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The upside of mistakes: how failing forward helps you serve customers better

June 10, 2023 Melanie Hawken

by Catia Mondlane 

Everyone makes mistakes, but not everyone knows how to use them to their advantage. When it comes to customer service, failing forward can actually help you serve your customers better. Failing forward means taking risks and making mistakes but learning from those mistakes and using them as opportunities for growth. It's about embracing the learning process and not being afraid to try new things.

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In Guest Blog, Portuguese Content Tags Catia Mondlane, Failure, PT
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Losing Your Job or Income Can Be Hugely Crippling

October 9, 2021 Melanie Hawken
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by Paula Quinsee

So many people’s jobs have been impacted financially by the pandemic either by having to take salary cuts, being made redundant due to the financial impact on business, or sadly business having to close down because they just couldn’t find a way to keep their doors open anymore.

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In Guest Blog Tags Paula Quinsee, Self-development, Failure
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Quote of the Day by Kah Walla

August 30, 2021 Melanie Hawken
Kah Walla, founder, STRATEGIES! (Cameroon)

Kah Walla, founder, STRATEGIES! (Cameroon)

“It is how well you learn from your failure and how quickly you recover from it that will build your success.”

Kah Walla, founder, STRATEGIES! (Cameroon)

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In Quote of the Day Tags Kah Walla, Failure
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Fail Your Way to Success!

August 22, 2021 Melanie Hawken
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by Nontobeko Mbuyane

It’s such a pity that we are so obsessed with living up to expectations that we can deny ourselves the permission to take chances. So many people are afraid of risk and often are paralyzed by the fear of failure. Sadly, this robs us of our creativity and moments of spontaneity that are often the source of our greatest triumphs. And although some may view failure as the end of the road, it’s far from being an absolute.

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In Guest Blog Tags Nontobeko Mbuyane, Failure
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Failure is not death!

July 16, 2021 Melanie Hawken

by Nandi Odri Usher

In 2017, I came across an Instagram quote posted by South African actress, MC and presenter, Simphiwe Ngema, that read: “When you’ve failed many times before, you overcome the fear of failure because you realize that failure is not death,” by Pastor Given Ngema. I must have read it 5/6 times, trying to process these words and understand them.

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In Guest Blog Tags Nandi Odri Usher, Failure
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The thief called discouragement

December 11, 2020 Melanie Hawken
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by Tlholo Mabelane

Do entrepreneurs fail because they are discouraged, or are they discouraged because they fail? Well, for many of us when we embark on our journeys towards our goals and dreams we go in with what feels like a healthy sense of sober understanding that it will be an all-encompassing journey. We expect to have challenging days, we don’t anticipate a silver spoon feeding, and are ready to put in the work. We hold a posture of possibility and we do what we can as best as we can.

Read more
In Guest Blog Tags Tlholo Mabelane, Entrepreneurial Mindset, Failure
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Entrepreneur Advice from Krystal Bella Shabani / Learn to conquer fear

November 4, 2020 Melanie Hawken
Krystal Bella Shabani, founder of Krysbel Designs (Burundi)

Krystal Bella Shabani, founder of Krysbel Designs (Burundi)

Learn to conquer fear!…

“Fear is one of the major barriers for young women to start a business. My advice would be that, in business, failure will be their best friend. So, they should start getting used to that.”

Krystal Bella Shabani, founder of Krysbel Designs (Burundi)

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In Entrepreneur Advice Tags Fear, Failure
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Entrepreneur Advice from Christelle Kwizera / Accept that mistakes are part of the journey

November 3, 2020 Melanie Hawken
Christelle Kwizera, founder, Water Access Rwanda (Rwanda)

Christelle Kwizera, founder, Water Access Rwanda (Rwanda)

Accept that mistakes are part of the journey!…

“My advice for all ladies starting up is to go for it and accept with grace and humility that failure and mistakes are just one part of a journey.”

Christelle Kwizera, founder, Water Access Rwanda (Rwanda)

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In Entrepreneur Advice Tags Failure
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Entrepreneur Advice from Natacha Nduwimana / Natacha Nduwimana

September 2, 2020 Melanie Hawken
Natacha Nduwimana, founder, Jelim Premier Events (Rwanda)

Natacha Nduwimana, founder, Jelim Premier Events (Rwanda)

Keep focused on your vision!…

“The big deal is not that you failed, it’s whether you stayed there and faced your journey towards your vision.”

Natacha Nduwimana, founder, Jelim Premier Events (Rwanda)

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In Entrepreneur Advice Tags Failure
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Entrepreneur Advice from Nondumiso Zendile / Keep moving forward

August 3, 2020 Melanie Hawken
Nondumiso Zendile, founder, Kingsworth Civils and Construction Pty Ltd (South Africa)

Nondumiso Zendile, founder, Kingsworth Civils and Construction Pty Ltd (South Africa)

Keep moving forward!…

“When you fall get up, pick up the pieces and move forward. It is like trial and error.”

Nondumiso Zendile, founder, Kingsworth Civils and Construction Pty Ltd (South Africa)

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In Entrepreneur Advice Tags Failure
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Quote of the Day by Laura Camacho

July 15, 2020 Melanie Hawken
Laura Camacho, founder, Mixonian Institute (USA)

Laura Camacho, founder, Mixonian Institute (USA)

“Your particular failure has the seeds of future success. Don’t forget to nurture them.”

Laura Camacho, founder, Mixonian Institute (USA)

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In Quote of the Day Tags Failure
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Quote of the Day from Lilly Alfonso

May 25, 2020 Melanie Hawken
Lilly Alfonso, founder, Lilly Alfonso, Malawi

Lilly Alfonso, founder, Lilly Alfonso, Malawi

“Failures make you unique, so use them and turn them into positives.”

Lilly Alfonso, founder, Lilly Alfonso, Malawi

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In Quote of the Day Tags Failure
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Entrepreneur Advice from Laura Camacho / Take a calculated risk

May 21, 2020 Melanie Hawken
Laura Camacho, founder, Mixonian Institute (USA)

Laura Camacho, founder, Mixonian Institute (USA)

Take a calculated risk…

“When you get things wrong, you learn. Be sure to congratulate yourself on trying something, on getting out of your comfort zone and taking the calculated risk. Not everyone does that and your failure is testament to your personal courage.”

Laura Camacho, founder, Mixonian Institute (USA)

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In Entrepreneur Advice Tags Failure
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Quote of the Day by Lufuno T. Khorommbi

April 8, 2020 Melanie Hawken
Adv. Lufuno T Khorommbi, founder, Orizur Consulting Enterprise (South Africa)

Adv. Lufuno T Khorommbi, founder, Orizur Consulting Enterprise (South Africa)

“Failures are part of the journey. As a result, do not allow yourself to dwell on your failures - fail forward!”

Adv. Lufuno T Khorommbi, founder, Orizur Consulting Enterprise (South Africa)

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In Quote of the Day Tags Failure
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Entrepreneur Advice from Lilly Alfonso: Know yourself

October 11, 2019 Melanie Hawken
Lilly Alfonso, founder of Lilly Alfonso (Malawi)

Lilly Alfonso, founder of Lilly Alfonso (Malawi)

Know yourself...

"... it is important to know yourself. Understand and believe in your dreams. Give yourself room to research and plan for whatever you are dreaming of venturing into. Giving up isn’t the only way if things get tough ahead. Challenges build you up, and so does criticism. Failures make you unique, so use them and turn them into positives."

Lilly Alfonso, founder of Lilly Alfonso (Malawi)

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In Entrepreneur Advice Tags Dream, Failure, Self Belief
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Maximize Your Failures

September 15, 2019 Melanie Hawken
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by Laura Camacho

You know failure is part of success, but what is the best way to get the most benefit from those painful and maybe embarrassing mistakes? 

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In Guest Blog Tags Laura Camacho, Failure
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Entrepreneur Advice from Chinwe Ohajuruka: Success and failure

December 13, 2018 Melanie Hawken
Chinwe Ohajuruka, founder and CEO of Comprehensive Design Services (Nigeria)

Chinwe Ohajuruka, founder and CEO of Comprehensive Design Services (Nigeria)

Success and failure…

“Every entrepreneur will experience both success and failure along the way. I try to use success as a springboard for even greater success and likewise learn from failure, and use it to leverage success going forward.”

Chinwe Ohajuruka, founder and CEO of Comprehensive Design Services (Nigeria)

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In Entrepreneur Advice Tags Success, Failure
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Quote of the Day by Shamila Ramjawan

February 22, 2018 Melanie Hawken
Shamila Ramjawan, co-founder of Famram Solutions (South Africa)

Shamila Ramjawan, co-founder of Famram Solutions (South Africa)

"Take calculated risks and get rid of the fear of failure symptom because hard work eventually pays off.”

- Shamila Ramjawan, co-founder of Famram Solutions (South Africa)

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In Quote of the Day Tags Failure
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Quote of the Day by Mariana Agness Francisco Eria

February 20, 2018 Melanie Hawken
Mariana Agness Francisco Eria, founder of House Of Agness (Mozambique)

Mariana Agness Francisco Eria, founder of House Of Agness (Mozambique)

“The mistakes along the way are going to be the bricks to build the foundation of your business.”

- Mariana Agness Francisco Eria, founder of House Of Agness (Mozambique)

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In Quote of the Day Tags Failure
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Entrepreneur Advice from Chule Gobodo: Give yourself permission to fail

February 15, 2018 Melanie Hawken
Chule Gobodo, co-founder of Brainbow Conscious Creatives (South Africa)

Chule Gobodo, co-founder of Brainbow Conscious Creatives (South Africa)

Give yourself permission to fail…

“Just start. Even if you fail big that's okay, give yourself permission to fail. If you don't you won't take risks and push your boundaries. Love yourself and make sure you nourish yourself and your relationships. Your family and friends are stakeholders, giving you the space to build.”

- Chule Gobodo is the co-founder of Brainbow Conscious Creatives, a South African film-maker connecting consumers and brands through visual storytelling. Her company is the only youth, female black owned boutique creative story agency in South Africa, specializing in using storytelling as a brand activism tool. This graduate of motion picture studies is constantly on the look out for the perfect story that is able to best create a connection between her client and their customers. Read Chule’s startup story.

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In Entrepreneur Advice Tags Failure, Entrepreneurial Mindset
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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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