• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Top 10 Keyword Research Tools To Boost Your Organic Traffic

August 1, 2020 Melanie Hawken
pablo-280.png

by Wuraola Ademola-Shanu

If people can’t find your site on search results, you are missing out on traffic, leads, and most importantly, sales!

One of the best ways to solve the problem of low traffic is with keyword research tools. Google uses keyword as an important SEO ranking factor. This is because searches only find content that Google thinks is relevant to what they are searching for. 

So, to catch the attention of search engines like Google, you must include those exact terms that people are typing into search engines to find what you are offering.  To help you harness the right terms and words to gain organic traffic, I have compiled a list of keyword research tools. 

Top 10 Keyword Research Tools To Help You Boost Your Organic Traffic. 

1. SEMrush

This is best for in-depth keyword search on competitors. It suggests 5-10 very specific keywords that your competitors are already using and every single keyword your competition ranks for. SEMrush shows how much traffic each keyword drives to their site, how awesome! 

Features

  • Yearly keyword trends.

  • Access to complete keyword research toolkit.

  • Worldwide CPC distribution statistics

It also uncovers long-tail keywords and ad group ideas. SEMrush offers a 7-day free trial service and has four different pricing plans.

2. AnswerThePublic

This one of the best SEO keyword tools in the market, and guess what? It’s free! AnswerThePublic helps you find the questions people are asking, so you can optimize your content and boost organic traffic. It can also be used in any kind of keyword research.

Features

  • Finds Questions

  • AnswerThepublic  prepositions and compares questions

  • Provides alphabetical and related searches.

3. Keyword Sheeter

Keyword Sheeter pulls together thousands of auto-complete suggestions from Google. If you are looking for ways to generate a lot of keywords faster, this is the tool for you. It pulls over a thousand ideas per minute which you can export for free.  

Features

  • It has positive and negative filters. 

  • Pulls around 1,000 ideas ever minute

  • Exports results in one click

4. Google Keyword planner

This is a free simple option that serves a few basic features.  It is one of the most accurate sources of keyword data on the SEO market. Google Keyword Planner pulls data directly from Google and the results integrate well with Adsense monetization. It is the best choice for business websites. 

Features

  • It pulls accurate search volume directly from Google’s search engine

  • It locates commercial keywords. 

5. Serpstat

Think of an SEO that combines website analytics, keyword research, SERP analysis, backlink analysis, website audit features, and a rank tracker all in one. Serpstat keyword tool provides you with every feature you need to scout out winning keywords. It is not free but can be used a few times for free by signing up for their trial membership.

Features

  • Serpstat uses a unique algorithm that helps the system discover the market share of all domains in the top 100 search results.

  • It shows all competitions advertising for your targeted keyword using a graph feature.

  • Serpstat is one of the budget-friendly options in the SEO market.

6. Moz Keyword Explorer 

If you are looking for a tool that is easy to use, Moz keyword explorer is your go-to SEO tool. It is a powerful tool that serves all features of the best keyword research tools in the market. Moz also offers link analysis that gives detailed data on your inbound links and link quality. 

Because of the wide range of features Moz has, they offer plenty of tutorials and resources to users to take advantage of to improve their SEO.

Features

  • It offers a competition analysis

  • Moz offers Open site explorer

  • Weekly crawls and page rankings

  • On-page recommendations

Moz offers two awesome features: Organic CTR and Priority. These two features let you know how many clicks you can expect from your target keyword. 

7. Long-tail Pro

Unarguably, long-tail keywords are the new standard of search engine optimization, SEO. It generates long-tail keywords for niche sites and has even found a devout following with content producer for micro-niche sites. This keyword research tool will help you use long-tail keyword phrases to boost your appeal with search engines. 

Features

  • Easily find long-tail keyword.

  • 2500+ SERP lookups every day.

  • Powerful Keyword Metrics.

  • Recommendations for attracting highly convertible organic traffic.

8. Spyfu

If you are in a competitive and crowded niche, Spyfu is the tool for staying ahead of the competition. It is a competitive intelligence tool that essentially lets you “spy” on your competitor’s SEO strategies.

Just like the name implies, Spyfu allows you access to unlimited backlinks searches of over 8 years of your competitor’s historical data.  Spyfu is a paid tool that helps you see what your competitors are doing in terms of paid and organic search. 

Features

  • PPC competitor monitoring.

  • Adwords advisory. 

  • Keyword spy tools.

  • Keyword grouper.

  • Discover historical rank changes.

9. Rank Tracker

Instead of searching individual search engine one by one and slowly collecting keywords, Rank Tracker filters through all the major search engines at the same time. It finds large lists of keyword variations and their SEO profitability. 

Features

  • It scrapes up suggestions from Google, Amazon, and Bing.

  • Provides the most variant of keyword possibilities.

10. Google

Nothing beats getting advice straight from the source. Google is the most powerful keyword research tool on earth. Other SEO tools key in to data from Google. So, all you have to do is take notice of “people also ask” box that shows up for some searches.  

Google knows the questions searchers are asking and want to know the answer to. 

Features 

  • Google has an auto-complete feature for generating keywords

  • Generates an infinite number of keywords

  • Google is free.

These are the top ten keyword research tools you can currently find in the SEO market place. To find one that suits your business, start by analyzing your budget, and then consider the prime focus of your brand’s SEO strategy. 

Regardless of the keyword research tool you use, ensure you use keywords in page titles and descriptions, just like social media hashtags whenever it is appropriate.  

Image credit: Single Grain


Screenshot 2020-06-01 at 14.06.38.jpg

Wuraola Ademola-Shanu is a copywriter, content strategist & creator who helps professionals, consultants, and business owners align their stories with their ideal clients, refine their sales funnels, and expand their online reputations. That can take the form of a great bio, article, or other marketing material that puts the client’s best foot forward, and connects magnetically with the people whom they can help the most. As a freelance consultant, her creative marketing efforts are focused on small businesses and individuals. Wuraola is also a copyeditor and proofreader. She has edited and proofread novels, short stories, infographics, website copies, web content, and journal articles. This job requires her to bring a fresh eye to a writer's work. Wuraola uses what she learns about a writer's manuscript to assist in transforming the book into a tightly written piece. You can connect with her via email at Omobolanleshanu@gmail.com and on Instagram (TheCopywritingChick).

More articles by Wuraola

Featured
A Business Owner’s Guide to Successful Email Marketing
Jun 19, 2021
A Business Owner’s Guide to Successful Email Marketing
Jun 19, 2021
Jun 19, 2021
How To Create A Content Marketing Strategy That Converts
Sep 6, 2020
How To Create A Content Marketing Strategy That Converts
Sep 6, 2020
Sep 6, 2020
Everyone Knows Something That Is Teachable & Sellable
Aug 30, 2020
Everyone Knows Something That Is Teachable & Sellable
Aug 30, 2020
Aug 30, 2020
Top 10 Keyword Research Tools To Boost Your Organic Traffic
Aug 1, 2020
Top 10 Keyword Research Tools To Boost Your Organic Traffic
Aug 1, 2020
Aug 1, 2020
7 Reasons Why Content Marketing Is Queen 
Jul 25, 2020
7 Reasons Why Content Marketing Is Queen 
Jul 25, 2020
Jul 25, 2020
COVID-19: How To Incorporate Empathy Into Your Marketing Messages
Jun 1, 2020
COVID-19: How To Incorporate Empathy Into Your Marketing Messages
Jun 1, 2020
Jun 1, 2020
In Guest Blog Tags Wuraola Ademola-Shanu, Digital Marketing
← Ignore the NO, focus on the YESWhy is criticism bad for a relationship? →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964 Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent
Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent
Gadifele Moeng, a South African entrepreneur empowering young people to find their voices through public speaking
Gadifele Moeng, a South African entrepreneur empowering young people to find their voices through public speaking
Elizabeth Karamangi, Linda Chawe, and Sophia Mrimi, three women founders building a specialist HR consulting business in Tanzania
Elizabeth Karamangi, Linda Chawe, and Sophia Mrimi, three women founders building a specialist HR consulting business in Tanzania

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.