Why employer branding is important to entrepreneurship and business development

July 31, 2022 Melanie Hawken

by Kelebogile Makhafola

Assuming we can’t access the potential that exists inside us, the budding potential of our teams, as business and brand leaders, we will not be able to create fitting solutions that deal with what the world needs from us. What is essential in entrepreneurship is the future-proofing of our businesses and brands by investing in the most important assets, our human capital. With a compelling message and constructive employee value proposition, your team can elevate the performance and impact of your business.

Critical Phases of a Go-To-Market Strategy

May 29, 2021 Melanie Hawken

by Kelebogile Makhafola

We spent the majority of 2020 learning new skills, joining courses, and committing to hours of virtual engagements. We, as business owners and brand leaders, had time and energy set aside to acquire new knowledge and pursue agile solutions for our business and brand activities. Let this year (moreover, this time of the year) be dedicated to processes that position your brand in the mind of your customers. It is time for the rubber to meet the road, it is indeed the time to make those insights work for your brand.

Realising Growth Beyond Self

August 19, 2020 Melanie Hawken

by Kelebogile Makhafola

A crisis presents challenges that provoke a sense of community within brands and organisations. Tough times push brands to reinforce the value and refuge in belonging. This article explores how you as a business owner, marketer and leader can reassure your customers, employees, and followers of the benefits of belonging to your eco-system.

Effective brand communication during uncertain times of COVID-19

March 31, 2020 Melanie Hawken

by Kelebogile Makhafola

The saying that goes, “you cannot manage what you cannot measure” proves to be earnest in such a time. Marketing managers, brand leaders and business owners are not only having to deal with the core sustenance of the business, but also forced to figure out how best to keep their brand healthy and helpful in such a time. Effective brand communication during uncertain times is vital for stakeholder management and brand impact. Below are 5 ways to keep your brand engaged and empathetic to its’ customers as we globally navigate uncharted territory.

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