buy Lumelastin Skin Reverse through the official website at www.lumelastin.co.za For delivery outside of South Africa, contact info@lumelastin.co.za

Maritha says, "Lumelastin Skin Reverse was born from my desire to give women a non-invasive, clinically-proven way to age gracefully - by restoring what the body no longer produces. This launch represents more than a product; it’s a movement towards self-confidence, radiance, and wellness from the inside out.”

For those interested in exploring select retail and wellness partnerships to expand the Lumelastin product reach, send an email to: maritha.broschk@gmail.com

To learn more about Lumelatin and its products, visit the website and on social media:

Website: http://lumelastin.co.za

Facebook: http://www.facebook.com/lumelastin/

Instagram: http://www.instagram.com/lumelastin

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In Lioness Launch Tags South Africa, Health & Wellbeing
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