Sasha Knott & Kelly Louw, pioneers showcasing Africa’s people talent using AI

June 23, 2024 Melanie Hawken

Lioness Weekender Cover Story

Job Crystal, growing small to medium business by giving them the ability to hire in seconds, by using AI, while helping the cash flow!

Sasha Knott, the CEO of Job Crystal, started her career in IT and moved quickly in her career finding her passion for entrepreneurship and combining this with technology that works for the customer and often disrupts industries. Kelly Louw, the COO of Job Crystal, started her career in Recruitment and has become a well-known professional in the Recruitment space. Their current plan is to grow small to medium business by giving them the ability to hire in seconds, by using AI, while helping the cash flow! The vision is to make a dent in unemployment in Africa, while working on the SDG goal 8 of Decent work and Economic Growth worldwide. The business started in 2009, but Sasha and Kelly bought it in 2015, and today it has created jobs for 18 people.

Lioness Launch / Job Crystal Launches Crystal AI in England, Spearheaded by CEO Sasha Knott

April 21, 2024 Melanie Hawken

Lioness Launch

Job Crystal, a pioneering force in South Africa’s recruitment industry, proudly announces the official launch of Crystal AI in the United Kingdom. This strategic move marks a significant milestone for the company as it expands its innovative solutions to make recruiting faster, especially for the Small to Medium Enterprises (SMEs) in the UK and South Africa.

Lioness Launch / South Africa’s Job Crystal launches new AI recruitment tool to support SMEs and job seekers

March 13, 2022 Melanie Hawken

Lioness Launch

Kelly and Sasha, the owners of Job Crystal in South Africa, found that in their experience with starting businesses, the process of finding staff took far too long, and that this was often the breaking point for many businesses. After further research they found that for smaller companies, agencies were often too expensive and didn’t provide realistic payment plans. In short, there was no specific agency support tailored for SMEs. This led into the core drive of Job Crystal, their new AI recruitment tool to support SMEs and job seekers. They have a passion for helping people find jobs, combined with a focus on the SME market, with an agency who understands cash flow and an AI tool that understands time.

Tlangelani Nkuna, a South African entrepreneur with a passion for recruitment

August 9, 2020 Melanie Hawken

Tlangelani Nkuna, founder of Placement Junxion (South Africa)

Startup Story

Any business knows that it is only as good as its people, but finding the right people can be challenging. In South Africa, entrepreneur Tlangelani Nkuna, founder of specialist recruitment services company, Placement Junxion, is bringing her expertise to any people sourcing brief.

Puleng Pooe, a South African entrepreneur on a mission to empower a new generation of female engineers in Africa

December 11, 2016 Melanie Hawken

Puleng Pooe, founder of Lina Sarah Team (South Africa) — **Puleng Pooe**, founder of Lina Sarah Team (South Africa)

Being a woman engineer can often be challenging in Africa, and for many young aspirant women engineers, it can be a hard industry sector to break into. One enterprising woman entrepreneur is looking to change that. Puleng Pooe has founded Lina Sarah Team, a specialist recruitment and HR solutions business focused on female engineers.

Laura Reynolds, founder and CEO of Recruitgroup wins Standard Bank Rising Star Entrepreneur of the Year Award 2015

July 29, 2015 Melanie Hawken

Laura Reynolds, founder and CEO of RecruitGroup (South Africa) — **Laura Reynolds**, founder and CEO of RecruitGroup (South Africa)

Laura Reynolds, founder and CEO of RecruitGroup in South Africa, has been named Entrepreneur of the Year Award at the star-studded Rising Star Awards 2015 sponsored by Standard Bank. The RecruitGroup is a leading recruitment agency that specialises in finding and placing top talent for South African firms through innovative products and services. The company's specialized divisions, personalized service, dedicated consultants and one of a kind recruitment methodology was recognised by the award judges.

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