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Becoming Self-Made: The Journey of Building a Soul-Led Multimillion-Dollar Business by Elaina Ray

July 10, 2022 Melanie Hawken

Elaina Ray

Book Review

In her new book, Becoming Self-Made, Elaina Ray walks you through her journey of finding her soul’s purpose and building a multimillion-dollar business in under two years and across multiple continents. In this travel memoir/powerful business guide, you will discover, as Elaina did, what it takes to be a successful entrepreneur, create and scale your business, and use your innate gifts to chase your wildest dreams so that you, too, can do what you love without sacrificing your most valuable resource: your time.



Filled with stories from around the world, timeless wisdom, ironclad strategies, business truths and myths, and reflective homework prompts, Becoming Self-Made is where Elaina Ray invites you to be unafraid of reinventing yourself, of starting something new, and of building from the ground up as many times as it takes.

Do you desire:

  • To keep the power of your time, money, and energy in your own hands?

  • To be a sought-after leader in your industry?

  • To meet revenue targets with systems and stand-out marketing?

  • To become someone who runs your own company, makes your own rules, decides your own hours, and receives unlimited amounts of wealth?

  • To help build an economy where people circulate more wealth, more joy, more purpose, and more satisfaction?

To answer that desire that’s been calling to you, perhaps at deafening levels, you must take big risks, understand your genius, monetize your gifts, heal your childhood wounds, stand up as a leader, and open your heart to the wildness and richness of the journey itself—a journey that led Ray to Bali, Indonesia, where she found her purpose after a quarter of a lifetime searching the nooks and crevices of the world for her “why.”

It’s time to get the all-access pass to the freedom, abundance, and joy that is your birthright. It’s time to become self-made.

Author Quotes

I didn’t see myself as an entrepreneur. My goal was to be a freelancer and to be able to piece together enough sources of income to keep me out of the nine-to-five. Fundamentally, I was in survival mode.

By thirty two, I had claimed my throne as a woman and as a confident entrepreneur. I became a self-made millionaire and international real estate investor.

I wouldn’t be here today if I was still standing on the edge of The Void, calculating all the potential ways it could go wrong or waiting, hoping, praying for someone to come along and go first and show me it was safe.

About the author

Elaina Ray is a business coach and success mentor for entrepreneurs who want to start and scale businesses doing the work they love to do most. She works with coaches, healers, personal development experts, product-based businesses, done-for-you agencies, thought leaders, authors, speakers, and all kinds of business owners. After leaving her corporate career at Fortune 500 companies like IBM and Uber and traveling to more than 60 countries, including places like Ethiopia, India, Nigeria, and Mongolia, she started her own coaching company and became a self-made millionaire by age 31. Today Elaina combines heart and passion with systematized and proven business strategies, authentic marketing, and high ticket sales mastery that has helped hundreds of clients accelerate the growth of their own soul-led business. She’s passionate about helping more entrepreneurs who have decided to make a living from their god-given gifts and purpose become self-made millionaires while also achieving the true energy, time, and lifestyle freedom they hold as top values. Elaina is a dedicated world traveler and global citizen who currently lives in Bali, where in addition to running her 7 figure business, she indulges her passions for ecstatic dance, kirtan, personal growth, yoga, real estate development, and conscious international community.

www.elainaray.com


Why LoA loves it…

For so many women entrepreneurs, the journey to finding your true purpose can be a long one, and yet when you do eventually get there, it can be one of the most rewarding experiences. In her new book, Becoming Self-Made, author and entrepreneur Elaina Ray knows just how important a purpose driven journey can be, especially when a great business emerges as part of that journey. In her new book, Elaina shares her own personal journey of purpose driven discovery, sharing advice, insights and tips along the way. This is a great read if you are trying to find your own soul-led success in business and in life. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
← The importance of self-reliance in businessSónia Lumeka, an Angolan entrepreneur telling stories through photography →

Tech FoundHER AFRICA CHALLENGE

Five female founders win over $100,000 in TechFoundHER Africa Challenge. Read more


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

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LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
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Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
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Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc
Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho
Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa
Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / Nokware Skincare

Sustainable skincare…We love to see natural cosmetics companies with a sustainable approach to business succeeding in Africa, and Nokware Skincare, founded by Tutuwa Ahwoi in Ghana is a great example. She f Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Afrobotanics

Nature inspired haircare… Banish dry hair with the Afrobotanics Hemp Seed Oil moisturising conditioner created by Ntombenhle Khathwane, a South African entrepreneur and advocate for natural hair and body produc Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Mon Choco

Chocolate gifting goodies…Who doesn’t love a chocolate gift at this time of the year? So where better to sample some of the finest chocolate on the African continent than in Cote d’Ivoire, from Mon Cho Image of the Day / Spez Catering

Celebratory cake…If you are anything like the sweet treat-loving team at Lionesses of Africa, you will love a slice of the great cakes on offer from Spez Catering in Kenya, founded by Esmeralda De Souza-Obwaka Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / The Joinery

Sustainable Tote Bags…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fa Image of the Day / Barbara McKenzie

Classic meets contemporary…If you are in the market for classic-inspired yet modern clothing which is both stylish and ultra-feminine and trans-seasonal to wear throughout the year, then Kendi Sapepa, found

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
Gillian Holl, a South African architectural entrepreneur building a sustainability-focused business that responds to the needs of both clients and the environment
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Júlia Silota, a Mozambican green business builder, focused on environmental waste management
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Claudia Machaieie, a Mozambican green business innovator transforming marine waste into reading glasses
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Matilde Mawelele Rungo, a Mozambican tech-preneur helping to drive digital transformation in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country
Yanara Tavares Viana, a Mozambican entrepreneur developing a smart urban housing solution in the country

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