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Women entrepreneurs are a catalyst for positive change

September 29, 2025 Melanie Hawken

Lionesses of Africa Event

Welcome address by Peter-Derrek Hof, Ambassador Women’s Rights and Gender Equality, Director Social Development, Ministry of Foreign Affairs, at Start-Up Night Africa on Wednesday 17 September 2025.


Thank you Melanie, thank you team Lionesses of Africa for bringing us together tonight. You have really outdone yourselves, with tonight’s line up of brilliant women entrepreneurs

It’s a genuine honor for me to be part of the third Start-up Night Africa. I cannot wait for this evening to unfold. I was here last time and this is truly one of the highlights of my year.

“Investing in women entrepreneurs is important. It is also good business. Research shows that women-led startups generate twice as much revenue per dollar invested compared to male-led startups. Yet, less than 2% of global venture capital funding went to startups founded solely by women.”
— Peter-Derrek Hof, Ambassador Women’s Rights and Gender Equality, Director Social Development, Ministry of Foreign Affairs, Netherlands

So welcome, Excellencies, representatives from the private sector, civil society, government, alumni, online community, dear guests. Welcome, on behalf of the Ministry of Foreign Affairs.

A big thank you to Jules Ngankam, CEO of the African Guarantee Fund, for making it to The Hague. I look forward to learn more about the innovative work you do to support women entrepreneurs on the African continent.

Start Up Night works! I know I don’t have to convince you. The numbers speak for themselves. Over 60% of the women entrepreneurs showcased at last years’ edition have now obtained growth funding or new funded project partnerships for their businesses.

I look forward to hearing tonight from six brilliant African entrepreneurs: Morongwe, Michelle, Diana, Anne, Claudia and Nkem from South Africa, Tanzania, Uganda, Eswatini and Nigeria. I equally look forward to hearing from Inez, Marthe, Rahel, Linda and Anita, five Dutch businesswomen. We wish you well on your journey to expand your businesses to the Netherlands to Europe or to Africa.

I am convinced that tonight, you will blow us away.

Gender Equality

I trust that everybody in this room agrees that investing in women entrepreneurs is important. It is also good business. Research shows that women-led startups generate twice as much revenue per dollar invested compared to male-led startups. Yet, less than 2% of global venture capital funding went to startups founded solely by women.

We know that women entrepreneurs face many challenges from legal barriers to limited access to capital and technology.

Discrimination on the basis of gender is very much present in our societies. The world that women live in, is still very different from the world that men inhabit.

As we recalled here last year, we will only reach gender equality, when I am celebrating my 188th birthday in the year 2154.

I am fully aware that I have not experienced any of the consequences of gender discrimination myself. But we all know that fighting for gender equality is not just the right thing to do, it is also the smart thing to do. We can all benefit,  we can all contribute and we should all make it our priority. Especially in times when women’s rights are under pressure.

So I would like to take a brief moment to address my fellow men in this room. Guys, we need to step up our game. We need to ask ourselves the question: what have we done for gender equality today. And let me give you a small hint: the correct answer is not: I had other urgent things to do.

Role of the Netherlands

We know that women entrepreneurs are a catalyst for positive change. As the Netherlands we are a proud supporter of women entrepreneurship. My colleagues Anne and Marchel will discuss this in their fireside chat.

I will not pre-empt their conversation. Let me just mention that my own department is currently developing a new financial framework for African women entrepreneurs in the informal sector at the start of their careers. We focus on adequate business trainings as well as on challenging negative gender norms. We hope to launch this instrument, with a budget of 55 million Euros in the first half of 2026.

The purpose of the event

Tonight, is a night of ideas, a night of innovation, a night of opportunity. We are all part of this dynamic community. We can all contribute. We are going to ask you all what your contribution is going to be.

Melanie, You are a woman on a mission. You are unstoppable, you make start-up dreams a reality.

Lionesses of Africa! You have been opening many doors for women entrepreneurs, you have amplified many voices. Your energy is contagious. Your professionalism is inspiring.

Let us,  tonight, unlock new possibilities. Let us be inspired, let us learn and let us connect.

Thank you

In Events Tags Start-Up Night Africa 2025
← My CV of Bustle: How Divorce, Autism and Burnout Trained Me for World DominationThe 3rd Start-Up Night Africa event in The Hague connects high-growth women entrepreneurs from Africa and the Netherlands to access new markets, partnerships, and funding opportunities →
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CELEBRATING 10 YEARS


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Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dokmai Rwanda

Made in Rwanda Accessories…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a comp
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku
Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i
Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi
Image of the Day / Dokmai Rwanda

Made in Rwanda Accessories…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a comp Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Rokus London

Sculpted statement jewellery…If you want to make a statement with your accessories, then these uniquely crafted pieces by Rokus London, a fine jewellery brand founded by Marie-Paule Tano, are just for you. Roku Image of the Day / Eva Sonaike

Vibrant interior design…The striking new interior designs by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global i Image of the Day / Kunjina

Statement designer fashion…We are big fans of Kunjina in Ethiopia, the fashion brand founded by the talented Kunjina Tesfaye in 2017. She launched the brand while she was a university student studying construction t Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / FiveStars Africa

African Cycling Style…Who says cycling and style don’t go together? If you are a cycling enthusiast and you want to look and feel good whilst you are are on the road, then take a look at the seriously Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Abiola Olusola

Minimalism x artisan craftsmanship…If you are looking for a contemporary women’s ready-to-wear and bespoke fashion brand interweaving minimalism with artisan craftsmanship, then look no further than Abi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

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