• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

The time for words has passed

February 16, 2025 Melanie Hawken

by Lionesses of Africa Operations Department

This last week Melanie released our 10-year Impact Report (here).

To see published, what has been done quietly and with little fuss over the past 10 years brought home to us the incredible work by our founder and ceo along with a massive team of supporters, doers and Lionesses, day in day out, to bring business knowledge, training, mentorship and access to global supply chains and of course finance, to our fabulous community within which our inspirational membership can learn from each other, support one another, and collaborate and/or trade with one another.

During that time 57 million e-newsletters have been sent out to subscribers - a crazy number and for that we have the additional pressure put on Melanie by one Lioness to thank, who early on had said to Melanie that whilst she recognised being an Entrepreneur was lonely, it was made worse by the fact she was building her business in a rural setting many miles away from other Lionesses and so could not share so much in the physical community and serious support that the Lionesses of Africa brings, BUT, Melanie’s daily newsletter ‘Good Morning Lionesses!’ brought the entire community into her room each and every morning. She loved her morning read connecting her to so many other brilliant Lionesses, learning from their experiences, being exposed to new ways of thinking and was constantly inspired by this. Never stop she said… “Because of this, I am not alone.”

57 million e-newsletters later, over 10 million Green business hacks later, over 5,000 individual Lioness stories later and over 15,000 inspiring Lioness contributor articles later (to say nothing of the 212 events in 21 countries!), and the pressure is now more than ever on Melanie who takes it upon herself to be personally responsible not only for writing her daily blogs but for ensuring the letter goes out without fail every business day to Lionesses building their businesses often in very difficult and demanding situations and bringing hope and employment to their communities. Impact where it is most needed.

Impact is so often reduced to US$ and cents, yet not being a fund or a bank, for the Lionesses of Africa the results of our work are not and never can be, measured in such a binary fashion.

But outside of Melanie’s office and away from her desk upon which rests a constant cup of African Tea, in the huge development finance industry it is indeed US$ that are being reported, but is that what we should measure? Being something that is easy to recognise and count, this has been the ‘go-to’ measurement of the development industry for decades, but has it worked?

Since the world woke up to a US President who was voted comprehensively in (including House and Senate least we forget they still exist), on the back of a load of promises and is now enacting these promises, the world has started to look seriously at the true impact of aid and development finance, and what has been delivered from US$trillions spent over the past decades both by USAID but also by various governments and their DFIs. One could argue that it could have been handled in a less ‘burn everything, ask questions later’ manner that has destroyed so much of the great soft power developed by USAID over the years all whilst saving thousands of lives, but if nothing else, this has created a discussion, which in itself is healthy and has been a long time coming…Certainly for the SDGs - laissez faire was simply not working (UN report here).

For SDG5 (Gender Equality), the gender gap is even wider than thought (World Bank here). “…a mere 15.4% of SDG Goal 5 indicators with data are “on track,” 61.5% are at a moderate distance, and 23.1% are far or very far off track from 2030 targets.”

William Warshauer, the President and CEO of TechnoServe who does incredible work across the Global South wrote in the WEF (here): “Since 1960, the world has spent roughly $5.7 trillion on foreign aid.”  $5.7 trillion! Continuing he asks a very direct question: “Of that enormous sum, how much has been effective in fighting poverty?

The shocking truth is that we don’t really know. The International Monetary Fund (IMF) admits, “the effectiveness of foreign aid remains an unresolved issue.” A 2018 study concurs: “The poverty-reducing effects of aid are not well-documented.”

According to 2X Challenge, in SDG5: “…a total of US$33.63 Billion [has been mobilized] to support gender equality and women’s economic empowerment since 2018 (2018-2023)”, (here) (certainly something to celebrate). Of that huge amount, US$8.2 billion went to sub-Saharan Africa, yet if you look at investment into women-owned and run businesses in Africa this is stuck firmly at the 1%-2% level (‘Africa: The Big Deal’ here, P.45). 2024 totals show the stark reality - US$21 million for female-founded firms vs US$2.1 billion for the rest - which is a serious problem as “…young companies that access outside financing are able to grow up to 30% faster than those that do not.” (IFC and WeFI here).

Margaret Kuhlow of the US Dept of Treasury is clear: “Dollars are an input not an outcome or an impact and you don't want the institutions incentivized to go big and expensive when you could maybe have more impact, smaller and less expensive.” Hopefully many will take up her challenge “[to] move to start to measure and incentivize outcomes rather than inputs.”

We have lost count of the amount of times we have knocked on the door of one particular DFI who shall remain nameless, to be told “our ticket size is $10 million and above”, yet this same DFI is a major component of the US$8.2 billion that flowed to Africa. What do they do with that kind of ticket size? Are they going for ‘size counts’ and missing out on what serious impact they could deliver by going smaller and less expensive?

They will argue that they invest in smaller funds which in turn fill the missing middle of $200k to $2million, but we are just not seeing it on the ground, and when great VC female fund managers we know who have proved themselves with seriously impressive results through their first fund (by investing in Lioness’ businesses), struggle to raise a second fund, we have to ask what is actually going on.

The 2022 2X Challenge Insights Report (here) shows that 43% of investments (2018-2020) were done indirectly through Criteria 6 - FIs (banks and funds), vs only 3% for Criteria 1 (that’s us). Yet as Publish What You Fund show, “It is not possible to track on-lending for most FI investments, limiting the ability of stakeholders to monitor their impact…these investments are typically less transparent than direct investments…Where investments flow through FIs, it’s difficult to attribute specific funding amounts as a 2X Challenge investment…DFIs do not disclose their contribution amount (DFI commitment) in cases where the investment is made through a financial intermediary."

Sobering don’t you think?

Some elected leaders (and many more who are not), often use the excuse - ‘if you have nothing to hide, why are you not being transparent’ for launching large-scale investigations and delivering on their own particular agenda.

Why are we allowing this possibility by not making our 2X impact results and information transparent? Why is such essential impact information not flowing back up the investment waterfall? Where and what is the bottleneck?

Is it not time for all of us who truly believe that good jobs, building communities through investing into women-owned and run businesses can and does deliver the prosperity and future for Africa, to insist on serious transparency.

“The time for words has passed” has yet again been used by the UN in a report on the SDGs (see here), which seems to be a constantly used phrase rolled out each year. This time sadly, it maybe for real and we only have ourselves to blame.

Stay safe.

In Team Lioness
← Rym Bedoui Ayari, a pioneering entrepreneur democratizing access to franchisingBurnout Recovery Guide For Female Entrepreneurs: Overcome Stress, Regain Enthusiasm, And Enjoy Life While Still Working by Kasia Richter →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.