by Wuraola Ademola-Shanu
If people can’t find your site on search results, you are missing out on traffic, leads, and most importantly, sales!
One of the best ways to solve the problem of low traffic is with keyword research tools. Google uses keyword as an important SEO ranking factor. This is because searches only find content that Google thinks is relevant to what they are searching for.
So, to catch the attention of search engines like Google, you must include those exact terms that people are typing into search engines to find what you are offering. To help you harness the right terms and words to gain organic traffic, I have compiled a list of keyword research tools.
Top 10 Keyword Research Tools To Help You Boost Your Organic Traffic.
1. SEMrush
This is best for in-depth keyword search on competitors. It suggests 5-10 very specific keywords that your competitors are already using and every single keyword your competition ranks for. SEMrush shows how much traffic each keyword drives to their site, how awesome!
Features
Yearly keyword trends.
Access to complete keyword research toolkit.
Worldwide CPC distribution statistics
It also uncovers long-tail keywords and ad group ideas. SEMrush offers a 7-day free trial service and has four different pricing plans.
2. AnswerThePublic
This one of the best SEO keyword tools in the market, and guess what? It’s free! AnswerThePublic helps you find the questions people are asking, so you can optimize your content and boost organic traffic. It can also be used in any kind of keyword research.
Features
Finds Questions
AnswerThepublic prepositions and compares questions
Provides alphabetical and related searches.
3. Keyword Sheeter
Keyword Sheeter pulls together thousands of auto-complete suggestions from Google. If you are looking for ways to generate a lot of keywords faster, this is the tool for you. It pulls over a thousand ideas per minute which you can export for free.
Features
It has positive and negative filters.
Pulls around 1,000 ideas ever minute
Exports results in one click
4. Google Keyword planner
This is a free simple option that serves a few basic features. It is one of the most accurate sources of keyword data on the SEO market. Google Keyword Planner pulls data directly from Google and the results integrate well with Adsense monetization. It is the best choice for business websites.
Features
It pulls accurate search volume directly from Google’s search engine
It locates commercial keywords.
5. Serpstat
Think of an SEO that combines website analytics, keyword research, SERP analysis, backlink analysis, website audit features, and a rank tracker all in one. Serpstat keyword tool provides you with every feature you need to scout out winning keywords. It is not free but can be used a few times for free by signing up for their trial membership.
Features
Serpstat uses a unique algorithm that helps the system discover the market share of all domains in the top 100 search results.
It shows all competitions advertising for your targeted keyword using a graph feature.
Serpstat is one of the budget-friendly options in the SEO market.
6. Moz Keyword Explorer
If you are looking for a tool that is easy to use, Moz keyword explorer is your go-to SEO tool. It is a powerful tool that serves all features of the best keyword research tools in the market. Moz also offers link analysis that gives detailed data on your inbound links and link quality.
Because of the wide range of features Moz has, they offer plenty of tutorials and resources to users to take advantage of to improve their SEO.
Features
It offers a competition analysis
Moz offers Open site explorer
Weekly crawls and page rankings
On-page recommendations
Moz offers two awesome features: Organic CTR and Priority. These two features let you know how many clicks you can expect from your target keyword.
7. Long-tail Pro
Unarguably, long-tail keywords are the new standard of search engine optimization, SEO. It generates long-tail keywords for niche sites and has even found a devout following with content producer for micro-niche sites. This keyword research tool will help you use long-tail keyword phrases to boost your appeal with search engines.
Features
Easily find long-tail keyword.
2500+ SERP lookups every day.
Powerful Keyword Metrics.
Recommendations for attracting highly convertible organic traffic.
8. Spyfu
If you are in a competitive and crowded niche, Spyfu is the tool for staying ahead of the competition. It is a competitive intelligence tool that essentially lets you “spy” on your competitor’s SEO strategies.
Just like the name implies, Spyfu allows you access to unlimited backlinks searches of over 8 years of your competitor’s historical data. Spyfu is a paid tool that helps you see what your competitors are doing in terms of paid and organic search.
Features
PPC competitor monitoring.
Adwords advisory.
Keyword spy tools.
Keyword grouper.
Discover historical rank changes.
9. Rank Tracker
Instead of searching individual search engine one by one and slowly collecting keywords, Rank Tracker filters through all the major search engines at the same time. It finds large lists of keyword variations and their SEO profitability.
Features
It scrapes up suggestions from Google, Amazon, and Bing.
Provides the most variant of keyword possibilities.
10. Google
Nothing beats getting advice straight from the source. Google is the most powerful keyword research tool on earth. Other SEO tools key in to data from Google. So, all you have to do is take notice of “people also ask” box that shows up for some searches.
Google knows the questions searchers are asking and want to know the answer to.
Features
Google has an auto-complete feature for generating keywords
Generates an infinite number of keywords
Google is free.
These are the top ten keyword research tools you can currently find in the SEO market place. To find one that suits your business, start by analyzing your budget, and then consider the prime focus of your brand’s SEO strategy.
Regardless of the keyword research tool you use, ensure you use keywords in page titles and descriptions, just like social media hashtags whenever it is appropriate.
Image credit: Single Grain
Wuraola Ademola-Shanu is a copywriter, content strategist & creator who helps professionals, consultants, and business owners align their stories with their ideal clients, refine their sales funnels, and expand their online reputations. That can take the form of a great bio, article, or other marketing material that puts the client’s best foot forward, and connects magnetically with the people whom they can help the most. As a freelance consultant, her creative marketing efforts are focused on small businesses and individuals. Wuraola is also a copyeditor and proofreader. She has edited and proofread novels, short stories, infographics, website copies, web content, and journal articles. This job requires her to bring a fresh eye to a writer's work. Wuraola uses what she learns about a writer's manuscript to assist in transforming the book into a tightly written piece. You can connect with her via email at Omobolanleshanu@gmail.com and on Instagram (TheCopywritingChick).
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