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South Africa wellness company, Wellchemco, launches new Colour Me Calm Adult Colouring Book

January 21, 2024 Melanie Hawken

Mauricia Cox

Wellchemco is a South African wellness company created by entrepreneur Mauricia Cox and focused on mindful beauty and holistic wellness. It has just announced the launch of an innovative new Colour Me Calm adult colouring book designed to bring creativity and mindfulness into your life. Founder Mauricia encourages users to immerse themselves in the therapeutic art of colouring as they embark on a journey of self-expression and mindfulness. The new colouring book is aimed at helping users to experience gratitude, boost intelligence, reduce anxiety, and enhance holistic wellness in just a few minutes a day with the book’s innovative collation of mindful art, journaling, and positive quotes. Mauricia says it's the science-backed path to a happier you.


In a world obsessed with beauty standards, Mauricia Cox’s business, Wellchemco, through the launch of its new Colour Me Calm colouring book, is ushering in a refreshing alternative. One that encourages you to approach beauty with consciousness, compassion, and intention. Mauricia believes that true beauty comes from within, and aims to empower individuals to embrace their natural beauty while nurturing their mind, body, and spirit. Wellchemco offers a range of carefully curated, ethically produced beauty, cosmetic, and personal care products and services that promote mindfulness and sustainability. Its carefully curated range of products extends beyond external routines and is centered on the 8 dimensions of wellness.

The benefits of the new Colour Me Calm colouring book include:

  • Creativity is intelligence having fun, unleash your inner artist and explore the world of colours

  • Colouring is a proven way to relax and reduce stress, making it an excellent addition to your self-care routine.

  • Colouring promotes mindfulness by allowing you to focus on the present moment, giving your mind a break from daily distractions.

  • Inclusion of quotes to invoke to positive psychology.

  • 30 Days of daily journaling prompts focused on gratitude and self-growth to stay in the habit of practicing gratitude.

Wellchemco is committed to giving back, protecting the environment, and partnering with organizations that share our vision. Mauricia invites people to join her and the Wellchemco team in its mindful beauty revolution to unlock their inner and outer radiance. Wellchemco is more than a brand, it's a lifestyle.

Mauricia says: “The new Colour Me Calm Colouring book is more than an adult colouring book. It incorporates a journal page for self-reflection, and it contains positive quotes to invoke positive psychology. This 30 Day of daily journal prompts focus on gratitude and self-growth to stay in the habit of practicing gratitude and remaining present and mindful.”

Mauricia shares her aspirations for the new Colour Me Calm Colouring book, saying: “We hope our product allows our customers to experience gratitude, boost intelligence, reduce anxiety, and enhance holistic wellness in just a few minutes a day. As colouring is a proven way to relax and reduce stress, we hope it becomes an addition to the self-care routine, to create a beauty ritual of intention and compassion. We aim to give our customers a break from daily distractions and to invoke positive psychology into their self-care routines.”

Customers can purchase their copies of the new Colour Me Calm Colouring book from the Wellchemco website - www.wellchemco.co.za

Contact Mauricia for more information via email: mauriciacox@gmail.com or visit the Wellchemco website and Instagram page:

Website: https://www.wellchemco.co.za/

Instagram: https://www.instagram.com/wellchemco/

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In Lioness Launch Tags South Africa, Wellbeing & Mental Health
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