• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

I want to tell you two things: I like you! I know how you feel!

November 19, 2023 Melanie Hawken

by Marilize Jacobs

I want to tell you two things: I like you! I know how you feel! Those are words we ALL need to hear more often. I often wondered if there was a “science” to being more likable and develop rapport with people, thereby making them feel that you like and understand them and ensure the feeling is mutual. That is exactly where the Emotional Quotient (EQ), also known as Emotional Intelligence (EI), plays a crucial role.


In this age of budding Artificial Intelligence, EQ is increasingly gaining importance as it is irreplaceable. Taking a step back and considering people’s emotions before sharing opinions and making decisions, is something AI simply cannot do.

Likeable. That is mostly how you would describe someone with a high EQ. Emotions are like a social virus. They are contagious. We identify and “feel” the emotions of others and react accordingly. Positive or negative. People with good emotional intelligence are the people we like to have around us because their emotional skills make us feel good. It entails self-awareness, self-control, awareness of others and building relationships.

Tanya believes that the key to understanding another's feelings is the ability to read nonverbal behaviours, e.g., voice tone, gestures, and facial expressions. “We unconsciously imitate the emotions we see displayed by someone else, through subconscious mirroring of their facial expressions, gestures, tone of voice, and other nonverbal gestures of emotions. When we learn to understand body language it makes EQ that much easier to implement. The understanding of your own and other people's non-verbal behaviours is the foundation of EQ. Body language is an outward reflection of our internal emotional condition.”

The one principle Tania constantly reminds herself of is what scientists call the “feedback hypothesis”, i.e., emotions affecting our behaviour as well as behaviour affecting our emotions, which in turn affects our outcome.

“This works both ways,” she says. “How we affect others, will affect the outcome we want and also affect our own self-awareness.”

Despite EQ being a popular topic of conversation, there are a number of misconceptions according to Tania, such as:

  • EMOTIONAL INTELLIGENCE IS NOT REALLY AN INTELLIGENCE

By referring to EI as a form of intelligence, the perception of dealing effectively with people, as an inborn quality, is wrong. EI is not genetically determined. It’s a set of knowledge and skills that can develop over time.

  • EMOTIONAL INTELLIGENCE IS NOT REALLY ABOUT EMOTION

Your people skills are less about emotion and more about an ability to read, understand, and ultimately influence other people’s motivation.

“THE SOCIAL CHAMELEON”

Tania says it is very possible to fake EQ. “Social chameleons are very good at making first impressions, but they ignore their own needs and feelings and how to fulfil them, leading to hollow social success.”

"I frequently quote Mark Snyder, a psychologist at the University of Minnesota - a popularity won at the cost of one's true satisfaction is never a good thing".  People faking EQ exhibit behaviour in line with the image they create in the minds of others; very different from the private image they have of themselves.

This trade-off happens when social skills outstrip the ability to know your own feelings, in order to be liked.  “The “social chameleon” will seem to be whatever those around him want. How to see the sign of this pattern in someone, is that they make an excellent impression, yet have few stable or satisfying intimate relationships. A more healthy pattern, of course, is to balance being true to oneself with social skills and using them with integrity.”

Two examples of the “social chameleon” versus someone with a high EQ according to Harvard Business Review are:

1. A person with the need to be the hero disguised as an empath: When a person indulges a co-dependent need to feel central to another person’s success, it takes away the other person’s power, making them weaker instead of stronger.

Someone with a high EQ: For example, if our partner is angry at something we try to stay calm. Then we try to calm them down. Usually this makes it worse. The upset person feels you don’t really understand’ them.’ Why? Because you are fighting your instinct to mirror their upset. Sometimes you should let yourself adopt their emotions. Put yourself exactly where they are.

2. The person masquerading as an active listener

A fundamental social skill of emotional intelligence is being an effective listener. Unaware of the tension between a genuine desire to take in other’s views and a need to be right, some can “pretend listen”.

Someone with a high EQ: Here body language can play a very important role according to Vanessa van Edwards from The Science of People through:

  • The Triple Nod. It's a very slow one, two, three. It's like you're telling someone: “Tell me more." 

  • The Open-Palm Gesture. An important cue is to make outstretched gestures to people with open palms. That may be because it has evolutionary underpinning: "no weapons."

  • The head-tilt. So, if you’ve ever been told you’re hard to talk to, research has found that when you head-tilt, it softens you. It is because it shows, ‘I’m exposing my ear to try to hear everything you are trying to say’. 

SUMMARY

Asking yourself three very basic questions can help you on your way to improve your EQ (1) What are the differences between how I see myself and how others see me? (2) What matters to me and others? (3) What changes will I make to achieve my and the goals of others? Don’t forget what it means to be human in the world of AI.


Marilize Jacobs is the founder of two businesses, Pigs Can Fly Interiors & VocalCord Reputation Management in South Africa. She is a reputation strategist with a BCom Marketing Management (UP) and a career spanning interior design, marketing, and PR. Clients, especially in the Financial Services, Legal, Pharmaceutical, Hospitality and Retail industries which revere her strategic skills, thoroughness and tenacity when it comes to building and maintaining reputations. On the personal front, she is a boat skipper and avid cyclist, and also has a pro bono involvement with The Star Academy, an international institution for children with Autism.

Reach her at: marilizeb@mweb.co.za / 082 418 6767

Facebook: facebook.com/pigscanflyinteriors

Instagram: @yespigscanfly

More articles by Marilize

Featured
Curiosity Did Not Kill the Cat. It Gave It Nine Lives.
June 11, 2026
Curiosity Did Not Kill the Cat. It Gave It Nine Lives.
June 11, 2026

by Marilize Jacobs

You are not scatter-brained. You are not burnt out. You are multi-dimensional!

I have been told to pick one thing approximately 4,000 times. By teachers. By "Claude" and “ChatGPT”. By that confident person at dinner who definitely peaked somewhere between 2002 and 2008 and now dispenses career advice as if focus is a personality. Even by mentors.

Read more →
June 11, 2026
Busting the Bias of Africa: Why We Need to Change the Way We Write About the Continent
February 12, 2026
Busting the Bias of Africa: Why We Need to Change the Way We Write About the Continent
February 12, 2026

by Marilize Jacobs

For decades, the dominant narratives about Africa have been shaped by stereotypes. Poverty, conflict, corruption, and disease. While these challenges exist, they do not define the continent. Africa is also a land of innovation, economic growth, technological advancement, and cultural richness. Yet, mainstream storytelling often ignores central characters. Women, minorities, and young people – all who could help tell a more complete story.

Read more →
February 12, 2026
Your Identity is Your Equity: The 5 Personal Branding Shifts That Will Dominate in 2026
December 6, 2025
Your Identity is Your Equity: The 5 Personal Branding Shifts That Will Dominate in 2026
December 6, 2025

by Marilize Jacobs

For years, I was known as a “full-time mom.” It was my most important role. But when I stepped back into the “corporate world”, I didn't hide that chapter; I leveraged it. That journey, which I detailed on various platforms, wasn't just my story - it was my strategy. It proved that personal branding isn't a luxury; it's the core of modern business credibility. It transformed my identity into my most valuable professional equity.

Read more →
December 6, 2025
My CV of Bustle: How Divorce, Autism and Burnout Trained Me for World Domination
October 3, 2025
My CV of Bustle: How Divorce, Autism and Burnout Trained Me for World Domination
October 3, 2025

by Marilize Jacobs

If you’d told me fresh after varsity that my greatest professional qualifications in my mid-30s would be earned not in an office, but on the floor of a paediatric therapist’s room and in divorce court, I’d have cried. In 2017, I was deep in the “triathlon of overwhelm”: navigating my son’s autism diagnosis, a marriage ending, and a body screaming with adrenal fatigue. I was a shell, crying over spilt milk because the spilt milk felt like the final, cruel joke.

Read more →
October 3, 2025
73% of Companies Confuse PR and Reputation Management.  Here’s Why It Backfires.
June 1, 2025
73% of Companies Confuse PR and Reputation Management. Here’s Why It Backfires.
June 1, 2025

by Marilize Jacobs

According to a 2024 PwC study, 73% of executives mistakenly use Public Relations (PR) and Reputation Management interchangeably. A confusion that costs companies an average of $2.4M per crisis in lost revenue and recovery. The difference? Hard data tells the story: PR succeeds when visibility climbs (e.g. media mentions rise by 40%). Reputation management succeeds when risk drops (e.g. negative search results fall by 65%).

Read more →
June 1, 2025
The Bittersweet Symphony of AI and Humanity in Your Brands’ Colour Therapy
March 11, 2025
The Bittersweet Symphony of AI and Humanity in Your Brands’ Colour Therapy
March 11, 2025

by Marilize Jacobs

Colour therapy in branding is the strategic use of colours to evoke emotions, influence perceptions, and shape consumer behavior through your marketing and brand identity. It is rooted in colour psychology, which studies how different colour hues (shades) affect human emotions, decisions and associations.

Read more →
March 11, 2025
Chroma-preneurship: The Secret Palette of Business Success
July 3, 2024
Chroma-preneurship: The Secret Palette of Business Success
July 3, 2024

by Marilize Jacobs

Imagine stepping into an office that instantly calms your nerves, or presenting your brand in a way that speaks volumes without saying a word. This is the subtle, yet powerful impact of color psychology or chroma-preneurship, a concept not widely recognised in traditional vocabulary, representing the ingenious application of colour psychology to entrepreneurial endeavours.

Read more →
July 3, 2024
How smart are you?
February 18, 2024
How smart are you?
February 18, 2024

by Marilize Jacobs

This question is usually answered by referring to IQ, test scores and grades. Yet, in business (and life) I believe street smarts – i.e., social and emotional intelligence as well as resilience (also referred to as SQ, EQ and AQ)– are just as important (if not more) than book smarts.

Read more →
February 18, 2024
Burnout In the Modern Workplace: Are you tired of feeling tired?
December 23, 2023
Burnout In the Modern Workplace: Are you tired of feeling tired?
December 23, 2023

by Marilize Jacobs

Do you constantly feel exhausted? Do you struggle with sleep? Do you feel that you are not coping at work? Do you generally feel unwell; perhaps even battling high blood pressure, frequent headaches and stomach issues such as cramps and diarrhoea? You might just suffer from burnout, a condition now officially recognised by The World Health Organisation (WHO).

Read more →
December 23, 2023
I want to tell you two things: I like you! I know how you feel!
November 19, 2023
I want to tell you two things: I like you! I know how you feel!
November 19, 2023

by Marilize Jacobs

I want to tell you two things: I like you! I know how you feel! Those are words we ALL need to hear more often. I often wondered if there was a “science” to being more likable and develop rapport with people, thereby making them feel that you like and understand them and ensure the feeling is mutual. That is exactly where the Emotional Quotient (EQ), also known as Emotional Intelligence (EI), plays a crucial role.

Read more →
November 19, 2023
Get To Know Your Adversity Quotient
November 4, 2023
Get To Know Your Adversity Quotient
November 4, 2023

by Marilize Jacobs

Resilience is an intelligence that can help founders overcome hardship.

Exhaustion has overtaken me, and I’ve grown weary of the incessant buzz surrounding artificial intelligence, or AI, and the health risks of air fryers. Don’t get me wrong, AI is remarkable. But I long for conversation that delves into the less chartered human territory: How people think and behave.

Read more →
November 4, 2023
Working to be happy and happy to be working
October 13, 2023
Working to be happy and happy to be working
October 13, 2023

by Marilize Jacobs

Being a single mom of twins is a full-time job. So is running my own business. This is what I do for a living and for the last couple of years I have been on a quest to feel truly at peace with my daily actions. I wanted to derive happiness from the fact that I was my own boss and had the freedom to live my life accordingly. In a nutshell: I wanted to be happy at work. Really happy.

Read more →
October 13, 2023
In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset
← Final Lioness Business Agility Webinar of 2023 celebrates women entrepreneurs as job creators9 Questions to Help You Shift From Apathy to Action →
No results found

Download your FREE copy of the latest Playbook: Financing Business Growth

25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link


Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Read more →
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Read more →
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Read more →
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Read more →
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

Read more →

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Read more →
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Read more →
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Read more →
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Read more →
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

Read more →

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

Read more →
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Read more →
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Read more →
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

Read more →
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

Read more →

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2026 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.