Fine chocolate lovers in South Africa already know that what makes Rrraw stand out in the world of chocolates is its unwavering commitment to quality. Founded by entrepreneur brand builder, Ana Maria Panait, Rrraw is winning a growing fan base for its combination of exciting flavours which celebrate Africa's food cultures and unique ingredients. This month sees the launch of two new taste sensations in the brand’s growing product range: Rrraw Red Tart Chocolate - in a Coconut White base and part of the African flavours range, this is an homage to West Africa and its sweet and sour bissap /hibiscus tea; and Rrraw Spekboom Chocolate - the only Spekboom chocolate in the world. Spekboom is an indigenous South-African plant with rare and unique qualities, favoured by black rhinos, elephants, and kudus. Its leaves are edible, have a zesty lemon-like taste and are also surprisingly high in Vitamin C.
In its dark chocolate range, Rrraw uses Fine Flavour beans, recognized as one of the top 50 beans in the world by the Cocoa Excellence Awards. These beans are roasted at lower temperatures to preserve the original properties of cocoa, resulting in a distinct and rich flavour. In the white chocolate range, Rrraw takes pride in offering what founder, Ana Maria, considers the best dairy free white chocolate in the country. The ingredients are simple, organic, and full of flavour, with no additives or unfamiliar elements.
Ana Maria says, “Cacao is a gift to humankind from the Amazon jungle, which is why cacao grows best in forest areas. This is why the brand Rrraw is positioned as ‘chocolate from the ‘ jungle.’ It is wild at heart and not afraid to experiment with flavours from the African continent.”
At the heart of Rrraw lies a dedication to sustainably sourced African ingredients. The brand collaborates with a certified B-Corp in Uganda to source cocoa, ensuring fair compensation for everyone involved in the process. This is especially important as a study by Oxfam revealed that up to 90 percent of African cocoa farmers do not earn a living income, meaning they cannot afford enough food or other basics such as clothing, housing, and medical care. Ana Maria firmly believes that business can drive positive change in Africa by creating sustainable livelihoods for cocoa farmers and the communities they support.
Looking ahead, Ana Maria envisions Rrraw as an international brand that not only celebrates the labour, foodie community, and unique ingredients of Africa but also puts the continent on the world map for fine-craft chocolate. She dreams of educating the world about the diverse flavours and quality of ingredients emerging from Africa. Rrraw is more than a chocolate brand; it's a conduit for Africa to share its culinary wonders with the world.
Customers interested in purchasing the new Rrraw product range can visit the website: http://rrraw.co.za or find the products in a number of dedicated delis across South Africa. To find out more, look under "Where to Find Rrraw" on the website or contact ana.panait@gmail.com. Visit Rrraw on Facebook https://www.facebook.com/rrraw.choco and Instagram https://www.instagram.com/rrraw.choco/
