• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Why is criticism bad for a relationship?

August 1, 2020 Melanie Hawken
pablo-279.png

by Paula Quinsee 

You might’ve heard of Maslow’s hierarchy and having to meet our basic needs of food and shelter being key for our survival. Well, as human beings one of our other basic needs is to be loved and accepted for who we are – especially when it comes to our relationships.

Our relationships provide our biggest support and nurturing, especially on an emotional level. It feels nice to know we have people that care about us, that love us and whom we can turn to in times of need and also in times of celebrations. This helps to create memories and moments that builds our bond with each other.

Sadly, not all relationships experience this - many relationships over time fall into a rut where couples become disconnected, grow apart, criticism can set in, becoming a toxic space that can ultimately destroy a relationship. One of the main factors that trips relationships up is that of unmet expectations resulting in reactive or defensive behaviour such as naming, shaming, blaming, belittling, fault finding, criticism and more.

Often, we will create an expectation in our own mind of how we envisage a person responding or reacting to our engagement with them, and when they don’t live up to that expectation we feel let down and disappointed. What we don’t realize is that by not sharing or voicing that expectation with the other person up front – we are actually setting them up for failure as they have no idea what we are expecting from them.

Why is criticism bad for a relationship?

Going back to our basic need of wanting to be loved and accepted, when we are constantly criticized for what we are doing wrong, it erodes our self-worth, self-esteem and self-confidence (research shows that constant criticism can impact our mortality rate).

Eventually over time, we create an environment that is constantly in defensive or reactive mode to protect and defend ourselves, especially on an emotional level and this becomes toxic. It erodes all the good and positive things that are in our relationship as the negative overshadows the positive. We see, feel and experience very little nurturing and connection in our relationships and with our partners.

As humans we have good intentions and mean well when it comes to giving feedback but how it is received and experienced is often where it goes wrong – it’s not what we say, it’s how we say it. And often it sounds like criticism.

Usually criticism is a smokescreen for an underlying need that is not being met, in other words our emotional needs are not being met in some way form or shape so we project this onto our partner without necessarily realizing it as we are often unconscious or unaware of what’s really going on underneath.

I have found that it’s usually a case of feeling unappreciated, invalidated, not heard or acknowledged, not a priority and being disconnected from our partner. As a result we resort to lashing out at our partner in ways that cause pain to try and minimize the hurt we are feeling – “you never, you always, you are, you do”. When we start using the “you” word, we get caught up and stuck in the blame game and it just spirals downwards from there.

Here are some practical tips on how to communicate better:

  • One of the greatest gifts you can bring into your relationships is that of Active vs Passive. This helps to co-create a safe space for connection and communication to take place.

  • Be conscious and aware of how you are showing up and co-creating your relational space – you are both equally accountable and responsible for co-creating a safe space in your relationship. A safe space where you feel free to share your thoughts, emotions and needs without retaliation or what is perceived as criticism.

  • Be aware of your conflict management style and how you deal with conflict -  some people tend to shut down and avoid conflict while others attack. Being able to self-regulate your reactivity helps to co-create a safe relational space where connectivity and communication can happen.

  • Conflict is not all bad, rather it’s just feedback that something is not working and needs to be looked into. We’ve been conditioned from a young age that conflict is negative and it feels awkward and uncomfortable, so we tend to avoid it and are very seldom taught how to deal with it in a positive and constructive way.

  • Have a solution orientated mind-set and approach when it comes to resolving issues in your relationship. For every problem there is a solution, you both need to be willing to step into the middle and find a way that benefits both parties and the relationship because you value each other and your relationship.

Manage your expectations, there is no such thing as the perfect person or perfect relationship – we are all human and all make mistakes. There is no need to punish each other, rather find ways to uplift and grow together than grow apart.

If you find you are unable to co-create that safe relational space for each other then seek the help of a professional that can facilitate the process and equip you with healthier communication skills.


K_0559.jpg

Paula Quinsee is a Relationship Expert, Tedx speaker and author of Embracing Conflict and Embracing No. Paula works with individuals and companies to have better and healthier human interactions in both their personal and workplace relationships. More info: www.paulaquinsee.com

More articles by Paula

Featured
Unlocking Your Potential with The Power of Investing in Personal Growth
Sep 15, 2024
Unlocking Your Potential with The Power of Investing in Personal Growth
Sep 15, 2024
Sep 15, 2024
Unlock Your Organisation’s Potential with Personal Development Assessments
Jul 28, 2024
Unlock Your Organisation’s Potential with Personal Development Assessments
Jul 28, 2024
Jul 28, 2024
Navigating the Future of Work
Jul 3, 2024
Navigating the Future of Work
Jul 3, 2024
Jul 3, 2024
Creating Respectful and Trusted Workplaces
Jun 9, 2024
Creating Respectful and Trusted Workplaces
Jun 9, 2024
Jun 9, 2024
There is no denying the benefits of having a healthy organisational culture
Sep 30, 2023
There is no denying the benefits of having a healthy organisational culture
Sep 30, 2023
Sep 30, 2023
What is your employee turnover costing you, your team, and your organisation?
Sep 22, 2023
What is your employee turnover costing you, your team, and your organisation?
Sep 22, 2023
Sep 22, 2023
Are Your Employees Questioning Their Roles?
Jun 4, 2023
Are Your Employees Questioning Their Roles?
Jun 4, 2023
Jun 4, 2023
Are employees feeling burnt out already?
Apr 22, 2023
Are employees feeling burnt out already?
Apr 22, 2023
Apr 22, 2023
How Real is the Loneliness in Your Team?
Mar 19, 2023
How Real is the Loneliness in Your Team?
Mar 19, 2023
Mar 19, 2023
Building Relationships In The Workplace
Mar 8, 2023
Building Relationships In The Workplace
Mar 8, 2023
Mar 8, 2023
3 Ways To Have A Courageous Conversation
Mar 5, 2023
3 Ways To Have A Courageous Conversation
Mar 5, 2023
Mar 5, 2023
Parents Work Experiences Have a Direct Impact on their Children
Feb 19, 2023
Parents Work Experiences Have a Direct Impact on their Children
Feb 19, 2023
Feb 19, 2023
In Guest Blog Tags Paula Quinsee, Personal Development, Communication Skills
← Top 10 Keyword Research Tools To Boost Your Organic TrafficQuote of the Day by Neo Mkwebane Chatyoka →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.