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Confusion, Frustration and Breakthrough go hand-in-hand

March 18, 2024 Melanie Hawken

by Safiyyah Boolay-Jappie

Therefore Frustration = Breakthrough = Excitement!

My coaching business has been a dance of confusion, frustration, and breakthrough. Before I had recognised the pattern, I would throw in the towel and dismiss myself as being out of my depth, not having what it takes, and wholly incapable of closing the gap between where I was and where I needed to be.


There are two spaces in which the confusion and frustration threatened to capsize me: the tech aspects of my business and identifying my niche and my message. These sent me to the depths of despair, and there was a part of me that couldn’t see beyond my incompetence and confusion. Thankfully, I learnt to make peace with the voice of doom and gloom, and I persevered, and now, I not only love these aspects of my business, but I am infinitely grateful for the journey that these frustrations had sent me on.

I can’t tell you how frequently I’ve wanted to toss my laptop through window! But I now know the dance. Frustration precedes breakthrough! So now, when I start to feel that sense of frustration, I lean into the realisation and awareness that a breakthrough is coming. I breathe differently and instead of quitting and throwing in the towel. I offer myself some grace and I have learnt to become patient with myself and to make space for the breakthrough to emerge.

This may mean putting the piece of work down for a while and picking it up again when the dots start to connect; It may look like having a chat with someone, and decanting my confusions and frustrations; It may look like play, laughter, and a bit of fun to relax a stressed corner of my mind. It means believing in my mission and in myself just a little bit more, knowing that the obstacle [confusion & frustration] is part of the path.

My new-found relationship with confusion and frustration is one of the most empowering shifts that I have adopted. Clarity, breakthrough, confusion, and frustration is a partnership, without which I cannot evolve.

If you find yourself in similar tussle between your dreams and confusion and frustration, I invite you to adopt this reframe:

Frustration and confusion precede breakthrough.


Safiyyah Boolay-Jappie is a life coach, based in South Africa. She helps high achieving, ambitious women to create impactful careers without sacrificing their well-being, themselves, their relationships, and quality of life. She helps women to beat burnout and to thrive. Having worked in the corporate world for 20 years, most of these in complex leadership roles whilst raising two children, she understands the demands being juggled by professional women, both in their professional and personal lives. Today, she wants to share those learnings with other women through her personal coaching and training.

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In Guest Blog Tags Safiyyah Boolay-Jappie, Mindful Entrepreneur
← Six Steps to Close the Gap Between Where You Are and Where You Want to Be What you think about, you bring about →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


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Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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