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the pride of Africa's women entrepreneurs

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Women entrepreneurs are a catalyst for positive change

September 29, 2025 Melanie Hawken

Lionesses of Africa Event

Welcome address by Peter-Derrek Hof, Ambassador Women’s Rights and Gender Equality, Director Social Development, Ministry of Foreign Affairs, at Start-Up Night Africa on Wednesday 17 September 2025.


Thank you Melanie, thank you team Lionesses of Africa for bringing us together tonight. You have really outdone yourselves, with tonight’s line up of brilliant women entrepreneurs

It’s a genuine honor for me to be part of the third Start-up Night Africa. I cannot wait for this evening to unfold. I was here last time and this is truly one of the highlights of my year.

“Investing in women entrepreneurs is important. It is also good business. Research shows that women-led startups generate twice as much revenue per dollar invested compared to male-led startups. Yet, less than 2% of global venture capital funding went to startups founded solely by women.”
— Peter-Derrek Hof, Ambassador Women’s Rights and Gender Equality, Director Social Development, Ministry of Foreign Affairs, Netherlands

So welcome, Excellencies, representatives from the private sector, civil society, government, alumni, online community, dear guests. Welcome, on behalf of the Ministry of Foreign Affairs.

A big thank you to Jules Ngankam, CEO of the African Guarantee Fund, for making it to The Hague. I look forward to learn more about the innovative work you do to support women entrepreneurs on the African continent.

Start Up Night works! I know I don’t have to convince you. The numbers speak for themselves. Over 60% of the women entrepreneurs showcased at last years’ edition have now obtained growth funding or new funded project partnerships for their businesses.

I look forward to hearing tonight from six brilliant African entrepreneurs: Morongwe, Michelle, Diana, Anne, Claudia and Nkem from South Africa, Tanzania, Uganda, Eswatini and Nigeria. I equally look forward to hearing from Inez, Marthe, Rahel, Linda and Anita, five Dutch businesswomen. We wish you well on your journey to expand your businesses to the Netherlands to Europe or to Africa.

I am convinced that tonight, you will blow us away.

Gender Equality

I trust that everybody in this room agrees that investing in women entrepreneurs is important. It is also good business. Research shows that women-led startups generate twice as much revenue per dollar invested compared to male-led startups. Yet, less than 2% of global venture capital funding went to startups founded solely by women.

We know that women entrepreneurs face many challenges from legal barriers to limited access to capital and technology.

Discrimination on the basis of gender is very much present in our societies. The world that women live in, is still very different from the world that men inhabit.

As we recalled here last year, we will only reach gender equality, when I am celebrating my 188th birthday in the year 2154.

I am fully aware that I have not experienced any of the consequences of gender discrimination myself. But we all know that fighting for gender equality is not just the right thing to do, it is also the smart thing to do. We can all benefit,  we can all contribute and we should all make it our priority. Especially in times when women’s rights are under pressure.

So I would like to take a brief moment to address my fellow men in this room. Guys, we need to step up our game. We need to ask ourselves the question: what have we done for gender equality today. And let me give you a small hint: the correct answer is not: I had other urgent things to do.

Role of the Netherlands

We know that women entrepreneurs are a catalyst for positive change. As the Netherlands we are a proud supporter of women entrepreneurship. My colleagues Anne and Marchel will discuss this in their fireside chat.

I will not pre-empt their conversation. Let me just mention that my own department is currently developing a new financial framework for African women entrepreneurs in the informal sector at the start of their careers. We focus on adequate business trainings as well as on challenging negative gender norms. We hope to launch this instrument, with a budget of 55 million Euros in the first half of 2026.

The purpose of the event

Tonight, is a night of ideas, a night of innovation, a night of opportunity. We are all part of this dynamic community. We can all contribute. We are going to ask you all what your contribution is going to be.

Melanie, You are a woman on a mission. You are unstoppable, you make start-up dreams a reality.

Lionesses of Africa! You have been opening many doors for women entrepreneurs, you have amplified many voices. Your energy is contagious. Your professionalism is inspiring.

Let us,  tonight, unlock new possibilities. Let us be inspired, let us learn and let us connect.

Thank you

In Events Tags Start-Up Night Africa 2025
← My CV of Bustle: How Divorce, Autism and Burnout Trained Me for World DominationThe 3rd Start-Up Night Africa event in The Hague connects high-growth women entrepreneurs from Africa and the Netherlands to access new markets, partnerships, and funding opportunities →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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