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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Be Fascinated With Yourself

June 18, 2022 Melanie Hawken

by Safiyyah Boolay-Jappie

Sometimes you just have a good day. Today was such a day!

On the brink of burnout and with a catastrophic loss of confidence after some challenging life events, my client reached out for some support. She wanted more confidence and to be more effective, more efficient, and more organised. According to her, she couldn't organise a drinks-party in a brewery. She lamented that she had been such a go-getter, but now was such a disappointment ... to herself, her family and her boss.


She used to have dreams, ambitions and plans, but now, she just did what she could to get through the day. Days became weeks and weeks became months and she was unsure that the life she was living was a life. She knew it wasn't the one she had signed up for. She knew it was not the one she had put in motion as a scholar, as a student, as an intern, not as a go-getter professional woman who clinched all the milestones and goals. As she rose through the ranks, the pressure was intense, but she loved learning; and she loved pushing herself. Opportunities were gifts she did not squander.

Now she had what anyone would call a good life. And yet, it all felt so remote; so alien; so pointless. This feeling was followed by guilt. How could she be so ungrateful for all she had. Everyone before her sacrificed so that she could live this dream. Yet, all she wanted, to the extent that she could want anything, was to wake up from this dream. And this left her feeling ashamed. And sad. Very, very sad. And lost. And more alone than she had ever felt in her life.

There is never one thing that gets a person here.
The place she found herself in was like a proverbial death by a thousand cuts. It happens over time. At first there is no awareness that a big catastrophe is unfolding in one's psyche. And then, it is the new normal. And hey, everyone else is in this same boat, so why complain. And, hey! When one does complain, one is either in an echo chamber where everyone else has their own version of the same complaint, or one is told to suck it up and to remember just how very lucky we are.

In our work together, we sought to restore her connection with herself and to recreate her inner world to one in which she could feel free to be herself, to be safe within herself and to feel connected to her hopes, her dreams, and to the value system that allowed her to trust herself again and to believe in herself and her dreams again.

One of the things I advocated as part of our work was for her to become fascinated with herself. To have reverence for herself. To be selfish and to be militant about making her her first priority every day. For her to step into a conscious and deliberate and engaged relationship with herself. It was a hard sell. But she made the effort.

We're nearing the end of our programme and today, she announced a radical pivot in her life and in her career. Always accomplished, she had never needed help to be more efficient, effective, organised to even confident. What she needed was to reconnect with her own magic. Her own aliveness. I asked what created the shift.

She cried when she shared that becoming fascinated with herself was a journey unto itself. That it was a big part of reconnecting with the life-force that is her. Her tears flowed as she expressed her amazement that the answers and the cues she was looking for was within her all along.

From a young age, we are trained to be outwardly focused. To seek agendas in literally every place other than ourselves. To be selfless. To not trust ourselves. To pursue the logical next steps on paths carved out by others.

Become fascinated with yourself.

Know that the magic and that the answers you seek are closer to home.

If you're feeling stuck and lost and disconnected in life and career, feel free to take advantage of a 45 minute complimentary session with me to discover the leverage points to help you move forward with clarity, purpose, meaning and deep connection. https://calendly.com/safiyyahwe.../exploratoryclaritysession Feeling stuck is not a normal you ever have to settle for.


Safiyyah Boolay-Jappie is a life coach, based in South Africa. She helps high achieving, ambitious women to create impactful careers without sacrificing their well-being, themselves, their relationships, and quality of life. She helps women to beat burnout and to thrive. Having worked in the corporate world for 20 years, most of these in complex leadership roles whilst raising two children, she understands the demands being juggled by professional women, both in their professional and personal lives. Today, she wants to share those learnings with other women through her personal coaching and training.

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In my last post, I shared how data privacy stopped being “someone else’s problem” and became part of my own story. This month, one theme kept resurfacing: regulatory compliance. Here’s the truth — privacy isn’t just about principles, it’s also about laws. And not just one law, but a whole patchwork of global, regional, and local regulations. GDPR in Europe. CCPA in California. HIPAA in the US. POPIA in South Africa. And those are just a few. Every country, every region, seems to be drawing its own map. And for businesses working across borders, it can feel like walking into a maze where the walls keep moving.

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In Guest Blog Tags Safiyyah Boolay-Jappie, Self-development
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25 leading African women entrepreneurs share practical strategies, real experiences and advice. Playbook link


Tech FoundHER AFRICA CHALLENGE

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CELEBRATING 10 YEARS


LATEST PODCASTS

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

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Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

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Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

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Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

Read more →
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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