• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Confidence - 5 Tips to increase believing and trusting yourself

April 3, 2022 Melanie Hawken

by Anja van Beek, Talent Strategist, Leadership & HR Expert and Executive Coach

As an entrepreneur, I’m certain that we can all relate to the emotional roller coaster of ups and downs. One day you are so excited that you have started your business. You are on purpose making a meaningful impact in the world and the next day you feel like you made the wrong choice, especially if the target for the month is behind. The following day, you land a big new client and you feel energized and happy that you’re not working for a boss. 

Where does confidence fit in? Having a healthy level of self-confidence can help you become more successful in your business and personal life. And to add, there is a difference between confidence and arrogance!

Self-confidence means trusting your own judgement, abilities and competence. For me it simply means understanding that the quality of my thinking = the quality of my success. Self-confidence has a big impact on how others perceive you. Especially as you only have a seven second period to make an impression when meeting someone for the first time. 87% of what our brain absorb is visual, 9% is from what we hear, only 4% is through other senses. The words we use is therefore less important than your body language when meeting prospective clients.

Here are 5 steps that will boost your self confidence

1. Start celebrating other’s successes; stop comparing yourself to them.

One of the biggest lessons in my journey as an entrepreneur was to stop comparing myself with associates or other profiles I see on social media and in my network. Embrace an abundance mindset and know there is sufficient work for all. More importantly, you have a unique offering and don’t damper your sparkle by choosing jealousy over collaboration. The magic will start when you are open to celebrating women’s successes and cheering them on from the side. 

2. Nurture risk-taking and willingness to fail instead of seeing failures as a weakness

Failure should be reframed and not seen as a negative trait or weakness. A study done by Sage, found that 26% of women who did not own a business were “not afraid to take a risk” compared to 43% who owned a business. You might argue that it is due to business owners having so much to lose and can’t afford to take too many risks. We need to find the balance. Being risk-averse can dampen your business growth. On the flipside, being too risk-tolerant can also negatively impact your business. Find the balance at an appropriate risk-taking point. Have a growth mindset where you learn when a risk doesn’t work out. Always remember to seek input from mentors before taking a risk and try different strategies when something didn’t work out. Do many small experiments and tweak until it is successful.

3. Practice self-compassion and do positive self-talk (daily!)

We underestimate the power of our words. When setting goals, we teach people to use words like “I commit to…”, or “I promise to…”, instead of “I wish…”. Similarly, we need to be mindful of how you speak about yourself. The neuroscientist says, “What the brain thinks, the body believes”. So, the next time you say “that was stupid of me” reframe the words to something different.

4. Surround yourself with successful people.

According to research by social psychologist Dr. David McClelland of Harvard, [the people you habitually associate with] determine as much as 95% of your success or failure in life. What an insight! This can have important consequences when you consider who you spend most of your time with.  Do you spend time with people that you admire, that is aligned to your values and walk the talk when it comes to building a business or leading by example? Or do you interact with people that complain most of the time, whose work ethic behaviour is questionable or people not taking pride in their work? Consider if you need to reassess their role in your life.  

5. Increase your D.O.S.E of feel-good chemicals through exercise & movement

This is not new. We all know the impact of exercising on our bodies and brains. Do you have habits in place to increase your natural daily D.O.S.E or do you need to create new daily habits?

Final thoughts

I love Amy Cuddy’s Ted talk. She elaborates why your body language can shape you and suggest a power pose you can use. I challenge you to do the power pose every morning and see if you experience a difference in your confidence levels. 


Anja van Beek is a Talent Strategist, Leadership Expert and Coach. This ex-Sage HR Director founded her own consulting and coaching business in 2017. She now partners and consults with leaders and HR teams on all people-related aspects with a specific focus on adopting an agile mindset integrating agile principles and practices. Anja is a leadership coach and an expert in supporting teams to remain relevant and thrive in the future of work. She is a facilitator focusing on leadership development, mentoring and change management. In her career she establishes the HR department and was HR director when the company won the acclaimed Deloitte Best Company to Work For, three times. Anja is a regular thought leader on prominent HR and business news outlets; guest speaker on 702 & Cape Talk’s World of Work feature. She is an International speaker and a confirmed speaker at ATD 2020, world’s largest, most comprehensive event for talent development and learning professionals, talking about the Future of Work and Agile Leadership. Anja has a BComm (Hons) degree in Industrial Relations, she has an international ICF accredited coaching qualification and is a Neurozone Practitioner. In 2018 Anja became one of the first worldwide to be authorised as an Agile Talent professional and authorised instructor.

More articles by Anja

Featured
HR Trends for 2024; Beyond Bots and Degrees
Feb 25, 2024
HR Trends for 2024; Beyond Bots and Degrees
Feb 25, 2024
Feb 25, 2024
Travel as Therapy - Embracing Adaptability and Growth on the Road
Dec 30, 2023
Travel as Therapy - Embracing Adaptability and Growth on the Road
Dec 30, 2023
Dec 30, 2023
6 tips for responding to a heated argument in the workplace
Nov 11, 2023
6 tips for responding to a heated argument in the workplace
Nov 11, 2023
Nov 11, 2023
Setting healthy boundaries in the hybrid world of work
Nov 4, 2023
Setting healthy boundaries in the hybrid world of work
Nov 4, 2023
Nov 4, 2023
10 ways leaders can help team members adjust to change
Oct 27, 2023
10 ways leaders can help team members adjust to change
Oct 27, 2023
Oct 27, 2023
Taking the pain out of payroll with six simple steps
May 20, 2023
Taking the pain out of payroll with six simple steps
May 20, 2023
May 20, 2023
From Toxic to Terrific: Transforming Your Workplace Culture
May 5, 2023
From Toxic to Terrific: Transforming Your Workplace Culture
May 5, 2023
May 5, 2023
10 ways leaders can help team members adjust to change
Mar 5, 2023
10 ways leaders can help team members adjust to change
Mar 5, 2023
Mar 5, 2023
Ways to renew your energy this holiday season to tackle 2023 head-on
Dec 18, 2022
Ways to renew your energy this holiday season to tackle 2023 head-on
Dec 18, 2022
Dec 18, 2022
How emotionally intelligent is your team? 
Oct 15, 2022
How emotionally intelligent is your team? 
Oct 15, 2022
Oct 15, 2022
Triggered? What You Should Do Instead of Reacting
Aug 20, 2022
Triggered? What You Should Do Instead of Reacting
Aug 20, 2022
Aug 20, 2022
Growth Comes in Many Forms – Are You Ready?
May 28, 2022
Growth Comes in Many Forms – Are You Ready?
May 28, 2022
May 28, 2022
In Guest Blog Tags Anja van Beek, Self Belief, Entrepreneurial Mindset
← Confidence - learn to trust your instincts and never lose yourself10 Reasons why you need a business plan →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.