the pride of Africa's women entrepreneurs
by Nkemdilim Uwaje Begho
Have you ever tried writing a social media post and you simply can’t remember what you wanted to write about? Sometimes you are just all out of ideas or haven’t taken the time to outline relevant themes for your organization and sometimes your graphics simply don’t engage the way you would like them to. Do not despair, all your organization needs is a solid Content Strategy.
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By Geraldine Eve
There are basic questions that you need to answer before you embark on your digital marketing journey, and in this article we shall go through them. You may need a pen and paper or better still just open your notes app on your device and answer the questions.
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by Wuraola Ademola-Shanu
Apart from being a Copywriter, I also double as a Content Strategist. And having gained an experience of over 5 years in the field, I’ve always been asked certain content marketing questions by clients, potential customers, business owners and content marketing enthusiast.
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by Wuraola Ademola-Shanu
If people can’t find your site on search results, you are missing out on traffic, leads, and most importantly, sales!
One of the best ways to solve the problem of low traffic is with keyword research tools. Google uses keyword as an important SEO ranking factor. This is because searches only find content that Google thinks is relevant to what they are searching for.
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