• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

The dead end - is that so bad?

July 31, 2022 Melanie Hawken

by Eldari Visser

A wonderful person told me once that when you’re driving on a racetrack and you focus too much on the tires at every corner, not hitting them, at the next bend, mind the tires… you eventually end up hitting those tires.

As a business woman and an entrepreneur we get bogged down with our own hectic schedules. Things to do, you know, admin - yuk - products to deliver, people to meet, clients that want happiness and parcels and post that perhaps need to go out, etc.  Unfortunately many times we do see some curves in the road or might think about possible curves and we start feeling levels of stress, anxiety, fear and a general feeling of AM I going to be able to do this? A nagging mind nugget steps in.

In nature when we take the little strolls through all the bushes and scenery, everything around you and the road looks okay, albeit for a few stones, rocks and tree roots sticking out. All you’ve got to is heave your bum up and build up a sweat, even with a huff and puff. It’s all part of the adrenaline rush really. Most of the time you enjoy nature when you go for the walk. Sometimes you pass a tree, then around a corner there’s no way to go. You’re stuck!

This has happened to me in a beautiful setting in Cape Town, South Africa. I thought I’m going to take a shortcut because it looked really, really easy and I thought I was clever. I thought I knew how to do this, but as I had my left leg on the one side and my right leg on the other side ………just imagine the picture, I realized there’s nothing to put the right legs on! I was stuck. I was at the dead end! 

That being said I had two options, I could either yell and scream for help or I could try to retrace my tracks. Well, may be breaking a branch or two which would send me falling to smithereens OR perhaps making it by myself? In the end I had to yell for help.

What does the story mean?

In my own life I had to make some decisions. Uncertain of my business dealings and new roads that have to be done, I had to really put an end to it. I had to focus my mind onto something else, put all my effort into something else, and really take a deep hard look at what was the new road in front of me. It required new skills. Did I mourn the death of something? Yes I did. Those were the roads I chose to travel on, business wise. Am I okay with the new road now? Yes, absolutely I am 100% committed to this new road. But here is the key: I was fortunate that when I had to scream for help at the dead end, I had somebody there that could help me from behind, who pulled me out of the danger zone, placed my feet back on the ground, and made me turn around to see the right path back to the entrance gate. 

Dear Lioness, if you are feeling today that you are hanging over a cliff and you see a dead end and don’t know what to do - remember there will always be somebody that will be able to help you. Please, don’t try to do it all by yourself  You don’t need to burn yourself in places that you didn’t even know you had, developing stress, anxiety, fear, depression and all sorts of nonsense that starts sitting in your heart not only in your mind. There’s nothing wrong by saying to a dear friend, or a business partner, or a family member, friend etc, “please I need your help. I am at the dead end.” 

You will never know who is the person right behind you who can grab you out of that situation, help with a turnaround, put you back on the same path back to the entrance gate or onto a new path that takes you to new, higher levels of experience.

Never feel that you have failed. Life changed for many businesses. Many people came to end of it all, yet they are now finding new passions in the wonderful world of entrepreneurial nature. 

I hope this has helped you today to just think a little bit and realize that you are not alone in this journey. Many of us went through it, will possibly one day also go through it, and will forever go through it. It’s the path of the entrepreneur. 

Have wonderful week and don’t focus on the tires but ask for help sooner than when you think you need it. We lost too many of our fellow entrepreneurs due to stress and depression. Remember, you are good enough for any new road ahead.

Jungle greetings until next time.


Eldari Visser and her unique company, Picketfence Life, is providing access to information, advice and a powerful network of experts to help consumers find solutions to various serious issues. The company focuses mostly on easy blogs written by financial coaches, lawyers, accountants and tax practitioners, life and business coaches, and even psychologists. It gives practical tips and help and is the expert on your side of the fence. --- You can contact or follow Eldari at www.picketfence.life | Facebook | Twitter | #Junglewealth series

 

More articles by Eldari

Featured
Who is watching your back?
Jan 27, 2024
Who is watching your back?
Jan 27, 2024
Jan 27, 2024
Teams are always your winning hand
Jan 13, 2024
Teams are always your winning hand
Jan 13, 2024
Jan 13, 2024
Are you pacing in your own cage, not knowing how to get out?
Jul 15, 2023
Are you pacing in your own cage, not knowing how to get out?
Jul 15, 2023
Jul 15, 2023
Who are the Big 5 in your business and how do they affect you?
May 28, 2023
Who are the Big 5 in your business and how do they affect you?
May 28, 2023
May 28, 2023
Is a Nocturnal Work Style Good For You? Here are 5 reasons why it’s not so bad - or is it?
Apr 15, 2023
Is a Nocturnal Work Style Good For You? Here are 5 reasons why it’s not so bad - or is it?
Apr 15, 2023
Apr 15, 2023
Flowing Green Hills of Opportunity
Mar 5, 2023
Flowing Green Hills of Opportunity
Mar 5, 2023
Mar 5, 2023
Going green is on everyone’s lips: How green is my valley?
Nov 5, 2022
Going green is on everyone’s lips: How green is my valley?
Nov 5, 2022
Nov 5, 2022
The one animal every business needs
Sep 25, 2022
The one animal every business needs
Sep 25, 2022
Sep 25, 2022
If you want to go alone - think twice
Aug 7, 2022
If you want to go alone - think twice
Aug 7, 2022
Aug 7, 2022
The dead end - is that so bad?
Jul 31, 2022
The dead end - is that so bad?
Jul 31, 2022
Jul 31, 2022
Kicking Pebbles Around
Feb 12, 2022
Kicking Pebbles Around
Feb 12, 2022
Feb 12, 2022
Sitting on Dry Land
Aug 28, 2021
Sitting on Dry Land
Aug 28, 2021
Aug 28, 2021
In Guest Blog Tags Eldari Visser, Entrepreneurial Mindset
← Balancing Motherhood and Entrepreneurship5 Types of fears that were holding me back in building my personal brand →

Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc
Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho
Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa
Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2026 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.