the pride of Africa's women entrepreneurs
Lioness Spotlight
2025 looks set to be an exciting year for Africa’s women-founded luxury handbag brands, with many confidently expanding across the continent and into key global markets with a bang. If your weakness is for stylish, finely crafted, sustainable handbags, then there is no better time to add a luxurious, hand-crafted African-made piece to your wardrobe.
Read moreMárcia Nangy O’Connell
Lioness Weekender Cover Story
DATHONGA, a sustainable design business merging traditional techniques with contemporary artistic sensibilities in Mozambique
Márcia Nangy O’Connell, or Marcita as she is affectionately known, is the founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has established herself in the world of Mozambican design. Dathonga has participated in national and international fairs, showcasing the beauty of Mozambican crafts to audiences in South Africa, USA, Denmark, Spain, Germany and, recently, at South African Fashion Week. Márcia’s commitment goes beyond her own brand. In 2010, she created Galeria Dathonga in Inhambane, providing a platform for other Mozambican and African artists to showcase their work.
Read moreIrina Samade, Founder and Designer, Rawá (Mozambique)
Startup Story
Irina Samade is the Founder and Designer of the Rawá brand in Mozambique. She has worked to build this brand for the past 4 years, and in addition to Rawá, she is also the Founder and Floral Designer of Frangipani Flores. She has worked in this area of business for 15 years and is now a 41 year old entrepreneur. Irina is passionate about flowers and the idea of being able to use natural resources in art, consciously using what nature offers and discards.
Read moreFatima Babakura
Lioness Weekender Cover Story
Timabee Inc, an accessory brand that redefines luxury in Africa and beyond
Fatima Babakura is the founder, chief executive officer and designer of Timabee, an accessories brand that “redefines luxury in Africa and beyond”. Timabee is a premium women’s accessories brand. Fatima started Timabee at the age of 19 and it has since grown to become a global brand with customers all over the world. Fatima holds a BSc Honours Commerce degree from Canada’s prestigious McMaster University. Fatima has won many awards which include being acknowledged as one of Nigeria’s Top 100 Most Inspiring Women, WEF’s Iconic Woman in 2017, and has been nominated for prestigious awards like Forbes 30 under 30 in 2022. Fatima launched the business in 2013.
Read moreMaureen Obaweya, founder and Creative Director, Morin.O Designs (Nigeria)
Startup Story
Maureen Obaweya is the Founder and Creative Director of Morin.O Designs in Nigeria. She is an award-winning designer whose initial career was in a pharmacy before taking an unchartered course. The Morin.O brand is a luxury brand focused on creating leather items and accessories for individuals with the aim to share African beauty, craftsmanship, and creativity with the world. Maureen established her brand in 2013 and opened her first store in Lagos in 2015. She has over 29 years of experience that cuts across arts, decor, gift company, pharmacies, and many more.
Read moreZainab Ashadu
Lioness Weekender Cover Story
Zashadu, an award-winning luxury and sustainable handbag design and manufacturing business in Nigeria
Zainab Ashadu is the founder and Creative Director of Zashadu Ltd, a renowned handbag brand founded in 2010 in Nigeria, a business which today employs 20 people. She is a seasoned entrepreneur and award winning Creative. Zainab’s business is focused on creating beautiful handcrafted, design led handbags in a slow and sustainable way. Her bags have are retailed internationally and have been worn by notable and powerful leaders such as Beyonce, and Chimamanda Adichie. In 2022, Zainab she was recognized by the Lagos State Government as one of the state’s 100 most influential women. She is also the founder of Harmonious Whole, a wellness and Intuitive Energy Healing enterprise set up in 2022.
Read morePam Samasuwo-Nyawiri
Lioness Launch
After 6 years off the design scene developing a framework around ‘Care in Design’ and ‘Putting People First’, a PhD and two years of design development, Vanhu Vamwe is back!! The collection designed by co-founder Pam Samasuwo-Nyawiri, together with husband and co-founder Simba Nyawiri is ‘MACRAME LUXE ON WHEELS’. The Multi Award Winning Brand has combined its love for storytelling, traditional craftsmanship and community to bring for the first time ‘A Made In Zimbabwe’, 100% Handcrafted Collection. During a pandemic, with impossibilities all round, Vanhu Vamwe established the first Macrame Community in Zimbabwe, bringing permanent employment, healing livelihoods and bringing hope to many families.
Read moreAbai Schulze
Lioness Weekender Cover Story
ZAAF, a luxury handcrafted leather and accessories brand creating economic opportunities for Africa’s artisans
Abai Schulze is the Founder and Creative Director of ZAAF, a collection of premium leather goods and accessories handcrafted by artisans across Africa. Her life journey has taken her from an orphanage in Addis Ababa to the United States and the rest of the world. Abai is committed to using her academic background in economics and fine arts from her alma mater George Washington University to create unique and practical expressions of beauty. Abai founded ZAAF in 2014 with the goal of creating economic empowerment to African artisans and a new perspective and standard of global luxury. Her vision is to create unique products people love and want to buy, as this is the most sustainable of approaching economic development.
Read moreFemi Olayebi, founder of FemiHandbags (Nigeria)
Lioness Weekender Cover Story
Femi Olayebi is a self-taught handbag and accessories designer, trainer, mentor and the creative force behind the eponymous FemiHandbags brand. A translator turned designer and manufacturer, her entrepreneurial journey started in 1992 when she tried her hands at making a diaper bag for her first daughter. Since then, she has poured all her energies into building her business, consistently pushing the boundaries and emerging as a leader in the Nigerian leather space. Renowned for her statement, colour-drenched pieces, Femi has received several awards, and in 2013, her business became a case study for MBA students at the prestigious Pan-Atlantic University in Lagos.
Read moreAkosua Afriyie-Kumi
Lioness Weekender Cover Story
Discerning buyers in some of the most cosmopolitan fashion capitals of the world are already familiar with the brand, A A K S, and its talented creative founder, Akosua Afriyie-Kumi. She regular exhibits at some of the most prestigious fashion and accessory showcase events around the world, always capturing the attention of the media, as well as enthusiastic followers and buyers.
Read moreLioness Launch
Creating unique accessories that resonate with customers looking for something that stands out from the crowd is what drives Patricia Vasco, founder of Mozambican brand Amorambique. This month sees her launching another beautiful collection of bags that are both eye-catching and original. Lionesses of Africa spoke to Patricia to find out more about this latest launch.
Read moreL-R: Anita Quansah and Femi Olayebi
AWARDS & ACCOLADES
The prestigious Fashion’s Finest Africa Awards 2019 have just taken place, and two leading women entrepreneurs from the Lionesses of Africa community have scooped the top two awards. Bag Designer of the Year 2019 went to Femi Olayebi, founder of Femi Handbags and Accessories of the Year 2019 went to Anita Quansah, founder of Anita Quansah London.
Read moreThis summer, the fabulous luxury handmade accessory brand from Ghana, AAKS, founded by entrepreneur Akosua Afriyie-Kumi, is collaborating with not one but three partners to launch an exciting new range of bags for the season.
Read morePetrina Auino-Mwandingi, founder of KOVA (Namibia)
Lovers of fine leather accessories in Namibia are now able to shop locally to buy beautifully designed and handcrafted handbags and other specialist products, thanks to the talented entrepreneur Petrina Auino-Mwandingi, founder of KOVA. She has created a premium leather accessory brand specially for the local Namibian market, and her customers are loving the end result.
Read moreOlubukola Asafa, founder of Oba Couture (Nigeria)
There is a growing interest right now in AfroLuxe, bespoke finely crafted luxury items all proudly designed and created here in Africa. Oba Couture, the brand created by Nigerian entrepreneur Olubukola Asafa, is a new name in the world of luxury leather accessory brands emerging from the African continent, to add to the list of those brands currently winning legions of fans around the world with their high-end, luxury products.
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