by Wuraola Ademola-Shanu

If you run a business in today’s day and age, one simple fact remains - you cannot turn away from digital marketing to survive and thrive. One of the best ways to grow in the online world is Content Marketing.

With the digital space bursting with all kinds of businesses and competition, you need more than just a good product to stand out and reach your ideal customers, and the best way to grab this attention and stand out – great content marketing.

Content Marketing is a strategy that will help you gain visibility on all platforms through publication and distribution of niche content created by you or any influencer that your brand engages.

So, Content Marketing is the most important aspect of digital marketing. It has become a preferred source of marketing by new and old businesses today.

Here Are 7 Reasons Why Content Marketing Is Queen:

1. Awareness

To build trust and generate traffic, you need to make your target customer aware of who you are, and how you can help them solve their problems with your product or services. This is because customers relate with solutions to their pain points. And when they become aware of the various aspects of your business, brand, products, and services, they will start to frequent your blog or website.

Awareness of your product and services through niche content marketing builds trust and traffic which results in sales and visibility.

2. Generating Leads

Ever heard of pull marketing rather as opposed to push marketing? In pull marketing, you pull people towards your website or blog by displaying important and informative posts on social media platforms.

Once you understand the scope of content marketing, you will benefit from the practical ways of generating lead through other platforms.

3. Authenticity

Looking for ways to build authenticity? Content marketing is of paramount importance to achieve this goal.

By creating relevant contents related to your niche and marketing your content on related relevant platforms where your core audience is found, you will be building an authentic brand that attracts customers constantly.

4. Attract Your Target Audience

Every sustainable business or service caters to a specific audience by providing solutions to their problem. To attract this target audience, you have to find out where they spend most of their time online and spread your visibility to those platforms.

For instance, if you have a product that will appeal to teenagers, you need to be on TikTok as it is the rave at the moment for that target audience.

Through strategic content marketing, you can spread the word about the solution your product or service offers for your audience’s pain point or problem.

5. Power Search Engine Optimization (SEO)

To effectively power your search engine optimization power, strategic content marketing is truly - Queen. The hidden powers of content marketing are crucial backlink building and building high-quality links that generate massive traffic to your product website or blog.

By utilizing keywords which powers every platform from various niches related to your product or service, you can connect to your target audience easily through content marketing.

6. Adds Value To Your Products And Services

In this current age of online business, customers no longer purchase products. Rather, they purchase knowledge and stories. By employing a content creation strategy in marketing your products, people learn about your products and services. They get hooked on your content and will always come back for more.

By sharing quality content that brings solutions to the problems of your target audience, they no longer perceive you as a marketer but as a teacher. They come to you for knowledge and will comfortably buy whatever product or service you are subtly selling because they are getting extra valuable knowledge.

7. Social Media

You are probably conversant with social media marketing, but what you don’t know is this - with content marketing, your social media marketing becomes stronger. When you create relevant content on your social media pages, influencers and related platforms will start sharing your posts and contents which earns you visibility. You tap into their audience with these shares and generate traffic to your product or brand.

Unlike other forms of digital presence, content marketing has a subtle presence in a consumer’s mind. When consumers find content that is relevant and can solve any of their problems in a simple way, then there will surely be some benefit to your business or service.

With your content and name splashed across numerous platforms, you will remain relevant to every conversation around those topics. As a result of consistent content marketing, you begin to build a community of people with interest in your niche.

Finally, Content Marketing is the best way to remain relevant in the hearts of your target audience long after that content has been published and circulated. Now, if this didn’t convince you that Content Marketing is QUEEN, I dare suggest that you give it a shot first!

Wuraola Ademola-Shanu is a copywriter, content strategist & creator who helps professionals, consultants, and business owners align their stories with their ideal clients, refine their sales funnels, and expand their online reputations. That can take the form of a great bio, article, or other marketing material that puts the client’s best foot forward, and connects magnetically with the people whom they can help the most. As a freelance consultant, her creative marketing efforts are focused on small businesses and individuals. Wuraola is also a copyeditor and proofreader. She has edited and proofread novels, short stories, infographics, website copies, web content, and journal articles. This job requires her to bring a fresh eye to a writer's work. Wuraola uses what she learns about a writer's manuscript to assist in transforming the book into a tightly written piece. You can connect with her via email at Omobolanleshanu@gmail.com and on Instagram (TheCopywritingChick).