Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

September 29, 2025 Melanie Hawken

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Sinna Duarte, a Mozambican creative entrepreneur building a Capulana inspired jewellery and handbag brand

November 10, 2024 Melanie Hawken

Sinna Duarta, founder, Handmade Moz (Mozambique)

Startup Story

Handmade Moz is a Mozambican accessory brand founded by creative entrepreneur Sinna Duarta, that focuses on the design, manufacture and marketing of a unique range of handmade jewellery and handbags. She uses Capulana as the fabric source of inspiration for many of her unique pieces, something that resonates with her local customers.

Afifah Zualo, a Mozambican artisan entrepreneur creating ethnic contemporary jewellery celebrating beadwork

August 26, 2024 Melanie Hawken

Afifah Zualo, founder, M'Kono (Mozambique)

Startup Story

Afifah Zualo is an artisan (multi-artist) entrepreneur and the founder of M'Kono in Mozambique. She trained in Railway Engineering, but today sees the design of ethnic-contemporary jewellery as a way of codifying feelings and expressing Mozambican identity. Her Mozambican start-up seeks to honour cultural traditions while innovating in design and technique. A Leader and Social Innovator, Afifah employs a single employee, but her startup generates income for six other participants in her community who participate in the business passively. She believes in a world in which all women are respected and have justice for their efforts returned and aspires to conquer the world with her work.

Márcia Nangy O’Connell, a Mozambican entrepreneur reimagining traditional design

August 3, 2024 Melanie Hawken

Lioness Weekender Cover Story

DATHONGA, a sustainable design business merging traditional techniques with contemporary artistic sensibilities in Mozambique

Márcia Nangy O’Connell, or Marcita as she is affectionately known, is the founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has established herself in the world of Mozambican design. Dathonga has participated in national and international fairs, showcasing the beauty of Mozambican crafts to audiences in South Africa, USA, Denmark, Spain, Germany and, recently, at South African Fashion Week. Márcia’s commitment goes beyond her own brand. In 2010, she created Galeria Dathonga in Inhambane, providing a platform for other Mozambican and African artists to showcase their work.

Elicha Fernandes Valdez, an entrepreneur in Mozambique turning her passion for Macramé into a business

December 23, 2023 Melanie Hawken

Elicha Fernandes Valdez, founder, MacramêbyElicha (Mozambique)

Startup Story

Elicha Fernandes Valdez is originally from Cape Verde and has lived in Maputo, Mozambique for 3 years with her family. Graduated in Medicine, she found in Macramé a way to redefine herself, express her creativity and occupy her time, adding quality and beauty to her days. About 2 years ago she created the brand MacramêbyElicha and today shares her art with the world through his Instagram and Facebook pages.

Daphne Kasambala, an entrepreneur in Malawi building a wholesale marketplace for African creatives

August 6, 2023 Melanie Hawken

Daphne Kasambala, founder and CEO, Meekono (Malawi)

Startup Story

Daphne Kasambala is the founder and CEO of Meekono, a wholesale marketplace for African creatives seeking global trading opportunities. A multifaceted entrepreneur and former corporate banker with experience gained with major institutions in Europe and Africa, Daphne is a relentless problem-solver and collaborator who is determined to play a key role in putting African creativity on the map. Daphne considers herself a global citizen, and has recently returned after many years abroad to focus on growing her business. One of Daphne’s proudest moments was scaling Mt. Kilimanjaro to raise funds for a revolving micro-loan facility for African women micro-entrepreneurs. Her business was launched in 2021 and today employs 5 people.

Kabira Dewan, a South African entrepreneur creating jobs for women in underprivileged communities

March 19, 2023 Melanie Hawken

Kabira Dewan, founder, Tamura Enterprises (Pty) Ltd (South Africa)

Startup Story

Kabira Dewan is a serial entrepreneur and the founder of Tamura Enterprises (Pty) Ltd in South Africa. She is also a proud wife and mother of 3 with a successful career pivot from being a 20 year Ex-Banker at one of the 4 Big Banks in South Africa. She is a passionate social entrepreneur with a firm belief in combining profit with philanthropy and is the founder and Craft Director at Bead Expressions, a social enterprise that is creating jobs for women in underprivileged communities in an effort to eradicate unemployment. In addition, she is also a Franchisee for a Famous Brands Combo Store Restaurant Franchise. She enjoys sharing her insights and knowledge of women franchisees, as women are particularly underrepresented in fast food franchise. She is also a guest blogger for Lionesses of Africa.

Mary Macheze, a Mozambican entrepreneur turning recycled products into a sustainable business

November 27, 2022 Melanie Hawken

Startup Story

Mary Macheze is a Mozambican law graduate since 2016 and registered as a lawyer, however being passionate about the environment and the rescue of traditional moral values, she set up her company, Othuka Eventos in 2019. She considers herself a young woman determined and committed to making a sustainable contribution to the environment and transmitting values that can make today's children into better people of the future. What makes her business special is that it creates and improve a relationship bond between parents and children. It also teaches about Mozambican culture, traditional games and helps to create a sustainable environment, as well as also teaching about the importance of recycling.

Ararat Tamirat, an Ethiopian ethical lifestyle brand-builder creating jobs

October 30, 2022 Melanie Hawken

Lioness Weekender Cover Story

Tuba by Ararat, an ethical Ethiopian lifestyle brand, specializing in hand-woven basket-ware for home accessories and textiles.

Ararat Tamirat is an architect and basket weaver, and the founder and ceo of Tuba by Ararat in Ethiopia. She established her business in April 2020, but has already won recognition by the Female in Business Acceleration Program 2022. The focus of the business is on improving the lives of the local women by using their skills and establishing a viable, high quality basket production industry in Ethiopia. Ararat has already created sustainable job opportunities for almost 40 women in rural areas, and has a big vision to employ up to 500 women by the year 2030.

Anotida Nyowani, an entrepreneur creating a natural and affordable skincare company in Zimbabwe & Mozambique

September 25, 2022 Melanie Hawken

Anotida Nyowani, co-founder, Luxury Junkies (Zimbabwe & Mozambique)

Startup Story

Anotida Nyowani is an entrepreneur and the co-founder of Luxury Junkies, a natural skincare company in Zimbabwe and Mozambique. She is also a physiotherapist by profession, with a talent and a passion for formulating natural, cruelty free skin and haircare products. Her sister Chido Mhindurwa has a psychology degree with years of human resources management and business development experience under her belt. Together they teamed up to create a luxury non-toxic skincare company that runs in Mozambique and in Zimbabwe. Their drive is to offer sustainable, healthy and clean skincare at an affordable price.

How to transform your hand-crafted artisan business into an impactful world-class brand

August 20, 2022 Melanie Hawken

by Tapiwa Matsinde

Learning and refining your craft skills has taken a lot of your time and energy, and those of the artisans you work with. You are starting to see the results of your dedication and commitment and are now ready to take your business and work to the next level by positioning and presenting it in a way that reflects its high-quality craftsmanship and sophistication. Whether you are keeping your focus within your local markets or seeking to appeal to a global audience, excellence in craftsmanship, creativity and presentation are essential for successfully positioning your business as a world-class brand. To help you transform your hand-crafted artisan business into an impactful world-class brand here are key areas to pay attention to:

Vivette Ayiaga, a Kenyan entrepreneur turning the art of crocheting into a business

December 12, 2021 Melanie Hawken

Vivette Ayiaga, founder, Vee Crafts (Kenya)

Startup Story

Like any specialist craft that requires key skills, a fine eye for detail, and a wealth of creative talent, the art of crocheting demands all three, and Vivette Ayiaga, founder of Vee Crafts in Kenya, has them in abundance. She is passionate about craft and particularly crocheting, and has turned that passion into a business, whilst also continuing her studies in statistical economics at Masinde Muliro University-Kenya.

Vanhu Vamwe, co-founded by award-winning Pam Samasuwo-Nyawiri, launches its new handcrafted handbag collection

October 10, 2021 Melanie Hawken

Lioness Launch

After 6 years off the design scene developing a framework around ‘Care in Design’ and ‘Putting People First’, a PhD and two years of design development, Vanhu Vamwe is back!! The collection designed by co-founder Pam Samasuwo-Nyawiri, together with husband and co-founder Simba Nyawiri is ‘MACRAME LUXE ON WHEELS’. The Multi Award Winning Brand has combined its love for storytelling, traditional craftsmanship and community to bring for the first time ‘A Made In Zimbabwe’, 100% Handcrafted Collection. During a pandemic, with impossibilities all round, Vanhu Vamwe established the first Macrame Community in Zimbabwe, bringing permanent employment, healing livelihoods and bringing hope to many families.

Abai Schulze, Africa’s champion of economic empowerment for artisans

January 31, 2021 Melanie Hawken

Lioness Weekender Cover Story

ZAAF, a luxury handcrafted leather and accessories brand creating economic opportunities for Africa’s artisans

Abai Schulze is the Founder and Creative Director of ZAAF, a collection of premium leather goods and accessories handcrafted by artisans across Africa. Her life journey has taken her from an orphanage in Addis Ababa to the United States and the rest of the world. Abai is committed to using her academic background in economics and fine arts from her alma mater George Washington University to create unique and practical expressions of beauty. Abai founded ZAAF in 2014 with the goal of creating economic empowerment to African artisans and a new perspective and standard of global luxury. Her vision is to create unique products people love and want to buy, as this is the most sustainable of approaching economic development.

Angellah Manda, a Malawian entrepreneur who is turning crocheting into a clothing manufacturing business

December 20, 2020 Melanie Hawken

Angellah Manda, founder of Angelos Crochet (Malawi)

Startup Story

Crocheting is an art that many Malawians are taught at an early age, but for Angellah Manda, founder of Angelos Crochet, she was inspired to take the craft to the next level and into business. Today, her beautifully crafted crochet garments and accessories are desirable fashion items by her growing customer base.

Djamila Machava De Sousa and Wacy Zacarias, changing the narrative of African textiles through design

August 2, 2020 Melanie Hawken

Lioness Weekender Cover Story

Djamila Machava De Sousa and Wacy Zacarias, co-founders of Karingana Wa Karingana in Mozambique, introduce Capulana to the world.

Mozambique is famous for its Capulana, but one company is taking this unique textile to whole new design levels. Karingana Wa Karingana, co-founded by Djamila Machava De Sousa and Wacy Zacarias, are building a powerhouse brand that combines traditional design and cultural values presented in a modern context.

Akosua Afriyie-Kumi, a Ghanaian entrepreneur building a luxury, global handbag brand

April 19, 2020 Melanie Hawken

Lioness Weekender Cover Story

Discerning buyers in some of the most cosmopolitan fashion capitals of the world are already familiar with the brand, A A K S, and its talented creative founder, Akosua Afriyie-Kumi. She regular exhibits at some of the most prestigious fashion and accessory showcase events around the world, always capturing the attention of the media, as well as enthusiastic followers and buyers.

Download your FREE copy of the latest Playbook: Financing Business Growth

25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link

Tech FoundHER AFRICA CHALLENGE

CELEBRATING 10 YEARS

LATEST PODCASTS

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.

LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY

Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-

Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat

Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f

Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma

Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured

Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

Featured

Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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