• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Aligning your life with what feels like purpose to you

July 22, 2022 Melanie Hawken

by Safiyyah Boolay-Jappie

Over the past 2 days I've shared some thoughts about exploring and discovering your purpose. For most of us, this is neither easy, nor comfortable. It requires us to see ourselves without the conditioning that has shaped us throughout our lives. No mean feat. But if we miss this step in the process discovering our purpose remains an intellectual ideal that becomes a point of pain, frustration and despair.

A critical part of your journey to purpose is to discover the small ways in which you can accommodate your purpose in your life and to begin implementing changes that help to align your daily life with your underlying purpose. Our brains pull out all the stops when we try to do this by conjuring up the most magnificent ways in which to make purpose manifest in our lives. Grand and elaborate ideas come to mind. Things that are so spectacular, that it sends our nervous system into a tailspin. And we stay stuck. Frustrated and disillusioned. We lose a bit of ourselves when have a sense of our purpose, and feel unable to move in its direction.

Again, Keep it Simple Sweetheart. Make the littlest of changes. Things that feel unradical, mundane and pedestrian. But aligned nonetheless. By making the littlest of changes in your day-to-day life, you will start the process of living in alignment with your purpose each and every day. Your logical mind will rebel and even dismiss your attempts at integrating your purpose into your life in small ways, but pay it no mind. Stay on course.

I believe that Small Shifts culminate in Big Changes. It might take a while, but by becoming aware, intentional and deliberate about this integration, you will certainly start to feel the difference in your enthusiasm for life as a whole, and your clarity about your purpose will emerge incrementally. If you've come to see how important being amidst nature is for you, plan out your week around nature. Redefine what being in nature means for you. One client of mine took the meaning that eating her lunch under the blue skies at work would be her nature stipend for the day and her walk in the mornings become an escape among the trees in her neighbourhood and an opportunity to be in the open.

Maybe an outing with your children could be enough to recover your energy.

If you enjoy helping those in need, start to look for opportunities to volunteer in your community. Or, you might even want to change your job, or start a new business that is more in line with your mission. Perhaps this is a bigger step you can take over time, but there is no reason why you cannot do this, especially if you've given yourself the space to make your purpose more prevalent in your life on a day to day basis.

So there you have it!

By following along with the steps outlined above, you could easily be on your way to finding and living out your purpose.


Safiyyah Boolay-Jappie is a life coach, based in South Africa. She helps high achieving, ambitious women to create impactful careers without sacrificing their well-being, themselves, their relationships, and quality of life. She helps women to beat burnout and to thrive. Having worked in the corporate world for 20 years, most of these in complex leadership roles whilst raising two children, she understands the demands being juggled by professional women, both in their professional and personal lives. Today, she wants to share those learnings with other women through her personal coaching and training.

More articles by Safiyyah

Featured
There is no Virtue in Over-functioning: Ask for Help
Apr 21, 2024
There is no Virtue in Over-functioning: Ask for Help
Apr 21, 2024
Apr 21, 2024
Needing People Is Healthy
Apr 12, 2024
Needing People Is Healthy
Apr 12, 2024
Apr 12, 2024
Confusion, Frustration and Breakthrough go hand-in-hand
Mar 18, 2024
Confusion, Frustration and Breakthrough go hand-in-hand
Mar 18, 2024
Mar 18, 2024
The Miracle of Synchronicity
Mar 17, 2024
The Miracle of Synchronicity
Mar 17, 2024
Mar 17, 2024
5 Keys to Unlocking Resilience
Mar 9, 2024
5 Keys to Unlocking Resilience
Mar 9, 2024
Mar 9, 2024
6 Ways to Optimise Your Well-being
Mar 2, 2024
6 Ways to Optimise Your Well-being
Mar 2, 2024
Mar 2, 2024
Overcome your Recency Bias
Dec 18, 2022
Overcome your Recency Bias
Dec 18, 2022
Dec 18, 2022
Breathe
Sep 4, 2022
Breathe
Sep 4, 2022
Sep 4, 2022
Aligning your life with what feels like purpose to you
Jul 22, 2022
Aligning your life with what feels like purpose to you
Jul 22, 2022
Jul 22, 2022
Exercise your Super Power
Jul 10, 2022
Exercise your Super Power
Jul 10, 2022
Jul 10, 2022
Create your underlying theme
Jun 26, 2022
Create your underlying theme
Jun 26, 2022
Jun 26, 2022
Be Fascinated With Yourself
Jun 18, 2022
Be Fascinated With Yourself
Jun 18, 2022
Jun 18, 2022
In Guest Blog Tags Safiyyah Boolay-Jappie, Entrepreneurial Mindset
← Why you need to relook your budgets TODAY!Confident Communication Checklist →

Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc
Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho
Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa
Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2026 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.