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Lionesses of Africa

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the pride of Africa's women entrepreneurs

Lionesses of Africa

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The importance of self-reliance in business

July 17, 2022 Melanie Hawken

by Josefa Massinga

Hello dear Lionesses. Knowing that self-esteem and motivation are essential factors within a company, today I will make a small and brief approach to achieving self-reliance in business. Here is how to discover the best in each employee.


Leading different generations has been one of the greatest challenges for business leaders today. We have many different profiles among our employees within the company and has it been a big challenge to know how each one works. It is very common to find multidisciplinary teams and we can find different generations working in the same workspace, on the same project and with the same objective. With all this, sometimes we find some conflicts between employees, especially on the part of those who have been in the market longer than those who have just joined and still need to mature in their careers.

When dealing with different generations of employees, the leader's knowledge and skills allow identifying and enhancing the skills of their employees, regardless of their generation. This allows promoting balance in the organizational climate and extracting the best from each employee. Knowing the profiles of your employees that are different is one of the leader's skills and brings many benefits to the engagement and productivity of a team.

Leaders who stand out are always in search of new knowledge, are confident, and are able to see opportunities before they even arrive. Most importantly, they value human capital, the main resource for the progress of large businesses. In this way, they are always attentive to changes in the world of work, especially with regard to different generations and their main characteristics in order to reduce the impact of differences, making talents complement and enhance each other.

The Leader of the future knows how to “read” people. You need emotional intelligence and empathy. You must know and recognize the strengths and weaknesses of your team members, in order to extract the best from each one and favor the group's results. Therefore, it is necessary to be good not only in the services and products you offer and in your market, but mainly with the professionals with whom you will lead.


Autoestima no negócio

Josefa Massinga

Como descobrir o melhor de cada colaborador

Ola queridas Leoas. Sabendo que a autoestima e a motivação são factores indispensáveis dentro de uma empresa, hoje irei fazer uma pequena e breve abordagem sobre a autoestina no negócio.

Liderar diferentes gerações, tem sido nos dias de hoje um dos grandes e maiores desafios dos gestores de empresas.

Temos muitos perfis diferentes entre os nossos colaboradores dentro da empresa e, tem sido um grande desafio  saber como  funciona cada um?

É muito comum encontrarmos equipes multidisciplinares e, podemos encontrar diversas gerações actuando no mesmo espaço de trabalho, no mesmo projecto e com o mesmo objectivo.

Com tudo isto, por vezes encontramos alguns conflitos entre os colaboradores, principalmente por parte dos que ja  estão há mais tempo no mercadoem relacao aos   que acabam de entrar e ainda precisam amadurecer nas suas  carreiras.

Ao Lidar com as diferentes gerações de colaboradores, o conhecimento e habilidade do líder permitem identificar e potencializar as competências de seus colaboradores, independente da sua geração.

Isso permite promover o equilíbrio no clima organizacional e extraindo o melhor de cada colaborador.

Conhecendo os perfis dos seus colaboradores que sao diferentes é uma das habilidades do líder e traz muitos  benefícios para o engajamento e a produtividade de uma equipe.

Se o líder conhecer a motivação e as expectativas dos  seus colaboradores, ficará bem mais fácil de liderar com a eles e conseguir extrair o melhor de cada um, promovendo um ambiente mais coeso e atingindo os objetivos com mais facilidade.

Se parar mos para pensar ou fazermos uma analise, vamos ver que muitas vezes nos gastamos o nosso tempo em tentar gerir conflitos nas nossas empresas que provem de diferencas de opnioes entre os nosso colaboradores de faixas etarias diferentes.

Esse tempo gasto representa uma perda de 12% no faturamento dos negócios.

Isto, atualmente, termina sendo um grande desafio para as empresas, tentar diminuir o impacto das diferenças de níveis intelectuais, ideologias, pensamentos, postura, cultura e outros aspectos das diferentes gerações, na performance e resultado da equipe.

Os líderes que se destacam estão sempre em busca de novos conhecimentos, são confiantes e conseguem enxergar as oportunidades antes mesmo que elas cheguem, e o mais importante: valorizam o capital humano, principal recurso para o progresso de grandes negócios.

Dessa maneira, estão sempre atentos às mudanças no mundo do trabalho, principalmente no que se refere as diferentes gerações e suas principais características de forma a diminuir o impacto das diferenças, fazendo com que os talentos se complementem e se potencializem.

O Líder do futuro sabe “ler” as pessoas. Precisa ter inteligência emocional e empatia.Deve conhecer e reconhecer as potencialidades e fragilidades dos seus liderados, para extrair o melhor de cada um e favorecer o resultado do grupo.Por isso, é necessário ser bom não apenas no serviço, produto e mercado de atuação, mas principalmente com os profissionais com os quais vai liderar


Josefa Amélia Massinga is the founder of Florista Flor Khyathu in Maputo, Mozambique. Her business, which opened in 2015, was inspired by the memory of her young niece Khyathu Massinga, who lost her life two years earlier. This store was Josefa Massinga's first enterprise, bringing her passion for flowers to a suburban area. As the only flower shop in this area at the time, she has since built up a loyal following of customers and brand recognition. She has since opened another branch called Khyathu Assessoria where in addition to flowers, customers can also access a range of other services such as floral decorations for vehicles, churches and events for special celebrations.

More articles by Josefa

Featured
Be a good seller and improve your conversion rate
July 2, 2023
Be a good seller and improve your conversion rate
July 2, 2023

by Josefa Masinga

Do you know how to be a good seller? There are those who believe that sales talent is something people are born with. It may be that some personalities really have an advantage when it comes to selling, but anyone with the right direction and a willingness to learn can figure out how to be a good salesperson. The art of selling is based on many techniques ranging from good communication to follow-up after the sale has been closed. At each stage of this process, you can learn more and develop to increase your results.

Read more →
July 2, 2023
Seja um bom vendedor e melhorar a taxa de conversão
July 1, 2023
Seja um bom vendedor e melhorar a taxa de conversão
July 1, 2023

por Josefa Masinga

Você sabe como ser um bom vendedor? Há quem acredite que o talento para vendas nasça com as pessoas. Pode ser que algumas personalidades realmente tenham vantagem na hora de vender, mas qualquer pessoa com o direcionamento correto e vontade de aprender pode descobrir como ser um bom vendedor. A arte de vender é baseada em muitas técnicas que vão desde a comunicação e a vestuário, até o acompanhamento depois que a venda já foi fechada. Em cada etapa desse processo, é possível aprender mais e se desenvolver para aumentar os seus resultados.

Read more →
July 1, 2023
An unstoppable entrepreneur
June 4, 2023
An unstoppable entrepreneur
June 4, 2023

by Josefa Massinga

Dear Lionesses, today I challenge each of you to look for the inner lionesses that exist in you and drive you to be unstoppable. Let’s identify the lionesses within ourselves and advance as much as we can by being true to ourselves. Many people are good at what they do. Some are even elite. A few are completely unstoppable. I would like us to be in the group of those who are completely unstoppable in their own world, those who don't compete with anyone but themselves. Are you unstoppable? If not by the end of this blog you will be!

Read more →
June 4, 2023
Seaja uma empreendedora impáravel
June 1, 2023
Seaja uma empreendedora impáravel
June 1, 2023

por Josefa Masinga

Queridas Leoas, hoje eu desafio a cada uma de vocês a buscarem as leoas interiores que existem em cada uma e sermos impáraveis. Vamos nos identificar e avancarmos o maximo que podermos sendo nos mesmas, ora vejamos…

Read more →
June 1, 2023
Development of entrepreneurial spirit
December 4, 2022
Development of entrepreneurial spirit
December 4, 2022

by Josefa Massinga

Many have heard that "entrepreneurship is a calling." Every human being has or seeks a calling; a specific purpose to live, but it takes focus and understanding to discover that purpose. We often wonder, what is the secret of the most successful entrepreneurs? Simple. The most successful entrepreneurs simply discovered their purpose, found their entrepreneurial spirit, and remained faithful to their calling.

Read more →
December 4, 2022
Como saber o que o cliente quer, deve ser prioridade do negócio
September 6, 2022
Como saber o que o cliente quer, deve ser prioridade do negócio
September 6, 2022

por Josefa Massinga

A importância do retorno do cliente.

Mas afinal, o que significa feedback ou retorno e qual sua importância no nosso negócio? Ser empreendedor não é apenas vender e lucrar. Nos empreendedoras oferecemos produtos ou serviços que são vendidos com o objetivo de atender a uma demanda. Os consumidores possuem necessidades e compram o que lhes parece importante para eles, por estarmos nesta àrea de venda de produtos é aí muito importante ouvirmos ou sabermos o que eles querem.

Read more →
September 6, 2022
Transforme as suas ideias em oportunidades!
September 1, 2022
Transforme as suas ideias em oportunidades!
September 1, 2022

por Josefa Massinga

Estamos a viver tempos dificies e novos, onde da noite para o dia as nossas vidas e actividades mudaram. É tempo de cada um de nos pensar em desenvolver alguma actividade e comquistar boas oportunidades de negócio. Encontre a seguir algumas dicas de como desenvolver um MINDSET EMPREENDEDORA e conquistar boas oportunidades com o seu negócio?

Read more →
September 1, 2022
6 Passos para ser uma mulher empreendedora
August 24, 2022
6 Passos para ser uma mulher empreendedora
August 24, 2022

por Josefa Massinga

Eu sou uma mulher empreendedora há cinco anos.

Na minha opinião, acho muito importante que a mulher desenvolva alguma actividade. Não que seja fácil pois até que cada uma de nos tenha a certeza de que seja capaz e que vai conseguir.

Read more →
August 24, 2022
O segredo que você precisa para ter sucesso na vida
August 5, 2022
O segredo que você precisa para ter sucesso na vida
August 5, 2022

por Josefa Massinga

Ola leoas, hoje eu vim escrever sobre ter sucesso na vida, não que o que vou escrever seja realmente o caminho para o sucesso na vida mas, acredito que a partir do que vou escrever pode ajudar a cada uma de nos a encontar alguma luz. Eu acredito de todos nos somos bem sucedidos em alguma area das nossas vidas. Todos nos temos alcancado grandes objectivos e vitorias em areas da nossa vida. O sucesso esta em cada um de nos, nos temos e que aceitar a vida que nos temos e sabermos dizer que a nossa vida e um grande sucesso.

Read more →
August 5, 2022
A conquista de um sorriso
August 1, 2022
A conquista de um sorriso
August 1, 2022

por Josefa Massinga

Para obter um sorriso do seu cliente, ou da pessoa que o procurou para a decoração do seu evento é preciso, em primeiro lugar que você a receba com um sorriso no rosto também. A forma como atende e recebe o seu cliente é primordial. Independentemente da área de trabalho em que se encontra, o atendimento ao cliente é um dos grandes elementos que faz com que as pessoas adiram ao seu trabalho e voltem sempre a requisitar os seus serviços.

Read more →
August 1, 2022
The importance of self-reliance in business
July 17, 2022
The importance of self-reliance in business
July 17, 2022

by Josefa Massinga

Hello dear Lionesses. Knowing that self-esteem and motivation are essential factors within a company, today I will make a small and brief approach to achieving self-reliance in business. Here is how to discover the best in each employee.

Read more →
July 17, 2022
How To Know What the Customer Wants, It Must Be A Priority
May 22, 2022
How To Know What the Customer Wants, It Must Be A Priority
May 22, 2022

by Josefa Massinga

Let’s talk about the importance of customer feedback. But what does feedback mean and what is its importance in our business? Being an entrepreneur it is not just about selling and profiting. As entrepreneurs we offer products or services that are sold with the aim of meeting a demand. Consumers have needs and buy what they think is important to them. Because we are in this area of selling products, it is very important to hear or know what they want.

Read more →
May 22, 2022
In Guest Blog Tags Josefa Massinga, Entrepreneurial Mindset
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CELEBRATING 10 YEARS


LATEST PODCASTS

LIONESSES OF AFRICA · Episode 1: Business Funding Journeys

Episode 1: Business Funding Journeys Podcast features Melanie Hawken, founder & CEO, Lionesses of Africa and Melissa Basque-Roux, Coordinator, AFAWA, who share insights on creating greater access to finance and economic growth opportunities for women business builders in Africa. Also in conversation are three women entrepreneurs building sustainable, impact-driven businesses - Anne Rweyora, founder of Smart Havens Africa in Uganda, an enterprise creating affordable, climate-smart homes for women; and Morongwe and Michelle Mokone, co-founders of Mo’s Crib in South Africa, a high-growth, sustainable handmade decor manufacturing business.

LIONESSES OF AFRICA · Episode 2: Business Funding Journeys

Episode 2: Business Funding Journeys Podcast focuses on women entrepreneurs in the agribusiness sector who are in growth mode. In conversation with host Melanie Hawken, founder of Lionesses of Africa, are Yvette Dickson-Tetteh, co-founder of Pure and Just Food in Ghana, a high-impact business transforming fresh fruit into premium tropical dried fruit products; and Hadija Jabiri, founder of GBRI Business Solutions in Tanzania, which specialises in growing, processing and selling premium fruits and vegetables for local and export markets.

LIONESSES OF AFRICA · Episode 3: Business Funding Journeys

Episode 3: Business Funding Journeys Podcast co-hosted by Melanie Hawken, founder of Lionesses of Africa, and Melissa Basque-Roux, Coordinator, AFAWA, focuses on the important topic of how to advance smart, inclusive investment in WSMES for sustainable economic development on the African continent. Guests in conversation and sharing their considerable insights include: Dipuo Phakathi, founder of Denic Cabinets in South Africa, Mariam Zein, MD of MAFCI in Mauritania, and Aniela Koffi, SME/SMI Manager, Commercial Banking Division, Ecobank.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder

Lioness Weekender Cover Story

Pleroma Patch, a South African innovative wellness brand creating plant-based patches to support sleep, recovery, and menstrual health.

Vanessa Mhlom is the founder and CEO of Pleroma Patch and is a 2025 Veuve Clicquot Bold Future Award finalist. Pleroma Patch is a modern wellness brand pioneering a simpler, smarter way to care for your body, through transdermal vitamin patches. Pleroma’s discreet, plant-based patches support sleep, recovery, and menstrual health. Driven by her belief that dignified self-care should be a right, not a luxury, she is developing the ‘Patch It Forward’ initiative, a give-back model that channels a portion of each purchase toward expanding access to wellness essentials like menstrual and sleep support for underserved women and girls.

Read more →
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business

Lioness Weekender Cover Story

Mo’s Crib, a premium sustainable homeware brand founded by sisters Morongwe and Michelle Mokone in Pretoria, South Africa. From humble beginnings making origami at local markets, the company has grown into one of Africa’s leading exporters of handcrafted décor. Using recycled PVC waterpipes and natural materials such as banana bark, cane, and sisal, Mo’s Crib creates globally sought-after baskets, planters, furniture, and ornaments. Today, the brand supplies major international retailers including Crate & Barrel, Target, and Woolworths Home. Committed to social impact, Mo’s Crib empowers over 85 artisans, creating jobs while advancing environmental sustainability and African design innovation. The business was launched in 2019 and today employs 280 people.

Read more →
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions

Lioness Weekender Cover Story

Hazile Group, a South African agribusiness focused on sustainable food systems, renewable energy, and water stewardship

Dr. Phindi Cebekhulu-Msomi is a social entrepreneur and thought leader in climate resilience, and a 2025 Veuve Clicquot Bold Future Award finalist. She leads Hazile Group, a black woman-led enterprise driving climate-smart solutions in agriculture, energy, and water. The company’s core mission is to address food insecurity, water scarcity, and energy transition while uplifting marginalised communities. Hazile's focus on rural development, empowering farmers, and integrating climate-smart technologies directly supports several UN Sustainable Development Goals, notably zero hunger, gender equality, clean water and sanitation, and climate action. She also runs Acumind Consulting, guiding organisations toward inclusive, values-driven leadership and ESG strategies.

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Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas

Lioness Weekender Cover Story

Setšong Tea Crafters, an agri-business specialising in the crafting of speciality indigenous teas from the natural flora found in South Africa’s rural Limpopo

A former quantity surveyor turned social entrepreneur, Retang Phaahla is the co-founder and CEO of Setšong Tea Crafters in South Africa, and the winner of the 2025 Veuve Clicquot Bold Woman Award. Her business celebrates indigenous tea knowledge while driving rural development. Based in Sekhukhune, Limpopo, the majority women-owned social enterprise collaborates with communities to produce a range of health-promoting teas (known for calming nerves, relieving tension, and supporting balanced blood pressure), and hosts cultural tours to promote eco-tourism and preserve heritage. Setšong’s business model has created sustainable income streams for rural women while reviving ancient botanical traditions. The business was launched in 2017 and has created 30 jobs for local people.

Read more →
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

Lioness Weekender Cover Story

Igaaza Creations, a Uganda-based social enterprise promoting literacy through children’s storybook publishing and capacity building

Dr Margaret Kemigisha is the founder and CEO of Igaaza Creations, a Uganda-based social enterprise that promotes literacy through the publishing of children’s storybooks, offers social research consulting, and builds capacity among fresh graduates. Her work bridges development and applied research, supporting governments, development organizations, and the private sector with evidence-based solutions and creative tools for impact.

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IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-
Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o
Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma
Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i
Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro
Image of the Day / Spez Catering

Special Occasion Cakes…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza- Image of the Day / Atelier Taila Carrilho

Statement Accessories…We love the power of accessories to make strong fashion statements, and Taíla Carrilho, founder of Atelier Taila Carrilho in Mozambique creates the most exquisite, eye-cat Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / KOVA

Luxury leather tote…Petrina Auino-Mwandingi is the founder and creative director of her own brand of leather products, KOVA, in Namibia. The business produces high quality leather handbags, primarily totes as well as o Image of the Day / Hope Distillery

Boutique gin…If you are a gin lover, then check out Hope Distillery, a South African distillery in the heart of urban Cape Town. Established by Lucy Beard and her husband Leigh Lisk, Hope Distillery is a sma Image of the Day / Amorambique

Capulana with style... If you love Capulana, then explore the new range of modern accessories from Amorambique, Mozambique, created by founder Patricia Vasco. This proudly Mozambican brand of accessories and footwear i Image of the Day / Suzie Beauty

Marvellous Make-up…When you need to take your make-up routine to the next level, professional Kenyan make-up brand, Suzie Beauty, founded by Suzie Wokabi, has you covered. Suzie founded her successful business Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / House of Cinnamon

Animal print pumps…These eye-catching animal print pumps from House of Cinnamon in South Africa are a great addition to any stylish wardrobe. Founded by Frances Edwards, House of Cinnamon is a proudly Afro

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range
Dr Juanri Jonck and Bernadette Kruger, co-founders of a first-to-South African-market serum-only skincare range

Startup Story

Dr Juanri Jonck and Bernadette Kruger are co-founders of Twenty 4 Skin, a unique South African medical-grade skincare brand. Juanri is a medical doctor with a special interest in regenerative medicine, so you could say she is a holistic regenerative GP, and Bernadette is a somatologist. The brand focuses on hormone optimization, aesthetic medicine, as well as skincare formulations.

Read more →
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment

Startup Story

Gillian Holl, founder of VELD Architects in South Africa, has built a business renowned for creating spaces that serve not as statements but as sanctuaries. It’s an architecture deeply connected to the African landscape, fostering a sense of belonging and calm.

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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Júlia Silota, a Mozambican green business builder, focused on environmental waste management

Startup Story

Júlia Silota is the founder and CEO of J&G Environment Ltda, a Mozambican company operating in the environmental field, focused on the purchase and sale of solid waste, and providing solid waste collection services, solid waste management training, and environmental project evaluation. It was founded in August 2020 and began operations in 2023. It employs four people, two full-time and two part-time.

Read more →
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses

Startup Story

Cláudia Machaieie is the founder of Sea Glasses in Mozambique. She is a 28-year-old with a degree in Marine Biology, a postgraduate degree in Leadership and Social Entrepreneurship, and is currently pursuing a Master's degree in Biology and Conservation Ecology. She has completed several technical courses in monitoring and project management. She began her activity as a volunteer and social activist at the age of 14 and is currently a founding volunteer of SOA Mozambique and a volunteer with Solo Adventures. She has worked in public (IIP), private (SEPPA, Centro Terra Viva), and international organizations (Girl Move Academy, UN - World Food Programme) developing activities in administration, monitoring, and management of humanitarian and environmental programs. Currently, she is the social responsibility coordinator at TOPACK Mozambique.

Read more →
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country

Startup Story

Matilde Mawelele Rungo is a digital transformation consultant, cybersecurity specialist, and founder of RealityTech Advisory in Mozambique, where she leads technology-driven projects for businesses and startups. She is also an evangelist and the creator of MTI – A Triad of Hope for Children, an initiative that integrates Evangelism, Technology, and Innovation to empower young people and communities. With a global vision, Matilde is committed to advancing individuals, organizations, and ecosystems through technology, faith, and meaningful social impact. The business was launched in 2024 and today has created jobs for 6 people.

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore

Book Review

Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.

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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant

Book Review

The Magnetic Female Entrepreneur by Mary Grant is a transformative guide for high-achieving women entrepreneurs, business owners, and coaches who are ready to amplify their influence, impact, and income. Written by Mary Grant, a seasoned entrepreneur and innovation expert with over 30 years in the fashion industry, this book unpacks the art of empowered presence, bold confidence, and defining success on your own terms. Through insights, strategies, and a fresh perspective on success, the author empowers women to harness their unique strengths, navigate challenges, and rise to their next level with clarity and unstoppable momentum.

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Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.

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Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting

Book Review

In the book, Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business, author Liz Elting, one of the most celebrated and successful women in America, has created a guide for how to not only dream big, but also win―both in business and in life.

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

Book Review

In her new book, After the Idea: What It Really Takes to Create and Scale a Startup, entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up.

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