by Marilize Jacobs
For years, I was known as a “full-time mom.” It was my most important role. But when I stepped back into the “corporate world”, I didn't hide that chapter; I leveraged it. That journey, which I detailed on various platforms, wasn't just my story - it was my strategy. It proved that personal branding isn't a luxury; it's the core of modern business credibility. It transformed my identity into my most valuable professional equity.
As we look to 2026, the old rules of branding are not just being rewritten; they're being erased. The currency of trust is no longer spent on logos, but on people. Here are the five shifts you must embrace now with regards to your personal branding:
1. People Over Logos – Audiences Trust Faces, Not Brands
A polished logo can identify a company, but it can't look you in the eye. It can't share a vulnerable moment or a hard-won lesson. The data is undeniable: LinkedIn profiles with a clear, professional headshot receive up to 21x more views. This is why the "75% Rule" is a non-negotiable for executives today. Your profile picture should be 75% your face, with a genuine smile. It’s not about aesthetics; it’s about neuroscience. A human face builds trust and connection faster than any corporate mascot ever could. Your brand is the flag, but you are the nation.
2. Authenticity Over Algorithms – Real Stories Beat Perfect Content
Stop trying to outsmart the algorithm and start aiming to connect with a human. The most powerful content isn't the most perfectly lit; it's the most profoundly true. My transition from mom to consultant resonated not because it was unique, but because it was universal in its themes of reinvention and resilience. Your audience is hungry for the real, messy, and relatable journey - not just the polished destination.
3. Employee Voices Over Corporate Channels – Your Team is Your Megaphone
Your corporate social media channel has a fraction of the reach and none of the inherent trust of your employees' collective networks. The most credible endorsement isn't a press release; it's a passionate post from a team member about a problem they solved or a culture they love. Empower your people to be brand ambassadors. Their authentic voices are your most potent marketing asset.
4. Executive Visibility Over Press Releases – Thought Leaders > Thought Pieces
A by-line in a major publication is great. A CEO actively engaging on LinkedIn, sharing their raw insights and taking a stand on industry issues? That’s priceless. In 2026, stakeholders - from clients to talent - want access to the mind at the helm. They follow leaders, not just companies. Your perspective is your platform.
5. Truth Over Spin – Misinformation Defence is Non-Negotiable
With the erosion of trust in traditional institutions, your personal brand must become a bastion of integrity. This means pro-actively communicating with transparency and actively defending against misinformation. Your reputation is your most valuable asset; guarding it is no longer a defensive move but an offensive strategy for growth.
The lesson is clear: You are the brand. Your likeability, your credibility, your story. These are the assets that will define the next era of business.
This is the power of personal branding. It transformed me from a full-time mom into a full-time consultant and founder. And it’s the same power that will future-proof your career and your business. What shift are you making first my likeable?
Marilize Jacobs
www.marilizejacobs.com
Marilize Jacobs is the founder of two businesses, Pigs Can Fly Interiors & VocalCord Reputation Management in South Africa. She is a reputation strategist with a BCom Marketing Management (UP) and a career spanning interior design, marketing, and PR. Clients, especially in the Financial Services, Legal, Pharmaceutical, Hospitality and Retail industries which revere her strategic skills, thoroughness and tenacity when it comes to building and maintaining reputations. On the personal front, she is a boat skipper and avid cyclist, and also has a pro bono involvement with The Star Academy, an international institution for children with Autism.
Reach her at: marilizeb@mweb.co.za / 082 418 6767
Facebook: facebook.com/pigscanflyinteriors
Instagram: @yespigscanfly
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