Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

September 29, 2025 Melanie Hawken

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Sinna Duarte, a Mozambican creative entrepreneur building a Capulana inspired jewellery and handbag brand

November 10, 2024 Melanie Hawken

Sinna Duarta, founder, Handmade Moz (Mozambique)

Handmade Moz is a Mozambican accessory brand founded by creative entrepreneur Sinna Duarta, that focuses on the design, manufacture and marketing of a unique range of handmade jewellery and handbags. She uses Capulana as the fabric source of inspiration for many of her unique pieces, something that resonates with her local customers.

Afifah Zualo, a Mozambican artisan entrepreneur creating ethnic contemporary jewellery celebrating beadwork

August 26, 2024 Melanie Hawken

Afifah Zualo, founder, M'Kono (Mozambique)

Afifah Zualo is an artisan (multi-artist) entrepreneur and the founder of M'Kono in Mozambique. She trained in Railway Engineering, but today sees the design of ethnic-contemporary jewellery as a way of codifying feelings and expressing Mozambican identity. Her Mozambican start-up seeks to honour cultural traditions while innovating in design and technique. A Leader and Social Innovator, Afifah employs a single employee, but her startup generates income for six other participants in her community who participate in the business passively. She believes in a world in which all women are respected and have justice for their efforts returned and aspires to conquer the world with her work.

Márcia Nangy O’Connell, a Mozambican entrepreneur reimagining traditional design

August 3, 2024 Melanie Hawken

DATHONGA, a sustainable design business merging traditional techniques with contemporary artistic sensibilities in Mozambique

Márcia Nangy O’Connell, or Marcita as she is affectionately known, is the founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has established herself in the world of Mozambican design. Dathonga has participated in national and international fairs, showcasing the beauty of Mozambican crafts to audiences in South Africa, USA, Denmark, Spain, Germany and, recently, at South African Fashion Week. Márcia’s commitment goes beyond her own brand. In 2010, she created Galeria Dathonga in Inhambane, providing a platform for other Mozambican and African artists to showcase their work.

Elicha Fernandes Valdez, an entrepreneur in Mozambique turning her passion for Macramé into a business

December 23, 2023 Melanie Hawken

Elicha Fernandes Valdez, founder, MacramêbyElicha (Mozambique)

Elicha Fernandes Valdez is originally from Cape Verde and has lived in Maputo, Mozambique for 3 years with her family. Graduated in Medicine, she found in Macramé a way to redefine herself, express her creativity and occupy her time, adding quality and beauty to her days. About 2 years ago she created the brand MacramêbyElicha and today shares her art with the world through his Instagram and Facebook pages.

Daphne Kasambala, an entrepreneur in Malawi building a wholesale marketplace for African creatives

August 6, 2023 Melanie Hawken

Daphne Kasambala, founder and CEO, Meekono (Malawi)

Daphne Kasambala is the founder and CEO of Meekono, a wholesale marketplace for African creatives seeking global trading opportunities. A multifaceted entrepreneur and former corporate banker with experience gained with major institutions in Europe and Africa, Daphne is a relentless problem-solver and collaborator who is determined to play a key role in putting African creativity on the map. Daphne considers herself a global citizen, and has recently returned after many years abroad to focus on growing her business. One of Daphne’s proudest moments was scaling Mt. Kilimanjaro to raise funds for a revolving micro-loan facility for African women micro-entrepreneurs. Her business was launched in 2021 and today employs 5 people.

Kabira Dewan, a South African entrepreneur creating jobs for women in underprivileged communities

March 19, 2023 Melanie Hawken

Kabira Dewan, founder, Tamura Enterprises (Pty) Ltd (South Africa)

Kabira Dewan is a serial entrepreneur and the founder of Tamura Enterprises (Pty) Ltd in South Africa. She is also a proud wife and mother of 3 with a successful career pivot from being a 20 year Ex-Banker at one of the 4 Big Banks in South Africa. She is a passionate social entrepreneur with a firm belief in combining profit with philanthropy and is the founder and Craft Director at Bead Expressions, a social enterprise that is creating jobs for women in underprivileged communities in an effort to eradicate unemployment. In addition, she is also a Franchisee for a Famous Brands Combo Store Restaurant Franchise. She enjoys sharing her insights and knowledge of women franchisees, as women are particularly underrepresented in fast food franchise. She is also a guest blogger for Lionesses of Africa.

Mary Macheze, a Mozambican entrepreneur turning recycled products into a sustainable business

November 27, 2022 Melanie Hawken

Mary Macheze is a Mozambican law graduate since 2016 and registered as a lawyer, however being passionate about the environment and the rescue of traditional moral values, she set up her company, Othuka Eventos in 2019. She considers herself a young woman determined and committed to making a sustainable contribution to the environment and transmitting values that can make today's children into better people of the future. What makes her business special is that it creates and improve a relationship bond between parents and children. It also teaches about Mozambican culture, traditional games and helps to create a sustainable environment, as well as also teaching about the importance of recycling.

Ararat Tamirat, an Ethiopian ethical lifestyle brand-builder creating jobs

October 30, 2022 Melanie Hawken

Tuba by Ararat, an ethical Ethiopian lifestyle brand, specializing in hand-woven basket-ware for home accessories and textiles.

Ararat Tamirat is an architect and basket weaver, and the founder and ceo of Tuba by Ararat in Ethiopia. She established her business in April 2020, but has already won recognition by the Female in Business Acceleration Program 2022. The focus of the business is on improving the lives of the local women by using their skills and establishing a viable, high quality basket production industry in Ethiopia. Ararat has already created sustainable job opportunities for almost 40 women in rural areas, and has a big vision to employ up to 500 women by the year 2030.

Anotida Nyowani, an entrepreneur creating a natural and affordable skincare company in Zimbabwe & Mozambique

September 25, 2022 Melanie Hawken

Anotida Nyowani, co-founder, Luxury Junkies (Zimbabwe & Mozambique)

Anotida Nyowani is an entrepreneur and the co-founder of Luxury Junkies, a natural skincare company in Zimbabwe and Mozambique. She is also a physiotherapist by profession, with a talent and a passion for formulating natural, cruelty free skin and haircare products. Her sister Chido Mhindurwa has a psychology degree with years of human resources management and business development experience under her belt. Together they teamed up to create a luxury non-toxic skincare company that runs in Mozambique and in Zimbabwe. Their drive is to offer sustainable, healthy and clean skincare at an affordable price.

How to transform your hand-crafted artisan business into an impactful world-class brand

August 20, 2022 Melanie Hawken

Learning and refining your craft skills has taken a lot of your time and energy, and those of the artisans you work with. You are starting to see the results of your dedication and commitment and are now ready to take your business and work to the next level by positioning and presenting it in a way that reflects its high-quality craftsmanship and sophistication. Whether you are keeping your focus within your local markets or seeking to appeal to a global audience, excellence in craftsmanship, creativity and presentation are essential for successfully positioning your business as a world-class brand. To help you transform your hand-crafted artisan business into an impactful world-class brand here are key areas to pay attention to:

Vivette Ayiaga, a Kenyan entrepreneur turning the art of crocheting into a business

December 12, 2021 Melanie Hawken

Vivette Ayiaga, founder, Vee Crafts (Kenya)

Like any specialist craft that requires key skills, a fine eye for detail, and a wealth of creative talent, the art of crocheting demands all three, and Vivette Ayiaga, founder of Vee Crafts in Kenya, has them in abundance. She is passionate about craft and particularly crocheting, and has turned that passion into a business, whilst also continuing her studies in statistical economics at Masinde Muliro University-Kenya.

Vanhu Vamwe, co-founded by award-winning Pam Samasuwo-Nyawiri, launches its new handcrafted handbag collection

October 10, 2021 Melanie Hawken

After 6 years off the design scene developing a framework around ‘Care in Design’ and ‘Putting People First’, a PhD and two years of design development, Vanhu Vamwe is back!! The collection designed by co-founder Pam Samasuwo-Nyawiri, together with husband and co-founder Simba Nyawiri is ‘MACRAME LUXE ON WHEELS’. The Multi Award Winning Brand has combined its love for storytelling, traditional craftsmanship and community to bring for the first time ‘A Made In Zimbabwe’, 100% Handcrafted Collection. During a pandemic, with impossibilities all round, Vanhu Vamwe established the first Macrame Community in Zimbabwe, bringing permanent employment, healing livelihoods and bringing hope to many families.

Abai Schulze, Africa’s champion of economic empowerment for artisans

January 31, 2021 Melanie Hawken

ZAAF, a luxury handcrafted leather and accessories brand creating economic opportunities for Africa’s artisans

Abai Schulze is the Founder and Creative Director of ZAAF, a collection of premium leather goods and accessories handcrafted by artisans across Africa. Her life journey has taken her from an orphanage in Addis Ababa to the United States and the rest of the world. Abai is committed to using her academic background in economics and fine arts from her alma mater George Washington University to create unique and practical expressions of beauty. Abai founded ZAAF in 2014 with the goal of creating economic empowerment to African artisans and a new perspective and standard of global luxury. Her vision is to create unique products people love and want to buy, as this is the most sustainable of approaching economic development.

Angellah Manda, a Malawian entrepreneur who is turning crocheting into a clothing manufacturing business

December 20, 2020 Melanie Hawken

Angellah Manda, founder of Angelos Crochet (Malawi)

Crocheting is an art that many Malawians are taught at an early age, but for Angellah Manda, founder of Angelos Crochet, she was inspired to take the craft to the next level and into business. Today, her beautifully crafted crochet garments and accessories are desirable fashion items by her growing customer base.

Djamila Machava De Sousa and Wacy Zacarias, changing the narrative of African textiles through design

August 2, 2020 Melanie Hawken

Djamila Machava De Sousa and Wacy Zacarias, co-founders of Karingana Wa Karingana in Mozambique, introduce Capulana to the world.

Mozambique is famous for its Capulana, but one company is taking this unique textile to whole new design levels. Karingana Wa Karingana, co-founded by Djamila Machava De Sousa and Wacy Zacarias, are building a powerhouse brand that combines traditional design and cultural values presented in a modern context.

Akosua Afriyie-Kumi, a Ghanaian entrepreneur building a luxury, global handbag brand

April 19, 2020 Melanie Hawken

Discerning buyers in some of the most cosmopolitan fashion capitals of the world are already familiar with the brand, A A K S, and its talented creative founder, Akosua Afriyie-Kumi. She regular exhibits at some of the most prestigious fashion and accessory showcase events around the world, always capturing the attention of the media, as well as enthusiastic followers and buyers.

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