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What is that Secret Ingredient that is always in your Entrepreneurial Journey?

May 19, 2024 Melanie Hawken

by Yolanda Matine

I often compare my entrepreneurial journey to all the magic that happens in the kitchen. The kitchen is the heart of a home, the same way that finding a problem to solve is at the centre of beginning an entrepreneurial journey. The kitchen is where creativity rises, passion flourishes, and hard work comes together to create delicious meals, just as in Ejourneys where innovative ideas, dedication, and perseverance combine to build a thriving venture.

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In Guest Blog Tags Yolanda Matine, Entrepreneurial Mindset, Self Belief, PT
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Taking the leap – boldly paving the way to represent world-class brands

April 26, 2024 Melanie Hawken

by Yolanda Matine

When I decided that I was turning my gift (cooking) into a business, every social media page I navigated into started showing me how the world of lunchboxes is so advanced in other places beyond Mozambique where we only have one well-referenced brand.

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In Guest Blog Tags Yolanda Matine, Entrepreneurial Mindset, Self Belief, PT
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Confidence - learn to trust your instincts and never lose yourself

April 3, 2022 Melanie Hawken

by Brigette Mashile

The other day I was wondering why I am more comfortable to work with a lot of people today; and also why I am able to tackle any type of garment presented to me? In the beginning, in 2014, at age 27 I was more cautious, hesitant, and simply scared. Every enquiry I received, I had to analyze if it was something I had done before. Today my answer to the question, ‘Can you do this?’ is almost automatic. I believe I will be able to deliver on most challenges. That I think is confidence!

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In Guest Blog Tags Brigette Mashile, Entrepreneurial Mindset, Self Belief
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Confidence - 5 Tips to increase believing and trusting yourself

April 3, 2022 Melanie Hawken

by Anja van Beek, Talent Strategist, Leadership & HR Expert and Executive Coach

As an entrepreneur, I’m certain that we can all relate to the emotional roller coaster of ups and downs. One day you are so excited that you have started your business. You are on purpose making a meaningful impact in the world and the next day you feel like you made the wrong choice, especially if the target for the month is behind. The following day, you land a big new client and you feel energized and happy that you’re not working for a boss.

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In Guest Blog Tags Anja van Beek, Self Belief, Entrepreneurial Mindset
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Keep the Faith and Hold your Head High 

December 24, 2021 Melanie Hawken

by Sibongile Mtsabe

Better ideas, solutions, and innovations are inside of you. When you were born, you were born to impact others. It is up to you to discover your talents and work on them to grow and be better, day by day.

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In Guest Blog Tags Sibongile Mtsabe, Self Belief
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5 Visibility mistakes women make in the workplace and how to solve them 

November 13, 2021 Melanie Hawken

by Naike Moshi

In today’s competitive corporate world, being good at your job isn’t enough. Women often lose out on opportunities because key stakeholders are unaware of the work they do, even though they are star performers and work very hard.

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In Guest Blog Tags Naike Moshi, Self-development, Self Belief
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Are Your Beliefs Serving You?

September 11, 2021 Melanie Hawken
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by Kathy Mann

My area of expertise is stress management. However, I don’t focus on the typical lifestyle interventions that many others focus on: deep breathing, exercise and meditation. These certainly work and I incorporate them into my own life as part of my stress management strategies, but this is only part of the picture.

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In Guest Blog Tags Kathy Mann, Self Belief
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Entrepreneur Advice from Salma Abdulai / Believe in yourselves

September 6, 2021 Melanie Hawken
Salma Abdulai, co-founder and ceo, AMAATI Company Ltd (Ghana)

Salma Abdulai, co-founder and ceo, AMAATI Company Ltd (Ghana)

Believe in yourselves!…

“The time to start is now, the world is waiting for your innovations to liberate us from some of the most difficult challenges we are facing in Africa. You should believe in yourselves; it will make all the difference.”

Salma Abdulai, co-founder and ceo, AMAATI Company Ltd (Ghana)

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In Entrepreneur Advice Tags Salma Abdulai, Self Belief
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Self confidence

April 11, 2021 Melanie Hawken
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by Altina de Jesus Lisboa

It is well known that we do not always have good days, there are those bad days too. Days that seem like nothing is going to work, a pile of work to do, that call to be answered, and a lot of problems to solve. Yes, there are those days, days when we feel like a complete failure, days that arise with the thought of wanting to go back, days that seem like business is not going ahead. For those days: Relax and believe.

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In Guest Blog Tags Altina de Jesus Lisboa, Self Belief
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Entrepreneur Advice from Monica Musonda / Start small and keep learning

January 25, 2021 Melanie Hawken
Monica Musonda, founder, Java Foods (Zambia)

Monica Musonda, founder, Java Foods (Zambia)

Start small and keep learning!…

“It will be hard, not all pieces will be in place, but believe in yourself and your passion and START!.”

Monica Musonda, founder, Java Foods (Zambia)

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In Entrepreneur Advice Tags Monica Musonda, Self Belief
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Quote of the Day by Martine Irakoze

August 4, 2020 Melanie Hawken
Martine Irakoze, serial entrepreneur and writer, (Burundi)

Martine Irakoze, serial entrepreneur and writer, (Burundi)

“Believing in your strong African female heritage can help you brave entrepreneurship fearlessly.”

Martine Irakoze, serial entrepreneur and writer, (Burundi)

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In Quote of the Day Tags Self Belief
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Quote of the Day by Annette Cassy

July 10, 2020 Melanie Hawken
Annette Cassy, Founder, Kidz Kare Centro Médico Infanto-Juvenil (Mozambique)

Annette Cassy, Founder, Kidz Kare Centro Médico Infanto-Juvenil (Mozambique)

“Believe in yourself! No one will have a vision of your dream better than you.”

Annette Cassy, Founder, Kidz Kare Centro Médico Infanto-Juvenil (Mozambique)

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In Quote of the Day Tags Self Belief
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Quote of the Day by Claire Holden

July 6, 2020 Melanie Hawken
Claire Holden, Empowerment Coach (South Africa)

Claire Holden, Empowerment Coach (South Africa)

“Positive beliefs, produce positive action, that generate positive results.”

Claire Holden, Empowerment Coach (South Africa)

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In Quote of the Day Tags Self Belief, Entrepreneurial Mindset
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Entrepreneur Advice from Snoekie Mabena-Saleh / Believe in yourself!

July 2, 2020 Melanie Hawken
Snoekie Mabena-Saleh, Founder and Director, S.MAB GROUP (South Africa)

Snoekie Mabena-Saleh, Founder and Director, S.MAB GROUP (South Africa)

Believe in yourself!…

“Know where to focus based on your capabilities and strengths, hold yourself responsible and accountable in acts in your business. Never fear to ask for assistance from your stakeholders (banks and associations related to your industry). Never be afraid to fail for failure exposes you to learning. Believe in yourself.”

Snoekie Mabena-Saleh, Founder and Director, S.MAB GROUP (South Africa)

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In Entrepreneur Advice Tags Self Belief
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Entrepreneur Advice from Phillipa Geard / Put aside self-doubt!

May 26, 2020 Melanie Hawken
Phillipa Geard, founder, RecruitMyMom, (South Africa)

Phillipa Geard, founder, RecruitMyMom, (South Africa)

Put aside self-doubt!…

“Every day you have to decide to put aside self-doubt and choose self-belief if you are going to make a success of your business.”

Phillipa Geard, founder, RecruitMyMom, (South Africa)

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In Entrepreneur Advice Tags Self Belief
Comment

Quote of the Day by Jess Henrich

May 15, 2020 Melanie Hawken
Jess Henrich, founder, A Mari Ocean Gin (South Africa)

Jess Henrich, founder, A Mari Ocean Gin (South Africa)

“Believe in yourself, we women are resilient and creative beings - you can do anything you set your mind to.”

Jess Henrich, founder, A Mari Ocean Gin (South Africa)

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In Quote of the Day Tags Self Belief
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Own your self-belief 

April 6, 2020 Melanie Hawken
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by Lori Milner

I took my daughter to a friend’s 5th birthday party. There was a magician there to perform for the kids and afterwards he gave out his business card to the parents. On the front of the card in big bold letters it said ‘The cleverest magician in the world’. What I loved about the card was the boldness of it – yes, he is a magician and is meant to be slapstick and silly. But let’s stop and reflect for a moment.

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In Guest Blog Tags Lori Milner, Self Belief
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Entrepreneur Advice from Cidia Chissungo: Believe in yourself

March 26, 2020 Melanie Hawken
Cidia Chissungo, founder of Gillipe (Mozambique)

Cidia Chissungo, founder of Gillipe (Mozambique)

Believe in yourself…

“The world prepares women to resist many things but never to follow their own dreams. Yet we have the power to change the world - we simply have to believe in ourselves and also work hard to make those dreams a reality.” 

Cidia Chissungo, founder of Gillipe (Mozambique)

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In Entrepreneur Advice Tags Self Belief
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Entrepreneur Advice from Kulani Shiluvane: Hold on to your self-belief

March 17, 2020 Melanie Hawken
Kulani Shiluvane, founder of Shiluvah (South Africa)

Kulani Shiluvane, founder of Shiluvah (South Africa)

Hold on to your self-belief…

“In business, like in life, it is important to hold to yourself when there is nothing and no one to hold on to. Ignore the negativity from any and all directions, and rather fuel that fire that got you going in the first place.”

Kulani Shiluvane, founder of Shiluvah (South Africa)

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In Entrepreneur Advice Tags Self Belief
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Entrepreneur Advice from Adetutu Adekunle: Learn the ropes well

January 9, 2020 Melanie Hawken
Adetutu Adekunle, founder Bibi’s GrillHouse and Bibi’s Cottage Catering (Nigeria)

Adetutu Adekunle, founder Bibi’s GrillHouse and Bibi’s Cottage Catering (Nigeria)

Learn the ropes well….

“Believe in yourself. Know you can do it, learn the ropes of your business. You need it to succeed. Be dogged and consistent.”

Adetutu Adekunle, founder of Bibi’s GrillHouse and Bibi’s Cottage Catering (Nigeria)

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In Entrepreneur Advice Tags Self Belief
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Older Posts →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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