1964, the renowned women's clothing brand founded by Olakunmi Oni, who is also its Creative Director, is dedicated to promoting wellness through fashion, and is thrilled to announce the launch of its latest collection, "Nostalgia." This collection marks the brand's official return to the market, blending timeless designs with modern flair and celebrating the beauty found in simplicity.
Inspired by the simple joys of life, "Nostalgia" pays homage to cherished memories while embracing the essence of comfort and style. Each piece in the collection reflects the brand's core values of promoting wellness and empowering women to feel confident in their clothing choices.
A highlight of the "Nostalgia" collection is the collaboration with Grapes Pattern Bank, a Nigerian-owned print design company, to create custom prints that integrate elements of African culture. The "Ukiyo" print features an African woman with an afro with her hairstyle embellished with talking drums, symbolizing serenity amidst chaos, while the "Ease Print" draws inspiration from the Yoruba tribal fabric Aso Oke, with the word “ease” woven into its intricate details.
"Our mission at 1964 has always been to promote wellness through fashion and empower women to feel comfortable and confident in their own skin," said Olakunmi Oni, Creative Director at 1964. "With the 'Nostalgia' collection, we aim to evoke feelings of returning to the simple joys of life while providing women with stylish and comfortable clothing options that resonate with their individuality."
In addition to promoting wellness, 1964 is committed to sustainability and ethical production practices. The brand sources locally produced fabrics to support a circular economy and minimizes waste by batch-producing its products. Leftover fabrics and garments are upcycled into accessories and other garments,sold on the brands outlet store further reducing environmental impact.
The "Nostalgia" collection has already garnered attention from industry leaders, with a debut at New York Fashion Week in collaboration with Noir at a private showroom event in February 2024. These partnerships have helped accelerate the brand's growth and visibility, reaching a wider audience and solidifying its position in the fashion industry.
As 1964 expands its presence in the United States, Canada, and Europe, the "Nostalgia" collection holds a promise of inclusivity and diversity, welcoming women of all ages, sizes, backgrounds, and cultures to find their style home at 1964.
The "Nostalgia" collection will be available for purchase from March 18 at www.the1964brand.com.
About 1964
Founded on the principles of promoting wellness through fashion, 1964 is a women's clothing brand dedicated to empowering women to feel comfortable and confident in their clothing choices. With a focus on simplicity, comfort, and sustainability, 1964 offers timeless designs that celebrate individuality and promote self-expression. Learn more at www.the1964brand.com
