Book review
Adeolu Adewumi-Zer’s new book, Afro-Optimism Unleashed, is just what the African continent’s women entrepreneurs need right now during these challenging and uncertain times. For all those women business builders who are passionate about driving their African businesses forward, but feel like they’re stuck in neutral, this is the book for you.
Do you dream of a future where your African organization is not just a local success story, but a global phenomenon? For African SME founders and CEOs seeking to scale their businesses, Afro-Optimism Unleashed by Adeolu Adewumi-Zer offers a comprehensive guide to overcoming common challenges, building a strong leadership team, and achieving long-term success. Unlock the full potential of your African business with practical strategies, expert insights, and a proven roadmap to sustainable growth, empowering you to build a globally competitive enterprise and contribute to Africa’s bright future.
Read this book and learn how to:
Develop a comprehensive business strategy focused on scalability and sustainability
Assemble and champion a team that reflects the diversity of your target market and brings together a wide range of perspectives and experiences
Build trust and credibility by being transparent and authentic
Leverage a clear governance structure to protect and grow your business, regardless of its size
Drive market expansion by exploring networking and partnership opportunities
Author Quotes
If you’re an ambitious African like me, then this book is for you. If you have always pushed yourself to be number one, perhaps even going so far as to achieve that seeming pinnacle of business success – the title of CEO – then welcome.
While we Africans are known for our ambition, we’re also renowned for our resilience. To truly excel on this continent, we must fully leverage both qualities.
I’ve witnessed firsthand the potential of African markets. I’ve invested in promising ventures, led successful teams, and survived countless hurdles. My story is one of ambition, perseverance, and resilience, plus a deep-rooted belief in Africa’s ability to thrive on the global stage.
About the author
Adeolu Adewumi-Zer has been a global strategist and champion of African excellence for over twenty-five years. As the founder of ZER Consulting Africa, she empowers leaders and businesses across the continent to achieve sustainable growth and impact. Having spearheaded strategic initiatives across Africa, before leading a major financial institution in Nigeria, Adeolu has earned numerous accolades for her insights and unwavering commitment to excellence. A mother of two global Africans, her Afro-optimism extends beyond business, and she advocates for financial inclusion, gender equality, and quality education
Why LoA loves it…
Right now there is so much uncertainty in the global economy, and with that for many business owners comes a degree of pessimism, particularly on the African continent. But as the old saying goes, where there is uncertainty, there is also opportunity, so perhaps now is the time to harness a new type of optimism in business. Adeolu Adewumi-Zer’s new book, Afro-Optimism Unleashed, comes at a time when entrepreneurs are facing down innumerable challenges. She brings an invaluable source of optimism to the table, supported with inspirational story sharing, practical advice, and roadmaps to follow for those looking to achieve success on the African continent. In these uncertain and pessimistic times, we need a boost of Afro-Optimism to act as both a counter-balance and a source of new and more positive perspectives. —Melanie Hawken, founder & ceo, Lionesses of Africa