Lioness Spotlight

In the latest in our series of Spotlight features on individual African countries where women entrepreneurs are making their mark with their businesses and brands, we shine a spotlight on Senegal. From the finest luxury textiles, exciting cosmetics and skincare product ranges, nutritional baby food products, fashion and accessories, and a bookseller promoting African authors, Senegal is a country with a wide variety of growth-focused women-owned businesses that are well worth a visit. Meet 8 women entrepreneurs in our Lionesses of Africa community who are building growth businesses and brands that customers love, and who are putting Senegal on the entrepreneur map.

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Salamba Diene, a cosmetics and food supplement champion in Senegal

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BIOSENE SARL, a business processing agri-food and cosmetic products that are proudly made in Senegal

Salamba Diene is the founder of BIOSENE SARL in Senegal, offering a range of “caring” products and food supplements in the form of powders, leaves, capsules or various solutions, but also cosmetic products in the form of creams, oils or butters, for a single leitmotif: health - beauty for a “better life” and a “well-being” for consumers. BIOSENE collaborates with groups of women producers of baobab fruit, Shea butter, or cultivating exotic fruits (Hibiscus, mango etc.) and establishes direct links with source producers throughout Africa. The business has 59 employees.

Siny Samba, a Senegalese social entrepreneur combatting malnutrition

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Le Lionceau, a social enterprise producing nutritious baby food to build an inclusive, high impact food value chain in Senegal

Siny Samba, a food processing engineering graduate from Montpellier SupAgro, France, seamlessly blends her passions for cooking and supporting children in Senegal. Motivated by a commitment to contribute to her country's development, she returned to Senegal and founded "Le Lionceau" in 2018, a social enterprise producing nutritious, locally sourced baby food. Today the business employs 35 people. Through collaborations with smallholder farmers and women's groups, the company aims to build a sustainable and inclusive food value chain. Siny actively advocates for the importance of the first 1,000 days in a child's life, conducting awareness campaigns on maternal and infant nutrition. Her journey reflects a dedication to making a positive impact on children's well-being and fostering community development.

Mariama Dia, a Senegalese entrepreneur transforming local fruits into natural retail products

Startup Story

Mariama Dia is the founder of Delices Casamançaises in Senegal. She is married and the mother of two children, and holds a masters degree in geography. Being from Casamance, which is a forest region located in the south of Senegal, she witnesses every day the destruction of fruits resulting from overproduction. This is what led to her decision to launch her business, Delices Casamançaises with the aim of transforming the fruits to allow consumers to enjoy 12 months of the previously only seasonally available fruits.

Nogaye Ndiaye Mourgaye, an entrepreneur professionalizing the beauty industry

Fantaisika, a leading professional nail and beauty training academy in Senegal

Nogaye Ndiaye Mourgaye is a leading nail and beauty institute entrepreneur in Senegal. Today, she heads a business which includes Ongle Mania Senegal, a leading nail shop chain in the country, and Fantaisika, a renowned nails and beauty academy, her specialist training school in professional makeup and nail styling. Her achievements in the field of professional make-up are remarkable for their finesse and artistic rendering. She has built up a reputation as a specialist business services builder in ceremonial make-up such as artistic make-up for cinema or music videos.

Safietou Seck, a fashion entrepreneur from Senegal blending African and Western cultures in her designs

Startup Story

There is a growing interest by textile lovers around the world in discovering handwoven fabrics from the African continent, and this interest is something that Safietou Seck, founder of SARAYAA, is tapping into with her business. Her clothing line effortlessly blends contemporary design with the inspiration of beautiful handwoven fabrics from the African continent.

Victorine Sarr Awuah, a world-class natural beauty brand builder from Senegal

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Lyvv Cosmetics, a leading natural cosmetics brand for women of colour

With over 8 years corporate experience, Victorine Sarr Awuah worked as a marketing executive for industrial giants Apple & Loreal. After being selected by President Barack Obama to be a Mandela Washington Fellow in 2015 under his flagship program YALi , she decided to start her own beauty company Lyvv Cosmetics. She holds a Master in Management - Specialisation in Strategy Marketing from ISG school of Management in Paris. With a passion to share and train young people, she has been volunteering as a mentor for programs like TEEP, AWEC. Outside of work, she loves to travel and has under her belt 156 countries visited. She is also a wife and mom of two beautiful girls.

Angela Franklin - The startup story of the bookseller of Senegal with a passion to promote the writers of the Diaspora

Many bookstores claim to be so much more, but in the case of Angela Franklin’s business, Chez Alpha Books, this is certainly the case. She has taken the concept of a bookselling business and elevated it into a truly multi-faceted learning and resource centre for those with a love of the English language and a need to access learning materials and language training resources in English.

Aissa Dione – The startup story of an inspirational African textile revivalist who has captivated the world’s leading interior design brands

Senegalese entrepreneur and textile designer, Aissa Dione, has made it her lifelong mission to revive her country’s ailing textile industry, and in the process, create products that are highly desirable the world over.

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