by Helena Naitsuwe Amadhila
An image reflects the business. It is a mirror through which customers will see your business. A mirror provides a visual image which would be visualized in customers eyes. It is an identity to differentiate your business from all other businesses. The differentiation will enable your business to be reckoned with. Therefore, your business image places your business in a great competitive advantage through visual identification which could be easily differentiated from other businesses.
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