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Overcoming The Fear of Failure as an Entrepreneur

November 8, 2024 Melanie Hawken

by Catia Mondlane 

The fear of failure is one of the greatest obstacles many entrepreneurs face. Whether at the beginning of their journey or during critical moments of growth, this fear can paralyse, undermine confidence, and even prevent great ideas from moving forward. However, learning to overcome this fear is essential for achieving business success. Let’s explore how you can tackle this feeling and turn it into a driving force for your entrepreneurial journey.

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In Guest Blog Tags Catia Mondlane, PT, Fear
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How to turn your fear into fuel for entrepreneurial success

May 4, 2024 Melanie Hawken

by Thembe Khumalo

Sometimes when you’ve taken a big leap, you are so conscious of the magnitude of what you’ve done that you don't think you can or should take any more major steps. That was me after leaving home at 22 years old - I was so determined to make my life work and validate the choices I had made, that I found it difficult to think beyond my immediate activities. This kind of paralysis can also hit entrepreneurs in the early stages of building their business, particularly when a huge risk has been taken to get to the start-up stage.

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In Guest Blog Tags Thembe Khumalo, Fear, Entrepreneurial Mindset
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Unlocking Your Potential: Sales as a Career

February 4, 2024 Melanie Hawken

by Margaret Hirsch

No one has ever taken selling as a subject at school, yet over 90% of all business involves selling of one kind or another. When you hear the word salesman what usually comes to mind is a slick looking, fast talking, slimy person who is trying to take your hard-earned money from you. Well today and especially at Hirsch's Homestore, nothing could be further from the truth. Our salespeople are very kind, considerate people and they are known as "professional solution finders.” All day is spent finding solutions to other people’s problems.  Be it from the perfect piece of toast for breakfast, to the most cost-efficient washing machine for a family of two, or ten; to the latest fridge/freezers which actually send you a message when your food is about to expire or run out! We have to know the model numbers, the features and benefits and of course the prices!

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In Guest Blog Tags Margaret Hirsch, Entrepreneurial Mindset, Fear
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Is Fear Holding You Back from Living the Life of Your Dreams?

January 21, 2024 Melanie Hawken

by Margaret Hirsch

The only thing holding you back from living the life of your dreams is FEAR. Now fear comes in many different forms. I always tell my team members that it can either be:

False Evidence Appearing Real … or… Forget Everything And Run

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In Guest Blog Tags Margaret Hirsch, Entrepreneurial Mindset, Fear
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5 Types of fears that were holding me back in building my personal brand

July 31, 2022 Melanie Hawken

by Naike Moshi

Like many of you, fear is not a stranger in our lives. Fear is a powerful force that can keep us from achieving our goals and live to our fullest potential. Is fear holding you back in pursuing your goals and dreams? Is fear holding you back in trying new things? Do you make excuses when it comes to start building your brand? If the response is YES, to above questions, you are not alone. I was like that and am still a work in progress.

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In Guest Blog Tags Naike Moshi, Personal Brand, Fear
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A Life Worth Living  

February 6, 2022 Melanie Hawken

by Elizandra dos Santos

Living is the biggest challenge that human beings face, and most of them exist and are driven by the feeling of fear. Fear is not bad if it is used as a feeling that moves us to take action, which is not the case I am referring to in this article. I speak of fear as a paralyzing feeling, a feeling that makes us uneasy, no matter if it is in our imagination or real facts.

Read more
In Guest Blog Tags Elizandra Dos Santos, Fear
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Quote of the Day by Marta Mulongo

January 19, 2021 Melanie Hawken
Marta Mulongo, founder, MM Coaching (Mozambique)

Marta Mulongo, founder, MM Coaching (Mozambique)

“I get satisfaction when I see women move out of their comfort zone, face their fears, and create a life full of purpose”

Marta Mulongo, founder, MM Coaching (Mozambique)

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In Quote of the Day Tags Fear
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Entrepreneur Advice from Krystal Bella Shabani / Learn to conquer fear

November 4, 2020 Melanie Hawken
Krystal Bella Shabani, founder of Krysbel Designs (Burundi)

Krystal Bella Shabani, founder of Krysbel Designs (Burundi)

Learn to conquer fear!…

“Fear is one of the major barriers for young women to start a business. My advice would be that, in business, failure will be their best friend. So, they should start getting used to that.”

Krystal Bella Shabani, founder of Krysbel Designs (Burundi)

Read more
In Entrepreneur Advice Tags Fear, Failure
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Entrepreneur Advice from Nereyda Ah-Hoy / Become the best version of yourself

June 1, 2020 Melanie Hawken
Nereyda Ah Hoy, writer, author & founder of Indika platform and digital magazine (Mozambique)

Nereyda Ah Hoy, writer, author & founder of Indika platform and digital magazine (Mozambique)

Become the best version of yourself...

“Bet on Self-Knowledge! Overcome your fears and become the best version of yourself.”

Nereyda Ah Hoy, writer, author & founder of Indika platform and digital magazine (Mozambique)

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In Entrepreneur Advice Tags Self-development, Fear
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Entrepreneur Advice from Tshiamiso Kgomanyane: Don’t let fear hold you back

March 27, 2020 Melanie Hawken
Tshiamiso Kgomanyane, founder of SHE Legal Co. (South Africa)

Tshiamiso Kgomanyane, founder of SHE Legal Co. (South Africa)

Don’t let fear hold you back….

“Don't let fear get the better of you. Because in as much as we want to be perfect in everything that we do, the mistakes we make shouldn't make us fearful to try again, they should fuel us to keep going and do better.” 

Tshiamiso Kgomanyane, founder of SHE Legal Co. (South Africa)

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In Entrepreneur Advice Tags Fear
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Entrepreneur Advice from Tania Tome: Don’t be afraid

January 10, 2020 Melanie Hawken
Tania Tome, founder of Ecokaya (Mozambique)

Tania Tome, founder of Ecokaya (Mozambique)

Don’t be afraid….

“Don’t be afraid to be afraid, have the courage to face fear, and jump - there are lots of great things that happen when we decide to take risks. Take small steps and actions, instead of waiting for the right moment, you only make this walk learning by doing.”

Tania Tome, founder of Ecokaya (Mozambique)

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In Entrepreneur Advice Tags Fear
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Why You Must Feel The Fear And Do It Anyway

November 3, 2019 Melanie Hawken
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by Saajidah Esat

I was inspired to write this article because of a book I am reading (for the second time). The title of the book is ‘Feel The Fear And Do It Anyway’ by Susan Jeffers. Fear comes up in our lives regularly and contrary to the belief that feeling fearful is a sign of weakness or lack of courage, this book enforces the fact that fear is a very normal emotion. It also offers great tips on how to act in spite of fear, when you are most likely to experience fear and a unique perspective on turning pain into power. 

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In Guest Blog Tags Saajidah Esat, Fear
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Quote of the Day by Lorna Rutto

August 29, 2019 Melanie Hawken
Lorna Rutto, CEO and co-founder of EcoPost (Kenya)

Lorna Rutto, CEO and co-founder of EcoPost (Kenya)

“Success begins with a will. Go out there. Start something. Be fearless!”

Lorna Rutto, CEO and co-founder of EcoPost (Kenya)

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In Quote of the Day Tags Fear
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Be your own permission agent 

July 27, 2019 Melanie Hawken
Start.png

by Lori Milner: author, entrepreneur, thought leader and founder of Beyond the Dress

Back in 2012, I knew I wanted to write a book that included interviews of amazing women to share their stories and insights. I didn’t know where to begin so I called Mandy Wiener, a well-known journalist. I had worked with her earlier that year on an event and reached out to her for advice. She was extremely helpful and at the end of coffee, I asked her which voice recorder she uses for her interviews. 

Read more
In Guest Blog Tags Lori Milner, Fear
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Quote of the Day by Nira Sklair

April 5, 2019 Melanie Hawken
Nira Sklair, founder of Nira Sklair Photography (South Africa)

Nira Sklair, founder of Nira Sklair Photography (South Africa)

“Do not stop - envision yourself where you want to be. Pack only of the best ingredients, and never fear the mountain.”

Nira Sklair, founder of Nira Sklair Photography (South Africa)

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In Quote of the Day Tags Fear
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Entrepreneur Advice from Yvonne Manyiki: Face your fears

September 6, 2018 Melanie Hawken
Yvonne Manyiki, founder of Dimzique Enterprise (South Africa)

Yvonne Manyiki, founder of Dimzique Enterprise (South Africa)

Face your fears....

"We all have dreams and talents, but fear always stands in the way of many people. My advice is to take the first move by starting small, face your fears, believe in God and in yourself and you will succeed."

Yvonne Manyiki, founder of Dimzique Enterprise (South Africa)

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In Entrepreneur Advice Tags Fear
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Entrepreneur Advice from Cecilia Mnisi: Don't let fear stop you

April 20, 2018 Melanie Hawken
Cecilia Mnisi, founder of MMJ Interpretation Services (South Africa)

Cecilia Mnisi, founder of MMJ Interpretation Services (South Africa)

Don't let fear stop you....

"Do not let fear stop you from achieving your dreams. Associate yourself with people who are already in the industry that you are interested in and learn from them."

- Cecilia Mnisi is the founder of MMJ Interpretation Services, a Gauteng-based Interpreting and Translation Company in South Africa. The company specializes  in Interpreting, Translation, Transcriptions, Recordings and Minute taking. Cecilia graduated from the University of Witwatersrand in 2002 and is a qualified Legal Interpreter and Translator. She registered the business in 2011 and operated on a part-time basis until she resigned from her full time job in 2014 to pursue the business full-time. Cecilia has attended the Branson Centre of Entrepreneurship and is accredited as a Women Business Enterprise (WBE) through WE Connect International in South Africa.

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In Entrepreneur Advice Tags Fear
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Quote of the Day by Deborah Sawyerr

January 17, 2018 Melanie Hawken
Deborah Sawyerr, founder of Sawyerrs’ House (Nigeria). 

Deborah Sawyerr, founder of Sawyerrs’ House (Nigeria). 

“Feel the fear but do it anyway.”

- Deborah Sawyerr, founder of Sawyerrs’ House (Nigeria)

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In Quote of the Day Tags Fear
Comment

Quote of the Day by Divine Ndhlukula

November 22, 2017 Melanie Hawken
Divine Ndhlukula, Founder and Managing Director of SECURICO

Divine Ndhlukula, Founder and Managing Director of SECURICO

"Conquer your fears as that is what enslaves most women."

- Divine Ndhlukula founder of SECURICO Security Services (Zimbabwe)

Read more
In Quote of the Day Tags Fear
Comment

Entrepreneur Advice from Marie-Noelle Elissac-Foy: Do not be afraid

November 6, 2017 Melanie Hawken
Marie-Noelle Elissac-Foy, founder of The Talent Factory (Mauritius)

Marie-Noelle Elissac-Foy, founder of The Talent Factory (Mauritius)

Do not be afraid...

"Do not be afraid to try. Do not be afraid to fail. Do not be afraid to ask for help. Find your added value and build your service offering on it. It is worth it!"

- Marie-Noelle Elissac-Foy is the founder of The Talent Factory, a boutique Public Relations consultancy in Mauritius. Marie-Noelle leads a consultancy business that specialises in crafting tailor-made Public relations & Communication solutions for businesses, SMEs, and start-ups. Before launching her company she worked in the media industry for over 10 years at La Sentinelle, one of the most important media groups of the Island. As Chief Editor, she managed various publications and editorial teams and also created Essentielle, a glossy women's magazine.

Read more
In Entrepreneur Advice Tags Fear
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Older Posts →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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