the pride of Africa's women entrepreneurs
by Vuyelwa Gxakushe
As we reach the mid-year mark, the end-of-season sale frenzy is upon us. Customers are on the hunt for great deals, seeking quality products at unbeatable prices. For SMEs, this is a crucial period to capture attention and boost sales. Here's how to ensure your business stands out and thrives during this competitive season.
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Seanice Lojede
Lioness Weekender Cover Story
A tech-enabled integrated marketing communications company headquartered in South Africa with branches in Nigeria, Kenya, Rwanda, Uganda
Seanice Lojede is the founder of BLU Flamingo Africa, a pan-African tech-enabled integrated marketing communications company founded in 2010 and headquartered in South Africa, with branches in Nigeria, Kenya, Uganda, and Rwanda. The business has a workforce of 55 people. With a master’s degree in digital marketing, and as an alumna of the prestigious Stanford Seed program, Seanice is a tech-savvy marketing leader whose data-driven strategies and cutting-edge marketing technologies have helped global companies crack the Sub-Saharan African market.
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by Inge-Marié Borthwick
The date to migrate over to GA4 has come up fast, 1st July 2023, its imperative that advertisers start the process to ensure not only that the migration is done correctly, but also to ensure there is time for data checks, and to make sure that if you are doing any Google advertising, there is enough data to continue using conversion-based bidding strategies. Below outlines tips and things to consider either before you migrate, or to ensure is place after migrating over. Looking for advice and tips on moving to GA4? Discover the smoothest transition strategies and unlock the power of Google GA4 for comprehensive analytics.
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by Nkemdilim Uwaje Begho
In today’s digital age, where human lives are intricately intertwined with technology, building consumer confidence in the digital economy is paramount. As individuals rely more on digital platforms for communication, financial transactions, and other essential services, it becomes crucial to establish a secure and trustworthy environment that safeguards user interests and protects their privacy.
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by Catia Mondlane
Digital marketing is like being a master chef in the kitchen, except instead of cooking up delicious meals, you're cooking up sales. The ingredients? Search engines, social media, email, and mobile apps. The recipe? A well-executed digital marketing strategy that can help you reach a wider audience, generate leads, and convert them into paying customers. Just like a chef needs to know the basics of cooking, you need to understand the basics of digital marketing to boost your sales.
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by Heideli Loubser
Google Business Profile (GMB) is an invaluable tool for small businesses. It helps you to increase visibility and reach more customers. But it doesn't work automatically; you need to optimize it properly in order to get the most out of it. In this article, we will discuss how to successfully use Google Business Profile for Small Businesses so that you can reap the benefits of GMB optimization.
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Kato Mokabathebe, founder and Creative Director, Colourbox Pty Ltd (Botswana)
Startup Story
In today’s highly competitive business world, it is essential to make your brand work for you in the digital marketplace. That’s where Kato Mokabathebe, founder and Creative Director at Colourbox Pty Ltd in Botswana, comes to the rescue. Her creative digital agency brands, digitizes, and markets corporate brands. She is an entrepreneur with a degree in Multimedia Design and a major in Media Innovation. She is passionate about business, creativity, and applying technology to connect people skills. The company started in 2018 and currently has three employees and one freelancer. When she is not at Colourbox, Kato enjoys doing voluntary community work, traveling, and spending time in nature because it fuels her creative spirit.
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by Nkemdilim Uwaje Begho
As 2023 approaches, Board Members, executives and founders like you are usually busy with strategizing and planning for the new year…and one area that needs close attention is your organisation’s brand. Bella Ikeme and I recently hosted a Masterclass titled How to Build Brands for High Performance and Sustainability — which focused on strategic brand building, common brand challenges and how to get your brand ready for 2023.
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by FutureSoft Team
We can all agree that tech has become an integral part of our lives, especially with the COVID-19 reality. Many brands have been forced to rethink their strategy and infuse tech in almost every step of the way. When we hear about new tech developments, it’s easy to get excited about what’s coming next; often, though, these inventions have little impact on our lives. Most turn out to be fun party tricks, while only a few are real game-changers.
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by Onyinye Umeokoro – FutureSoft Team
In order to continue to survive, businesses need to continuously reach new consumers and continuously engage these consumers to boost that bottom-line. If you are reading this then you probably own and run your own business or plan to own and run your own business in the near future and want to learn how to attract these consumers that will help you fatten up that bottom line. What you may not know is that you are most likely looking for transformational consumers.
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by Nkemdilim Uwaje-Begho
Digital marketing is entirely a world of its own and a digital marketing revolution is taking over the world! It is almost impossible to know every element as it comprises numerous features, limitless possibilities and ever changing features. It is a challenging task to have mastery of the subject when it is not a core business focus.
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Michelle Geere, founder and CEO, Adbot (South Africa)
Startup Story
Michelle Geere is the founder and CEO of Adbot. Adbot empowers all small and medium size business in Africa to successfully advertise online. After 15 years of digital advertising experience working for award winning agencies, as well as managing multiple small businesses, Michelle decided to use her expertise to start Adbot. Her experience in digital advertising coupled with the understanding of small business owner's challenges gives her a unique insight to digital solutions for SMEs.
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Sofia Maquile, founder & CEO, Smaqs (Mozambique)
Startup Story
Sofia Maquile is the founder and CEO of Smaqs in Mozambique. She is a young entrepreneur and Digital Influencer. Sofia's business is focused on making high quality digital pictures and videos for the international and pan-African market. She founded the business in 2017 and now employs and trains over 10 interns, 70% of them being from local communities. She has over 10 years of social media experience as a manager and influencer. Sofia strives for growth and motivates the young people to follow her path.
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by Nkemdilim Uwaje Begho
In order to design a robust multi-level digital marketing strategy and create a cohesive content plan, incorporating the 3 elements of earned, owned and paid media is crucial. Earned, owned and paid media efforts are important to your overall business objectives and should intersect in your content marketing strategy.
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by Nkemdilim Uwaje Begho
2021 was an interesting year….especially in the world of Digital Marketing and Customer Experience. We saw platform algorithm changes, policy changes and fragmented audiences that required more and more personalization. We saw the rise of the use of data in a cookieless world and started to really see how meaningful context truly is.
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by Nkemdilim Uwaje Begho
There is plenty of evidence that shows the ineffectiveness of digital marketing, but at the core of this supposed evidence is businesses having a poor understanding of their ideal buyers. This poor understanding results in poorly crafted and presented messaging or content which literally makes your prospective ideal buyer switch off on you and all your marketing.
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by Nkemdilim Uwaje Begho
There are over 3.5 billion people online and the current marketing reality is that digital is impossible to rule out. No growing business can afford to walk around in the dark without a clear plan to follow and expect to generate successful results. A digital strategy provides the framework your company needs to make the best decisions for strategy development and implementation.
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by Nkemdilim Uwaje Begho
Most companies that provide professional services typically do one of two things. They think that social media or any form of digital marketing offers no results and therefore do not embrace it; or attempt to, but are extremely inconsistent and in turn see less than optimal results.
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by Nkemdilim Uwaje Begho
A lot of brands are winking in the dark without crafting and sharing the organization’s brand story in a way that connects with customers. Content Marketing is that form of marketing that provides your customers with useful & relevant information, in an engaging, and not “sales-ish” way.
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by Wuraola Ademola-Shanu
Is email marketing dead? With all the talk about video marketing, virtual reality and chatbots, as well as artificial intelligence, it’s not surprising if you feel like email marketing is an ancient practice.
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