the pride of Africa's women entrepreneurs
Aasiyah Adams, founder, Abaguquli4IR (South Africa)
Startup Story
Aasiyah Adams is the founder of Abaguquli4IR in South Africa, a business focused on empowering individuals and organisations to thrive in the digital economy by equipping them with cutting-edge technology skills and practical digital tools. The business’s mission is to unlock economic opportunities for those traditionally left behind—closing the gap by providing future-ready skills, access, and support. Launched in 2020, the business has created jobs for 6 people.
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by Tsitsi Mutendi
The digital revolution is transforming industries and economies worldwide, offering unprecedented opportunities for growth and expansion. For women entrepreneurs in Africa, digitalizing their businesses can lead to increased efficiency, broader market reach, and enhanced competitiveness. This article explores how digital transformation can drive growth for women-led businesses, provides real-life examples, and offers practical strategies for successfully embracing digital technologies.
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by Shatho Babitse
In recent years, a groundbreaking movement has emerged within the intersection of technology and healthcare, led by a dynamic force of women entrepreneurs. This phenomenon, known as FemTech, is transforming the landscape of women's health and wellness, addressing long-standing gaps and challenges with innovative solutions tailored specifically for women.
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by Shatho Babitse
In the rapidly evolving landscape of entrepreneurship, technology has become a powerful catalyst for growth and innovation. For women entrepreneurs, leveraging technology can open new doors, enhance productivity, and create opportunities for business expansion. Here are key ways women entrepreneurs can harness the potential of technology to propel their ventures forward.
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Diana Dwamena, founder and ceo, The Learning Nuggets Company Limited (Ghana)
Startup Story
Diana Dwamena is the founder and ceo of digital learning and transformation company, The Learning Nuggets Company Limited, in Ghana. She is a trailblazing strategist and tech-savvy innovator who has been shaping the digital transformation landscape for over two decades. With her impressive track record of pioneering impactful technology solutions, she has been featured in the esteemed UK History of Parliament Trust's “300 Years of Leadership and Innovation” commemorative album. She launched her business in 2007 and it employs 5 people.
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by Inge-Marié Borthwick
The date to migrate over to GA4 has come up fast, 1st July 2023, its imperative that advertisers start the process to ensure not only that the migration is done correctly, but also to ensure there is time for data checks, and to make sure that if you are doing any Google advertising, there is enough data to continue using conversion-based bidding strategies. Below outlines tips and things to consider either before you migrate, or to ensure is place after migrating over. Looking for advice and tips on moving to GA4? Discover the smoothest transition strategies and unlock the power of Google GA4 for comprehensive analytics.
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by Nkemdilim Uwaje Begho
In today’s digital age, where human lives are intricately intertwined with technology, building consumer confidence in the digital economy is paramount. As individuals rely more on digital platforms for communication, financial transactions, and other essential services, it becomes crucial to establish a secure and trustworthy environment that safeguards user interests and protects their privacy.
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by Nkemdilim Uwaje Begho
As 2023 approaches, Board Members, executives and founders like you are usually busy with strategizing and planning for the new year…and one area that needs close attention is your organisation’s brand. Bella Ikeme and I recently hosted a Masterclass titled How to Build Brands for High Performance and Sustainability — which focused on strategic brand building, common brand challenges and how to get your brand ready for 2023.
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by FutureSoft Team
We can all agree that tech has become an integral part of our lives, especially with the COVID-19 reality. Many brands have been forced to rethink their strategy and infuse tech in almost every step of the way. When we hear about new tech developments, it’s easy to get excited about what’s coming next; often, though, these inventions have little impact on our lives. Most turn out to be fun party tricks, while only a few are real game-changers.
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by Onyinye Umeokoro – FutureSoft Team
In order to continue to survive, businesses need to continuously reach new consumers and continuously engage these consumers to boost that bottom-line. If you are reading this then you probably own and run your own business or plan to own and run your own business in the near future and want to learn how to attract these consumers that will help you fatten up that bottom line. What you may not know is that you are most likely looking for transformational consumers.
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by the FutureSoft Admin Team
In this digital age, almost everyone needs to prove their worth online. From small home-based businesses to medium and large companies, you will find everyone vying for online visibility focused on building a successful online and offline business. Every day hundreds of websites are created and launched. So how do you ensure that your website is the one that your target audience clicks on in the list of search results?
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by Nkemdilim Uwaje-Begho
I spent yesterday evening talking to my friend and leading wealth coach in Nigeria, Abiola Adekoya, on her maiden edition of Disruptors with Abiola Adekoya, an IG LIVE series focused on Disruptors, Industry Trends, Wealth Creation and how to navigate the 21st century with all its quirks and kinks.
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Thuli Zikalala, founder, Yellow Owl (South Africa)
Lioness Launch
An exciting new silent podcast series for South Africa’s deaf community has just been launched by Yellow Owl in South Africa, the company founded by Thuli Zikalala, and a recent Silver Award Winner at the New Gen Digital Awards. The series, which premiered on 18 November 2021 is called 'Signs & Stories: the silent podcast' and it’s a visual podcast using South African Sign Language (SASL). This 10-episode podcast series captures the stories, experiences, culture and shared values within South Africa’s Deaf community.
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by Charmel Flemming
Adapt or die. That was the theme for businesses throughout 2020 and 2021. If it has taught us anything, it's that businesses and companies who took the chaos, uncertainty and vulnerability of the last two years and turned it into opportunities to learn, pivot and regroup were the real survivors of the pandemic onslaught.
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Awards and Accolades
The New Generation Digital Awards took place in South Africa in September 2021, a ceremony to recognize and honour independent social and digital media campaigns and initiatives in the country. MC for this year’s awards was the renowned South African Actress, Singer and Songwriter; Relebogile Mabotja, who announced this year’s Silver award for Best Use of a Podcast/Vlog to Promote a Brand or Event going to the Blind History Podcast, produced by CliffCentral.com and Taylor Blinds and Shutters, with sign language interpretation by Thuli Zikalala and Yellow Owl.
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by Liz Creates
The majority of the world is sitting at home. No more cubicles. We can’t check in physically with colleagues. Now we are glued to screens in the comfort of our own homes. Our boundaries between work and home have disappeared somewhat. Enter: digital fatigue, a state of dis-ease many of us have experienced over the last year during Covid-19. Is digital fatigue the latest buzz-phrase, or is it a real illness shared by the collective currently?
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by Nkemdilim Uwaje Begho
In a recent study by Forbes, 52% of Fortune 500 companies went bankrupt, were acquired, ceased to exist, or dropped off the list due to digital disruption since the millennium. In the 21st century an organization’s survival is almost wholly dependent on its ability to strategically use digital initiatives to achieve business goals. Digital is no longer an option, but a necessity to succeed in the world of business.
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by Wuraola Ademola-Shanu
Is email marketing dead? With all the talk about video marketing, virtual reality and chatbots, as well as artificial intelligence, it’s not surprising if you feel like email marketing is an ancient practice.
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by Pam Snyman
When my husband and I decided to start our own real estate agency in an entrepreneurial fashion in 2012, we already went ‘digital’ with REDZetc. We did not want to use the existing real estate business model as we felt that we needed some change in order to provide opportunities for entrepreneurial agents with a keen business sense to work in an environment that speaks to our clients’ needs and not necessarily those of our company alone. Our aim was to train our agents to self-promote by utilization of personal branding and providing outstanding service in order for each individual to build his/her own database of satisfied and loyal clients.
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by Nkemdilim Uwaje Begho
“At least 40% of all businesses will die in the next 10 years… if they don’t figure out how to change their entire company to accommodate new technologies.” — John Chambers
Digital Transformation is often pigeonholed as an IT topic or project that only concerns the CIO or CTO….but it is much more than that. It is really all about rethinking your business in the Digital Age.
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