• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

The dead end - is that so bad?

July 31, 2022 Melanie Hawken

by Eldari Visser

A wonderful person told me once that when you’re driving on a racetrack and you focus too much on the tires at every corner, not hitting them, at the next bend, mind the tires… you eventually end up hitting those tires.

As a business woman and an entrepreneur we get bogged down with our own hectic schedules. Things to do, you know, admin - yuk - products to deliver, people to meet, clients that want happiness and parcels and post that perhaps need to go out, etc.  Unfortunately many times we do see some curves in the road or might think about possible curves and we start feeling levels of stress, anxiety, fear and a general feeling of AM I going to be able to do this? A nagging mind nugget steps in.

In nature when we take the little strolls through all the bushes and scenery, everything around you and the road looks okay, albeit for a few stones, rocks and tree roots sticking out. All you’ve got to is heave your bum up and build up a sweat, even with a huff and puff. It’s all part of the adrenaline rush really. Most of the time you enjoy nature when you go for the walk. Sometimes you pass a tree, then around a corner there’s no way to go. You’re stuck!

This has happened to me in a beautiful setting in Cape Town, South Africa. I thought I’m going to take a shortcut because it looked really, really easy and I thought I was clever. I thought I knew how to do this, but as I had my left leg on the one side and my right leg on the other side ………just imagine the picture, I realized there’s nothing to put the right legs on! I was stuck. I was at the dead end! 

That being said I had two options, I could either yell and scream for help or I could try to retrace my tracks. Well, may be breaking a branch or two which would send me falling to smithereens OR perhaps making it by myself? In the end I had to yell for help.

What does the story mean?

In my own life I had to make some decisions. Uncertain of my business dealings and new roads that have to be done, I had to really put an end to it. I had to focus my mind onto something else, put all my effort into something else, and really take a deep hard look at what was the new road in front of me. It required new skills. Did I mourn the death of something? Yes I did. Those were the roads I chose to travel on, business wise. Am I okay with the new road now? Yes, absolutely I am 100% committed to this new road. But here is the key: I was fortunate that when I had to scream for help at the dead end, I had somebody there that could help me from behind, who pulled me out of the danger zone, placed my feet back on the ground, and made me turn around to see the right path back to the entrance gate. 

Dear Lioness, if you are feeling today that you are hanging over a cliff and you see a dead end and don’t know what to do - remember there will always be somebody that will be able to help you. Please, don’t try to do it all by yourself  You don’t need to burn yourself in places that you didn’t even know you had, developing stress, anxiety, fear, depression and all sorts of nonsense that starts sitting in your heart not only in your mind. There’s nothing wrong by saying to a dear friend, or a business partner, or a family member, friend etc, “please I need your help. I am at the dead end.” 

You will never know who is the person right behind you who can grab you out of that situation, help with a turnaround, put you back on the same path back to the entrance gate or onto a new path that takes you to new, higher levels of experience.

Never feel that you have failed. Life changed for many businesses. Many people came to end of it all, yet they are now finding new passions in the wonderful world of entrepreneurial nature. 

I hope this has helped you today to just think a little bit and realize that you are not alone in this journey. Many of us went through it, will possibly one day also go through it, and will forever go through it. It’s the path of the entrepreneur. 

Have wonderful week and don’t focus on the tires but ask for help sooner than when you think you need it. We lost too many of our fellow entrepreneurs due to stress and depression. Remember, you are good enough for any new road ahead.

Jungle greetings until next time.


Eldari Visser and her unique company, Picketfence Life, is providing access to information, advice and a powerful network of experts to help consumers find solutions to various serious issues. The company focuses mostly on easy blogs written by financial coaches, lawyers, accountants and tax practitioners, life and business coaches, and even psychologists. It gives practical tips and help and is the expert on your side of the fence. --- You can contact or follow Eldari at www.picketfence.life | Facebook | Twitter | #Junglewealth series

 

More articles by Eldari

Featured
Who is watching your back?
Jan 27, 2024
Who is watching your back?
Jan 27, 2024
Jan 27, 2024
Teams are always your winning hand
Jan 13, 2024
Teams are always your winning hand
Jan 13, 2024
Jan 13, 2024
Are you pacing in your own cage, not knowing how to get out?
Jul 15, 2023
Are you pacing in your own cage, not knowing how to get out?
Jul 15, 2023
Jul 15, 2023
Who are the Big 5 in your business and how do they affect you?
May 28, 2023
Who are the Big 5 in your business and how do they affect you?
May 28, 2023
May 28, 2023
Is a Nocturnal Work Style Good For You? Here are 5 reasons why it’s not so bad - or is it?
Apr 15, 2023
Is a Nocturnal Work Style Good For You? Here are 5 reasons why it’s not so bad - or is it?
Apr 15, 2023
Apr 15, 2023
Flowing Green Hills of Opportunity
Mar 5, 2023
Flowing Green Hills of Opportunity
Mar 5, 2023
Mar 5, 2023
Going green is on everyone’s lips: How green is my valley?
Nov 5, 2022
Going green is on everyone’s lips: How green is my valley?
Nov 5, 2022
Nov 5, 2022
The one animal every business needs
Sep 25, 2022
The one animal every business needs
Sep 25, 2022
Sep 25, 2022
If you want to go alone - think twice
Aug 7, 2022
If you want to go alone - think twice
Aug 7, 2022
Aug 7, 2022
The dead end - is that so bad?
Jul 31, 2022
The dead end - is that so bad?
Jul 31, 2022
Jul 31, 2022
Kicking Pebbles Around
Feb 12, 2022
Kicking Pebbles Around
Feb 12, 2022
Feb 12, 2022
Sitting on Dry Land
Aug 28, 2021
Sitting on Dry Land
Aug 28, 2021
Aug 28, 2021
In Guest Blog Tags Eldari Visser, Entrepreneurial Mindset
← Balancing Motherhood and Entrepreneurship5 Types of fears that were holding me back in building my personal brand →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.