the pride of Africa's women entrepreneurs
Júlia Silota, founder and CEO, J&G Environment Ltda (Mozambique)
Startup Story
Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.
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Cláudia Machaieie, founder, Sea Glasses (Mozambique)
Startup Story
Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.
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Matilde Mawelele Rungo, founder, RealityTech Advisory (Mozambique)
Startup Story
Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.
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Yanara Tavares Viana, founder, Vila Viana (Mozambique)
Startup Story
Yanara Tavares Viana is an engineer and project manager with over 15 years of experience in procurement, finance, and the development of sustainable solutions. Founder of Vila Viana, an ecological and agro-productive housing project in Catembe, she creates urban models that integrate solar energy, water harvesting and reuse, family farming, and micro-animal farming. Her vision is to combine accessible architecture with practical sustainability, inspiring communities to build in a greener, more resilient, and income-generating way. Yanara is dedicated to developing smart urban solutions for the future of Mozambique and the region.
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Isabel Mandofa, founder, Tropicalisa, Lda (Mozambique)
Startup Story
Isabel Mandofa is the founder of Tropicalisa, Lda, a Mozambican agri-food industry business focused on the sustainable transformation of local fruits into high-value-added products. It operates an integrated chain that buys surplus from small producers, processes, freezes and distributes fruit pulps, natural juices, syrups, sauces and frozen fruits, guaranteeing standardized quality, traceability and food safety. Tropicalisa’s core business is to make the most of national fruit, reduce post-harvest losses and supply the market during the off-season, providing practical, healthy and competitive solutions for supermarkets, restaurants, confectioneries, ice cream parlors, hotels and end consumers.
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Adelia Nicole Tique Massangaie, founder, Indico Fish Farm (Mozambique)
Startup Story
Adelia Nicole Tique Massangaie is the founder of Indico Fish Farm. EI in Mozambique, where she is currently setting up her Nile Tilapia Production and Processing Unit. She has a degree in Marine Biology from Eduardo Mondlane University and is currently studying for a Master's degree in Population and Development. Prior to starting her business, she worked as a Research Assistant at the Natural History Museum in the area of marine and aquatic animal collections and also as a Zootechnician at Machado Knowhow in the area of animal production. Her business plan, which focused on Nile Tilapia Production and Processing, was the winner of the Agora Emprega 2023 Program at the national level in Maputo Province.
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Mercia Bie, founder, Sabor Caseiro 2A (Mozambique)
Startup Story
Mercia Bie, founder of Sabor Caseiro 2A in Mozambique is building an agri-processing business where each seasoning tells a story and each dish is an experience. Her mission is to bring natural flavor and authenticity to customers' tables, whether at home or at special events. Mercia’s vision is to create a line of seasonings that not only enhance the flavor of dishes, but also make a nutritional contribution to our lives. The company’s brand values focus on ethics and transparency, appreciation and involvement in human capital, respect and trust in customers.
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by Yolanda Isabel Langa
Sustainable businesses are essential in our communities, balancing profit with social and environmental responsibility. Each choice can have a significant impact on the environment.
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Gisela Leonor Monteiro, founder, Sublime Produtos Cosmeticos Naturais (Mozambique)
Startup Story
Gisela Leonor Monteiro is the founder of Sublime Produtos Cosmeticos Naturais in Mozambique, a business dedicated to the production of 100% natural cosmetics and artisanal perfumes. Having completed a hotel and tourism course as a student, she embarked on her entrepreneurship journey when she was 26 years old after taking cooking courses, cooking for events, and providing meals to companies close to her area of residence. She worked in several businesses, including catering, event promotion, culinary training, and clothing sales, always with the dream of becoming a businesswoman. Her entrepreneurial journey kickstarted after participating in business management and financial education courses, undertaking transformational training at IDEIALAB, the FEMTECH training program, FÓRMULA MILIONÁRIA and OFFICINA DE NEGÓCIOS with coach Arcelio Tivane.
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Elisa Marcos Ouana, founder, Ariel EcoArte e Serviços, EI (Mozambique)
Startup Story
Elisa Marcos Ouana is the founder of Mozambican upcycled accessory brand, Ariel EcoArte e Serviços, EI. She is also studying for a degree in Environmental Engineering at Eduardo Mondlane University. The daughter of a tailor and passionate about sewing since childhood, at the age of 13 she started her career as an entrepreneur in the sewing sector. She reused the scraps of fabric and capulana that her father discarded and made items for girls (hair ribbons, bows, cat ties, pencil cases, etc.). At the age of 18, she discovered the world of upcycling and made her first backpack out of recycled jeans. Since then, Elisa has had the opportunity to expand her business and register her company. It’s a journey with a lot of learning and improvement. With her business, she aims to reach many more people of all age groups and be able to generate sources of employment for more women.
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Mirene Guitiche, founder and CEO, Miregui Art (Mozambique)
Startup Story
Mirene Guitiche is the founder and CEO of Miregui Art, a company that has existed since 2020 and is dedicated to creative sewing and crafts in Mozambique. She is an entrepreneur equipped with skills and is very talented, in addition to being a Management student (UEM) in the country.
A Mirene Guitiche tem 23 anos é estudante de Gestão (UEM), é fundadora e CEO da Miregui art, uma empresa existente desde 2020 que se dedica a costura criativa e artesanato. Empreendedora munida de competências e muito talentosa.
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História de destaque - Lioness Lean In Mozambique, 3 de abril de 2024
O primeiro evento da série anual dos populares Lioness Lean In Webinars de Moçambique para 2024 teve lugar na quarta-feira, 3 de abril. Organizado pela Lionesses of Africa em parceria, mais uma vez, com o Standard Bank, o tema do crescimento e da criação de postos de trabalho esteve bem presente nas mentes das mulheres empreendedoras. Com 140 participantes para iniciar a conversa, incluindo um painel de oradoras composto por 7 empreendedoras altamente experientes da comunidade Lionesses of Africa em Moçambique, o foco foi a partilha de experiências e aprendizagens. Crescênia Matsinhe, Diretora do Setor de Consumo, Indústria e Infraestruturas e Banca Comercial do Standard Bank Mozambique, partilhou a forma como o banco está a apoiar as mulheres empreendedoras e o seu crescimento este ano.
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Nuria Arbelo, founder, Brincadeira (Mozambique)
Startup Story
Nuria Arbelo is the founder of Brincadeira, a vibrant earrings brand with an exclusive design located in Maputo, Mozambique. Born in the Canary Islands, Nuria arrived in Mozambique for work in 2018. In 2021, she founded Brincadeira without knowing that, two years later, the brand would lead her to leave her profession as a project manager to become an entrepreneur dedicated to the design of unique earrings.
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by Catia Mondlane
In the heart of the entrepreneurial wilderness, discovering the ideal product that not only survives but thrives in the market is a journey akin to an epic quest. Picture this: I once sold an array of products - soaps, lotions, oils, and facial masks - all coexisting in a bustling marketplace, each one vying for attention, much like lionesses hunting for the juiciest prey. However, faced with tough decisions, I strategically shifted my focus to a single product: the powerful Moringa soap.
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Elicha Fernandes Valdez, founder, MacramêbyElicha (Mozambique)
Startup Story
Elicha Fernandes Valdez is originally from Cape Verde and has lived in Maputo, Mozambique for 3 years with her family. Graduated in Medicine, she found in Macramé a way to redefine herself, express her creativity and occupy her time, adding quality and beauty to her days. About 2 years ago she created the brand MacramêbyElicha and today shares her art with the world through his Instagram and Facebook pages.
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Stélia Dgedge, founder, Khuwana Water Filters Lda (Mozambique)
Startup Story
Stélia Dgedge is the founder of Khuwana Water Filters Lda, a Mozambican company dedicated to the production and sale of ceramic-based water purifying filters. She has a degree in Financial and Insurance Management from ISCTEM. Since very early on, she has always been interested in topics related to preservation, sustainability, and the environment. About five years ago Stélia was invited to be part of the Finance Department of a startup that operates in the Renewable Energy sector. It was a unique opportunity for her to demonstrate once again the knowledge obtained at the associated University and her professional experience, as she came from a company with over twenty years in the market and was well positioned in it. She discovered her purpose - a mixture of three words, “Entrepreneurship, Impact, and Sustainability”.
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by Catia Mondlane
The key to keeping your business resilient through change and uncertainty is to have a flexible business plan. This means creating a plan that can adapt to changing circumstances, whether it's a sudden shift in the market, unexpected challenges, or new opportunities. Start by identifying the core values and goals of your business. These should remain consistent even as your strategies change.
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by Josefa Masinga
Do you know how to be a good seller? There are those who believe that sales talent is something people are born with. It may be that some personalities really have an advantage when it comes to selling, but anyone with the right direction and a willingness to learn can figure out how to be a good salesperson. The art of selling is based on many techniques ranging from good communication to follow-up after the sale has been closed. At each stage of this process, you can learn more and develop to increase your results.
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por Josefa Masinga
Você sabe como ser um bom vendedor? Há quem acredite que o talento para vendas nasça com as pessoas. Pode ser que algumas personalidades realmente tenham vantagem na hora de vender, mas qualquer pessoa com o direcionamento correto e vontade de aprender pode descobrir como ser um bom vendedor. A arte de vender é baseada em muitas técnicas que vão desde a comunicação e a vestuário, até o acompanhamento depois que a venda já foi fechada. Em cada etapa desse processo, é possível aprender mais e se desenvolver para aumentar os seus resultados.
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by Catia Mondlane
Digital marketing is like being a master chef in the kitchen, except instead of cooking up delicious meals, you're cooking up sales. The ingredients? Search engines, social media, email, and mobile apps. The recipe? A well-executed digital marketing strategy that can help you reach a wider audience, generate leads, and convert them into paying customers. Just like a chef needs to know the basics of cooking, you need to understand the basics of digital marketing to boost your sales.
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