the pride of Africa's women entrepreneurs
by Thembe Khumalo
The truth is, being good at what you do is just the beginning — it’s like the minimum entry requirement. Many talented individuals like yourself often find themselves wondering why they aren’t getting the opportunities they truly desire, despite their skills and expertise. The answer lies in the importance of personal branding. Here’s why this might be happening and what you can do to unlock the opportunities you deserve.
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By Lionesses of Africa Operations Dept
Since our previous letter in March on the EU’s move to legislate ESG to all via the financial world (here), where financial companies marketing their products within the EU now have to prove if they are ESG compliant (or not, they do have the choice). To take this seriously at a high level and to show this is not just a tick-box exercise, there is no doubt now (as we foretold) that this will filter quickly through to corporations and their supply chains. The finance world (if it wants the ESG tick) must pay attention, research, investigate and invest with ESG in mind.
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By The Lionesses of Africa Operations Dept
Easter is for many across the world a time of hope and new beginnings, but what if the world is in a dark place at the time? There have been times when something small but positive has ballooned into something huge and the globe has grabbed this light and given itself a new energy. Sometimes it can even be something daft, but the smiles and humour generated can do wonders for our mental well-being, that over the previous years had been sorely tested. We are herding animals, we are drawn to each other, we gain energy from each other and together (as we all know) we are stronger. How can this be harnessed for our businesses?
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From the Lionesses of Africa Operations Dept
The AbsaLionessesXpo opened with a bang to a VIP guest list on Tuesday and to the whole world on Thursday 29th October (although there will be other special invite days ahead - so keep an eye out for that VIP Gilt-Edged Invite from Melanie!).
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by Paula Quinsee
With the majority of people working from home these days, there are less team and one-on-one interactions with the majority of communications being done almost entirely online. Some concerns that are already being flagged in organisations are that of: "employees are increasingly disconnected and as a result, projects can take longer to complete. New hires are failing to integrate effectively and young professionals can take longer to professionally develop without mentors at hand or behaviours to emmulate.”
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by Wuraola Ademola-Shanu
An Interview With Amba Eyang-Ajaikaiye on Digital Marketing For Fempreneurs.
A lot of businesses set out in the New Year with high goals and projects. Unfortunately, COVID-19 struck and many businesses were caught in the “crossfire” with only a few surviving and pivoting to remain relevant in the game. One thing is for sure though: the pandemic has made many businesses realize the importance of leverage digital/online marketing.
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by Kelebogile Makhafola
A crisis presents challenges that provoke a sense of community within brands and organisations. Tough times push brands to reinforce the value and refuge in belonging. This article explores how you as a business owner, marketer and leader can reassure your customers, employees, and followers of the benefits of belonging to your eco-system.
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by Paula Quinsee
Digital meetings are very different to meeting in person, we miss the real essence of human connection and can miss many of the subtle cues we would have potentially picked up when being in front of someone such as body language, facial expressions and the energy/vibe of the person.
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from the Lionesses of Africa Operations Dept
“Sometimes I shave my legs and sometimes I don’t,
Sometimes I comb my hair and sometimes I won’t,
Depend on how the wind blows I might even paint my toes,
It really just depends on whatever feels good in my soul.”
….and that was what greeted us as we arrived in our office this morning, blaring from our Head of Finance’s open door!
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From the Lionesses of Africa Operations Dept
It was one of those mornings, our coffee machine had broken (to be fair it was very well used and abused, especially by our Head of Operations) and our IT/techno guru who doubles as the go-to expert for all things that involve electricity, plugs and buttons (not the business shirt kind) was nowhere to be found.
Panic, chaos and mayhem ensued!
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by Wuraola Ademola-Shanu
As business owners, what can we learn from other brands doing it right during this pandemic? While it’s hard to know what each day will bring, these brands are listening to people’s pain points and acting on them with a heavy dose of empathy mixed alongside it.
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